Microsoft - if reports are to be believed - will wind down its smartphone production over the next couple of weeks. Despite releasing a variety of versions and trying to gain a sizable market share, nothing went closely in favour of the software giant.

Trend

While the phones - if they entirely stop getting updates - will soon become obsolete, it is natural to assume that they would remain functional for as long as the device remains technically fit. Here are a few trends that are shaping the application development industry and thus these trends also touch the Windows mobiles as well. Developers who worked on Windows apps know these trends shaped the phone's interactivity.

Wearable apps and Internet of Things

It is assumed that IoT will rise from $157 bn to $661.74 bn by 2021. Mobile applications that use Internet of Things will be in huge demands. The use of IoT can simplify communication and channelize collaboration and make lives better.

Augmented reality and VR - Short for Virtual reality

VR is reinventing the world and it is being used in games and the popularity indicates its usability and usefulness.

AMP - Accelerated Mobile Pages

Short for accelerated mobile pages, the technology seeks to develop high performance websites that run smoothly on mobile devices.

Artificial intelligence

AI (Artificial intelligence) is changing the way we work. The use of AI in application development is redefining the concept of interactivity.

Other than these, a rise in the use of chat bots, android instant application, and integration of cloud based technology, use of cloud based applications, Blockchain, and on-demands applications are some of the driving forces that are channelizing the mobile development landscape.

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Mobile apps are flooded in the market. In today's world everyone is using apps for almost everything such as shopping, reading, playing games, watching news etc. Mobile app technology is the biggest ruling technology in the market of current times. Due to its vastness, it is also very important to focus on its security. Trends in app development are continuously changing due to continuous change in technology and emergence of app advancement features.

The emergence of new apps is quite possible as many large and small businesses adopt mobile app technology to reach a large number of audiences. Even the most popular brands are using mobile apps for increasing their sales and to expand their brand awareness.

Following are the latest trends in app development that are largely followed.

Wearable and IoT would continue to grow: Both IoT (Internet of things) and wearable would keep on growing in the coming years. Mainly health and domain manufacturers would continue with this wearable app technology. Use of IoT (Internet of things) will definitely increase by the end of 2020.

Accelerated mobile page to improve mobile searches: As mobile apps take a lot of loading time, the use of accelerated mobile page helps in fast page access by reducing the loading time to minimal. This implementation helps in boosting conversion, bounce rates and CTR. This helps in the retention of visitors by providing them awesome user experience.

Android instant app will make its way: The Android instant app is an amazing discovery that gives the user facility to view the app content without its installation.

Mobile app security: Due to the fast-growing use of mobile apps it is more prone to hacking. To secure the whole app system reputable payment gateways, secure back-end etc are made available for the safety of apps.

Cloud-based app development: Many app development companies are using cloud-based technology for better productivity. Using this technology the app fetches data from the cloud by putting less pressure on its internal memory which is beneficial for business owners.

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Most of the people are using iPhone around the world. Apple has sold a large number of iPhones, even more than we imagine. Apple and Google have increased the use of mobile phones deliberately. The growth is so vast that in today's scenario the use of mobile phone is unavoidable. iPhone and Android thus laid the platform for app development and today these platforms are widely used to develop various featured apps.

Two main platforms of app development i.e. IOS and Android generate enough revenue that depends on a number of things and majorly on their number of users. Both iPhone and Android app development are complex in nature.

The following points can suggest better if you want to judge them solely.

The coding Process: The process of coding is almost the same for IOS and Android. There is a lot more coding is required while developing on Android as the code is written in Java language. Whereas in IOS coding is simple due to application release on C language. It is faster and simpler than Java.

Design for IOS is more sophisticated: Here comes the designing of Android which is comparatively less sophisticated than IOS. In Android, everything is described in advance such as the colour of the palette, the distance from an icon to icon, and they also describe the size of tables etc. On the other hand, IOS provides the platform which engage users and there is no dictatorship such as describing the rules etc.

App development tools: Android offers its developers various developments tools and also give access to third-party tools if required. On the contrary, IOS developers have a limited set of tools and the developers cannot use any other tool.

Development Complexity: IOS is quite simpler as it has limited choices. It is only used by Apple devices that make the process much simpler.

Multitasking: Android offers powerful and versatile app development for multitasking whereas IOS is balanced and more stable with limited tools.

Development time and cost: IOS app development is less time consuming than Android.

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Low data tariffs, wonderfully features smartphones are increasing the total number of people who own mobile devices. This means a great potential for business owners to connect and collaborate with their target audience. Please find below how the use of mobile applications can drastically improve the revenue potential of a company and how you should continually generate true values out of it through continued innovation.

Cultivating a strong, tangible business value

A mobile application can reinforce brand value, catch the attention of audience. An effectively designed and developed application can help sustain the brand image with a lasting value.

Channelizing a lasting, valuable customer loyalty

With an application, any business owner can seamlessly and easily connect and collaborate with their target audience.

Extended brand visibility

Most of your customers who are modern and catering to the changing demands of time own a smartphone, which means building an application offers extended brand visibility.

Extended customer base

Most mobile applications are available for all platforms thereby it assures extended scope of marketing by helping pinpoint greater set of audience.

Connect with your customers on the go

Developing an application can fruitfully connect you with customers on the go. Because a mobile stays with the audience, where they go, a mobile goes with them. So, it is a mobile marketing channel as well which promotes itself everywhere.

For a user, the important of mobile application development is of great importance. Portability and ease of use make the usability of mobile applications extremely simple for audience with gradually less learning curve.

Mobile applications send information to their customers using notification. Therefore, when there is a new launch, a new feature added, or rewards and discounts can be discussed and informed to audiences.

Mobile devices are scaling new heights in terms of demands. With the emergence of super speed data connection at a considerably low tariffs and the availability of smartphone with important features make these a very vital ingredient for continued business revenue generation.

So, if you are a business owner looking to improve revenue, designing apps that work is very important.

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In this fast growing world, technology is ruling us in every aspect. The craze for smart phones has increased due to various mobile apps. There are apps for shopping, games, travel, matrimony etc. Users are benefitted with such advanced technology that everything can be done easily on phone without the use of laptops or computers.

Benefits of Android apps

Android is a platform that is built on Linux and is absolutely free and open. It offers a customizable user interface, low investment and high ROI and is quite easy to adopt. The major benefits of Android apps to its users are:

• Easy to use: Android apps are quite easy to use. They offer a complete demonstration of their usage to avoid any difficulty to its users.
• Free: Most of the mobile apps are absolutely free and users can enjoy their benefit as long as they want. Free apps attract a large number of users, therefore, increasing its popularity.
• Customizable User Interface: Customizable user interface turn up the app's engagement by providing its users with more convenient features. Android apps are purely customizable according to user requirements.
• Freedom and Innovation: These apps are built in a way that the user gets full freedom and innovation at large and to the great extent as per the user needs.
• Easy Approvals: These apps get easy approvals before coming into the market. These approvals depend upon the app's complexity.
• Hardware Compatible: The apps are built to work perfectly on various devices used by users. They are made compatible with different hardware.

Reasons why Android apps are unique

There are multiple reasons that prove the unique nature of Android apps.

• Android apps are cost effective.
• Their development is so constructed that it reduces its development cost.
• These apps benefit their developers by an improved Return on Investment.
• Android apps always offer economical apps to its users.
• They are highly efficient and boost productivity.
• They attained the remark of cross-platform as they can be easily operated on multiple platforms.

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To choose your very first app development company is not an easy task. The complexity lies in the availability of a large number of app development providers. It gets quite difficult to choose the best. Irrespective of that every business owner looks for a few things before selecting a reliable app development company.

These days every business expands its services online and thus increase in the use of apps. To extend towards the larger market is widely done by this method. More inclusion of customers thus provides high revenue generation and helps in maximising business value.

Here are some points that require consideration before choosing your app development company.

Know your mobile app requirements: Before picking the company you should know your requirements in detail. You should clear about all the necessary details that what exactly you are looking for. It is advisable to check the similar business apps for the idea of the features and facilities they offer. Once you get to know your requirements, it would be easier for you to select the suitable app development company.

Company reputation: This factor is quite important that how good is the company. Though there are numerous companies it is not possible that all the companies are genuine and legitimate. To clear this doubt an online investigation can be productive. Going through the customer reviews can give the idea of its reputation.

Quality of customer service: It is very important to know the customer service quality as you need much support after starting with the company. A good customer service helps you safely go through all the difficult situations and provide you great help whenever needed.

Check for innovation: The companies who offer something different are good as they are innovative and deploy applications that are useful for the business.

Efficient developers: Before deploying your project to any company it is certainly beneficial to check for their developer's skills and efficiency, on which technology they are going to work etc.

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