If you are looking to work effectively on your mobile app development projects then it is better to outsource them to a professional company who has reliable experience. Outsourcing app development projects have multiple benefits such as saving time, money, get 24/7 customer support, professional app design, and development, experienced professionals, etc. Therefore, outsourcing your mobile app does make sense rather than getting it done on your own. You can get the support of a professional and dedicated team that commences everything under your guidance. You can easily supervise the whole app development project from a distance and get your app developed as per your needs.

Outsourcing your mobile app development project is a great task. It is important to find a professional and reliable company that is capable to handle your app development project as per your business requirement. By making a commitment to the freelance app development company, you can achieve a great level of satisfaction by deciding on the time of completion and also on the fee involved. A great effort is required to start the process of outsourcing.

Essential tips offer exceptional end results by accomplishing the smooth handling of the development project.

• Know your requirements: Before starting with the procedure of app development outsourcing, you need to identify your requirements from your business app. If you have a clear idea of your needs, you can explain it to the developer in a better way. If you are unable to put your needs in an effective way then you may be getting an end product that is not up to the mark.

• Pick the right development option: It is very important to choose the right development option as it is not necessary that the development option used by others will also work for your app development project. Consider the advantages and disadvantages of choosing that option before finalizing it with the development company.

• Look for relevant experience: It is recommended to choose an app development company that has relevant experience in relation to your project. Their concerned experience will work better for your app's development.

• Communication is the key: Communication with your service provider is always very important. It keeps you connected with the team and helps you in getting proper updates on the ongoing work. You can simply edit or introduce anything in between rather than missing it out at the project delivery.

Ask a lot of questions and request for a project development plan

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The demand for mobile apps is continuously increasing and so is their market. Businesses keep on producing various interesting and interactive mobile apps for their clients and customers. The emerging app development has given rise to the competitive world that involves app development companies. Outsourcing mobile application development services has become quite common for businesses to get an interactive app developed at a reduced cost and in less time. The competition between the mobile app development companies have risen and it has become quite a daunting task to choose one company from a variety of options. This decision needs a lot of time and professional support to choose the most appropriate for creating your business type of mobile app.

Your decision of choosing the right mobile app development company to get your kind of app needs the consideration of a lot of things. Choosing the right type of questions helps you in making the right decision. You must look for a company that can handle your mobile app development tasks in the way they are streamlined. The company should be efficient in handling even the complexities of the mobile app development project and is capable of delivering it on time. Mobile application development services outsourcing business flourishes due to their remarkable performance for their clients.

A Few Important Things That Should Be Asked Before Hiring An App Development Company.

• What Is The Process Of App Development: Different companies follow different processes for developing a mobile app. Not all processes look familiar to all businesses so it is good to ask in advance what process they will follow in developing your mobile app. The company you choose should be able to demonstrate the proper understanding of your business and the needs of your business clients. You need to explore this question in detail as it plays a very important part in the development of the mobile app for your business. Is your app able to work on various mobile platforms, all these questions are of great importance?

• Ask Them To Show Some Examples Of Their Work: You should ask your service provider to show you some examples of their previous work. This helps you in knowing the methodology, idea and the quality they deliver in their previous projects.

• Are They Focused On Design Or User Experience Or Both: You should know from your service provider that what is their priority n your project? Are they going to focus mainly on the design and idea of the app or aiming to deliver great user experience, etc?

Choosing an outsourcing partner to get your mobile app designed is tough but right questions can make your selection process easier.

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Artificial Intelligence is the latest technology that as introduced in the market. The technology has outgrown all other existing technologies that make many small and large scale organizations to introduce Artificial Intelligence to their business process. Artificial Intelligence is used to make search more human and to make the use of human interactions up to minimal. Artificial Intelligence in SEO is introduced with the help of one of its fields that is known as 'Machine Learning', MI helps in inferring intent from complex and ambiguous search queries and it uses feedback data to improve the accuracy of its results. The SEO process can be automated with the help of Artificial Intelligence with the help of various SEO tools.

What Is The Role Of AI In Search Engine Optimization?

The rank brain technology of Google Uses Machine Learning to understand the content meaning that it crawls. In other words, it works after listening to the instructions given to the search engine. Though there is no visibility into these processes but we can see the related outcomes absolutely clearly. According to research, it is found that more than eight percent of Google searches use Artificial Intelligence to match the layout of the search results as per the user's intent.

How Can AI Be Used For SEO Insights?

AI in SEO can be used by understanding the underlying needs of the journey of the customer, by identifying the opportunities of the content, by defining the space of opportunity in the competitive context, mapping of intent to the content, using markup and structured data, investing in a long-tail content, by ensuring that all the content can be crawled and easily surfaced by all user agents.

How To Perform Automation?

SEO is an industry that is labor-intensive and requires a large amount of attention in the long term. We are going to prioritize the automation of tasks to receive the required outputs that we used to accomplish on our own. The time saved in automating the tasks can be utilized in other areas where there is a need for introducing creative Content and making SEO Strategy

How To Win The Play Of Artificial Intelligence In SEO?

It is already discussed that the use of Artificial Intelligence in SEO results in more relevant searches. Search engine optimization needs to survive even in the trickiest environment. These strategies help in winning SEO with the help of Artificial Intelligence.

• Intelligently Optimize Your Keywords: Include the power of three G's when it comes to keyword research that is grouping keywords, gathering keywords and generating exemplars. You can start gathering the data with the help of keyword tools. For example Mon, it automatically shows a group of keywords based on the main keyword.

• Use Cluster And Predictive Analysis: To create topic clusters, SEO needs to use cluster analysis which means auditing your current pages and grouping them in topics. The predictive analysis gives the power to look into the future and identify search trends to improve sales.

AI in SEO leverages the power of customer reviews.

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Web development is the process of building, creating and maintenance of the websites. It includes different aspects such as web publishing, web design, web development and management of the database. With the improvement in globalization, the companies of web development are capable to work on every project at any time of the day and on any location. This trend of choosing the location independently has worked towards making off different web development models in the past few years.

The web development models are hybrid, boutique and offshore. While there are various advantages as well as disadvantages to every model, off shoring has the biggest capability for significant cost savings and boutique web development model have the highest cost that includes a high level of personal interaction. The third type of web development model that is the hybrid model combines the best part of both the offshore as well as the boutique model. This is to create an optimum experience for the clients.

• What are the benefits of various models of web development?

The models of Web development are designed for businesses to conduct easy maintenance and there is no need to conduct an update on every desktop. The models have cross-platform capabilities. Using the right type of business model in your business helps in saving a lot of money. The models help in accommodating the expansion of business with ease. Other than that there are many benefits of business development models

• Benefits of Boutique model

Boutique model of web development is a US-based development shop and are generally small. Mostly the teams that are smaller or boutique agencies are made up of web developers, UX and interaction designers, visuals, marketers and project managers. The in-house team available at the boutique model will guide you through each and every stage of the project and work together to achieve the goals of the organization. The benefits of the boutique model are that the smaller firms are able to know the inside and outside of the project. These boutique firms not only go for actual development and also provide ideas and recommendations for your web presence.

• Benefits of Offshore model

Offshore model meant to hire an external organization to perform some functions of the business in another country than yours. The companies started using the offshore business model due to lower cost. Using this model helps businesses in saving a lot of money. This model offers continuous support to its customers. For example, the time difference between the business country and another country in which they are helps in gaining services even in odd hours.

• Benefits of the Hybrid model

The hybrid model is a combination of a business-focused strategic and highly skilled team that works face to face with clients along with the highly technical team. It allows scalability for enterprise clients and allows for greater efficiency. It helps in reducing the cost of travel expenses, communication costs, etc.

These web development models allow businesses to get the same level of support and collaboration.

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To expand your small business, the first option that you can think of hiring a reliable SEO company to have your hands-on on the web market. You can also try to accomplish the SEO on your own but a professional company has the required experience and knows all the strategies to boost your business's image. You need to invest your search efforts, time and money in finding a local SEO company for the betterment of your business. Local SEO is on the rise with the increment in mobile connections and searches. The searches held through mobile are faster and a local SEO strategy

If you are looking to hire a local SEO agency for your business, the search is not going to be easy. There is a huge list of factors that comes into play and to pay attention to each one of them is absolutely essential to conduct a quality search. Sometimes, it needs to shop around a little more to get exactly what you are looking to buy. You must know that paying for an SEO is not just a one-time payment; it is actually an investment for your business that is going to give fruitful results in the coming days, only if your initial search and choice of the local SEO Company, both are better. There are a lot of questions that you need to ask from the local SEO agency | Om Software before hiring. When you are approaching the local companies to take your business further, it is good to keep in mind these inquiries in mind throughout the selection process.

• Can the company explain its practice in layman term : The primary thing that you consider is how the company gauges its daily activities? A qualitative and reliable SEO company is open about its work process and the idea behind increasing their client's SEO ranking. If you find them hesitant in explaining these little details, then there is a need to take a pause in evaluating them.

• Can the company explain its previous client's experiences : Knowing their skillet is a valid question. The answer to this question reveals a lot about the company's capabilities, for instance, if they have worked for the outdoor-focused companies, they are relevant with the market and the strategies to attract most of the traffic. References to the websites, clients or case studies that they have worked in the past will do the work.

• Are they familiar with your business: It is an absolute question and if they are it is going to be a benefit to hire them?

• How do they measure success: What are the metrics that you focus defines success for the company.

All these questions can give you a lot of details and many reasons to hire the company or not.

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Anyone who has an online presence would understand the need of SEO. It is like one of the most essential survival elements which is required to stay active on all kind of online platform. With its increasing popularity nowadays, there are many IT companies which offer exclusive SEO services provider

But Before You Hire Any One Of Them Make Sure To Ask Following Questions:

• First And Foremost; Does It Deliver Efficient Results? This is one of the most obvious things that every SEO company searcher will look out for. Everyone wants to work with the best. And all of SEO companies claim to be the best. But in such confusing environment it is only the results that speak for the efficient performance. So, search for a SEO company by evaluating its past results.

• What Technology And Strategy Do They Use? Being a technology driven concept, every SEO company has to use some or the other kind of technology and strategy. Where some work with local approach, some other believe in global concepts then there are many who have come up with glow-cal strategy; so, make sure to understand their work strategy thoroughly before finalizing any one of them.

• Do They Have Clear And Transparent Communication? A good SEO company is the one who always prefers and insist on clear and transparent communication. All the best SEO companies build a proper communication channel with their clients to avoid any chances of mis-communication or no communication. A clear and transparent communication builds a better relationship between a company and a client which helps in delivering efficient and performance-oriented results.

• Prices- Yet Another Important Factor To Consider Yes, it might sound bit cheesy but this is yet another very important question to ask a SEO company before finalizing the deal. Every SEO company has different payment strategy. Some work on project basis, some work on day basis. Then there are many who will offer a complete plan with payment structures. Also, don’t forget to ask for any taxes or other kind of hidden charges. Remember, small-small things matter a lot.

• How They’re in After Sales Services? For those who are wondering about this should know that many SEO companies even provide the after sales services. For instance, any technical glitch that occurs after the project is complete or the warranty on their services is something what which makes best SEO companies best from the rest.

The above-mentioned questions will help you figure the best SEO company on which you can rely. Whether you are going for the reputed names or with some local company; a brief consideration over above-mentioned questions can help you get in touch with some of the most result-oriented SEO companies. So, don’t forget to ask these questions while hiring any SEO company

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Outsourcing SEO is not always a great option so is building an in-house team of SEO experts. The success of your SEO efforts - regardless of how you do it - depends on many factors; including the desired objectives, relevancy, competition, budget and expectations. But, what continues to be an internal debate of high importance is which is better.

Some SEO experts would argue in favour of in-house SEO citing quality and confidentiality concerns; whereas some would always, favour outsourcing SEO activities because it yields desired outcomes at a good price. If you too find yourself confused, we hope this article should help you make an informed decision.

Content

• An introduction to In-House SEO

• Benefits of In-House SEO

• Challenges of In-House SEO

• An introduction to Outsourcing SEO

• Benefits of Outsourcing SEO

• Challenges of Outsourcing SEO

• Most important + (Plus) Points

• So, who should you go for?

• Conclusion

An Introduction To In-House SEO

In-House SEO is managing SEO your own office using tools, resources you invest and by employees who you hire on a monthly payout. Those looking for more control and adaptability find In-House SEO a great option to get started.

Benefits of Having Your In-House Team

• Full-time salaried employees are more committed (well, most of the time at least)

An in-house team of SEO means you have expert resources on board to tackle your own websites. The team is in a better position to understand your priorities and business objectives. Because the team is paid for their exclusive efforts dedicated to make your website rank higher, convert better, they usually are more focused, committed and agile to achieve desired results.

• Adaptability is a key decider for growth

With access to an in-house team of SEO executives, you can convey your requirements anytime you want, adapt with the market changes and your priorities - without having to wait for them to listen to you (which is usually the case when you outsource)

• Big Company with Big Responsibilities? In-House should be better choice

For large enterprises, the in-house SEO team is more beneficial. It is because they have huge on-going requirements and always strive for faster and on-time implementation of strategies.

• True customization is not so easy with outsourcing

You cannot always expect customized solutions from an SEO agency when you outsource your projects. The agencies are also business, and to sustain a competitive market, they can't always gather necessary resources and develop exclusive processes to tackle the evolving challenges you want to face. SEO today is no longer about the basic optimization stuff. It has evolved quite well, and outsourced SEO agencies might not always have time, resources and team to serve you only because they have other tasks on the priority list.

• Modern SEO is a lot about making informed decisions from senior-level executives

Without approval from the leadership team, SEO will not generate desired results. An internal team of SEOs has the advantage of building an instant, on-going relationship with decision-makers and thus facilitates quicker execution. Whereas; outsource SEO means the agency needs to rely on a monthly meeting, pre-established relationship with heads to carry things forward.

• Outsourced SEO agencies have limited time allotted to each client

They might not always exploit wider growth opportunities. An in-house team however always has the feasibility to sit together anytime, and mutually take informed decisions to reach growth mark.

Challenges of In-House SEO

• Costly undertaking

When you Hire An In-House SEO Team, you hire resources that know a specific set of information and/or have worked on projects and gathered the experiences. However, SEO is an evolving industry, which is getting matured every day. The knowledge your team possess can quickly become obsolete tomorrow. To ensure your team remains updated with the latest developments, you need to invest in tools, technologies, training and resources.

• Again, costly undertaking

In-house team is costly. You need to invest in timely tools and technologies as we mentioned and on the top of that, you need to pay for equipment, on-boarding and recruitment etc.

• Outsourcing SEO may not be of desired quality

Probably you have heard about it, and thus want an established SEO team. But what if your SEO team turns out to be of no value? What of despite the efforts, they could not achieve the desired difference in organic ranking, paid results, ORM, etc? That's a great concern.

• What if your in-house team turned out to be different?

It is not guaranteed that your in-house team of resources will always be committed, and dedicated to getting things done. What if they do not put their 100%? On the contrary, an SEO agency usually works on a set target and thrives on pay per result. So, you can very well guess where productivity is more likely to flow in. Internal conflict, corporate culture, politics and promotional rivalry exist everywhere. Only thing is that in an in-house official setup, the results are brightly reflected. An agency, on the other hand, should not want to beat the brunt of internal clashes on its client's projects

An Introduction To Outsourcing SEO

SEO outsourcing is the task of giving an outside supplier the role and responsibility of managing search engine optimization activity for your projects. It could be off-page or on-page or both - depending on the requirements.

Benefits Of SEO Outsource

• Get started asap, no need to suffer delays caused by on-boarding in-house

The market for SEO outsourcing is extremely competitive. To try it yourself, simply enter the search term ' SEO outsource services' and you will be amazed to find the never-ending trail of results. So, for immediate projects that require urgent handling, you can quickly hire a company and get started rather than having it done in-house where you need to spend a lot of time on-boarding new employees.

• No need to invest time and effort on anything other than the result

When you outsource SEO activities to a third-party agency, you can limit your investment, and spend the savings elsewhere on company growth. There's no need to train employees, invest in evolving tools and technologies and costly undertaking. You only hire an agency and pay them for the work done.

• Gain from extensive, multi-domain, multi-platform expertise

When you employee in-house SEOs, it is not always a certainty that they would be very well adaptable to the changing and evolving business demands. They may not even have adequate experience working more than their desired area. An outsourced SEO agency, however, has a team of multiple people with cross-domain expertise so they can better tackle any challenges.

• Focus elsewhere while the SEO agency in India takes care of your project

When you outsource, you get the time, effort and money saved to focus on your core business. This results in increased business productivity.

• Faster resolution to ad-hoc requirements. Get more than SEO

Other than these, an agency can have ready to deploy a team of aligned resources to SEO. For example, if you need a web designer urgently to complement an SEO effort, you do not need to look elsewhere. If the agency has its own designer, it can quickly allocate the resource on the ad-hoc task. This facilitates quicker project execution.

• When cost control is a concern, outsourcing is the way to go

If you are lucky to have a Reliable SEO Agency that fits on all the expected parameters and still offers the services at a great price; you can touch new growth milestones faster. Outsource SEO is always a priority for its cost-control benefits. The money you invest in training, resources, tools, on-boarding and other aligned activities is nonexistent in outsourcing. You simply pay for what you get. What else is better?

Challenges of Outsourcing SEO

Accessibility - Your SEO agency might not be fast and fluent to address an evolving challenge. If it is out of your sight, you are likely to wait for getting an answer. This is a common concern many companies raise and it is because they suffer from the delayed response. If your SEO Agency Is Non-Professional, it is likely you will get a bad experience

• Cheap is not always better

Do not solely focus on cheap service. Many service providers online sell themselves as affordable, and with low quality work, they spoil the reputation of the entire outsourcing industry.

• The dark side of dependency. What if the SEO agency employs black-hat SEO

Hiring an SEO agency means you are not always in control of what they are doing. What if they employ black hat strategies to get quick ranking? The impact of such activities reflects quickly and results in negative branding.

Most Important + (Plus) Points

• In-House vs. Outsource SEO

INHOUSE SEO	OUTSOURCE SEO
Accessibility	Cost
Control	Experience

So,Who Should You Go For?

We will leave it to you because there is no clear winner. If you are a relatively big enterprise that requires more control and want get things done swiftly in a favorable setup, in-house SEO is the way to go. But if you are a small or mid-sized enterprise that has a quick requirement within a defined budget, Outsourcing SEO Activities is the choice.

Conclusion

One model's weakness is another model's strength. Both in-house and outsourcing model work, but they thrive on their own territory!

At OMSOFTWARE, we address our clients' SEO challenges in a time-bound manner; with no over-promise or underperformance. We facilitate a swift communication model to gather requirements in real-time. So, there is no gap in communication and accessibility is never a concern. We use proven and holistic SEO techniques to get our clients' websites ranked (not overnight but based on a realistic timeline). Our clients have found in us a trusted SEO company in India. Want to learn more about how we can help you with our SEO services?

Please Contact us NOW!

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Experience the engagement (good or bad) with an SEO agency is the THIRD realization. The first realization is you need the services of a professional SEO agency,. The second realization is you need to hire an expert and not an ordinary SEO professional. We will cover each realization touch points.

Realization 1: Signs you need SEO agency in India!

Here are some signs you should stop reading about SEO yourself and hire a professional instead to achieve the desired outcomes.

• You have launched a website that is up for fight in an extremely competitive marketplace, and you do not have sufficient resources, tools and expertise to do SEO all by yourself.

• You have tried all you can to promote your website on social and search properties, but did not achieve the expected results. All you achieved is goldmine of information from different online sources; which unfortunately did not come of any use.

• Your competitor is outranking you in every possible front - in Google ranking, online reputation, online conversion and new sales.

• You have an impressive base of local audience to target, but do not know how to begin.

• You have a global audience, but do not know how to target each geography.

• You have a wonderful product or service, but you do not know how to gather traffic and loyal audience to monetize them

These are some of the signs you need expert SEO help. The point is simple. You have a website, and to make this website drive traffic, conversion and long-standing loyal fans that contribute to positive brand building, you definitely want to get expert search engine optimization solutions.

Realization 2: Questions to keep in mind, before hiring a professional SEO agency in India

• Does company rank well for the keywords its clients search for its services?

• What is the process the agency follows? Does it allow increased client participation across each stage of development?

• How frequent the SEO agency reports?

• What are the genuine results the company achieved so far in SEO services?

• What is the pricing structure? Is there any provision for hidden price?

Now is the third and perhaps the most important part

Realization 3: Experience the engagement

Before you set expectations on the outcomes of the SEO services, , make sure you are informed, not misinformed. Make sure you are not influenced by wrong information freely available in the public domain. Make sure you are aware about the how SEO works - at least the basic stuff. And of course keep your expectations defined. When it comes to setting up expectations, a few things are extremely critical to understand.

Things to keep in mind before hiring an SEO agency in India

Prefer pay as you go, or pay per result solutions. Ignore packages or fixed automated solutions.

It is a good idea to not opt for an SEO services based on ranking. The most important purpose of SEO is to increase targeted traffic to your website. Simply ranking a website at the top of Google search engine ranking pages does not always means high traffic flow.

Do not necessarily purchase a service that you can do yourself. If you have great copywriters in-house, you can employ the in-house resources to write the content required for SEO campaigns; while passing the SEO efforts o the SEO agency in India

Do not expect too cheap is too good. A good SEO campaign requires a lot of effort, time and experience - something you can't buy at a cheap price.

So far, we understood -

Okay, so know you need SEO help, have basic understanding of the SEO and you have a realistic idea about what not to expect from an SEO campaign. Now, when the SEO campaign runs, always keep a close vigil about the developments. How you respond to the changing developments and align with achievements grossly, decide the outcome of the SEO efforts

10 Signs your SEO agency in India may be fooling you

• The company is promising expected results and more overnight

• They are guaranteeing #1 ranking for the keywords requested

• They have a fixed price model for all clients - with no room for any sort customization

• They lack a strong social media presence

• They do not listen to you and rather talk about their achievements at the first place

• Their own website content and blog section are populated with spammy, and poor content

• They do not encourage active client participation across all desired points of engagement

• They do not maintain proper reporting, and never respond professionally to evolving queries

• They are providing SEO services at a very low price

• They claim they have insider connection in leading search engines

These are just a few signs an SEO agency might not be the good fit. The true sign of a , professional SEO agency in India is that it listens to your requirements at the first place, tries to judge if it can really address the challenges you are facing with its available services, and then once it starts the work altogether, it provides realistic solutions keeping you informed about every latest developments.

Conclusion

Don't expect too much from an SEO agency. No one can bring you success overnight, but always remember that SEO works, and it will always work. Simply keep your requirements defined, and trust an SEO company, that you genuinely believe it can help you!

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While standing on end of decade, we have seen and experience exponential digital marketing growth of mobile applications. New technologies have taken over the whole way of operating mobile phones. Mobile phones have now become an integral part of our lives. Be it for personal use or on professional front; the essential need of smart phones can be seen everywhere. Everyday something new is being launched to make this device more purposeful and powerful.

Here we are listing down few mobile trends that are going to rule in the year 2020. Take a look:

• Most of the apps will come with cloud integration : In fast pace world, using traditional platforms for running mobile apps sounds so clunky. This is why, the new mobile apps now come with cloud integration which offer increased efficiency at lower costs with better security and enough scalability. With cloud integration the apps will now be more powerful, sleeker and faster.

• M-commerce will swipe the e-commerce market : Just like how e-commerce took over the traditional market, now it is the m-commerce that will swipe away the whole idea of e-commerce. All thanks to apps like Google Wallet and Apple pay which has made shopping possible even through the small mobile phones. One of the most popular examples of it is mobile banking. It has already taken away the traditional way of banking.

• IoT will gain more popularity and acceptance among masses : Have you heard of Internet of Things yet? If not yet, then soon you will actually own these things. All the smart things which you see in market nowadays are actually Internet of Things. Because they work while remaining connected to internet and your smart phone thus, they are in general referred to as Internet of Things. This technology soon seems to be a part of mobile app development too. Would it not be fantastic to see the results!

• AR and VR will become most sought out technologiesAlthough Augmented Reality and Virtual Reality have already set up the strong foundation but in next coming year both these technologies will become an integral part of any mobile app development. From educational apps to retails apps; every genre now seems to make use of it.

• Block-chain and Beacons technology is the next thing to look out for : Both these technologies are still in their introductory phase but over the period of time with new innovations and developments; both of them will have a very important role to play in mobile app development. All thanks to the kind of consistency and flexibility which both these technologies offer to the developer as well as end-user.

After facing duration of vulnerability, mobile application trends now seem to be in versatile mode. The mobile application developers are leaving no stone unturned to come with products that can match the latest and pioneering mobile technologies. For sure, the next coming year i.e. 2020 seems to be very promising year for the mobile applications development.

At OMSOFTWARE, we understand the growing demands of the app industry and need for a service provider that provides high-end, technically advanced services catering to the diverse requirements of audiences. Please feel free to visit our app development services in India to learn more about it.

"Our main aim is to develop mobile applications that help the client business thrive in the challenging times. We offer affordable solutions for your requirement, "says Raj Kamal, CEO OMSOFTWARE

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Technologies such as AI, IoT, perspective analysis, automation, AR/VR, machine learning are constantly shaping the foundation for the future. The focus is to make life smarter with clarity and consistency. All of these developments and a lot of others have sizable footprint on how digital marketing is going to look like in the future. Read on!

A school of thought argues that SEO will be dead, and it will be non-existent soon. However, this is not the fact. SEO will always exist, of course in a more redefined form - aligned with the changing priorities of digital natives. It is evolving everyday and getting better to accommodate the demands of searchers. If you look at the ways Google search has become more relevant and focused, you can understand what we mean to say.

SEO is not dying. It is changing because it needs to

Google's algorithms keep changing and the reason is very simple. The search giant holds an incredible search market share, and to stay at the top, it is committed to offer searchers the most relevant, and best ever search results for any given keywords. More than 90% search market share means people trust Google for being accurate, and relevant.

Google search algorithm - Getting better every day!

Offering a searcher with information is not the focus here. If it were, then anyone could rank higher with keyword stuffing. The prime objective is to connect a searcher with most practical and desired information that solves a problem. As a business, you should as well understand that sticking to the traditional SEO best practices might not be always beneficial and evolving with time is the way to go.

Trends to watch out for: SEO trends in 2020

SEO IN 2020 - as it seems now - shall continue the tradition of developments already established in 2019 - but with more focused intent. Here are a few expected developments -

Beyond Click and Tap: Voice search replacing keyed-in searches

Voice search is taking over and by 2020; it is estimated to cover around 20 percent of all searches. Traditionally, search engine optimizers would target keywords that were mostly the result of keyed-in entries - usually small. But when a user conducts voice search, he prefers to enter more information - a string of thoughts.

What does this mean?

• SEOs should target long-tail keywords more frequently than ever

• Target featured snippets

• Focus on more local searches since voice searchers are actively looking for local information

More than desired information: Searcher's intent to take centrestage

If you look at the Google search results today, you will find an increased focus on relevancy and intent. This is going to be stronger in the days to come, and it means a lot.

What does this mean then?

• Content should be clear, consistent and contextual

• SEOs should make sure their website is offering values across all the stages of audience touchpoints. This includes not just providing the desired information - but things searchers have not even expected. A searcher looking for generic information on "How to write a good SEO content" should find an extensive article around this topic relevant, but what about offering videos with tutorials, link to an upcoming webinar that promises better SEO writing skills, and what about incorporating a feature on the page that guides the searcher to test SEO writing live?

Smooth User experience: Clear, focused information that is effortless to find, and simple to understand

UI - short for - user experience - is our next suggested trend in the list, and it is very much aligned with the previous entry we mentioned - searcher's intent. Google is giving prominence to user-focused search results, and websites that understand this are enjoying better ranking.

What does this mean?

• Optimize speed load to save on a searcher's time

• Use high quality content that quickly solves a problem, including CTAs

• Use uncomplicated design

• Headlines, bullet points, long-form content

Content is the New Currency and Kingdom

We cannot stress on this enough. You know content has been the king, and every single development SEO in 2020 will experience will have a content connection associated with it. Content writers have a very important role to play in this.

What does this mean?

• Writing relevant content that solves problems

• Covering different forms of content

• Using keywords strategically across the content without overstuffing

• Covering long-form content

• Reputation of the content creator to gain more importance

Mobile-first is going to be the new normal

Mobile is the new normal, and mobile first indexing is thus the new SEO priority. How better your website loads and is optimized for mobile version is critically important to gain increased ranking status.

What does this mean?

• Website loading speed on hand-held devices

• Content formation in the devices

• Creation of Mobile-driven content

Page speed has always been and will always carry value

When we talk about SEO IN 2020, we should remember that this is the age of fast information searches. People will not wait. Despite having the best of information, if your website is slow, they will move elsewhere.

What does this mean?

• Optimize all versions of your website for all devices

• Improve server response time

• Use a content distribution network

Brand Reputation Is One Thing No One Can Expect To Lose

Trust is going to be a decisive factor - like it has always been - in SEO 2020. A lot of factors collectively decide the authenticity and reputation of a website.

What does this mean?

• Your website should be populated with useful content

• The website's partnership should be with other reputable websites

• An increased flow of reviews that are positive help brand building

• Number of complaints published about the brand online also matters

Localizing search is the normal

Local search results are gradually making inroads to mainstream, and over the years, it is going to be the number one thing of prominence in the optimization industry. Of course local SEO is already dominating, but it is going to be more crucially important soon.

What does this mean?

• Localize content

• Claim your Google listing

• Invest in a full-fledged local SEO campaign

New Age Technologies To Redefine New SEO Practices

When new age technologies join SEO, expect what happens? Awesome results and Smart Outcomes!

Artificial intelligence can help marketers gather smart insights to site performance. With pinpointed data, better competitor analysis can be done. AI can be holistically used across content marketing tactics. With AR, local SEO will be more important, accuracy of information will help improve user experience.

Time is unpredictable, and future is a mystery. No one has ever lived in the future so we can only predict how would it look like based on what we are living today. Be it SEO trends in 2020 or thereafter!

Conclusion

SEO is going to be more stable, and matured in 2020. Businesses will incorporate new ways to rank higher using latest tools and technologies, and thus the demand of the service will exist always. That also means SEO industry will need more human resources and remain to be lucrative career opportunity.

Hope you enjoyed reading the article. What other trends do you think will dominate the SEO in 2020? Please let us know. For suggestions to make this article better, we welcome your comments.

About OMSOFTWARE :

What about a website that loads faster, is populated with the relevant information your searchers want to read, and ranks higher on SERP? At OMSOFTWARE, we provide end-to-end new age SEO services to clients belonging to different industry verticals. Over the last 15 years on a row, we have helped companies - big and small - gain an increased digital presence with a comprehensive suite of services. We have closely watched the growth of the SEO industry and trained ourselves with changing time and technologies so as to keep relevant in the competitive marketplace.

If you are looking for an SEO company in Bhopal/Pune, you can trust us!

"Our SEO services comprise of all latest SEO tools and technologies to increase our client's Google ranking. Our solutions are customized according to your custom requirements. You can downscale or upscale your investments depending on the budgetary needs," says Raj Kamal, CEO OMSOFTWARE.

For providing our clients a complete digital experience, OMSOFTWARE also offers mobile app developments services.

Along with search engine optimization services in India, OMSOFTWARE also offers mobile app development services with an aim to give clients an increased digital visibility. A solid presence on the App store provides businesses with ways to explore untapped revenue potentials - connecting with new audiences and making new purchases.

To learn more about our SEO services and other offerings please feel free to contact us now! We will be happy to schedule a one-to-one meeting with a dedicated representative.

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Having a mobile app is good. Making it rank higher is better. Getting people to install it and leave positive feedback is the best thing. While all of that sound so nice, as a small business, your road to achievement is thorny. The market is competitive, digital natives have shifting priorities and expect more, and within a small budget; you need to prove a point that you can take risks and your efforts are successful.

At OMSOFTWARE, we work with small businesses with promising ideas, but limited budgetary constraints often pull them down - they want to take risks but the fear of an uncertain future always exists. What if my app fails? What if it could not handle the rising competition?

App Store Optimization (ASO) For Small Businesses

This is a very common challenge many small businesses face before having their mobile app developed. We understand this, and as a part of our greater commitment to serve businesses of all shapes and sizes thrive digitally with products that solve a problem, and contribute to greater well-being, we customize our app development pricings. While keeping cost down, we still make sure most of the desired features of the app remain.

But cost - big or small - alone does not decide the success of an app on the app store. We look at this point in this article.

Established Brands Have An Advantage To Achieve Desired Results In The App Store Because –

• They are already known, and don't need to struggle to make the first branding impression

• They have skilled resources and access to technologies for a long-standing app presence.

• They have better data and analytics to predict the challenges and as well the strategies to counter these.

The strengths of an established business are your weakness. However, you can still address these with a clear, consistent and contextual strategy. Let us take the challenges and see how you can address them with the power of positivity, consistent effort and content.

Challenges small businesses face in app store optimization and how to address these?

• Challenge 1: You lose against the competition because you are new and nobody cares who you are!

This is a simple psychology. Established brands would most of the time capitalize on their own branding and have a keyword strategy around their own brand name. However, as a small business, when no one knows you, your strength is the generic search term.

Brand conscious audience would mostly enter name of their desired brands to install a branded app. But they do not constitute all of the searchers. Most people enter generic terms and common key phrases in the search section to find relevant search results in the app store. So, you need to invest your efforts and time on proper keyword research. Google keyword planner gives a fair idea about the competitive keywords you can target, you can also use the auto suggested keywords from play store for a fair idea about top keyword ideas.

• Bonus Point: Take a top-performing app that is relatively new, but has a convincing presence on the app store. Read their description, app name, and other areas where they have placed keywords. Use the keywords used, and follow the strategy and try to do even better.

• Challenge 2: Established brands have better presence and worldwide market.

You can't reach out to worldwide audience and target global audience because of limited investment capacity. But this can as well be your strength. Conduct a comprehensive research on the target market, and see which is the location that draws maximum app installs and engagements for your product niche. Depending on the result, localize your app targeting that area. Localizing your app helps achieve more targeted traffic, and improve app install counts.

• Challenge 3: You have limited resource and as mentioned earlier, budget to promote your product on the app store and thus connect with more audiences.

Big budget and access to highly skilled resource is good, but simplicity, positivity, and authenticity have no alternatives. Money and resource do not necessarily decide everything. Data does to a large extent. Rather than starting with marketing campaigns that also include manipulated strategies; stick to the values and honestly. The best place to market your app is the app page itself. And it begins with app ratings and reviews. And you don't need to be rich to do that.

Take every user feedback, and respond quickly. Appreciate and thank the users who are replying in positive. Apologize and offer immediate resolutions to problems to the users who are replying in negative. A constructive app page populated with reviews that take a discussion further and towards solution is more likely to draw organic traffic, and increase app ratings.

For this part to accomplish you need content that offers hope and gratitude shows you are serious about your product and you really want to help users. This builds connections and eventually improves your app install and ratings. This is far better and organic way to connect with more users naturally than to spend hugely in marketing campaigns that does not necessarily help. User experience and engagement counts, the volume of money you invested to promote your product does not.

Mobile is the future, and app store is the goldmine for small business that wants to see a thriving future. For a small business to grow, this is the best time to start.

To learn more about app store optimization, you can visit our earlier article here

To start a free consultation on how to grow your app on app store, please feel free to connect with OMSOFTWARE here. As a small business, we recommend you start small with ASO services, and gradually based on the result, scale up your investment naturally. There is no hurry to grow, when investing time and effort to build a solid foundation is more important.

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Finding the most suitable IOS app design company in Bhopal is not an easy task. There are a large number of companies that are offering their services in developing mobile apps for almost all the platforms such as Android, IOS etc. Choosing an app development company for creating a demanding app for business is a complex procedure. All the companies claim that they are the rousing stars of the app development industry and create the app as expected by the client. In all these claiming sessions, it becomes very difficult for the business to choose the one among all. Moreover, relying only on advertising is not a good idea; you need to trust on something rigid and more trustworthy such as their previous work. How to hire a mobile app developer can be briefly explained in this article with the help of below suggestions.

How to find the most appropriate app vendor for app development?

Pune is an IT hub and is a home and market place to a variety of mobile app developers. Choosing the most reliable, experienced and trusted app developer can be quite tricky. It requires detailed and proper market research. A lot of aspects require consideration when you are out in the market to find a good company of mobile app development service in Pune.

• Conduct a preliminary search: Preliminary search of your business requirement is required before looking for an app development firm. Detailed research can help you know where you are positioned in the market and what could be your niche market be? After knowing your niche target market, you need to plan how to cover the market by analysing the number of users in your graphics. This way you can analyse your probable benefits that help in finding a reliable app developer that can help you in fulfilling your objectives.

• Look for previous work: After that, you need to look thoroughly about the tasks and projects accomplished by the chosen IOS app design company in Bhopal. You need to look for the domestic market briefly and choose the one that covers all your needs from the app. It is important to look for their past work, which are flexible in negotiations and are ready to listen to your approach, take feedback from clients with honesty, offers you a pool of specialist’s info and ask you to choose the most appropriate for developing the app. This gives transparency in the selection and helps you in making the right choice.

• Define the project: The next step that you can take is to discuss your app project with the app developer. This depends on the market, where you want to launch your app and who can be your major users. For instance, if users of your app are from Europe then you need to focus on their data security. Your developer must have all the knowledge to store the sensitive data and to save it from data theft.

Your chosen Android design company in Pune should be capable to create the app on all the available platforms and should be realistic and honest.

At OMSOFTWARE , we design mobile application that connect businesses with their core audiences.

"Our core focus of mobile app development service help business thrive in the challenges. We offer affordable solutions after auditing your requirement, "says Raj Kamal, CEO OMSOFTWARE.

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The background - The past and Present of Digital

We are living at a time of speedy digital developments - most of which is driven by hand-held devices such as Internet enabled smart phones. Few years ago - as close as 20 years back - did we know the future was going to be so different?

When we were children, we had limited or no exposure to mainstream digital experiences. However, our children are growing with digital devices everywhere around them. Personal assistant, wearable, smart TV, Smartphone and the list is endless. They form a strong bonding with these devices from a very early age, and as they grow, their engagement and expectation from digital will continue to grow.

They are digital natives - a term used to refer people who are born or brought up during the age of digital technology. Their thought process, inclination, expectations and priorities are vastly digitally influenced. Moreover, that means the future of digital should be very eventful - populated with lot of breakthroughs. Looking at the present of mobile app development for example, we can see the future of digital experiences is going to be fun.

Mobile app development - Emerging Trends

A lot of technological developments are happening across mobile app development process. Design thinking-led approaches are redefining customer expectation and deliverables. The need for advanced applications that do a lot more than desired, are paving way for in-app technological changes, resulting in high-end user experiences. Here are a few technologies and developments that we are seeing to take centre stage and probably develop the foundation of app experience for the future

• AR & VR - Taking gaming experience by a storm, AR - short for Augmented Reality and VR - short for Virtual Reality are offering increased realistic interactions with message for a user. Marketers are finding huge opportunities in these technologies and they are leveraging on it to improve and enhance buying experience for their users. One of the use cases for AR in business app can be its ability to recognize objects. Companies in the smart home gadgets can effectively use the technology to gather detailed information for better user interaction. Even healthcare, education and IT sector has ways to explore it to improve their services.

• IoT- The power of interconnected devices is shaping the future of business. IoT has the capacity to introduce disruption - and businesses can use it to improve security essentials, streamline processes for better service and reduce expenses. With custom IoT apps - web apps, sensors and devices - businesses can understand where they are lacking behind the competition and leverage on ways to better serve the industry they belong to.

• Chat bots - Integrating chat bots in native apps is in trend and it is expected the trend will continue to grow. AI- driven chat bots with custom ability to predict user needs and present full-fledged solution quickly reduces a business's dependability on costly human resource undertakings. Chat bots are considered because they enhance mobile user experience, their constant integration with latest high-end technologies are making them matured to better interact with users.

• ML & AI- AI - artificial intelligence and ML - machine learning are used to redefine user experience and achieve better service offerings. From handwriting recognition to speech recognition and face recognition to photo and video diagnosis and processing - AI has been in use and is behind the success of many apps.

Other than these, Wearable’s, Block chain etc. are also changing the way how mobile app development is done.

Mobile app development of the future - Foreseeing the future

Driven by all these developments and technologies, how do we envision a future? Here is a look. Considering technologies change and unpredictability exist, we can just presume - and can expect more not mentioned here -

• User experience - User experience has always been the core priority in mobile app development services. And seeing the present-day developments; it is obvious the core point of priority for businesses in mobile app development would be to simplify and channelize user experience.

• Security - Security is going to be the obvious thing. With more and more new app. are coming into the marketplace, and people are adopting digital payment systems to make purchase or opt for a service, it has become extremely important to offer seamless security solutions. Streaming content

• Speed and efficiency- The need for speed - that is effective and quick user experience - across app touch points has become the new norm. People are searching for new experiences while without compromising on speed and efficiency. The apps of the future should be focusing a great deal of time providing seemingly fast and seamless interactivity

• Localization - We heard about local SEO and how important is that. The apps with localization provide relevant user experience and connected interactivity to audiences. Businesses with a good number of audience base should invest in making localized version of their apps to connect with more audiences.

These are just some of the core developments of the mobile app development industry. The trends will change, perhaps set of new events and introduction of new technologies will redefine everything. But one thing is probably here to stay - Providing seamless, user-driven and user-focused apps.

At OMSOFTWARE , we design applications that connect businesses with their core audiences.

"Our core focus is to develop apps that help business thrive in the challenging times. We redefine user experience with technologies and make sure every customer experience is seamless - from on boarding to purchasing and staying connected with the brand. We offer affordable solutions after auditing your requirement, "says Raj Kamal, CEO OMSOFTWARE.

To learn more about mobile app development services in India, how mobile apps can help your business connect with new audiences and how to make an improved branding presence online, please feel free to contact us NOW

Other than app development, we also offer app store optimization services. For an app to get featured on the store, and constantly get positive reviews from customers, it is important that you optimize your app for usability and navigation. Without ASO - which is short for app store optimization, you cannot develop a solid brand presence on the app store.

For any query, or suggestion; please feel free to visit our contact us section, we are resolved to bring business difference that makes a lasting impact. From app to ASO; we provide all that you need to make a long-standing and agile business presence, and to keep you always one step ahead from the competition.

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