Why A Small Business Needs To Have A Business Website?

Why A Small Business Needs To Have A Business Website?

A business website is like a heart. It keeps working round the hour and in return, it does not complain for the restless job it performs. Rather, it keeps you going. In this highly competitive world, where new technologies are replacing the traditional ones; it comes as a shocker why so many businesses - mostly small businesses - are so indifferent to the development and think twice before launching their own, so-called business website.

Before we impress you with logical reasons you need a business website, please find some statistics that point at multiple alarming and surprising facts about the indifference of some businesses to the importance of having a website.

Did You Know about small business

Did you know?

  • 31% of small businesses prefer to use social media rather than a website
  • 25% of small businesses do not have sufficient technical knowledge
  • 23% of small businesses believe a website is not at all required
  • 22% of small business lack human and/or financial resources
  • 29% of small businesses do not have a website

So, what restrict businesses from developing their own website?

Perhaps a number of factors play a decisive role in this

Perhaps a number of factors play a decisive role in this.
  • Indifference - Not knowing what is happening in the world or not wanting to know
  • Unwillingness - Not wanting for a transition from traditional means of marketing to new ones
  • Budget - Most businesses would lack resources to develop their own website and hence they might seek professional help, but upon knowing about the extent of costing could turn down the idea of a business website. If they make a comprehensive search and prefer to cross check the pricing.
  • Orientation - Some businesses do not know the benefits of having a business website in details.

Counter arguments

Counter arguments

  • Indifference - It can never be an answer for not having a website. If you are in a business, you must be in the know of the development
  • Unwillingness - Not interested is another matter. And not wanting because you cannot is another. No business would want to lose on profit simply because of ignorance
  • Budget - Rather than asking one or two high end service provider who charges more, you can seek for more help by broadening your search and comparing the quotes.
  • Orientation - If you are willing to learn, knowledge is free to consume.

crucial benefits associated with launching and managing your own business website

Well, now let us cover the crucial benefits associated with launching and managing your own business website

  • It provides social proof
  • You control your website
  • It is an affordable way to tell about you
  • It keeps you in competition
  • It is available round the hour

So, when you launch a website; you benefit in a number of ways. The marketing opportunity increases from local audiences to global audiences. The digital sales makes you smart, it offers you cost effective means to reach out to a larger targeted audience. Other than these benefits, a website can help you track user behavior and narrows down on who your pinpointed audiences are. So, it offers increased range of analytics for better business.

Elaborated points

Elaborated points

  • It provides social proof
  • When you launch a website, it provides a number of ways to offer you social proof. It offers you credibility.
  • You control your website
  • You control your website narrative. You can add, delete whatever you can based on your valued needs.
  • It is an affordable way to tell about you
  • You do not need to invest heavily on this. Business websites are affordable when you choose a professional service provider who offers value for money!
  • It keeps you in competition
  • Not having a website puts you literally out of competition. Having a website means you are in the race!
  • It is available round the hour
  • It never sleeps, but keeps working to help you reach more customers and to help you make sales
So, a business website is essential today to connect with audiences and collaborate with them in a holistic manner.

Need help setting up a website for your business?

If you have not yet set up your website, you can still do it now. We at OMSOFTWARE can help you narrow down on your target audience and then based on their needs and market demands, can help you design, develop and manage functional business website that works!

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