Customer Relationship Management (CRM) is a system used by companies to manage the business-customer relationship. Its core purpose is to manage all required communication with the company’s customers in relation to sales or services rendered.
CRM is considered to be a cost effective tool in catering to various aspects of the business like Sales, Customer Service, Marketing and Technical Support. Automation is a primary facet in these models considerably decreasing customer management cost and increasing profitability. CRM can also be looked upon as a business strategy which is designed to retain customers by being able to provide better customer service through an understanding of customer behaviour.
The two foremost types of CRM and their usages are as follows:
Sales and Marketing: CRM enables sales team to manage customer information and feedback with real time ease thereby reducing their time on data management and effectively allowing them to concentrate on Customers and Sales. It also provides them real time data of the leads generated ensuring quick follow up. From a Marketing point of view, it helps keep track of the numbers of leads generated through a marketing campaign. The quality of the leads can then be assessed and the right leads forwarded to the right sales representative. Many CRM tools enable functioning and generation of leads through Social Media. These leads are redirected automatically to the relevant Sales Representatives for further action. A ready access to information about the inventory in hand also allows the Sales teams to better cater to the customers need thus increasing customer satisfaction.
Customer Service & Support: This type of CRM is generally implemented in a Call Centre setup or in a Service Sector setup with the aim of having customer queries and grievances handled. Customer information is maintained in the database and is used to help customers find real time answers to their questions. Customer feedback for the service rendered is vital in order to understand and ensure customer satisfaction. CRM provides automated forms, text messages and other tools which can be implemented without much hassle to the customer ensuring prompt feedback. The response generated is pooled and classified automatically giving Management a glimpse of recurring Customer issues and their resolution.
Easy CRM creates an ease of control and management that is being appreciated globally. Managing existing and prospective clients is becoming much simpler and more effective without digging too deep into your budget. Its simplicity means you spend less time on learning and training your staff on the nuances of CRM.
Easy CRM is more like a guide to your sales force helping them double Sales by making their most complex tasks simple and speedy. At a glance one can view calls for the day, follow up calls and open tasks and messages received. It also provides at your finger tips an instant access to customer details enabling you to make notes on it, send bulk emails and print reports and graphs.
Easy CRM is therefore committed to provide small businesses the most cost effective software to help provide exceptional customer service thus resulting in growth and increased profitability.
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