A Content Management System (CMS) is one of the most sought after and powerful web development tools. It is a must-have if you have a website for your own business or you are planning to launch a new e-Commerce website. Selecting a Content Management System can be very tricky especially when you do not have a set of clearly defined requirements. The prevailing trend is that businesses are outsourcing their CMS needs to ensure that they have an easy-to-use and fast built CMS system in place. However, with so many CMS systems available in the market, how can one be sure that he is getting the right one? What are the points that need to be considered while choosing a CMS? In this article, we will try and answer these questions.

Before we start with answering those question let us see what CMS is and what its uses are. CMS is a web application used to create, edit and store web content or HTML content by means of a database. Later with the help of a backend administration, part of the web application content can be created or edited on your website. Sometimes the content may also include contact forms or a user login credentials which needs to be stored in a database.

How to choose the right CMS?

1. Flexibility in Designing

You should ensure that your website is never over governed by technology. Meaning your CMS should never hinder or limit the design of your website. There is a need to cautious about any obstacle that would arise in regards to the design of your website because of the CMS system.

2. Backend Usage

A CMS system should be made with the end user in mind. It should be user friendly and should not require a detailed technical knowhow to be operated. A CMS developed for geeks will limit the usage of the CMS and you may find yourself paying the agency for minor changes to be done on your website. Focus should be so that a non technical guy should also be able to operate the basic backhand process.

3. Page Editor

One of the most used feature of a CMS. It is a tool that is used to create content for your website. This is where you can select the page layout, the font styles and also the sizing and layout of the photos to be seen on your website. Therefore, the CMS you choose should have a page editor that gives you easy access, different style formatting and content layout features. If the page editor is too hard to use then it will be impossible to do so without the help of an expert.

4. SEO Friendly

SEO is an important part of any website and this should also reflect in the CMS you choose. You must ensure that the CMS you use should make it easier for your SEO team to perform various activities like tags, inter-link pages, and tag images and so on.

If you have these points checked before getting a CMS, you will ensure that in the long run you have a system in place which is not only easy to use but one that is extremely beneficial for your business growth.

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Customer Relationship Management (CRM) is a system used by companies to manage the business-customer relationship. Its core purpose is to manage all required communication with the company’s customers in relation to sales or services rendered.


CRM is considered to be a cost effective tool in catering to various aspects of the business like Sales, Customer Service, Marketing and Technical Support. Automation is a primary facet in these models considerably decreasing customer management cost and increasing profitability. CRM can also be looked upon as a business strategy which is designed to retain customers by being able to provide better customer service through an understanding of customer behaviour.

The two foremost types of CRM and their usages are as follows:

Sales and Marketing: CRM enables sales team to manage customer information and feedback with real time ease thereby reducing their time on data management and effectively allowing them to concentrate on Customers and Sales. It also provides them real time data of the leads generated ensuring quick follow up. From a Marketing point of view, it helps keep track of the numbers of leads generated through a marketing campaign. The quality of the leads can then be assessed and the right leads forwarded to the right sales representative. Many CRM tools enable functioning and generation of leads through Social Media. These leads are redirected automatically to the relevant Sales Representatives for further action. A ready access to information about the inventory in hand also allows the Sales teams to better cater to the customers need thus increasing customer satisfaction.

Customer Service & Support: This type of CRM is generally implemented in a Call Centre setup or in a Service Sector setup with the aim of having customer queries and grievances handled. Customer information is maintained in the database and is used to help customers find real time answers to their questions. Customer feedback for the service rendered is vital in order to understand and ensure customer satisfaction. CRM provides automated forms, text messages and other tools which can be implemented without much hassle to the customer ensuring prompt feedback. The response generated is pooled and classified automatically giving Management a glimpse of recurring Customer issues and their resolution.

Easy CRM creates an ease of control and management that is being appreciated globally. Managing existing and prospective clients is becoming much simpler and more effective without digging too deep into your budget. Its simplicity means you spend less time on learning and training your staff on the nuances of CRM.

Easy CRM is more like a guide to your sales force helping them double Sales by making their most complex tasks simple and speedy. At a glance one can view calls for the day, follow up calls and open tasks and messages received. It also provides at your finger tips an instant access to customer details enabling you to make notes on it, send bulk emails and print reports and graphs.

Easy CRM is therefore committed to provide small businesses the most cost effective software to help provide exceptional customer service thus resulting in growth and increased profitability.

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