Creating User Friendly UI/UX Designs - Customization vs. Personalization

What is most important? Personalization or customization? Read what is vital

In order to create a fully functional, standalone and notably user-friendly UI/UX; which one is more important from the perspective of a developer? Is it personalization or customization? There is contrasting opinion about the same; and people are divided in terms of school of thought as to which one is more apt, relevant and meaningful. This article tries to find the answer, while making the statement bold and fair that both customization and personalization is as important as two sides of a coin.

In order to understand what is the difference and importance of customization and personalization, we have to understand the meaning of them.

Personalization is done by the system. Developers Understand What Users Want To Learn, and want to use in order to contextually leverage on a particular service. For example, when Amazon.com lists out personalized updates and suggestions of products based on browsing trend of a defined user, it is personalization. Systems bring in standalone and defined set of strategic personalization in order to fully leverage on the potential of a product used by a user.

Customization

Customization is done by the user. A system can enable a user to customize or make changes; depending on the immediate requirements. Customization might include moving items around an interface to reflect the priorities of a user.

Personalized can be of two types namely role based and individualized.

When it comes to defining improved and strategically defined set of customization, adequate steps need to be taken in order to understand what customers want. The consumer research and idea generation help in channelizing the efforts of the customization.

Both customization and personalization play a vital role in ensuring improved sense of user interface and user experience across the core channels.

When it comes to customization, most developers are trying to give users a range of benefits and more defined set of improved control. User experience is simplified and uncomplicated when customization is added into the process.

So, in order to bring improved sense of customization and personalization and to Enhance The UI And UX bit, what is most important at the moment is to understand the evolving requirements of audiences and then holistically uncomplicate the entire process.

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