Technologies such as AI, IoT, perspective analysis, automation, AR/VR, machine learning are constantly shaping the foundation for the future. The focus is to make life smarter with clarity and consistency. All of these developments and a lot of others have sizable footprint on how digital marketing is going to look like in the future. Read on!

A school of thought argues that SEO will be dead, and it will be non-existent soon. However, this is not the fact. SEO will always exist, of course in a more redefined form - aligned with the changing priorities of digital natives. It is evolving everyday and getting better to accommodate the demands of searchers. If you look at the ways Google search has become more relevant and focused, you can understand what we mean to say.

SEO is not dying. It is changing because it needs to

Google's algorithms keep changing and the reason is very simple. The search giant holds an incredible search market share, and to stay at the top, it is committed to offer searchers the most relevant, and best ever search results for any given keywords. More than 90% search market share means people trust Google for being accurate, and relevant.

Google search algorithm - Getting better every day!

Offering a searcher with information is not the focus here. If it were, then anyone could rank higher with keyword stuffing. The prime objective is to connect a searcher with most practical and desired information that solves a problem. As a business, you should as well understand that sticking to the traditional SEO best practices might not be always beneficial and evolving with time is the way to go.

Trends to watch out for: SEO trends in 2020

SEO IN 2020 - as it seems now - shall continue the tradition of developments already established in 2019 - but with more focused intent. Here are a few expected developments -

Beyond Click and Tap: Voice search replacing keyed-in searches

Voice search is taking over and by 2020; it is estimated to cover around 20 percent of all searches. Traditionally, search engine optimizers would target keywords that were mostly the result of keyed-in entries - usually small. But when a user conducts voice search, he prefers to enter more information - a string of thoughts.

What does this mean?

• SEOs should target long-tail keywords more frequently than ever

• Target featured snippets

• Focus on more local searches since voice searchers are actively looking for local information

More than desired information: Searcher's intent to take centrestage

If you look at the Google search results today, you will find an increased focus on relevancy and intent. This is going to be stronger in the days to come, and it means a lot.

What does this mean then?

• Content should be clear, consistent and contextual

• SEOs should make sure their website is offering values across all the stages of audience touchpoints. This includes not just providing the desired information - but things searchers have not even expected. A searcher looking for generic information on "How to write a good SEO content" should find an extensive article around this topic relevant, but what about offering videos with tutorials, link to an upcoming webinar that promises better SEO writing skills, and what about incorporating a feature on the page that guides the searcher to test SEO writing live?

Smooth User experience: Clear, focused information that is effortless to find, and simple to understand

UI - short for - user experience - is our next suggested trend in the list, and it is very much aligned with the previous entry we mentioned - searcher's intent. Google is giving prominence to user-focused search results, and websites that understand this are enjoying better ranking.

What does this mean?

• Optimize speed load to save on a searcher's time

• Use high quality content that quickly solves a problem, including CTAs

• Use uncomplicated design

• Headlines, bullet points, long-form content

Content is the New Currency and Kingdom

We cannot stress on this enough. You know content has been the king, and every single development SEO in 2020 will experience will have a content connection associated with it. Content writers have a very important role to play in this.

What does this mean?

• Writing relevant content that solves problems

• Covering different forms of content

• Using keywords strategically across the content without overstuffing

• Covering long-form content

• Reputation of the content creator to gain more importance

Mobile-first is going to be the new normal

Mobile is the new normal, and mobile first indexing is thus the new SEO priority. How better your website loads and is optimized for mobile version is critically important to gain increased ranking status.

What does this mean?

• Website loading speed on hand-held devices

• Content formation in the devices

• Creation of Mobile-driven content

Page speed has always been and will always carry value

When we talk about SEO IN 2020, we should remember that this is the age of fast information searches. People will not wait. Despite having the best of information, if your website is slow, they will move elsewhere.

What does this mean?

• Optimize all versions of your website for all devices

• Improve server response time

• Use a content distribution network

Brand Reputation Is One Thing No One Can Expect To Lose

Trust is going to be a decisive factor - like it has always been - in SEO 2020. A lot of factors collectively decide the authenticity and reputation of a website.

What does this mean?

• Your website should be populated with useful content

• The website's partnership should be with other reputable websites

• An increased flow of reviews that are positive help brand building

• Number of complaints published about the brand online also matters

Localizing search is the normal

Local search results are gradually making inroads to mainstream, and over the years, it is going to be the number one thing of prominence in the optimization industry. Of course local SEO is already dominating, but it is going to be more crucially important soon.

What does this mean?

• Localize content

• Claim your Google listing

• Invest in a full-fledged local SEO campaign

New Age Technologies To Redefine New SEO Practices

When new age technologies join SEO, expect what happens? Awesome results and Smart Outcomes!

Artificial intelligence can help marketers gather smart insights to site performance. With pinpointed data, better competitor analysis can be done. AI can be holistically used across content marketing tactics. With AR, local SEO will be more important, accuracy of information will help improve user experience.

Time is unpredictable, and future is a mystery. No one has ever lived in the future so we can only predict how would it look like based on what we are living today. Be it SEO trends in 2020 or thereafter!

Conclusion

SEO is going to be more stable, and matured in 2020. Businesses will incorporate new ways to rank higher using latest tools and technologies, and thus the demand of the service will exist always. That also means SEO industry will need more human resources and remain to be lucrative career opportunity.

Hope you enjoyed reading the article. What other trends do you think will dominate the SEO in 2020? Please let us know. For suggestions to make this article better, we welcome your comments.

About OMSOFTWARE :

What about a website that loads faster, is populated with the relevant information your searchers want to read, and ranks higher on SERP? At OMSOFTWARE, we provide end-to-end new age SEO services to clients belonging to different industry verticals. Over the last 15 years on a row, we have helped companies - big and small - gain an increased digital presence with a comprehensive suite of services. We have closely watched the growth of the SEO industry and trained ourselves with changing time and technologies so as to keep relevant in the competitive marketplace.

If you are looking for an SEO company in Bhopal/Pune, you can trust us!

"Our SEO services comprise of all latest SEO tools and technologies to increase our client's Google ranking. Our solutions are customized according to your custom requirements. You can downscale or upscale your investments depending on the budgetary needs," says Raj Kamal, CEO OMSOFTWARE.

For providing our clients a complete digital experience, OMSOFTWARE also offers mobile app developments services.

Along with search engine optimization services in India, OMSOFTWARE also offers mobile app development services with an aim to give clients an increased digital visibility. A solid presence on the App store provides businesses with ways to explore untapped revenue potentials - connecting with new audiences and making new purchases.

To learn more about our SEO services and other offerings please feel free to contact us now! We will be happy to schedule a one-to-one meeting with a dedicated representative.

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Having a mobile app is good. Making it rank higher is better. Getting people to install it and leave positive feedback is the best thing. While all of that sound so nice, as a small business, your road to achievement is thorny. The market is competitive, digital natives have shifting priorities and expect more, and within a small budget; you need to prove a point that you can take risks and your efforts are successful.

At OMSOFTWARE, we work with small businesses with promising ideas, but limited budgetary constraints often pull them down - they want to take risks but the fear of an uncertain future always exists. What if my app fails? What if it could not handle the rising competition?

App Store Optimization (ASO) For Small Businesses

This is a very common challenge many small businesses face before having their mobile app developed. We understand this, and as a part of our greater commitment to serve businesses of all shapes and sizes thrive digitally with products that solve a problem, and contribute to greater well-being, we customize our app development pricings. While keeping cost down, we still make sure most of the desired features of the app remain.

But cost - big or small - alone does not decide the success of an app on the app store. We look at this point in this article.

Established Brands Have An Advantage To Achieve Desired Results In The App Store Because –

• They are already known, and don't need to struggle to make the first branding impression

• They have skilled resources and access to technologies for a long-standing app presence.

• They have better data and analytics to predict the challenges and as well the strategies to counter these.

The strengths of an established business are your weakness. However, you can still address these with a clear, consistent and contextual strategy. Let us take the challenges and see how you can address them with the power of positivity, consistent effort and content.

Challenges small businesses face in app store optimization and how to address these?

• Challenge 1: You lose against the competition because you are new and nobody cares who you are!

This is a simple psychology. Established brands would most of the time capitalize on their own branding and have a keyword strategy around their own brand name. However, as a small business, when no one knows you, your strength is the generic search term.

Brand conscious audience would mostly enter name of their desired brands to install a branded app. But they do not constitute all of the searchers. Most people enter generic terms and common key phrases in the search section to find relevant search results in the app store. So, you need to invest your efforts and time on proper keyword research. Google keyword planner gives a fair idea about the competitive keywords you can target, you can also use the auto suggested keywords from play store for a fair idea about top keyword ideas.

• Bonus Point: Take a top-performing app that is relatively new, but has a convincing presence on the app store. Read their description, app name, and other areas where they have placed keywords. Use the keywords used, and follow the strategy and try to do even better.

• Challenge 2: Established brands have better presence and worldwide market.

You can't reach out to worldwide audience and target global audience because of limited investment capacity. But this can as well be your strength. Conduct a comprehensive research on the target market, and see which is the location that draws maximum app installs and engagements for your product niche. Depending on the result, localize your app targeting that area. Localizing your app helps achieve more targeted traffic, and improve app install counts.

• Challenge 3: You have limited resource and as mentioned earlier, budget to promote your product on the app store and thus connect with more audiences.

Big budget and access to highly skilled resource is good, but simplicity, positivity, and authenticity have no alternatives. Money and resource do not necessarily decide everything. Data does to a large extent. Rather than starting with marketing campaigns that also include manipulated strategies; stick to the values and honestly. The best place to market your app is the app page itself. And it begins with app ratings and reviews. And you don't need to be rich to do that.

Take every user feedback, and respond quickly. Appreciate and thank the users who are replying in positive. Apologize and offer immediate resolutions to problems to the users who are replying in negative. A constructive app page populated with reviews that take a discussion further and towards solution is more likely to draw organic traffic, and increase app ratings.

For this part to accomplish you need content that offers hope and gratitude shows you are serious about your product and you really want to help users. This builds connections and eventually improves your app install and ratings. This is far better and organic way to connect with more users naturally than to spend hugely in marketing campaigns that does not necessarily help. User experience and engagement counts, the volume of money you invested to promote your product does not.

Mobile is the future, and app store is the goldmine for small business that wants to see a thriving future. For a small business to grow, this is the best time to start.

To learn more about app store optimization, you can visit our earlier article here

To start a free consultation on how to grow your app on app store, please feel free to connect with OMSOFTWARE here. As a small business, we recommend you start small with ASO services, and gradually based on the result, scale up your investment naturally. There is no hurry to grow, when investing time and effort to build a solid foundation is more important.

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Finding the most suitable IOS app design company in Bhopal is not an easy task. There are a large number of companies that are offering their services in developing mobile apps for almost all the platforms such as Android, IOS etc. Choosing an app development company for creating a demanding app for business is a complex procedure. All the companies claim that they are the rousing stars of the app development industry and create the app as expected by the client. In all these claiming sessions, it becomes very difficult for the business to choose the one among all. Moreover, relying only on advertising is not a good idea; you need to trust on something rigid and more trustworthy such as their previous work. How to hire a mobile app developer can be briefly explained in this article with the help of below suggestions.

How to find the most appropriate app vendor for app development?

Pune is an IT hub and is a home and market place to a variety of mobile app developers. Choosing the most reliable, experienced and trusted app developer can be quite tricky. It requires detailed and proper market research. A lot of aspects require consideration when you are out in the market to find a good company of mobile app development service in Pune.

• Conduct a preliminary search: Preliminary search of your business requirement is required before looking for an app development firm. Detailed research can help you know where you are positioned in the market and what could be your niche market be? After knowing your niche target market, you need to plan how to cover the market by analysing the number of users in your graphics. This way you can analyse your probable benefits that help in finding a reliable app developer that can help you in fulfilling your objectives.

• Look for previous work: After that, you need to look thoroughly about the tasks and projects accomplished by the chosen IOS app design company in Bhopal. You need to look for the domestic market briefly and choose the one that covers all your needs from the app. It is important to look for their past work, which are flexible in negotiations and are ready to listen to your approach, take feedback from clients with honesty, offers you a pool of specialist’s info and ask you to choose the most appropriate for developing the app. This gives transparency in the selection and helps you in making the right choice.

• Define the project: The next step that you can take is to discuss your app project with the app developer. This depends on the market, where you want to launch your app and who can be your major users. For instance, if users of your app are from Europe then you need to focus on their data security. Your developer must have all the knowledge to store the sensitive data and to save it from data theft.

Your chosen Android design company in Pune should be capable to create the app on all the available platforms and should be realistic and honest.

At OMSOFTWARE , we design mobile application that connect businesses with their core audiences.

"Our core focus of mobile app development service help business thrive in the challenges. We offer affordable solutions after auditing your requirement, "says Raj Kamal, CEO OMSOFTWARE.

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The background - The past and Present of Digital

We are living at a time of speedy digital developments - most of which is driven by hand-held devices such as Internet enabled smart phones. Few years ago - as close as 20 years back - did we know the future was going to be so different?

When we were children, we had limited or no exposure to mainstream digital experiences. However, our children are growing with digital devices everywhere around them. Personal assistant, wearable, smart TV, Smartphone and the list is endless. They form a strong bonding with these devices from a very early age, and as they grow, their engagement and expectation from digital will continue to grow.

They are digital natives - a term used to refer people who are born or brought up during the age of digital technology. Their thought process, inclination, expectations and priorities are vastly digitally influenced. Moreover, that means the future of digital should be very eventful - populated with lot of breakthroughs. Looking at the present of mobile app development for example, we can see the future of digital experiences is going to be fun.

Mobile app development - Emerging Trends

A lot of technological developments are happening across mobile app development process. Design thinking-led approaches are redefining customer expectation and deliverables. The need for advanced applications that do a lot more than desired, are paving way for in-app technological changes, resulting in high-end user experiences. Here are a few technologies and developments that we are seeing to take centre stage and probably develop the foundation of app experience for the future

• AR & VR - Taking gaming experience by a storm, AR - short for Augmented Reality and VR - short for Virtual Reality are offering increased realistic interactions with message for a user. Marketers are finding huge opportunities in these technologies and they are leveraging on it to improve and enhance buying experience for their users. One of the use cases for AR in business app can be its ability to recognize objects. Companies in the smart home gadgets can effectively use the technology to gather detailed information for better user interaction. Even healthcare, education and IT sector has ways to explore it to improve their services.

• IoT- The power of interconnected devices is shaping the future of business. IoT has the capacity to introduce disruption - and businesses can use it to improve security essentials, streamline processes for better service and reduce expenses. With custom IoT apps - web apps, sensors and devices - businesses can understand where they are lacking behind the competition and leverage on ways to better serve the industry they belong to.

• Chat bots - Integrating chat bots in native apps is in trend and it is expected the trend will continue to grow. AI- driven chat bots with custom ability to predict user needs and present full-fledged solution quickly reduces a business's dependability on costly human resource undertakings. Chat bots are considered because they enhance mobile user experience, their constant integration with latest high-end technologies are making them matured to better interact with users.

• ML & AI- AI - artificial intelligence and ML - machine learning are used to redefine user experience and achieve better service offerings. From handwriting recognition to speech recognition and face recognition to photo and video diagnosis and processing - AI has been in use and is behind the success of many apps.

Other than these, Wearable’s, Block chain etc. are also changing the way how mobile app development is done.

Mobile app development of the future - Foreseeing the future

Driven by all these developments and technologies, how do we envision a future? Here is a look. Considering technologies change and unpredictability exist, we can just presume - and can expect more not mentioned here -

• User experience - User experience has always been the core priority in mobile app development services. And seeing the present-day developments; it is obvious the core point of priority for businesses in mobile app development would be to simplify and channelize user experience.

• Security - Security is going to be the obvious thing. With more and more new app. are coming into the marketplace, and people are adopting digital payment systems to make purchase or opt for a service, it has become extremely important to offer seamless security solutions. Streaming content

• Speed and efficiency- The need for speed - that is effective and quick user experience - across app touch points has become the new norm. People are searching for new experiences while without compromising on speed and efficiency. The apps of the future should be focusing a great deal of time providing seemingly fast and seamless interactivity

• Localization - We heard about local SEO and how important is that. The apps with localization provide relevant user experience and connected interactivity to audiences. Businesses with a good number of audience base should invest in making localized version of their apps to connect with more audiences.

These are just some of the core developments of the mobile app development industry. The trends will change, perhaps set of new events and introduction of new technologies will redefine everything. But one thing is probably here to stay - Providing seamless, user-driven and user-focused apps.

At OMSOFTWARE , we design applications that connect businesses with their core audiences.

"Our core focus is to develop apps that help business thrive in the challenging times. We redefine user experience with technologies and make sure every customer experience is seamless - from on boarding to purchasing and staying connected with the brand. We offer affordable solutions after auditing your requirement, "says Raj Kamal, CEO OMSOFTWARE.

To learn more about mobile app development services in India, how mobile apps can help your business connect with new audiences and how to make an improved branding presence online, please feel free to contact us NOW

Other than app development, we also offer app store optimization services. For an app to get featured on the store, and constantly get positive reviews from customers, it is important that you optimize your app for usability and navigation. Without ASO - which is short for app store optimization, you cannot develop a solid brand presence on the app store.

For any query, or suggestion; please feel free to visit our contact us section, we are resolved to bring business difference that makes a lasting impact. From app to ASO; we provide all that you need to make a long-standing and agile business presence, and to keep you always one step ahead from the competition.

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Food is not just a source to exist. It is the most sustainable mode of income and its necessity make inroads for new business opportunities.

In today's increasingly paced and digitally driven society, there is an increased demand for fast, convent and affordable services. Moreover, hunger is a continuous development. Online food ordering businesses are capitalizing on this and seeing incredible growth outcomes, and making notable case studies! Read on!

If you sell food products, and are yet to make an online presence, it is extremely important you make an food ordering application to multiply your revenue, reach untapped avenues of growth, and keep demands instant, active and on-going.

In this article, we will cover key essentials of developing a food ordering app, how to make one and how to promote it.

Why The Need For Food Ordering App Persist?

We are ordering pizzas and fast foods by making phone calls to specialized calls. We can browse the website of restaurants and order foods we want to eat. So, why food ordering apps?

In order to understand this, we need to understand the key stakeholders of food ordering app.

• Restaurants - Who register on the app, list their offerings and serve the foods once demanded

• Consumers - Who compare and choose food items from multiple available sources and then place the order

• Courier personnel - Who gets the food delivered from the restaurant to the consumer

Here Is Why Food Delivery App Is In Demand. It's All About Need, Value And Money

• A food ordering application persists because it allows restaurants to connect with seemingly endless number of audiences online for more orders and sales.

• It connects consumers with potentially unlimited restaurants and food-ordering sources; which they can compare, buy and choose from and avail attractive discounts, they also get the comfort of getting food delivered at the doorsteps.

• It generates employment opportunities in the delivery segment by employing people to deliver the food to targeted consumers

So a food delivery app online exist because it solves problems, creates values and promotes a convenient culture

What Are The Benefits Of Food Delivery Apps?

• Increased customer convenience

• Easier transactions

• Low guesswork - predictability across the stage

• Use of technology to accelerate quality of offerings

In simple words, the Benefits Of Food Delivery apps increase food availability options by allowing each stakeholder to gain true value from it.

What Are The Different Types Of Online Delivery Apps?

• Aggregator app - In this platform, the app connects customers with restaurants. They have database of restaurants, and allow customers to compare, choose the menus, prices, reviews. Once a customer’s decides the source, the app connects them with the restaurants that have their own delivery system. So, their key stakeholders consist of customers and restaurants.

• Aggregator with logistic support - In this platform, the app connects customers with restaurants and provides the logistic support. They may have partnership with third party delivery services, or have their own networks of trained resources that pick orders from the restaurants and deliver it to the customers. Their key stakeholders include customers, restaurants and logistics resources.

The second platform is more in demand today because it offers more convenience to customers and restaurants.

What are the features of a good food delivery app?

You can create one app with separate login options - for restaurants, customers and delivery partners. Or you can create separate app for each stakeholders. The second one is a choice to go for when you have a good budget. Usually, a single app with different login credentials is a good and affordable idea of food delivery app to begin with.

Having one single app with separate logins keeps your app discovery, usability and branding consistent and more aligned.

Core functions of each interface

• Consumer - Comparing and reviewing information from different restaurants, placing of an order from within the app

• Restaurant - Management of the apps, ability to take new orders, process it, distinguish between different order patterns - such as new, completed, cancelled, ready for pickup etc.

• Delivery partner/own delivery - Communicating with the customers about the orders and coordinating with the restaurant to pick up the order

Core features of each interface meant for each stakeholder

• For consumer

• Sign-up page - Either allow users enter their credentials on a simple, easy to fill-up sign up page or add the feature of third-party integration.

• Customer Profile - The page should allow a new user to enter details, and personal information such as name. It should be populated with info such as order history, reordering, payment options etc.

Other essential integration -

• Restaurant search

• Place an order facility

• Payment processing feature

• Social sharing

• Review

• For restaurants

• Registration - Allow business to enter their details including name of the business, address and hours of operation etc.

• Track orders - A restaurant should effortlessly track all types of orders, including ongoing, upcoming and completed.

• Manage content - A simple content management system should help restaurants to fill in important information about their offerings, including menu items, special discounts information, upcoming items etc.

• Payment system - Make it easy for restaurants to receive payment, prioritize a schedule - such as fulfilling a payment only when a delivery has been confirmed by the customer.

• For delivery/courier

• Order management - Ability to accept new orders, gather all required info such as customer name, location, phone number. Updating the order status and show its progress

• GPS - Allow delivery personnel to get the driving directions in real-time, calculate the distance in miles and minutes, track nearby drivers in case of need

• Ratings - A consistently good ranking should allow a specific delivery personnel to receive more orders. Negative reviews should be judged and considered properly in order to improve the service

How Much Would It Cost To Develop A Food-Ordering App?

• It depends on a number of factors. A simple tool with low functionality would surely cost more.

• An app with separate login may cost less than having separate apps for each stakeholder with high-end functionalities and with the need for promotion

• The platform to be used - iOS or android also influence cost factor

• Complex design will cost high compared to a simple design

• Designing the user part usually involve more time, effort and research.

OMSOFTWARE Mobile App Development Services - Ask for a Free Quote Now

Ways To Promote Your Food Ordering App

• Research your audience

• Understand your niche, research competition

• Use content marketing to promote your offerings

• Keep a sustained social media presence, with special focus to instantly reply to customers

• Regularly blog

• Use Email marketing

Once your food ordering app development is done, the next phase that is promotion is very much dependent on how effective you can take the strategy forward.

Read ALL ABOUT APP STORE OPTIMIZATION IN 2020 to learn how to promote your food-ordering app on app store

At OMSOFTWARE , we are happy to have designed and developed world-class mobile apps at a cost customized according to our client's personalized preferences and their budgetary needs," says Raj Kamal, CEO OMSOFTWARE

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ASO is short App Store Optimization - often also known as App Store Marketing, App Store SEO etc. to name some.

Why ASO should be on the top of your marketing strategy?

If you have a mobile presence with an active app ready for download, it is crucial you invest in ASO. Search within the app store is growing.

Thanks to the availability of millions of apps on app stores and billions of downloads happening in a year. The trend will continue to grow. Therefore, it makes sense you think about optimizing your store presence.

What are the Core benefits of ASO?

• Organic installs

ASO done well will increase your organic installs at a very low acquisition cost. Better ranking on the app store drives targeted customers, and increases organic installs

• Relevancy

App store optimization can help you reach out to target audience - people who are looking for your product. It reduces the chance of your product being discovered by wrong audience who have nothing to do with it. With relevant traffic comes targeted downloads and increased user engagement

• Revenue

With in-app purchases, ads, subscriptions etc you can monetize your product. If your product is good and engaging, it is likely to draw more attention and revenue will continue to soar.

What are the goals of App store optimization?

• Increasing download count

• Gaining positive app reviews and ratings

• Increasing audience interaction and engagement

• Reducing customer acquisition cost

• Controlling churn rate

• Increasing the volume of monthly users

• Boosting visibility in the app store

• Improving conversion rate

• Leveraging on other marketing channels

Now that you have the basics of app store optimization, let us have the execution part. How to gather values from app store optimization and how to do it

Execution Part - Keywords

• Keywords

Keyword research is a crucial part in app store optimization. In order to gain an impressive store presence and get found by the targeted audience, you should conduct a clear, consistent and contextual keyword research. For that, you can use tools such as Google keyword planner. There are other tools available on the market other than that. However, Google Keyword Planner is the best place to start. Majority of mobile users still use search engines to seek out information about their required apps, so it makes sense to use these tools - which are actually SEO-specific. Should you want to use store specific keyword research tool, you can do so by typing app store optimization keyword tool on Google search.

• App Name

This is where you place the keywords. After gathering the keywords, your task is to evenly distribute the keywords for maximum exposure. You can change the keywords and title anytime, but doing it often might hamper your visibility on mobile app store. So it is better to narrow down on a consistent app name that integrate two important things -

• Purpose of your business

• Keywords

The name is good if it is short, and easy to remember. Don't shy away from testing some keyword and titles initially. You can stick to the selection on which you see maximum traffic increase and installs.

• Description

This is an extremely important part. Other than integrating keywords across the description, you should focus on certain things very cautiously. Use simple language to convey who you are, write a useful preview of your business. Enter the social proofs, social mentions, benefits of your app, and features for new visitors. Avoid blank space. Add call to action. Make the entire description conversational if possible, focusing why anyone would choose your product.

While creating description, use active voice and be as concise as possible. Do not oversell anything beyond the point it is required.

• Icon

Icons - to take it simply - is the first trigger for install. After a search, the first and the most obvious thing a prospective customer sees is the icon. A clean, clear and intuitive icon has the properties to instantly grab a user's attention and take the buying journey further.

How to make a good app icon for better audience engagement?

Keep the icon smart and simple - without using much elements.

It is better to focus on graphical representation of your business in the icon, rather than putting words. However, if you have an established official logo, it is good you go with it, since people already identify you with it.

Go for an uncomplicated, easy to understand and visually appealing icon.

• Screenshots

Most customers don't go past the first two screenshots. So try to add your best screenshots in the first two slots. The best mobile apps are those that sell a message on each screenshot. Focusing on the entire product features in a single screenshot is like stressing a user to think more. Use clean background and short caption.

• Preview video

Video can increase your app install to a remarkable high. An app marketing video should be short and include the best features of your product. A professional video should usually be simple and prompt a visitor to install your product.

• Reviews

Reviews are critical component and perhaps the most important part of your app visibility. While positive comment helps support your effort, negative comments are equally important. In fact it is the best part; since it helps you focus on your errors and tell exactly where you need to improve.

Many app makers do not take negative comment healthily, and they refrain from tackling the issue - thus promoting pile of negativity spreading across the app presence. The best way to counter this evolving challenge is to listen to the feedback and reply instantly with a commitment that you will solve a problem.

What if your competitors are deliberately pushing in negative comment to put you down? In such a case, you should react quickly, don't take anything personal, use professional language to prove your point, and engage cautiously without starting a brawl. You can always defend yourself with facts and figures.

Other Top App Store Optimization Tips

Always keep updating your apps, and add update notes in the description. Whatever feature, technologies, improvement you are adding or changing, always make sure to keep users notified.

• Use your category wisely.

• Localize your application's listings for more targeted traffic

• Use competitor analysis to gather ideas about what worked for them, and how they are developing a brand presence on the store.

• Use consistently clear language to connect with customers

• Improvise.

Conclusion

App store optimization in 2020 is going to be more important. With increased Internet access, and people's growing tendency to search for their preferred products online, it makes sense to have an active app store presence. But simply having a presence does not add any value. You need to constantly search for new ways to make your app popular.

The above ASO Tips for 2020 should help you build a solid foundation.

Build an active app presence with OMSOFTWARE

At OMSOFTWARE, we seek to innovate new ways to use technology to help our clients drive consistent business value.

We not just optimize apps for increased digital presence, we also help businesses develop world-class mobile applications. We leverage on our industry expertise to help businesses across industries build fully functional apps that help them solve problems and address evolving challenges.

For any query that you might have about our ASO services in India, or mobile application development offerings, please feel free to contact us NOW!

"From developing mobile apps to promoting it on the app store, OM SOFTWARE stands firm on its commitment to provide world class digital solutions to clients who are looking for a reliable partner in growth and thrive," says Raj Kamal, CEO OMSOFTWARE

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Welcome note!

When it comes to SEO for e commerce, you should start with research and end with execution. Oh sorry, SEO is a continuous process of development and it does not end, but only matures with time. That however does not mean you should continuously invest in SEO. Depending on your need, priority and budget, you can adjust SEO continuity. But to start all of that, you should at least have a very solid idea about how to SEO an e commerce website. To help you on that, we tried to cover the key essentials here. Read on!

E commerce SEO – Definition

E commerce SEO is the process that helps your product-based website rank higher on Google and other search engines so when someone searches for a product you sell, you want to rank as higher as possible to drive more sales.

Why SEO needs to be your top priority for ecommerce sales

• Ecommerce- the term stands for what it means. It facilitates selling of products and goods online. Therefore, the source of customer engagement is online. Now when it is all about online sales, making sure you create a competitive edge online is extremely crucial. No online traffic means no sales and risk being forgotten. Here is where SEO helps you get found and make a long-standing opportunity for growth.

• Search - Direct, search, social, referral, and paid. These are a few ways traffic comes to your e com website. Among these, search holds a very strategically important position. People usually prefer to go for Google search to find a relevant product they want to buy online. They seek for tips, information, pricing charts, comparisons etc before making an informed decision. The market is so competitive that without SEO, ranking for a highly searched product online is very hard.

• Risk of losing out - SEO helps you target specialized customers, in groups and segments, at places they frequent and in ways that are strategic. If you are not leveraging on it, you risk being lost in the sea of information.

• Competition - This is a very simple analogy. If your competitors are using it and gathering values from it, why should you simply watch and think about implementing it one day. Instead, you should act NOW

• Relevancy - SEO drives targeted and very relevant customers to your website. They have a pre-built mindset, and know what they want, so when they find your website can address their needs, they come prepared to buy. So, there's a greater opportunity to convert a visitor into customer.

• Branding - Making a purchase does not end your customer footprint on your website. In fact, it begins. A happy customer leaves positive experience while a dissatisfied customer leaves no stones unturned to put you down and create a negative impression about your brand. SEO helps in creating loyal, sustained brand reputation, suggest ways to counter the bad PR and create useful referrals that can help you build a positive brand engagement.

• Navigation - Setting up an e commerce website and driving tons of visitors is good, but what if they don't convert. Quite often sites fail to encourage sales, despite being ranked on Google. One of the core reasons for the development is the cluttered navigation and broken links. And if that continues to grow, Google eventually downgrades your ranking. SEO helps you develop a clear consistent and contextual navigation across all product and other pages; thereby reducing bounce rates and increasing more on-page time and purchasing history.

Other than these, SEO for e commerce sites facilitates seamless customer experience, speed up your process, make you globally accessible, and serves as an cost effective alternative to traditional marketing practices.

The importance of understanding your industry & competitor

Before you start with your own website, invest some time understanding your industry and competitor. It helps you gather ideas about what is working in the market, learn your competitor's present and future plans, and focus on the ways your competitors are focusing. You should also understand who your target audience is. Gather demographic and psychographic details. Create a list of competitors; outline your buyer's journey across all stages of their engagement.

Divide your proposed activities into three segments

When it comes to SEO your e commerce website, you need to focus on product pages, Home Page, internal landing pages besides others.

Analyzing keywords

Use tools to search for keywords you want to rank for. You can use Google keyword planner, and Alexa Difficulty Tools to gather useful keyword ideas. You can also visit your competitor websites to pinpoint the keywords they are using. Also Google search is a wonderful source to pinpoint new keyword ideas. A search on Mobile phone returned with the below-mentioned results at the end of the search page.

So, you can use the tools, competitor analysis and other ways such as Google suggested keywords in search results to gather top keyword ideas initially. There are many other ways to gather more keyword ideas - and we will talk about this in another upcoming blog. But these three sources should give you a solid idea about who is searching what.

Once the keyword research is over, you can narrow down the list and make it more comprehensive based on search volume, Product relevancy, commercial intent, competition.

Keyword Placement

Place keywords evenly across your website product pages - in title tags, URL handle, and meta description. It is recommended you assign at least one primary keyword to each page. On the top of that, try to add at least 3 to 4 LSI keywords on each page. LSI is short for Latent Semantic Index. LSI keywords refer to search terms that are closely related to your primary keywords.

Content

We will begin with homepage content. Try to populate the page with most relevant information without overdoing anything. Include the primary keywords and LSI as mentioned. Ignore cluttered navigation, and focus on usability.

When it comes to creating SEO content for product pages both on the homepage and internal pages (we will talk about product pages later), use actionable term, clear CTAs, and always provide original, focused and clearly messaged content. It is good to be descriptive but making a long-form internal page only to appease search engine won't do any good. Focus on solving problems your users face, show how user friendly your website is. Make their stay fruitful and seamless.

When it comes to writing product pages, create full product description, add keywords across the description evenly, use keyword friendly URLs, sell the message showing benefits, try to use visual and video content - such as client testimonial. Keep navigation to other pages simple with keyword-oriented copy, and assign reviews to your products.

The genuine review - with possibly genuine credentials of customers - helps more.

• To offer rich results on SERPs, you can add Schema Markup to your website pages.

• Create faster loading page

• Link to internal pages

• Crate blogs - Add new blogs every week and for that create an editorial calendar

• Simplify site architecture

• Add FAQ page - Adding FAQ page adds to buyer's trust and they know exactly what to expect and not expect before they make a purchase

Responsive design and app store optimization

A good number of people usually turn to hand-held devices to visit an e commerce website. Invest in app store optimization to ensure people when searching for your app, easily find it. From icon, to description, to image, review and screenshot - make a consistent brand presence.

Build authority with an actively engaged social media presence and linking

Find links your websites are linking to and explore ways if you can link to in high PR websites, set up social media profiles for your e commerce websites. Regularly post updates and respond to users in real-time. Set up directory listings, and promote your blog content across the web.

Building back links is crucial for e commerce SEO. You can identify promising sites that accept guest post and offer to write content for them with a link back to your website.

Conclusion

Understand your audience and competitors. Build optimized pages with targeted keywords, create a consistent branding with content both on-page and off-page and actively seek constructive ways to build valuable back links. We hope you found this E commerce SEO guide helpful. For any questions, please comment here.

"Keep focus on creating seamless use experience across all pages of your website with useful content for effective SEO outcomes," says Raj Kamal, CEO OMSOFTWARE

For enterprise mobile apps, websites and SEO services (that drives profit), you can contact OMSOFTWARE here

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More and more businesses are developing their own mobile apps to reach a large number of audiences. The digital world is highly expanding and people are likely to deal with the digital purchase rather than access the real shops. The needs of mobile apps are arising with high speed and so does the competition. To accomplish the rising needs, there are many mobile app development companies in Bhopal that provide the development of mobile apps for various businesses. Due to emerging competition, mobile app development companies are also facing tough competition. Though it is important for businesses to hire a professional and experienced mobile app development company and also difficult to choose the right company from the different available.

The Major Advantages Of Hiring A Professional Firm For Mobile Development.

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•  Mobile App Development Companies In Pune

•  Benefits of Hiring a Professional Mobile App Development Service Provider

•  Mobile App Testing In Pune

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Mobile apps are increasingly introduced in the market every other day. The market for mobile apps has become quite competitive as almost every individual is using a mobile app according to their needs. The introduction of smart phones has made the carrying of tasks quite convenient and absolutely smart. Now there is no need to open a desktop to perform any of the online activities such as shopping, making a transaction, booking a vacation, ordering a food, etc. Now users can easily open their mobile apps and perform the activity with much ease. There are multiple app development companies in Pune for your service. The companies have years of experience in producing mobile apps and in delivering the ultimate user experience.

How To Hire An Experienced App Development Company?

A number that is continuously rising on the growth chart along with the rising mobile apps is the mobile app development companies. The tougher the competition, the more companies are introduced in the market with the skilled developers to provide a solution. A random search on the search engine such as mobile app testing in Bhopal can offer a large number of search results that can leave you confused on how to choose the most appropriate testing company. Most of the companies promise to rank the mobile app at the top of the search engine, Thus, the choice becomes quite difficult for the users to choose the most suitable company. To make your decision of choosing the mobile testing service convenient, this article helps you with certain points to consider.

• View portfolio of the company: The portfolio is the record of the past assignments of the company worked with. Asking for a portfolio before choosing the company is quite essential to look at the past performance of the company. This way, you can get a clear idea of the diversity of the projects and the company's performance on it. With the help of a portfolio, you can get a clear idea of the company's capability to work on the complex projects.

• Look at the client's references: Asking some of the client's references for the selected company can solve the purpose of selecting the right mobile app development companies in Pune. You can check the mobile apps of the company's clients and can contact them to know more details about the company's delivery and testing performance. Most companies do not hesitate in providing their client references, but if it happens then choosing the company's service is not a good option.

• What mobile app development process do they follow: The important element of the service provider selection process is to identify what mobile app development process they are following. This helps in identifying the mobile app development cost and its launch time. The agile method and waterfall model is followed by most of the companies where agile methodology is considered good as it provides fast delivery of the app by quickly redressing the issue.

• What is the company's approach for user experience: User experience is the most important part of the mobile application development process. The approach used by the service providers of mobile app testing in Pune for providing great user experience is essential to notice. The testers look everything from the future of the app to its capability of generating revenue.

• What all services are included in post-launch: It is believed by the businesses that the development of a successful mobile app is the only important thing for the success of the business but the reality is beyond the development. It is important to ask from the service provider about the services that they are offering post-launch of the app.

A reliable mobile app service provider is the outcome of a successful research.

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An experienced Magento e-commerce service is good to hire if you are looking to develop your website on this open source platform. The companies that are offering a customized approach to each of their projects along with an extensive portfolio allows the clients to keep up with the diverse change of the e-commerce industry by getting user-friendly online powered stores for their clients with the help of latest Magento technologies. There are many companies in Pune that have reliable experience and are the leader of digital marketing services. They are capable of offering quality Magento development solutions for their client's business to grow profoundly.

What are the services offered by a Magento development company for a successful e-commerce business?

Magento is known as a distinguished yet complicated solution that works exceptionally well for e-commerce businesses. Those who are the experts of Magento development, for them, the sky is the limit. They can be as creative as they want to be to make a successfully running e-commerce website on the emerging Magento technology. A dedicated Magento development is updated with the latest technology and has a noticeable experience to work on the most recent versions of the Magento technology. This helps in delivering the solutions that are embedded with activities like merchandising, promotions, shipping and payments. Services offered by the expert Magento development companies implement several amazing features that are specifically chosen as per the client's requirement to assure their steady growth and expansion of their online store.

Magento development services help clients with their successful running of the e-commerce business.

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In past few years, the idea of Digital India has taken fast pace among masses. With better internet connectivity, free Wi-Fi at public places; the online infrastructure of country finally seems to become digitally empowered. Apart from becoming more digital stable, this field has also open new employment opportunities for youth.

Some of the most common digital companies which can be easily spotted are that of:

• SEO Company, India

• Digital Marketing Solutions

• Web/App Development Companies

• Digital Designers

And among the so many digital fields some of the most popular areas which have started gaining attention are:

• The concept of SEO

One of the most common term that everybody is coming across these days is: SEO (Search Engine Optimization). Whether someone is re-constructing the existing website or developing the new one; SEO is one of the most popular and in-demand field which help the developers to take up the keywords that can list the website/app on top of search list.

• Field of digital marketing

Now when digital world has its own existence thus digital marketing becomes a mandatary field of it. From online social media marketing to e-mail marketing and mobile marketing; there are various digital marketing fields which are high in demand. Almost every business which has an online presence looks for an expert online marketing company.

• Growing popularity of Big Data

Big Data in itself is a huge and vast field. Across the globe, the big data scientists, big data analytics, big data engineers are high in demand. Various companies have hired them for their R&D units and are ready to spend millions on them to come up with forecasts which can help them develop unique business solutions.

• UI and UX

No mobile app and website can look attractive and useful without the help of UI and UX designers. They are the ones who actually help in articulating the idea of developer. Being a creative field this line is perfect for those who have interest in creative field of digital world.

Apart from these are many other digital fields too which are slowly becoming popular like ethical hacking, content writing, digital analytics etc.

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Technology advancements are on the rise. The market of mobile application development is continuously growing due to increase in demand. In recent years, mobile app development trends have changed for better and have introduced the latest elevation in the market of mobile apps. The associated features and the ease of use have made the use of apps quite convenient. The popularity and usefulness of mobile apps are enormous and have brought a significant opportunity to the enterprises as well as the businesses. According to a study, mobile apps are generating revenue in billion dollars every year. Many experts said that the industry of mobile apps is one of the fastest growing industries in the world and in the coming future; there are no signs of slowing down.

Every other day, it is commonly seen that new apps are introduced to the market with excessively new features along with a better form of modernization. The upcoming future of mobile apps is going to be equipped with the latest technological advancements giving the users its ultimate benefits. Keeping an eye on the use and growth of the mobile app industry, business analysts have performed thorough market research and have brought in light some of the latest mobile development trends to dominate the market.

• Soaring block chain technology: Block chain technology when introduced in the market has created a buzz in the market. Many financial institutions have gained amazing benefits from block chain. The developers of the mobile app are eager to utilize this technology. The best way to achieve this is by making the technology accessible to more and more investors and people.

• Artificial intelligence and machine learning: In this era, artificial intelligence is not a new phenomenon. Almost all the sectors are looking to integrate their system with human intelligence. Until now, medical and manufacturing have introduced artificial intelligence to most of their departments which helps them in maintaining high accuracy and also in capturing the real-time events.

• The surge of on-demand apps: In the world of the mobile app, the things are going to be quite interesting as many sectors are going to introduce more on-demand apps in the coming years.

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