ASO is short App Store Optimization - often also known as App Store Marketing, App Store SEO etc. to name some.

Why ASO should be on the top of your marketing strategy?

If you have a mobile presence with an active app ready for download, it is crucial you invest in ASO. Search within the app store is growing.

Thanks to the availability of millions of apps on app stores and billions of downloads happening in a year. The trend will continue to grow. Therefore, it makes sense you think about optimizing your store presence.

What are the Core benefits of ASO?

• Organic installs

ASO done well will increase your organic installs at a very low acquisition cost. Better ranking on the app store drives targeted customers, and increases organic installs

• Relevancy

App store optimization can help you reach out to target audience - people who are looking for your product. It reduces the chance of your product being discovered by wrong audience who have nothing to do with it. With relevant traffic comes targeted downloads and increased user engagement

• Revenue

With in-app purchases, ads, subscriptions etc you can monetize your product. If your product is good and engaging, it is likely to draw more attention and revenue will continue to soar.

What are the goals of App store optimization?

• Increasing download count

• Gaining positive app reviews and ratings

• Increasing audience interaction and engagement

• Reducing customer acquisition cost

• Controlling churn rate

• Increasing the volume of monthly users

• Boosting visibility in the app store

• Improving conversion rate

• Leveraging on other marketing channels

Now that you have the basics of app store optimization, let us have the execution part. How to gather values from app store optimization and how to do it

Execution Part - Keywords

• Keywords

Keyword research is a crucial part in app store optimization. In order to gain an impressive store presence and get found by the targeted audience, you should conduct a clear, consistent and contextual keyword research. For that, you can use tools such as Google keyword planner. There are other tools available on the market other than that. However, Google Keyword Planner is the best place to start. Majority of mobile users still use search engines to seek out information about their required apps, so it makes sense to use these tools - which are actually SEO-specific. Should you want to use store specific keyword research tool, you can do so by typing app store optimization keyword tool on Google search.

• App Name

This is where you place the keywords. After gathering the keywords, your task is to evenly distribute the keywords for maximum exposure. You can change the keywords and title anytime, but doing it often might hamper your visibility on mobile app store. So it is better to narrow down on a consistent app name that integrate two important things -

• Purpose of your business

• Keywords

The name is good if it is short, and easy to remember. Don't shy away from testing some keyword and titles initially. You can stick to the selection on which you see maximum traffic increase and installs.

• Description

This is an extremely important part. Other than integrating keywords across the description, you should focus on certain things very cautiously. Use simple language to convey who you are, write a useful preview of your business. Enter the social proofs, social mentions, benefits of your app, and features for new visitors. Avoid blank space. Add call to action. Make the entire description conversational if possible, focusing why anyone would choose your product.

While creating description, use active voice and be as concise as possible. Do not oversell anything beyond the point it is required.

• Icon

Icons - to take it simply - is the first trigger for install. After a search, the first and the most obvious thing a prospective customer sees is the icon. A clean, clear and intuitive icon has the properties to instantly grab a user's attention and take the buying journey further.

How to make a good app icon for better audience engagement?

Keep the icon smart and simple - without using much elements.

It is better to focus on graphical representation of your business in the icon, rather than putting words. However, if you have an established official logo, it is good you go with it, since people already identify you with it.

Go for an uncomplicated, easy to understand and visually appealing icon.

• Screenshots

Most customers don't go past the first two screenshots. So try to add your best screenshots in the first two slots. The best mobile apps are those that sell a message on each screenshot. Focusing on the entire product features in a single screenshot is like stressing a user to think more. Use clean background and short caption.

• Preview video

Video can increase your app install to a remarkable high. An app marketing video should be short and include the best features of your product. A professional video should usually be simple and prompt a visitor to install your product.

• Reviews

Reviews are critical component and perhaps the most important part of your app visibility. While positive comment helps support your effort, negative comments are equally important. In fact it is the best part; since it helps you focus on your errors and tell exactly where you need to improve.

Many app makers do not take negative comment healthily, and they refrain from tackling the issue - thus promoting pile of negativity spreading across the app presence. The best way to counter this evolving challenge is to listen to the feedback and reply instantly with a commitment that you will solve a problem.

What if your competitors are deliberately pushing in negative comment to put you down? In such a case, you should react quickly, don't take anything personal, use professional language to prove your point, and engage cautiously without starting a brawl. You can always defend yourself with facts and figures.

Other Top App Store Optimization Tips

Always keep updating your apps, and add update notes in the description. Whatever feature, technologies, improvement you are adding or changing, always make sure to keep users notified.

• Use your category wisely.

• Localize your application's listings for more targeted traffic

• Use competitor analysis to gather ideas about what worked for them, and how they are developing a brand presence on the store.

• Use consistently clear language to connect with customers

• Improvise.

Conclusion

App store optimization in 2020 is going to be more important. With increased Internet access, and people's growing tendency to search for their preferred products online, it makes sense to have an active app store presence. But simply having a presence does not add any value. You need to constantly search for new ways to make your app popular.

The above ASO Tips for 2020 should help you build a solid foundation.

Build an active app presence with OMSOFTWARE

At OMSOFTWARE, we seek to innovate new ways to use technology to help our clients drive consistent business value.

We not just optimize apps for increased digital presence, we also help businesses develop world-class mobile applications. We leverage on our industry expertise to help businesses across industries build fully functional apps that help them solve problems and address evolving challenges.

For any query that you might have about our ASO services in India, or mobile application development offerings, please feel free to contact us NOW!

"From developing mobile apps to promoting it on the app store, OM SOFTWARE stands firm on its commitment to provide world class digital solutions to clients who are looking for a reliable partner in growth and thrive," says Raj Kamal, CEO OMSOFTWARE

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Welcome note!

When it comes to SEO for e commerce, you should start with research and end with execution. Oh sorry, SEO is a continuous process of development and it does not end, but only matures with time. That however does not mean you should continuously invest in SEO. Depending on your need, priority and budget, you can adjust SEO continuity. But to start all of that, you should at least have a very solid idea about how to SEO an e commerce website. To help you on that, we tried to cover the key essentials here. Read on!

E commerce SEO – Definition

E commerce SEO is the process that helps your product-based website rank higher on Google and other search engines so when someone searches for a product you sell, you want to rank as higher as possible to drive more sales.

Why SEO needs to be your top priority for ecommerce sales

• Ecommerce- the term stands for what it means. It facilitates selling of products and goods online. Therefore, the source of customer engagement is online. Now when it is all about online sales, making sure you create a competitive edge online is extremely crucial. No online traffic means no sales and risk being forgotten. Here is where SEO helps you get found and make a long-standing opportunity for growth.

• Search - Direct, search, social, referral, and paid. These are a few ways traffic comes to your e com website. Among these, search holds a very strategically important position. People usually prefer to go for Google search to find a relevant product they want to buy online. They seek for tips, information, pricing charts, comparisons etc before making an informed decision. The market is so competitive that without SEO, ranking for a highly searched product online is very hard.

• Risk of losing out - SEO helps you target specialized customers, in groups and segments, at places they frequent and in ways that are strategic. If you are not leveraging on it, you risk being lost in the sea of information.

• Competition - This is a very simple analogy. If your competitors are using it and gathering values from it, why should you simply watch and think about implementing it one day. Instead, you should act NOW

• Relevancy - SEO drives targeted and very relevant customers to your website. They have a pre-built mindset, and know what they want, so when they find your website can address their needs, they come prepared to buy. So, there's a greater opportunity to convert a visitor into customer.

• Branding - Making a purchase does not end your customer footprint on your website. In fact, it begins. A happy customer leaves positive experience while a dissatisfied customer leaves no stones unturned to put you down and create a negative impression about your brand. SEO helps in creating loyal, sustained brand reputation, suggest ways to counter the bad PR and create useful referrals that can help you build a positive brand engagement.

• Navigation - Setting up an e commerce website and driving tons of visitors is good, but what if they don't convert. Quite often sites fail to encourage sales, despite being ranked on Google. One of the core reasons for the development is the cluttered navigation and broken links. And if that continues to grow, Google eventually downgrades your ranking. SEO helps you develop a clear consistent and contextual navigation across all product and other pages; thereby reducing bounce rates and increasing more on-page time and purchasing history.

Other than these, SEO for e commerce sites facilitates seamless customer experience, speed up your process, make you globally accessible, and serves as an cost effective alternative to traditional marketing practices.

The importance of understanding your industry & competitor

Before you start with your own website, invest some time understanding your industry and competitor. It helps you gather ideas about what is working in the market, learn your competitor's present and future plans, and focus on the ways your competitors are focusing. You should also understand who your target audience is. Gather demographic and psychographic details. Create a list of competitors; outline your buyer's journey across all stages of their engagement.

Divide your proposed activities into three segments

When it comes to SEO your e commerce website, you need to focus on product pages, Home Page, internal landing pages besides others.

Analyzing keywords

Use tools to search for keywords you want to rank for. You can use Google keyword planner, and Alexa Difficulty Tools to gather useful keyword ideas. You can also visit your competitor websites to pinpoint the keywords they are using. Also Google search is a wonderful source to pinpoint new keyword ideas. A search on Mobile phone returned with the below-mentioned results at the end of the search page.

So, you can use the tools, competitor analysis and other ways such as Google suggested keywords in search results to gather top keyword ideas initially. There are many other ways to gather more keyword ideas - and we will talk about this in another upcoming blog. But these three sources should give you a solid idea about who is searching what.

Once the keyword research is over, you can narrow down the list and make it more comprehensive based on search volume, Product relevancy, commercial intent, competition.

Keyword Placement

Place keywords evenly across your website product pages - in title tags, URL handle, and meta description. It is recommended you assign at least one primary keyword to each page. On the top of that, try to add at least 3 to 4 LSI keywords on each page. LSI is short for Latent Semantic Index. LSI keywords refer to search terms that are closely related to your primary keywords.

Content

We will begin with homepage content. Try to populate the page with most relevant information without overdoing anything. Include the primary keywords and LSI as mentioned. Ignore cluttered navigation, and focus on usability.

When it comes to creating SEO content for product pages both on the homepage and internal pages (we will talk about product pages later), use actionable term, clear CTAs, and always provide original, focused and clearly messaged content. It is good to be descriptive but making a long-form internal page only to appease search engine won't do any good. Focus on solving problems your users face, show how user friendly your website is. Make their stay fruitful and seamless.

When it comes to writing product pages, create full product description, add keywords across the description evenly, use keyword friendly URLs, sell the message showing benefits, try to use visual and video content - such as client testimonial. Keep navigation to other pages simple with keyword-oriented copy, and assign reviews to your products.

The genuine review - with possibly genuine credentials of customers - helps more.

• To offer rich results on SERPs, you can add Schema Markup to your website pages.

• Create faster loading page

• Link to internal pages

• Crate blogs - Add new blogs every week and for that create an editorial calendar

• Simplify site architecture

• Add FAQ page - Adding FAQ page adds to buyer's trust and they know exactly what to expect and not expect before they make a purchase

Responsive design and app store optimization

A good number of people usually turn to hand-held devices to visit an e commerce website. Invest in app store optimization to ensure people when searching for your app, easily find it. From icon, to description, to image, review and screenshot - make a consistent brand presence.

Build authority with an actively engaged social media presence and linking

Find links your websites are linking to and explore ways if you can link to in high PR websites, set up social media profiles for your e commerce websites. Regularly post updates and respond to users in real-time. Set up directory listings, and promote your blog content across the web.

Building back links is crucial for e commerce SEO. You can identify promising sites that accept guest post and offer to write content for them with a link back to your website.

Conclusion

Understand your audience and competitors. Build optimized pages with targeted keywords, create a consistent branding with content both on-page and off-page and actively seek constructive ways to build valuable back links. We hope you found this E commerce SEO guide helpful. For any questions, please comment here.

"Keep focus on creating seamless use experience across all pages of your website with useful content for effective SEO outcomes," says Raj Kamal, CEO OMSOFTWARE

For enterprise mobile apps, websites and SEO services (that drives profit), you can contact OMSOFTWARE here

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More and more businesses are developing their own mobile apps to reach a large number of audiences. The digital world is highly expanding and people are likely to deal with the digital purchase rather than access the real shops. The needs of mobile apps are arising with high speed and so does the competition. To accomplish the rising needs, there are many mobile app development companies in Bhopal that provide the development of mobile apps for various businesses. Due to emerging competition, mobile app development companies are also facing tough competition. Though it is important for businesses to hire a professional and experienced mobile app development company and also difficult to choose the right company from the different available.

The Major Advantages Of Hiring A Professional Firm For Mobile Development.

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•  Mobile App Development Companies In Pune

•  Benefits of Hiring a Professional Mobile App Development Service Provider

•  Mobile App Testing In Pune

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Mobile apps are increasingly introduced in the market every other day. The market for mobile apps has become quite competitive as almost every individual is using a mobile app according to their needs. The introduction of smart phones has made the carrying of tasks quite convenient and absolutely smart. Now there is no need to open a desktop to perform any of the online activities such as shopping, making a transaction, booking a vacation, ordering a food, etc. Now users can easily open their mobile apps and perform the activity with much ease. There are multiple app development companies in Pune for your service. The companies have years of experience in producing mobile apps and in delivering the ultimate user experience.

How To Hire An Experienced App Development Company?

A number that is continuously rising on the growth chart along with the rising mobile apps is the mobile app development companies. The tougher the competition, the more companies are introduced in the market with the skilled developers to provide a solution. A random search on the search engine such as mobile app testing in Bhopal can offer a large number of search results that can leave you confused on how to choose the most appropriate testing company. Most of the companies promise to rank the mobile app at the top of the search engine, Thus, the choice becomes quite difficult for the users to choose the most suitable company. To make your decision of choosing the mobile testing service convenient, this article helps you with certain points to consider.

• View portfolio of the company: The portfolio is the record of the past assignments of the company worked with. Asking for a portfolio before choosing the company is quite essential to look at the past performance of the company. This way, you can get a clear idea of the diversity of the projects and the company's performance on it. With the help of a portfolio, you can get a clear idea of the company's capability to work on the complex projects.

• Look at the client's references: Asking some of the client's references for the selected company can solve the purpose of selecting the right mobile app development companies in Pune. You can check the mobile apps of the company's clients and can contact them to know more details about the company's delivery and testing performance. Most companies do not hesitate in providing their client references, but if it happens then choosing the company's service is not a good option.

• What mobile app development process do they follow: The important element of the service provider selection process is to identify what mobile app development process they are following. This helps in identifying the mobile app development cost and its launch time. The agile method and waterfall model is followed by most of the companies where agile methodology is considered good as it provides fast delivery of the app by quickly redressing the issue.

• What is the company's approach for user experience: User experience is the most important part of the mobile application development process. The approach used by the service providers of mobile app testing in Pune for providing great user experience is essential to notice. The testers look everything from the future of the app to its capability of generating revenue.

• What all services are included in post-launch: It is believed by the businesses that the development of a successful mobile app is the only important thing for the success of the business but the reality is beyond the development. It is important to ask from the service provider about the services that they are offering post-launch of the app.

A reliable mobile app service provider is the outcome of a successful research.

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An experienced Magento e-commerce service is good to hire if you are looking to develop your website on this open source platform. The companies that are offering a customized approach to each of their projects along with an extensive portfolio allows the clients to keep up with the diverse change of the e-commerce industry by getting user-friendly online powered stores for their clients with the help of latest Magento technologies. There are many companies in Pune that have reliable experience and are the leader of digital marketing services. They are capable of offering quality Magento development solutions for their client's business to grow profoundly.

What are the services offered by a Magento development company for a successful e-commerce business?

Magento is known as a distinguished yet complicated solution that works exceptionally well for e-commerce businesses. Those who are the experts of Magento development, for them, the sky is the limit. They can be as creative as they want to be to make a successfully running e-commerce website on the emerging Magento technology. A dedicated Magento development is updated with the latest technology and has a noticeable experience to work on the most recent versions of the Magento technology. This helps in delivering the solutions that are embedded with activities like merchandising, promotions, shipping and payments. Services offered by the expert Magento development companies implement several amazing features that are specifically chosen as per the client's requirement to assure their steady growth and expansion of their online store.

Magento development services help clients with their successful running of the e-commerce business.

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In past few years, the idea of Digital India has taken fast pace among masses. With better internet connectivity, free Wi-Fi at public places; the online infrastructure of country finally seems to become digitally empowered. Apart from becoming more digital stable, this field has also open new employment opportunities for youth.

Some of the most common digital companies which can be easily spotted are that of:

• SEO Company, India

• Digital Marketing Solutions

• Web/App Development Companies

• Digital Designers

And among the so many digital fields some of the most popular areas which have started gaining attention are:

• The concept of SEO

One of the most common term that everybody is coming across these days is: SEO (Search Engine Optimization). Whether someone is re-constructing the existing website or developing the new one; SEO is one of the most popular and in-demand field which help the developers to take up the keywords that can list the website/app on top of search list.

• Field of digital marketing

Now when digital world has its own existence thus digital marketing becomes a mandatary field of it. From online social media marketing to e-mail marketing and mobile marketing; there are various digital marketing fields which are high in demand. Almost every business which has an online presence looks for an expert online marketing company.

• Growing popularity of Big Data

Big Data in itself is a huge and vast field. Across the globe, the big data scientists, big data analytics, big data engineers are high in demand. Various companies have hired them for their R&D units and are ready to spend millions on them to come up with forecasts which can help them develop unique business solutions.

• UI and UX

No mobile app and website can look attractive and useful without the help of UI and UX designers. They are the ones who actually help in articulating the idea of developer. Being a creative field this line is perfect for those who have interest in creative field of digital world.

Apart from these are many other digital fields too which are slowly becoming popular like ethical hacking, content writing, digital analytics etc.

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Technology advancements are on the rise. The market of mobile application development is continuously growing due to increase in demand. In recent years, mobile app development trends have changed for better and have introduced the latest elevation in the market of mobile apps. The associated features and the ease of use have made the use of apps quite convenient. The popularity and usefulness of mobile apps are enormous and have brought a significant opportunity to the enterprises as well as the businesses. According to a study, mobile apps are generating revenue in billion dollars every year. Many experts said that the industry of mobile apps is one of the fastest growing industries in the world and in the coming future; there are no signs of slowing down.

Every other day, it is commonly seen that new apps are introduced to the market with excessively new features along with a better form of modernization. The upcoming future of mobile apps is going to be equipped with the latest technological advancements giving the users its ultimate benefits. Keeping an eye on the use and growth of the mobile app industry, business analysts have performed thorough market research and have brought in light some of the latest mobile development trends to dominate the market.

• Soaring block chain technology: Block chain technology when introduced in the market has created a buzz in the market. Many financial institutions have gained amazing benefits from block chain. The developers of the mobile app are eager to utilize this technology. The best way to achieve this is by making the technology accessible to more and more investors and people.

• Artificial intelligence and machine learning: In this era, artificial intelligence is not a new phenomenon. Almost all the sectors are looking to integrate their system with human intelligence. Until now, medical and manufacturing have introduced artificial intelligence to most of their departments which helps them in maintaining high accuracy and also in capturing the real-time events.

• The surge of on-demand apps: In the world of the mobile app, the things are going to be quite interesting as many sectors are going to introduce more on-demand apps in the coming years.

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The era of digitalization has brought upon the concept of e-commerce wherein business can be done online. Whether it’s a b2b business or a b2c business; e-commerce is for all. Around the globe many big and small companies, industries and enterprises have taken their business online to expand and grow. And this all has contributed a lot to the whole idea of e-commerce development. Now, there is a whole new way of doing business which has been named as e-commerce business. So, it would not be wrong to say that internet has now strong role to play on our economies too.

The Rapid E-Commerce Development Has Now Emerged With New Idea Of Electronic Economy Which Has Its Own Set Of Benefits And Features Like:

• It does not have any sort of geographical constraints

• It offers equal opportunities to all

• This has started creating new opportunities for many industrial and business activities

• There is rise in employment opportunities too

• It has made customers king of market in real sense

With the explosive growth of Internet even the e-commerce seems to grow and expand massively. All thanks to the underlying evolving technology which is now trying to bring it in main stream of economy players list. Today, the whole idea of e-commerce can be associated with a remarkable experience which has totally changed the whole idea of traditional shopping.

E-commerce today is no more a buzz word. Rather it has become order of the day. People can be seen shopping during their lunch timings in office hours or simply doing window shopping while travelling through public transport in rush hours.

Some of the major e-commerce business players who have become big names among masses across globe are Amazon, Walmart etc. They are the names which come automatically to mind when it comes to online shopping. Whether you want to buy books or kid’s stuff or fashion apparels or the groceries; these names have become one-stop online solution for everyday need of everyone.

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If you are the owner of the business and want to make a strong commercial base, then uploading videos, pictures and editing concept will be one of your important tasks. But giving the actual shape to these technical aspects is not possible on our own, it is important to look for a reputable while web development company in India to accomplish the website development work. Proficient developers can create a customized website with the help of various applications. They can professionally create a formal business-oriented website that impresses visitors and make them visit to gain more business information. For a business, it is important to stay updated to land preferably among the top lists of similar websites. A constant update according to the latest market changes helps in introducing more visitors to your business website and potential customers to your business.

The priority of a business owner is to engage visitors to the website. Thus, hiring a reputable web development company fulfils your need and serves your business purpose. A professional web development company offer great development and service that helps you in staying ahead of the competition. The web developers give your business's website a professional and pleasant look which is one of the most important factors of holding visitors to the website pages.

Benefits Of Hiring A Web Development Company Are :

• Less Time Consuming: Hiring a web development company saves a lot of your time by providing an efficient design and development with the help of a team of experts. Their professional training makes them implement the concept in a better form.

• Search Engine Optimization Friendly: Search engine optimization is very essential for a website. It can be considered profitable if achieved a good ranking on the search engine. The professionals who offer your website development also provide good SEO.

• Website Compatibility With The Browser: A good website development offers great compatibility with all the browsers.

• Competitiveness: Professionals build a platform that helps increase your website's competitiveness such as design, attractiveness, easy functionality, etc.

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If you intend to develop a chat application then choosing the right iOS app developer is the foremost requirement that needs to be fulfilled. There is no doubt that everyone wants an app that is cool, not very costly, properly designed, sleek and attracts your target audience. It is good to write the general idea of the app on a paper to get a clear picture of what you want to develop. You are not in the place to decide about the design until you hire the right iPhone application developer for your web app. As a product owner, you need to understand all the inputs and outcomes of the app so that you can decide that the app is designed correctly with the help of the right person. It is important for you to know how and where to proceed to conduct the search of the developer.

There are available incredibly talented people in the market that have worked on a variety of mobile app development projects.

You need to adhere to the below given tips to fulfill your need for selecting the honest and reputable iPhone app development service provider.

• Determine the region of outsourcing: Before developing the chat app, it is important to analyze the market conditions and the requirement of the audience of your target market. The app can be a success if the people for whom the chat app is developed can use it effectively. To go limitless can be very helpful as it opens up all the restrictions of the place, region, country etc. Expand your limit to grab the best iPhone chat application developer in the market.

• Send the initial information: To attract the developers to contact you for developing the app, send them the most basic information such as who you are and what are you looking for. The initial information does not contain more of the project details but only the basic necessities. The idea is to attract people who are familiar with the platform and has real experience.

• Assess the replies: Sort all the responses sent by the developers in the response of your email. Check and compare their experience, project portfolio, and price list, duration of completing the project and other things before commencing your final choice. It is good if you are able to develop a mutual understanding with the developer. This makes you comfortable with the developer and you can talk openly more about the app idea.

• Ask to review some projects: You can ask the developer to take a look at the recent projects and suggest for any flaws or changes required for further advancement. This brings the capability of the developer more clearly and helps you in making the right choice.

• Ask them about their workflow: Selecting a professional app development company than that of a freelancer differentiates in their business processes, teamwork and management of things.

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Apart from an active website nowadays great businesses also own great mobile application. With the incredible growth of smart phone users, there has been increasing popularity of mobile applications too. Thus, it is very important for any business to own a mobile application which can actually portray the real model of your business. And for high performing mobile app one need to make sure that it has all the invaluable features which can actually reflect your brand features. Although while designing and creating a mobile application there are lot of things that are needed to be kept in mind but then there are few features also which everyone should consider to include in order to ensure its great success.

So, here we are giving a brief insight about some sure and sure mobile application features which every mobile app should actually have. Take a look:

• It should have amazing user interface and design that promise amazing user experience

A mobile app should be user friendly to use even if it has some of the best innovative features within it. While fulfilling all the demands of the end user, it should actually look and perform well. An app design feature should be able of add value to the app. Thus, it is very necessary to have an excellent User interface and user design.

• It should be compatible with all kind of mobile platforms

A good app is developed to function over all kind of mobile platform. Whether it windows phone or an android phone or an iOS; a good app is capable of running and performing on almost all kind of mobile platforms. And if your app is not able compatible then you are surely losing a huge market share.

• They should offer complete safety and security to user’s private data

It is actually one of the most essential features that every app developer should keep in mind while developing a mobile app. With best security measures and safety standards users feel easy to share their all kind of information. So, make sure to include best possible safety measures for an app.

• Well managed and planned social integration is yet another feature to look out for

To own balanced app ecological system it is very important for an app to own a social integration which can help the users in simplifying the user’s sign up process. Apart from this, it also helps better communication and collaboration with the user’s network.

• Yes, an excellent customer support is also a desirable feature

Always remember, not all users are tech-savvy and for them it is very important to have support system which can assist them while they work on app. A great customer support will always answer user’s every query in best possible way.

Apart from the above mentioned points there are lot more other things that are needed to consider for creating a super mobile app. Thus, make sure to hire an experienced and professional mobile app developer who can help you provide best app i.e. is profitable too.

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If you have recently started your venture in digital marketing services, you must have come across this term many times. A majority of the online search users are most likely to click on the top results of a search. For this, you need to ensure that your website appears in the top bracket in order to have them land up on your page. Users believe the authenticity of the search engines and therefore, appearing in the top suggestion list will also increase their trust on your website.

Now we will be able to hire a reliable SEO firm. Don’t hesitate to ask such questions to your prospective SEO agency as it will help you build a better foundation for your business - SEO Is Not a Cost but an Investment.

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We are living in age where smart phones have become integral part of our lives. Most of us cannot spend even a single day without out phone. Till now various studies and researches have been done to understand that in a day on an average how much time a person spends on mobile phone. With fast internet speed and so many useful applications there has been a lot of change in spending time with mobile phones. To make this more revolutionary, every year new mobile app development trends are also coming up.

Here are the latest mobile app development trends of 2019 that everyone should eagerly wait for. Take a look:

• After e-commerce, an era of m-commerce will mark the beginning

• There will be complete new phase of AR/VR

• IoT (Internet of Things) will become more common

• Many mobile apps will come in wearable forms too

• Cloud Integration will become mandatory element

• Physical wallets and e-wallets will also be replace by mobile wallets

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While living in digital age it is very common to hear some unusual terms and these days among those unfamiliar terms the most common words are UI and UX. Where many people used these terms alternatively in reality both the concepts are actually different. Thus, User Experience (UX) and User Interface (UI) are some of the most confused and misused terms.

As the years continue to roll one after the other, the trends also keep updating with the implementation of new design techniques to improve the UI and UX. It is important to understand that technology is rapidly disrupting our industries, and it’s important for UX and UI Designers to keep up-to-date with the latest trends in the industry.

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Mobile development is the most used service in the market. Almost every business has its mobile app to grab the attention of a large customer specific area. There are many app developments companies that offer their services to develop a useful app for the client but many look for outsourcing the services of app development. There are many great benefits of outsourcing mobile app development in other countries and the most important reason is the reduced price. This gives a variety of options to the user to choose the best in the worldwide market. Outsourcing the mobile app development helps in freeing up the company resources to handle other crucial tasks and also reduce the development costs.

Every app owner wants to develop a high-quality app to give their customers the perfect solution to reach the business. Businesses want to develop an app that gives an extreme performance and can be developed at affordable rates. Outsourcing increases the range of options for the business to get their app developed and multiple pricing options. Business can go through their list of features and can easily choose from the large variety.

Outsourcing the mobile app development is of much significance and the reasons are mentioned below:

• Quick Turnaround Time: Outsourcing offers a quick turnaround time as the business does not need to watch the entire team that is dedicated to the mobile app development. The company to whom you have outsourced your app development will deliver the app within the specified time.

• Mobile App Developer Expertise: When you are going to get your app developed you need the help of an expert. Outsourcing helps you in finding the experts of mobile app development without any geographical restriction. Thus, you can have various options to choose from that can help you pick one of the most qualified developers in the market.

• Save Money: The market for mobile app development is not the same in all the places. Where there is high competition, you can get reasonable pricing for the mobile app development. Thus you can save a large amount of money by comparing form the available options.

• Data Mining And Capturing: Hiring an expert company:OmSoftware for your mobile app development can solve your concern about getting the consumer related data.

Choosing a mobile app development outsourcing saves your crucial time that can be utilized in other important business activities.

 

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Technology is continuously upgrading and made some of the most challenging tasks quite easier. Mobile app development and designing are one of the latest technological innovations in the current world. Mobiles have taken over our lives and the introduction of mobile apps is quite engaging. It is an easy way to get connected with the business and stay updated with the latest information and business updates. A mobile app has become excessively necessary to communicate with our friends, family and other important things. iPhone is a popular smart phone and is largely used by customers in different parts of the world. The phone has a huge market and is excessively alluring the customers with its amazing and latest features. IOS app design in India is quite challenging and needs to develop quality IOS apps. As there are many companies that offer IOS development and designing services in the country, it is important to choose the best of all.

Pune has a big IT market; it offers many experienced and start-up companies that offer their services for developing IOS mobile applications. Mobile applications of iPhone are setting a market trend of classic and standardize apps. The role of IOS development companies is very challenging to meet market needs.

You Can Enjoy Many Benefits Of Hiring An Experienced IOS App Design Company In Pune.

• Expertise in technicalities: A professional organization has the latest technical knowledge and expertise in developing mobile apps. For an attractive design, strong technical skills are highly required and for implementing user-friendly functions and development of error-free apps comes from years of experience. Picking an experienced organization ensures the development of a brilliant app.

• Better infrastructure: If you choose a professional IOS app design in Pune it ensures a better infrastructure which is fully equipped with latest tools and equipment and offer trained technicians that have the required knowledge of the latest technology. Trained staffs aim at increasing the productivity and completion of the project in the given time frame.

• Exposure: A professional IOS app development company has the experience of working with the complex as well as simple projects. This exposure increases their level of creativity and help in making new innovations that are highly appreciated in the market. They make applications that are simple and smoothly accessed by the user, thus enhancing user experience.

• Scalability: A professional company ensures scalability. They have the capability of getting full control over the project and help the business by developing the app that fulfils their business requirements and focuses on the growth needs.

• Flexibility: A professional IOS app design company in Pune offer various models to the businesses to choose from. This helps the business in considering the best suitable.

• Communication and support: You can expect a strong communication and support from a professional service provider. Their team is available to the users and clients to solve their different types of needs.

A professional app development company works with full dedication and make sure that your project will be delivered on time.

About Omsoftware Pvt Ltd

Established in 2004, OmSoftware is a web development firm specializing in eBusiness optimization solutions for companies across the globe. OmSoftware offers a complete range of web-based application services including strategic consulting, prototype development, site architecture planning, creative graphic design and photo imagery, e-Commerce solutions, content management systems, content migration services, lead generation tools, advanced programming capabilities, multimedia production, SEO and site globalization services

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Mobile app development is the process or act of developing mobile apps that are used for mobile devices. Mobile apps are developed by writing software that is used to run on tablets and smart phones. These applications are installed in a mobile device at the time of manufacturing. The development of mobile apps is similar to that of web application development and has their roots into more conventional software. The mobile application is developed to make them compatible with the mobile device by looking at the device's specific features. The process includes coding, design, adding features that run perfectly on a mobile device.

In the development of mobile apps process, mobile user interface design is very important in the development of mobile apps. Mobile user interface considers screen, context, input, constraints and mobility for the design. Overall, the aim of the mobile user interface is to develop a user-friendly interface that is easily understood by the user Mobile user interfaces depends on the support of mobile back end. It supports data routing, authentication, security, working off-line, authorization and service orchestration. The service is backed by a group of middleware components such as mobile backend service, mobile server and service-oriented architecture.

What is special about mobile development?

One of the most appealing areas of software development is mobile app development. The development of an app creates an opportunity for a development team to create a useful, actual and meaningful app for the users. Mobile applications developed by the programmers are absolutely unique and fulfil the requirements of the user. They are meant to offer ease of work by providing easy to use features. Mobile apps are a future of development and are very much helpful for businesses by rewarding their customers with a handy and favourable platform.

Some of the major mobile app development platforms are:

• iOS: iOS is one of the major platforms for app development as it is the one that has brought mobile apps into the market and completely transforms the use of the mobile device and mobile software. The platform iOS is developed by APPLE and is created to use on the Ios devices. This platform runs on Apple watches, Apple mobile phones, iPads, iPods and Apple TV.

• Android: This platform is widely used in almost all mobile devices. The platform originates a litter later than iOS. Android covers the most leading share of the market.

How mobile app development is done?

Starting with a mobile app idea seems great but to start with the procedure is not easy. As there are many apps already running successfully in the market, the idea of developing a new and unique app requires a lot of market research. You can start by writing it down on a paper and keep on adding the related details. To know in details about the steps involved in mobile app development starts with the idea of the app.

Following are the steps involved in mobile app development.

• A great idea provides a great app: Before starting with the app, the important thing is to keep in mind your purpose of developing the app. The purpose of the app will decide the features that need to be introduced to the app. The app should increase the tangible benefits of the customers such as improving customer experience, enhancements in productivity to reduce costs etc.

• Identify the app needs: The first thing that needs to be cleared before starting with the app development is the application's users. They are the ones who are going to use the app. The second thing is the mobile platforms and on what devices the app is going to launch. The third thing to consider is the revenue model that is going to benefit your app, the models available are a separate app, paid applications, in-app fermiums, subscription, pay per download and advertisements.

• Design your app: Designing an app is a crucial step in the development process. The developer should pay focus on the UI design, platform design standards and multi-touch gestures for touch-enabled devices.

Identify the approach to develop the app such as native, web or hybrid: Choosing the right approach is very important for successful development. The native apps require a lot of skills and time but deliver a great user experience. Web apps are quick and cheap and can run on multiple platforms. A hybrid app is the latest approach to development.

• Develop a prototype: This step is to turn your app idea into an application by adding some basic functionality. A prototype helps in selling your app to the potential buyers.

• Release and deploy: Deploying an app needs a live environment to test the app for any errors.

Capture the metrics: Installation of successful analytics tool helps in capturing the metrics. This shows that how many people visited your app, installed or widely using it.

App development does not end after fulfilling the steps; it needs to be constantly improved for new additions according to the changing needs of the customer

About Omsoftware Pvt Ltd

Established in 2004, OmSoftware is a web development firm specializing in eBusiness optimization solutions for companies across the globe. OmSoftware offers a complete range of web-based application services including strategic consulting, prototype development, site architecture planning, creative graphic design and photo imagery, e-Commerce solutions, content management systems, content migration services, lead generation tools, advanced programming capabilities, multimedia production, SEO and site globalization services

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Designing a mobile app is one of the toughest jobs in the market these days. Almost all businesses have developed their mobile apps to attract customers by providing them with a convenient way to use the business. Apps are helpful in business growth as they keep the customers updated about any type of information update, sale, price change, in-stock availability and other essential information through the app. As there are many users of the app, the competition is quite high for developing a successful app. The market is full of app users and app developers. Development of an effective app is the work of an experienced app design company. Choosing the right iOS app design company in Pune is very important irrespective of the criticality of the market research.

The numbers of mobile users are constantly increasing after the introduction of mobile apps. Mobile phones have become more usable and the mobile industry has seen astounding growth in the past few years. The new technology and the hectic schedule of people have forced them to use mobile apps to carry out their important tasks rather than using the desktops. They can access the mobile app anywhere and anytime and can accomplish the tasks they are looking for. An app proves very beneficial for the users as well as the businesses if it is developed as required. This article discusses the tips for hiring the right iOS app development company

Tips to choose the right iOS app design company in Pune

The mobile apps are very effective if developed with the right requirements and essential features. Right from movies to games and shopping, an app is an essential tool for the businesses. An experienced developer knows the criticalities of the app and has the required skills to make it interactive. There is stiff competition among the smart phone platforms to make their position in the fast running mobile industry. Among all the platforms of mobile apps, iOS is one of the leading platforms in the mobile industry due to its amazing features and high quality. IPhone has some features that are built to create some remarkable apps. Most of the businesses look forward to go for the iOS apps for a tremendous opportunity. To make the most of your iOS apps, it is important to hire a reliable company that has the desired skills and ability to offer with you some decent quality apps that can help in meeting your specific business goals and helps in delivering a better return on investment.

Below tips can be a great help in finding the right iOS app design company

• Experience: The experience of the company matters a lot in the development of the app as per business requirements. The app developers of iOS should have experience in iOS and Mac OS X platform. It is good to interview the developers and check their development skills.

• Technical expertise: Your choice of iOS Development Company should have trained and skilled developers that possess the technical expertise in dealing with iOS tools that include Cocoa framework, iPhone SDK, X code, objective and others. The technicians must acquire the domain expertise to develop different types of apps in various verticals with the help of the same techniques.

• Registration of developers with the iTunes stores: It is very important to check that the registration of the developers is done with the iTunes store. If they are registered that signifies that the developers are efficient in developing the successful apps.

• Fast turnaround time: It is good to check the reviews from customers about the company's turnaround time.

Look for these essential tips to choose an experienced iOS app development company who can also help in your app promotion.

About Omsoftware Pvt Ltd

Established in 2004, OmSoftware is a web development firm specializing in eBusiness optimization solutions for companies across the globe. OmSoftware offers a complete range of web-based application services including strategic consulting, prototype development, site architecture planning, creative graphic design and photo imagery, e-Commerce solutions, content management systems, content migration services, lead generation tools, advanced programming capabilities, multimedia production, SEO and site globalization services

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With so many mobile development companies emerging around us it is always a good option to outsource their services for your business. Although many people think of building an in-house team that can help in developing in app but in many ways, it is always better to outsource the mobile app development company.

Some Of Major Benefits Of Outsourcing It Are:

• First and obvious; it saves your lots of time. money and energy

Unlike building your in-house team for mobile app development hiring the services of a mobile app development company can help you save your lots of time, money and energy. Neither you have to hunt for expertise personals, nor you have to invest your time and money in their training and development and you never have to sit with them to make them understand each and every point. In all outsourcing the services will bring in ease and convenience in all the aspects.

• You get a chance to work with utmost professionalism and quality standards

When you think of outsourcing the services of a mobile app development company you actually get a chance to explore and find the best of market. You will take up the references, consider various points and will figure out the companies who deliver quality results that too with best professionalism. And you might not get to experience all these while thinking of building your own in-house mobile app development team.

• It gives you an opportunity to work with industry experts

Hiring the services of best mobile app development company will give you chance to work with experts of this field. This might also give you chance to learn many things which might have not even thought of otherwise.

• Chances of any kind of risk automatically comes down to minimal range

So, when you are working with best people of industry who work with utmost professionalism and believe in delivering quality results the chances of risk and failures automatically drips down to nil. And even if there are some worst situations to face, these companies are always prepared with best backup and safety plans.

• They promise to offer end-to-end services

Mobile application development is actually a lengthy process which involves various factors of considerations at every step and the mobile application companies are ready for every kind of requisition and consideration. They cover up every small and big thing and ensure to deliver best of what they have.

• It let you take up the advantage of data mining and capturing also

Many of you might have not even thought of it but this is why these companies are able of taking such informed decisions. They do their home work well, study and research the market and consumers thoroughly and make sure to conduct data mining and capturing in best possible way to come up with solutions which are mind blowing.

So, if you too are thinking of getting an app for your business then make sure to outsource the services rather then creating an in-house team for it.

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Apps are an interesting development in today's modern world. People's love for apps can be easily seen while using them. Responsive app design is very important to keep the user engaged and satisfactory while using the app. The need for apps in the market is continuously increasing. Apps have made the tasks simpler and easier that can be easily fulfilled on the phones. The development of the app requires a lot of focus even on minute details. To make sure that your app should look attractive and work well on all types of devices it is crucial to design responsive apps.

What Is A Responsive App?

A responsive app is a design that is used by creating flexible images, flexible layouts and cascading style sheet media queries. The aim of developing responsive apps is to get them used on all types of operating system available in the market. By creating a responsive app, you can get unlimited users as there is no fear of operating system restriction. Responsive apps can change their layout, orientation, screen size according to the device or operating system it is being opened. The mainly used operating system in most of the mobile phones is Android, Windows phone and iOS.

What Is A Responsive Framework?

A responsive framework is a foundation that is also figured among the exceptional front-end frameworks. A responsive framework is used to create smooth designs to ensure their functionality on different screen sizes. Foundation is the easiest framework that is widely used in creating a responsive app. It is a benefit to the app development as there is no restriction of the screen size and the operating system for the app to function properly. Designers tend to have difficult times in creating and development of the apps that can work fluently on different screen sizes.

How To Design Responsive Apps?

Designing responsive apps is quite challenging. It requires a lot of development skills to design a perfect app to use on different devices. Designing responsive apps means that the app is compatible for all the available operating systems and are thoroughly readable and enjoyable whether it is operated in a ten inches tablet screen or on a two inches screen of a smart watch. Designers need to work very hard to make the app compatible with all the screen sizes and to meet the extreme design requirements of the app. The availability of responsive layouts has made the work of the designer easier and quite simpler. The layouts are available in a material design that can be adapted to any screen size. Responsive design is not a technology, rather it is a combination of different techniques that are used together to make a responsive app.

Here Are Some Wonderful Techniques That Are Helpful In Designing Responsive Apps.

• Stay Fluid And Flexible: The most important fact of a responsive design is its flexibility. The images, media, layouts, text blocks etc can be extremely flexible. The designer needs to make sure that all the things that are available on the screen are fluid and are ready to fit in any position. The design should be just like a jigsaw puzzle that can instantly fit at the available screen. For a smaller screen, the designer can cut short the text and crop the images as per the requirement and can use the scalar graphics so that all the things will remain stable at any size.

• Breakpoints: The breakpoint is a method of classifying different types of screen sizes into classes by mentioning the width at which the user experience will change. These breakpoints help in marking your transition to a new class of screen proportion. The designers can use these breakpoints as a template to define how the app looks on different screens.

• Typography: Designers know that typography is a big part of the app development. This makes that everything can adjust according to space and requirements. To ensure your text's accessibility it is important to maintain scalability. the designers can do this by establishing enough colour contrast and legible and clear font even if the size is small. It is important to make the headlines scalable too. Another important thing to develop a responsive app is to use real text instead of using the text in the form of an image. this helps in quick uploading of the text which can be heavier in case of images.

• Design Smaller Views First: Understanding of the element is quite integral for a responsive design. When you work on a smaller screen, the entire design becomes more longitudinal and started showing different elements in a list. Thus, it is crucial to display the important parts first. Design smaller screens first that give the ease of designing bigger screens.

Responsive app designResponsive app design is quite interesting and quite evolving. To make the desired app there is no fixed design to concentrate, designers come up with new ways so that the UI adapt to all types of screen size.

About Omsoftware Pvt Ltd

Established in 2004, OmSoftware is a web development firm specializing in eBusiness optimization solutions for companies across the globe. OmSoftware offers a complete range of web-based application services including strategic consulting, prototype development, site architecture planning, creative graphic design and photo imagery, e-Commerce solutions, content management systems, content migration services, lead generation tools, advanced programming capabilities, multimedia production, SEO and site globalization services

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