Om Software | Web Application & Digital Marketing Company | India | Bhopal

An increased adoption rate of high-end smartphones and the welcoming disruption Jiobrings with low data tariffs changed the mobile application situation in the country forever. According to a Statista report, the number of mobile phone users in India grew steadily from 2013 and is expected to scale new heights by 2019. Talking about a report issued by Omidyar Network, Livemint reported "Mobile phone penetration in India is set to rise to 85-90% by 2020 from the current levels of 65-75%". If that's not enough, here are more facts that prove India's mobile phone market is gold.

• India is one of the largest smartphone markets in the world

• She is the home to one-fifth of the world’s mobile subscribers

• The availability of content in regional languages is propelling the growth of smartphone usage and mobile data consumption in India

• Post demonetization, the number of digital payments increased through smartphones

• The expanding horizon of mobile market, increased purchasing power of middle class and the government's use of mobile technology eco system to drive large scale and meaningful socio-economic change is earning positive news in the industry.

What does this mean for mobile application developers?

More ways to connect, collaborate and communicate with end-users, better scope for generating ideas, more revenue and a golden scope to contribute in the flourishing industry with meaningful changes.

With an increasing rate of app downloads and use; mobile development is the new ray of hope for marketers to promote their products and services to audiences. But it might be a hard task for literally anyone to compare, choose and opt from so many service providers, especially when they are claiming they are the best. We have prepared the list of top five mobile app development companies here.

Please note this list is not an exhaustive and there are other companies as well, who are doing equally better. So, we will keep updating the list from time to time.

Most of the content relative to data and facts about the companies have been sourced from the companies' respective websites with an objective to make unbiased and fact-based reporting

Top five mobile app development companies in India

OMSOFTWARE

OMSOFTWARE is one of the fastest growing mobile app development companies in India, with over 9 years of professional experience serving over 500 clients worldwide from 3 global locations. With more than 150 experienced developers who possess experience in delivering over 500 plus mobile solutions, the company is NASSCOM certified, and is rated number one across destinations by App Futura, Clutch, and app Index. A host of benefits make OMSOFT a true choice for companies looking for responsive and affordable mobile app development solutions

Hyperlink InfoSystem

With 6 plus years of experience and thousands of app developed, Hyperlink InfoSystem is a renowned app development company based in USA & India. Established in 2011, the company's dedicated and skilled team of professionals have been able to create dynamic and cost effective solutions for it's clients that are based all over the USA, UK, Japan, Canada and other parts of the World. They believe in delivering services without compromising on time or quality.

Mobulous

Mobulous is an award winning design and development company with over 300 apps successfully designed and delivered. The company develops Native Mobile Apps for Startups and Enterprise clients. The company offers integrated, vibrant and streamlined solutions to businesses all across the globe. They have a terrific record of delivering incredible and innovative apps that have scripted many success stories of brands across the globe.

Cygnet Infotech

CygentInfotechempowers businesses with Technology Innovation and Digital Transformation. One of the popular app development companies, Cygnet implements technological innovation as 'A Game Changer' for enterprises by delivering mission critical solutions and solving complex business challenges right from ideation to execution. The company’s agile and collaborative approach adds to crafting holistic value for your software application and product development efforts.

TechAhead

TechAheadwas started in 2009, and since then they have been learning, discovering, and growing ever since. The company specializes in creating digital form factors that are simply usable, functional and intuitive enough to make life better. Some of the services they offer include Custom Application Development, third-party application integration, legacy application modernization, enterprise mobility applications etc.

That's it on the list. In the next list, we will feature other companies with respect to their strengths. Thanks for reading

Read on!

The world of technology is the one always evolving; always moving at a speed beyond imagination; and often surprising us by making lives simpler. Reducing Human Efforts For Development and progress is not just the objective that remained with technology; today technology is believed to take decisions and predict our lives. With AI, machine learning, IoT expect a future of connected world ruled little by humans but more with the collective intelligence of machines and technology

Wearable devices are one specialized area; which is gaining attention around the world.

Types of wearable devices

• Implantable

• Smartwatch

• Smart jewelry

• Fitness tracker

• Smart clothing

• Head-mounted displays

The above are examples of devices that you can wear. So, the devices are channelizing our lives by making things simpler.

There are a range of benefits associated with wearable technology. Please find below some of these

Improves Personal Safety

There are devices; which are outfitted with high-end technology and are designed exclusively to uncomplicated one's life. There are devices that transmit critical information to loved ones of the wearer including location, speed of travel and audio collected from smartphone. This makes it helpful for the wearer to stay in touch with the world safely; giving in critical lifesaving information to the people who matter

Health and Fitness Tracking

A device that can monitor your heart rate, a device that can give your lifestyle a makeover by helping you narrow down on the bad lifestyle choices and work on them, a device that can track your metabolic rate - these all are extraordinary ways to channelize your life and make the most of your health and active life

Connectivity

One of the most rewarding experiences of using a wearable device is that it can help you get connected with the world in real-time. It minimizes the confusions and complexities and channelizes your efforts.

These are just some of the most important reasons for which these devices are gaining worldwide popularity. Please find below two illustrations giving you an idea about how popular has these devices become.

So, these statistics give you an idea the extent of consumption these devices have got and is expected to receive.

The entire world of communication and technology is moving at a fast speed, and with the help of wearable devices; the entire process of channelizing your efforts and keeping connected with the world while without compromising on your quality of life has become simple.

The wearable devices industry is moving at a high speed of growth and given the awesome benefits it yields, it can be expected that the industry will further improve and speed up at a faster rate.

To learn more about Mobile Application Development, to order your website design and development at an affordable price; please visit the website of OMSOFTWARE. The company works with small and medium sized companies helping them gain a sustained digital footprint online, improving revenue.

When you automate a task, you minimize the human efforts, strategically channelize your process. There are a range of benefits associated with Automated Testing Web Services; some of which include you can execute more tests in less time, support continuous development process, cover more scenarios with data driven testing, accelerate cross browser and cross device testing.

With automated testing of a website; you can increase your testing time, testing capacity, achieve quick feedback, and enhance quality through test automation. So, using automated testing's you can improve speed, efficiency, and quality while eliminating testing costs. It can even improve tester motivation and effectiveness. Using automated testing, you can even expand test coverage. The better is the testing, quicker is the yield.

Therefore, using an automated testing services, you can earn a number of standalone benefits which directly have measurable impact. The more sophisticated and channelized your testing service is, better yield does it earn for you. Learn more about testing from a good consultant.

Thus, working with automated web testing services; you can easily work around the key aspects. You can easily channelize your process, simplify your needs and then methodically streamline.

When it comes to working with the top of the mark services provider for your testing requirements; you necessarily need to be defined about your needs.

To learn more about the web testing services, when it comes to working with the top of the mark solutions provider in order to avail maximum benefits; you need to trust the services of a company which you trust. OMSOFTWARE can Help You With Web Application Development, Mobile Application Development To Help Your Brand get noticed.

The testing solutions should be methodically designed and effective according to your needs.

Mobile Application Development is constantly changing. Thanks to the demands today's audiences are posing, developers are finding themselves tussling between tremendous pressure of in-job responsibilities and coping up with the challenges of adapting with new demands. Every year, developers find themselves working with a range of new applications and changing their preferences hence so after given the need for keeping up with time.

Please find below the Most Recent Trends That Are Shaping The Mobile Application Development industry -

• Wearable apps

• Cloud computing

• Artificial intelligence

• M commerce

• Security

Wearable apps - Smart watches and other connected wearable have created made way for an entirely improved market. While many of these devices can provide a number of unique features, they still require some sort of support from mobile. These applications are being increasingly used for simplifying life.

Cloud computing - The rise of mobile cloud computing is taking the world of communication and storage by storm. Mobile app developers are developing apps based on many unique things, one of their key preferences is to make sure the storage facility is connected with demand mechanics and the security measures.

Artificial intelligence - Mobile application developers are developing applications based on new age technologies, one key focus is to develop apps with artificial intelligence. Catboats, AI-powered applications encourage human interaction.

M commerce - Developers are showing specialized interests on m commerce - the process of commerce done through smartphone. The M commerce revolution is significantly improving the trend of making payments in today's volatile world.

Security - One of the key things that require to be considered is security. Mobile developers are investing efforts to develop standalone variety of useful applications that are redefining the concept of communication.

Without security, an application cannot be robust and thus it has been given utmost importance. Learn more HERE

The crux of tomorrow's winning UI and UX design is in the personalization. The better you can personalize your messages; better it is for an audience to make a purchase from your website. As simple as this! Let us learn more on personalization.

User Interface And User Design Are The Important elements that make overall experience of any application or website either logical or illogical. Customization lets users to make their own selection about specifically what they want to see, or set standalone preferences for how the overall information is organized. It can enhance the overall user experience because it can help a user control their interaction.

Website owners are increasingly investing money in designing high-end and sophisticated websites and application - such as those that are compatible with mobile phones and across the de vices. While; this is done to enhance the overall user interaction and accessibility; it needs to be noted that before accessibility and interaction design, the elements that bind them together need to be studied properly.

That's why - as a website owner - you need to first launch a comprehensive research on the market, and the competitors. You should learn what is going on in the market, what your customers need, and how proficiently can you channelize their attention towards your website. That's when you need to invest in ideas to manage audience interaction with your website.

First of all, group the profile of audiences into clusters such as a website meant for medical students should specifically deal with serious useful and technical health related content presented with high-end graphics and analytics. An informed base of audience is likely to consume high-end matters easily than those that require tutorial.

Once the profiling is set, and the demand of the market is understood; you should actively work towards simplifying your core objective. The website's purpose need to be defined and thus its overall development goals need to be incorporated

The entire goal of Designing A Website Tends To Be Improving The UI and UX. The more simplified and channelized your efforts are and better is your overall design principles; quicker and simpler it is for you to attract attention of audiences.

When it comes to improving an UI and UX of a website, please trust experienced development team such as THIS

When it comes to choosing a great user experience placement of GIFs and JPEGs matter. Web Application Development is the continued process of designing useful experiences for users that matter. The improved range of tools and technologies when used properly and aligned with the core development goals; better becomes the overall designing and development.

Please understand the market and then accordingly develop your user experience that truly suit the requirements of audiences. While designing and developing useful applications that matter; you need understand that the user behavior.

Another important thing that matters in this highly evolving marketplace for developers is to channelize the images according to the trend of the market. The more balanced and sophisticated your entire channel of communication and the improved set of ideas you apply to effectively enhance user experience matter.

Placement of GIFs and JPEGs is important to understand in accordance with the interactivity of the website If your website is simple and it requires easy treatment you can manage to place the images as and when required based on roles or customizations. Whereas, when you need to place the images based on the nature of the website and according to the evolving patters of communications, the user experienced and the method of channelization need to be kept into account.

These are just some of the matters, which you should think about when it comes to choosing GIFs and JPEGs. To learn more about how to Design And Develop Useful Websites and applications that matter and how to research the audiences and the market according to your standalone requirements; please visit the website of OMSOFTWARE. The company has been offering top of the mark web development and designing suctions to its clients.

Apple's iPhone is believed to be more secure than its rivals; but this security does not guarantee the applications being designed and developed for its platform is secured. A Growing number of applications have been proven to have impacted the Security Landscape Of The IOS. Having said that, it is very important for developers to take Best Practices While Developing Applications; whereas users should be cautious before they download any such applications. This article is a brief analysis about the key things developers and users should keep into consideration.

Best Practices for Developers:

• Data should be stored locally when it’s required by the application to work properly.

• User input should be dealt with honestly, it needs to be properly checked, filtered and regulated.

• Proper measures should be taken for superior transport layer protection

• High-end authentication and authorization measures need to be implemented

• Session handling should be done seriously; from the initial stage

• Side channel data should be given due importance

• Crypto systems need to be holistically implemented

• Private and sensitive information should not reside on the mobile devices

• There are other important things exist, but we will cover those in other post

Meanwhile; as a user, you should usually download an application only after being decided about its validity and reviews. If a number of people are speaking on behalf of the application and if the application is well-reviewed and it seems legit and does not look fishy; you can download it.

Contextual learning depends on the constructivist theory of teaching and learning. For example, when a teacher imparts learning to a student, she or he gets to understand it depending on the experiences he or she had. There are a range of learning experiences that come under the banner of contextual learning; such as internship, service learning, study abroad programs, among others.

Siri - One Of The Popular Intelligent Personal Assistants From Apple Inc is redefining the way artificial intelligence is perceived. Siri understands what it speaks, and what it is intended to actually do. With a host of improved technological advancements, Siri is changing the way contextual learning is propagated.

With new developments made in the iOS space, new forms of contextual learning are expected to generate; yielding in Advanced Forms Of Artificial Knowledge and inputs into the iOS eco system. From making mobile payments to redefining the concepts of artificial helper to channelizing the entire effort of uplifting mobile assistance; Siri is going to be strategically decision mover for the entire sector of communication and can change how artificial intelligence is perceived

Siri is going to stay in here, because of the host of facilities it offers and perhaps it will even change the mobile personal assistance game altogether.

Every business needs to establish an online presence in order to stay in league of top business. Although it might sound bit complex for many businesses but it has now become more of a necessity now. All thanks to the E-Commerce CMS Platforms which has made it easier for the businesses to sell its products and services online.

Among the so many e-commerce CMS platforms here we are listing few of them. Take a look:

WordPress

Being the Daddy Of All CMS Platforms, it let you build your own website from the scratch and offer exciting range of many features to get the best for your any kind of business.

Shopify

This is yet another Very Popular Online Commerce Platform that offers 24*7 customer support services and has large number of templates to choose the best storefront for your business.

BigCommerce

The easy-to-use interface and large knowledge base this website is also among the popular CMS platforms that can help your business attain visibility on an online platform.

Magento

Best for those who want to optimize back-end work flows of their businesses; Magneto now is expanding rapidly by offering best and top quality enterprise systems. The best part of using magneto is that it gives access to hundreds of extensions and open architecture making it more functional for the users.

OsCommerce

Featured with whopping and mindboggling library of add-on features, the OsCommerce is an open source ecommerce platform that is also known to have an ever improving widget store.

Even though there are lots other options to choose from but at the end its you who need to decide best for your business. Remember, it’s the overall storefront that the customer will count so choose wisely. Every e-commerce CMS platform has different functionality features. So, it depends on business that which platform rightly suits to their specific needs. But, if you are new with starting up with e-commerce segment then we suggest you to opt for basic and simple platform. And if you want some versatility with lots of scalable and customizable option then you need to pick the high performance platform.

In past few years, chatbots have managed to develop a whole new era of business-customer interaction. Also referred to as virtual agents, chatbots are actually the computer programs which respond automatically to any verbal command or texts. Empowering various businesses and companies with Artificial Intelligence, the chatbots is the New Marketing Tool that has allowed companies to advance their customer support system and monetize their other marketing efforts.

But before you actually indulge in Using This AI Feature make sure to work on following points:

First of all, choose the best chatbot-making platform

If programming is not your cup of tea then use the best chatbot-making platform which can work for you to built the best chatbot system for your business.

Write down your goals and expectations from it

Not all the features that are available might be useful for your chatbot. So, before you actually build it up make sure to clearly get your goals and expectations from it. This will help you built the best chatbot.

Don’t miss to create a natural conversation flow

Enhance your brand voice by maintaining a conversation that is simple to handle and use. If possible try to develop multiple conversation flows which promises better experience to the users and facilitate users to be more open. Also, it will help your company by gathering more valuable data.

Keep it small and simple

More will be the functionalities, simple it will be for users to use it. But never add complexities while adding features as it can ruin the whole purpose of building it. Avoid using jargons and other technical terms and try to keep it clear, small and simple.

By giving you the convenient way of reaching out your customers, chatbots are easy to use and simple. On the other end, it can help business to boost up their sales and build better brand awareness among masses. So, launch your chatbots today to reach your audience in a most efficient way. But to make most out from your chatbot systems, make sure to consider all the above mentioned points.

Over the past few years, the android app development has seen a rapid growth and development. From games applications to personal manager apps and payment app portals to diet check app; today we have mobile application for almost every work. But among so many mobile application genres, it is the mobile payment apps that have changed the whole way of transacting cash. Today, various business models have accepted the use of mobile payment application as a payment alternative to:

• Cash

• Debit/Credit cards, and

• Checks

And this shift seems to come in mainstream of money transactions soon. New and young generation has already started using mobile payments methods because of their ease of convenience. Mobile payment application if integrated well and seamlessly with the right IT ecosystem then it will surely have better consumer engagement rate. Nowadays, almost every industry has started embracing mobile payment technology to have better user engagement rate. With instant and real time mobile phone payment facility, these applications seem to enjoy better popularity across the globe.

Mobile Payment Apps today are regarded as a simplest alternative method of transferring money and making payments. Many people also refer these applications as mobile wallets, mobile money transfer and mobile money.

Besides simplifying money transactions, the Mobile App Payment Methods are now also being supported by the smart phone technology in order to make it the most preferred way making digital payment. Supporting various kinds of loyalty programs, couponing and other incentive benefits; the mobile payment apps have already become a popular way of transacting for not only customers and businesses but also for financial institutions. And it is for this reason only that this trend has now become the hottest trend to follow among all the finance institutions, banking industry and end-consumers.

If you do not prefer carrying cash in your pocket or swiping debit/credit card on the NFC machine then mobile app payment is surely a thing for you to consider. And it is safe and secure too. So, now you don’t need to carry hard cash if you know how to pay with these apps.

We have seen cloud-based apps, accelerated mobile pages, machine learning, IoT, augmented realty apps, wearable devices, instant apps doing the rounds previous year, and they are expected to continue the trend this year as well. However, when it comes to channelizing efforts of development for e commerce platforms; you need to be defined about your requirement and then holistically pinpoint on your target segment to derive great and truly vital values from it.

When it comes to Building Your Own App For E Commerce, it means it must offer a set of integrated benefits; such as it must provide better performance, permit third-party integration, include simple to navigate features, improves your web presence and digital footprint, and provide a complete competitive advantage.

Some of the core tends in custom e commerce platforms necessarily include the following -

• Adding custom result oriented application interfaces for better usability

• Researching pinpointed user behaviors based on values and machine learning techniques

• Channelizing the entire efforts of communication pertaining to e commerce industry by redefining their structural balance multiplying their sales

Benefits of Custom Application Development -

Custom E Commerce Platforms Assist Businesses To Reach Their Audiences Globally. With the helping of solid applications, these e commerce platforms can work quickly; making their products and services available to potential clients round the clock.

E commerce apps are SEO friendly and SEO is the key of marketing in the digital world. When an e commerce platform is search optimized, it brings better traffic and more targeted revenues and conversion audiences.

Custom e commerce platforms ensure high conversion

These platforms can multiply sales and improve the performance of the entire industry.

The custom e commerce application can revolutionize the entire concept of communication and simplify e commerce with the help of applications that are designed to perform.

Flat design

Flat design is opposite of skeuomorphism. While skeuomorphism design uses real-life imagery, flat design uses 2 dimensional visual details. Flat design does not utilize the capacity of shadows which are used by material design. It is believed to be authentically digital. There are a good number of benefits associated with flat design some of which include uncluttered, distinction free design, high readability with clear typography, easily adjustable, and faster to load in applications and browsers.

Despite the awesome benefits it offers, flat design has its downs. It has issues with distinctiveness; too much easy design often overlooks some basic rich design attribute.

Material design

Google develops this design system. It was developed y to design a coherent, practical language. The focus is on mobile, web experiences which are take the advantage of tactile way.

Here are some of the awesome benefits of material design -

Unified and simplistic interface, Principles and goals provide consistency, Intuitive to use and it uses motion for an Interactive Design Principle.

So, both flat and material design have their standalone benefits and features. You can use any of the design principles based on your need. The entire objective of the design choice is to develop useful interfaces that work!

When it comes to developing extraordinary and useful variety of over the edge user experience and user interface, as a developer, you need to understand that your expectations need to be defined.

The entire process of Designing A Good User Interface is virtually complicated if you are undefined and do not necessarily work around researching your audiences. The entire objective and core goal of developing a good user interface necessarily based on how you choose the design choice.

The user interface need to be simplistic and over the edge, so whether a mobile application or a website; a few things need to be taken into consideration to usefully design a standalone design choice. The user interface depend on how crucially you understand the entire method.

To learn more about the flat and material user design; and how they can be holistically used; please Click

What is Core ML?

Benefits of core ML

How it helps developers build intelligent apps

What is Core ML?

Core ML is a framework, which can be harnessed to integrate machine learning models into your applications. It offers a readymade platform to integrate newer learning modules without having any extensive knowledge about neural networks or machine learning. The purpose of this framework is to allow iOS 11 apps to run your machine learning models locally on your device.

Benefits of Core ML?

The framework helps you run apps locally. The advantage of running a thing locally against on a server is that you can use an application that takes the advantage of machine learning without having to use a reliable network or without having to share data with third party.

According to Apple "Core ML is optimized for on-device performance, which minimizes memory footprint and power consumption. Running strictly on the device ensures the privacy of user data and guarantees that your app remains functional and responsive when a network connection is unavailable. So, this framework can proven to be extremely beneficial for its low footprint, high quality performance and most importantly Apple has made working with machine learning for developers very easy with this. So, working with this application framework is simple, efficient and helps in the overall process of work.

How it helps developers build intelligent apps

Very simple. A platform which offers improved variety of useful benefits by integrating application framework simplistically and by reducing efforts and minimizes learning curve, a developer need to spend little time and effort while working with perfect accuracy. So, given the Benefits These Application framework comes with, it can be reasonably concluded that CoreML can be nice innovation from Apple!

Vue.Js, according to Wikipedia “is an open-Source progressive JavaScript framework for building user interfaces. Integration into projects that use other JavaScript libraries is made easy with Vue.js because it is designed to be incrementally adoptable." Source Find out more about Vue.Js and how it can turn out to be effective with benefits. Read on!

Application Software Development Is One Of The Most Popular Business Practices practiced at a good scale by individual developers and enterprises. A lot of integrated set of tools and technologies are being used by developers to launch successful applications. And they use a different set of tools and technologies for use to make the applications run faster, more attractive and in a user friendly manner. Vue.Js is one of those new software technologies which are being used by developers. It is a Javascript framework for building user interfaces.

Please find below some of the most important benefits of it -

Small size

The adequacy of a JavaScript framework depends on its size. The small the size, the more it is used. Despite being relatively small in terms of size; it does not become slow.

Simple to understand and easy to develop applications

It is one of the core reasons for which it has become so popular. A developer can easily add Vue.Js to his web project because of its simple structure. The issues can be fixed easily, and the simple structure allows for easy management.

Simple Integration

Vue.Js is popular because it can be integrated with existing applications. So, it is useful for developing new applications and altering pre-existing applications.

Detailed Applications

The documentation that comes with Vue.Js is so comprehensive and detailed that a user with relatively little understanding about the JavaScript can easily understand it and thus Develop His Or Her Own Web Applications.

Other than these benefits; flexibility, ease of use, two way communication are some of the most important things for which Vue.Js is increasingly becoming popular among developers. The increased benefits it offers signify the standalone attributes of it. It has clear advantage over all other earlier framework. It has been popular and expected to be in trend in this year because of improved benefits it offers over others

How Mobile - First Index Will Affect SEO in 2018

The world of SEO is constantly changing and the latest trend of the time is mobile-first indexing. Let us explore the different aspects of this topic and how it going to impact SEO in the year.

Mobile first indexing is exactly what it sounds. Google is clearly serious about mobile search and now with mobile-first indexing, it seems mobile is going to be the king. With this, Google will create and rank search listings depending on the mobile version of the content on your website. This includes listings that are shown to the desktop users. As more and more searches are taking place on hand-held devices, Google wants its searches and results to cater to its most frequent users - mobile users. Simply put, with mobile-first, Google wants to make mobile the peak of its focus and want to stay trendy.

Here are a few things that you might have in mind regarding Google's Mobil-first indexing

If you do not presently have a mobile version of your website, you do not need to worry. Google will still crawl your desktop site. It is only that it will send its mobile agent to crawl your website. So, although it does not make a difference to not go for a mobile website of your own, it however does not hurt to design a mobile website for more targeted results.

What if your mobile website has less content than your desktop website? Usually, Google will Focus On Your Mobile Site. So, if your mobile version has les content than your desktop version. Google will crawl your mobile site and having less content means you do not get the benefits of extended content available on your desktop site.

The impact of mobile-first indexing in 2018

Many standalone differences will redefine the entire concept of SEO in 2018.

Mobile first indexing is likely to shift focus of developing more responsive content towards hand-held devices.

There will be a change in the Entire Strategy Of SEO. When it comes to developing mobile website, a lot of factors such as local SEO, geo fencing, use of local SEO, use of AI will impact the industry and stresses on their importance.

Businesses will generate more leads online using hand-held devices. That's why custom reviews, local, mobile specific link building will gain an edge.

In simple words, mobile first indexing will take mobile at limelight.

Using Animations and Cinemagraphs - An Integral Part of ecommerce Website Development

Learn how cinemagraphs are changing the landscape of motion advertising and how as a brand you can leverage on this fastest growing advertising medium. This article covers some of the important things such as what is cinemagraphs, what are its benefits, How To Use It On Your Ecommerce Website Intelligently. Learn on, and for any query; please comment.

Cinemagraphs are actually still photographs in which minor or continued movements occur, forming a small sequential video clip. They are published as animated GIFs or in other media formats.

In this competitive world, as a brand, you need to channelize your marketing efforts, and continue to discover value. Your customers like to be engaged and entertained and inspired. If you want to develop a loyal fraternity of updated customers; you should address their specific demands and channelize your efforts in such a way that they keep coming to your website.

Why you should start using Cinemagraphs into your existing marketing strategy?

Almost all major brands - who know How To Keep Evolving In This Dynamic Marketing Eco System - are using cinemagraphs. This form of advertising gives advertised an increased way to leverage on native advertising world. The art of developing a cinemagraphs is essentially to focus a specific moment, and isolating those pinpointed in continued loop. Tell a story using cinemagraphs, make your audiences think and they will stick to your brand message.

It is a proven fact that cinemagraphs when used well and administered properly can drive audience engagement. So, in order to drive audience engagement, and develop a sophisticated system of continued audience engagement, as a brand, you should start using cinemagraphs.

How to use cinemagraphs on ecommerce website

You can use this medium of communication in a number of ways. Some of the mediums include the following -

Building better, targeted product pages
Generate the attention on landing page
Build continued trust with about page

As an e commerce website manager, you must want to attract pinpointed set of audience engagement to your website. Here are more ways you can use cinemagraphs to generate better value and demand to Your Ecommerce Website.

Give useful tag line for a product to advertise and then using cinemagraphs make the message spread using social media.

Focus on generating interest on motions that matter. For example, if you are selling a tea brand on an ecommerce website yourself, the motion or loop engagement should be on the event that shows the mixing of milk with tea. The constant motion, the color, and the story the Cinemagraphs bring can specifically generate targeted interest in your audiences

Does AI pose threat to humanly employment that defines and redefines digital eco system such as content writing and website designing and development? This is an interesting question and we will explore it later in this article. Meanwhile; few words as to what is AI in website development. If you are absolutely new about the concept of AI, this article should serve as a knowledge enhancer. If you think there is nothing in AI that interest you any longer, you should definitely read it.

Artificial intelligence is a specialized area of computer science to design intelligent machines that work smarter than human. A number of objectives go behind its development including problem-solving, reasoning, knowledge representation, motion, creativity etc. A good number of technology giants are investing time in this field hoping it is going to be the lead of change in the days to come.

Why AI

Makes search faster and simpler

Makes interaction smarter
Provides relevant customer experience
Offers personalized and custom e commerce experience
Provides effective means of carrying out businesses

AI integrates a lot of strategic dimensions to user experience, it holistically enhances the overall way business is done making the entire process of communication extremely smart, and simple. It is the next big wave and is expected to revolutionize the way we communicate. Although it is under constant development; some of it is already being practiced in software development, communication strategies and website development and design as well; besides other areas.

When it comes to Integrating AI Into Website Development; The Grid, Wix ADI, Fire Drop, and even WordPress pluggins all use AI in some way or the other as part of their testing of user experiences and enhancing the overall communication system with their users.

These are some ways AI can be used in website design and development

Improved reply prediction -

Using AI in web development, developers can make the overall reply prediction of a website extremely smart. Although machines cannot understand the human emotions, chat bot powered by AI can actually bring better and improved reply to user queries. A good example is the use of AI in e commerce website. By entering a specific shopping related query, a user can quickly get an answer and speed up the process of shopping and simply the entire shopping experience.

Better user experience

AI can bring edge of perfection in search and website navigation. By channelizing the efforts of developers, it can not only bring unified communication simple, but speed up the process of progress of user involvement with the brand thereby increasing the overall scope of increased customer loyalty.

Other than these, the use of AI in website development can be in the form of voice search, augmented customer experience, improve SEO, Boosting Content Quality etc.

Although AI is expected to revolutionize the entire digital communication, it is early to say that it can entirely change or replace the human involvement in digital communication. Content writers, Web Designers And Developers and other stakeholders of the digital landscape will keep on be here, as long as AI can't entirely mimic human emotions - which is almost impossible.