The world of SEO is constantly changing and the latest trend of the time is mobile-first indexing. Let us explore the different aspects of this topic and how it going to impact SEO in the year.

Mobile first indexing is exactly what it sounds. Google is clearly serious about mobile search and now with mobile-first indexing, it seems mobile is going to be the king. With this, Google will create and rank search listings depending on the mobile version of the content on your website. This includes listings that are shown to the desktop users. As more and more searches are taking place on hand-held devices, Google wants its searches and results to cater to its most frequent users - mobile users. Simply put, with mobile-first, Google wants to make mobile the peak of its focus and want to stay trendy.

Here are a few things that you might have in mind regarding Google's Mobil-first indexing

If you do not presently have a mobile version of your website, you do not need to worry. Google will still crawl your desktop site. It is only that it will send its mobile agent to crawl your website. So, although it does not make a difference to not go for a mobile website of your own, it however does not hurt to design a mobile website for more targeted results.

What if your mobile website has less content than your desktop website? Usually, Google will Focus On Your Mobile Site. So, if your mobile version has les content than your desktop version. Google will crawl your mobile site and having less content means you do not get the benefits of extended content available on your desktop site.

The impact of mobile-first indexing in 2018

Many standalone differences will redefine the entire concept of SEO in 2018.

Mobile first indexing is likely to shift focus of developing more responsive content towards hand-held devices.

There will be a change in the Entire Strategy Of SEO. When it comes to developing mobile website, a lot of factors such as local SEO, geo fencing, use of local SEO, use of AI will impact the industry and stresses on their importance.

Businesses will generate more leads online using hand-held devices. That's why custom reviews, local, mobile specific link building will gain an edge.

In simple words, mobile first indexing will take mobile at limelight.

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Learn how cinemagraphs are changing the landscape of motion advertising and how as a brand you can leverage on this fastest growing advertising medium. This article covers some of the important things such as what is cinemagraphs, what are its benefits, How To Use It On Your Ecommerce Website Intelligently. Learn on, and for any query; please comment.

Cinemagraphs are actually still photographs in which minor or continued movements occur, forming a small sequential video clip. They are published as animated GIFs or in other media formats.

In this competitive world, as a brand, you need to channelize your marketing efforts, and continue to discover value. Your customers like to be engaged and entertained and inspired. If you want to develop a loyal fraternity of updated customers; you should address their specific demands and channelize your efforts in such a way that they keep coming to your website.

Why you should start using Cinemagraphs into your existing marketing strategy?

Almost all major brands - who know How To Keep Evolving In This Dynamic Marketing Eco System - are using cinemagraphs. This form of advertising gives advertised an increased way to leverage on native advertising world. The art of developing a cinemagraphs is essentially to focus a specific moment, and isolating those pinpointed in continued loop. Tell a story using cinemagraphs, make your audiences think and they will stick to your brand message.

It is a proven fact that cinemagraphs when used well and administered properly can drive audience engagement. So, in order to drive audience engagement, and develop a sophisticated system of continued audience engagement, as a brand, you should start using cinemagraphs.

How to use cinemagraphs on ecommerce website

You can use this medium of communication in a number of ways. Some of the mediums include the following -

• Building better, targeted product pages
• Generate the attention on landing page
• Build continued trust with about page

As an e commerce website manager, you must want to attract pinpointed set of audience engagement to your website. Here are more ways you can use cinemagraphs to generate better value and demand to Your Ecommerce Website.

Give useful tag line for a product to advertise and then using cinemagraphs make the message spread using social media.

Focus on generating interest on motions that matter. For example, if you are selling a tea brand on an ecommerce website yourself, the motion or loop engagement should be on the event that shows the mixing of milk with tea. The constant motion, the color, and the story the Cinemagraphs bring can specifically generate targeted interest in your audiences

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Does AI pose threat to humanly employment that defines and redefines digital eco system such as content writing and website designing and development? This is an interesting question and we will explore it later in this article. Meanwhile; few words as to what is AI in website development. If you are absolutely new about the concept of AI, this article should serve as a knowledge enhancer. If you think there is nothing in AI that interest you any longer, you should definitely read it.

Artificial intelligence is a specialized area of computer science to design intelligent machines that work smarter than human. A number of objectives go behind its development including problem-solving, reasoning, knowledge representation, motion, creativity etc. A good number of technology giants are investing time in this field hoping it is going to be the lead of change in the days to come.

Why AI

• Makes search faster and simpler
• Makes interaction smarter
• Provides relevant customer experience
• Offers personalized and custom e commerce experience
• Provides effective means of carrying out businesses

AI integrates a lot of strategic dimensions to user experience, it holistically enhances the overall way business is done making the entire process of communication extremely smart, and simple. It is the next big wave and is expected to revolutionize the way we communicate. Although it is under constant development; some of it is already being practiced in software development, communication strategies and website development and design as well; besides other areas.

When it comes to Integrating AI Into Website Development; The Grid, Wix ADI, Fire Drop, and even WordPress pluggins all use AI in some way or the other as part of their testing of user experiences and enhancing the overall communication system with their users.

These are some ways AI can be used in website design and development

Improved reply prediction -

Using AI in web development, developers can make the overall reply prediction of a website extremely smart. Although machines cannot understand the human emotions, chat bot powered by AI can actually bring better and improved reply to user queries. A good example is the use of AI in e commerce website. By entering a specific shopping related query, a user can quickly get an answer and speed up the process of shopping and simply the entire shopping experience.

Better user experience

AI can bring edge of perfection in search and website navigation. By channelizing the efforts of developers, it can not only bring unified communication simple, but speed up the process of progress of user involvement with the brand thereby increasing the overall scope of increased customer loyalty.

Other than these, the use of AI in website development can be in the form of voice search, augmented customer experience, improve SEO, Boosting Content Quality etc.

Although AI is expected to revolutionize the entire digital communication, it is early to say that it can entirely change or replace the human involvement in digital communication. Content writers, Web Designers And Developers and other stakeholders of the digital landscape will keep on be here, as long as AI can't entirely mimic human emotions - which is almost impossible.

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iOS 11.01 is the first update and comes one week after the launch of iOS 11.0. It was meant for the iPhone, iPad and iPod touch. The company did not release any betas specifically to the developers before iOS 11.0.1 was released. It is a minor release with bug fixes and security and enhancements.

Some of the New Features Have Been Included For IOS 11. iOS 11 namely document scanning in Notes, the new Files app, indoor maps and lane guidance for Maps, Live Photos editing, Do Not Disturb While Driving, a new Messages app drawer, payment integration in Messages, new multitasking features in the iPad, a new Control Center and a improved version of Siri.

A bug was reported after iOS 11 was released. Bluetooth and Wi-fi could not be fully disabled. Email syncing and battery life issues were also major causes an update was required.

What is specifically included?

Although Apple restrict itself revealing more about the release notes, the summary of the download and install section only says that iOS 11.0.1 "includes bug fixes and Improvements For Your IPhone Or IPad."

With this update, Apple devices are expected to run smoother.

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Consistent UI

In order to make UI interactive; consistency is crucial. By using your product from the earlier experience, the user already knows how to use it. The learning curve is literally flat if you develop good UI with consistent features.

Stop designing like a programmer

The stereotyped, traditional module of developing a UX/UI is to follow a methodical set of approaches in a specific number of times in order to meet the set criteria that make an application usable. However, in today's highly evolving times where consumer preferences and user engagement are being constantly changing, the entire process makes development mechanical. So, rather than designing like a programmer, you need to have the expertise of a programmer and then design like a techie who knows the inside out of audience engagement.

Do not necessarily outsource

Outsourcing saves your money, but it might bring in a number of issues your process can suffer. It might not bring the level of Expertise You Require, and it is a fact that today outsourcing does not necessarily come cheap. So, rather than outsourcing; it is a great idea to pinpoint your skill set and then excel it in order to survive and sustain the competitive marketing landscape.

Focus on user goals

Features and requirements are not so important these days. It is all about user priority. Understand what your users need, how they react to the changing demands of the market, what they require in this evolving times and how you can exceed their expectation.

Simplicity - When it comes to developing a solid, and long-standing and most importantly winning UI, it is all about simplicity. The more simple your entire UI is, better it is for your audiences to Connect And Collaborate With Your Customers. Today, people want things to be simple and effective; and they do not necessarily want to get tangled with the complicated design choices. Quicker they can accomplish a task, and effective it is, better is the entire scope for them to connect and collaborate.

Technical expertise

Today's audiences love learning new technologies, and they want to test them. In order to connect with them without necessarily wasting your efforts in unresponsive tasks, you can easily add new technologies into your user experience module. This makes the entire effort of channelizing tasks quicker and simpler.

Learn your audiences

The most important thing for today's UI and UX design is to chart out a thoroughly defined strategy without making it mechanical. You need to focus on your strengths and then work accordingly in learning what your audiences want from your product. Learning their applications and then working around the key deciders to enhance and exceed their overall expectation is the key to shine.

Therefore, you need to actively work around the key measures to Improve The Overall UI And UX. The most vital thing is to channelize the efforts!

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It is official off late. The newest version of Google's hand-held device operating system is known as Oreo and it will soon begin to roll out on Pixel and Nexus devices. From a revamped look to under-the-hook improvements, this newest version of android has a lot of new things in store.

Please read on the top features of Android 8.0 Oreo:

Redesigned settings menu

The most striking change is the redesigned settings menu. It is now featured with subtle dark grey text on a white background. The side navigation menu is not given in this version, unlike the Nougat. The entire effort is given to make sure the settings menu looks simple, and elegant, without any overload of content and design.

Restructured file menu

The Android's File Manager Is Not Necessarily The Best In The Market; but it can do pretty much everything you require. However, with Oreo; things are changing. It still has not reached the professionalism other apps offer; but it lets you open, view, delete files which is the basic things you need.

Battery saving background restrictions

Standby battery drainage is a long-standing issue. However, the changes have been with the proceeding of time being done to Improve The Performance. With Android Oreo, significant changes are expected to improve the overall battery savings.

Snooze individual notifications

When a message comes through, and if you do not necessarily have enough time to read it or act on it, you can simply move it in the right direction, and then click on the clock. This will make the notification go away for 15 minutes, and then come back at the designated time.

Redesigned emojis

Blob emojis are given a good bye and since then replaced with better emojis. They have a Better, Interactive Design Layout And Language.

Auto fill API

The new Android Oreo understands the role of password manager by adding an auto fill API. It lets users to choose an API interactively. It helps you automate the process. The feature allows for easy accessibility.

Connectivity

The added variety of useful feature such as Wifi Aware which is known as NAN which is short for Neighborhood Aware Network can easily connect new devices. It helps communication channel and simplify the entire process of effective communication collaboration between devices.

Quicker

Quicker access is Google's smart and simple answer to unread badges. It is specifically paired with in-app specific launcher for simple usability.

Other than these a set of specific features such as turning on wi-fi automatically, more granular storage, auto fill framework are some of the core features that keep Oreo one of the redefined versions ever launched.

To conclude, it can be reasonably concluded that Oreo is by far the best operating system with a set of improved features. If you have already found that Nougat is good, there is absolutely many reasons for you to believe that it is a cool new upgrade. Oreo is sweet and popular and it shows!

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