Due to the increased use of smart phones apps are getting more and more popular in the country. App development companies have achieved enormous growth by selling different categorized apps to the customers. People tend to work, shop, read, transact etc on phone and there are different apps for all. Their business has grown a lot and has become quite popular in India.

It is all because of customers. To satisfy their growing needs app development companies are doing innovations by using the latest technology. New features and extra facilities are the results of their great effort and prodigious discovery.

Following are the reasons for its vast growth and popularity

Open source platform: The developers have a wide opportunity of developing various apps with distinct features due to the open source platform. This platform is absolutely cost-effective to the developers as well as the users of these apps.

Developer-friendly: The app development platform provides uncomplicated tools that give an easy and accessible platform to the developers. They can work effortlessly without facing any major difficulty.

Ample Opportunities: Due to emerging demand and growth of applications there are sample of opportunities for the developers and its users.

Ample options for tools: There are numerous tools available for developers while developing the app. If they feel the requirement of more tools then the app development platform gives access to the third party tools to complete their work.

The popularity of apps: Due to the continuous increase in app market, it leads developers to focus more on the development of famous or most used apps and their operating system. Developers work towards making those apps more user-friendly and more effective.

Various security options: Security is of major concern in India as there are a number of cases of the security breach. These apps give enough safety and security to its users that are relatively hard to break.

Better performance: These apps are offering smooth operation, ease of use and better performance to its users that is a big reason of their popularity.

If you are searching a reason that why app development is becoming so popular in India then we (OmSoftware) are best mobile app development company in India to provide you best quality results at affordable price.

For further enquiry:- Why app development is becoming so popular in India?

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Low data tariffs, wonderfully features smartphones are increasing the total number of people who own mobile devices. This means a great potential for business owners to connect and collaborate with their target audience. Please find below how the use of mobile applications can drastically improve the revenue potential of a company and how you should continually generate true values out of it through continued innovation.

Cultivating a strong, tangible business value

A mobile application can reinforce brand value, catch the attention of audience. An effectively designed and developed application can help sustain the brand image with a lasting value.

Channelizing a lasting, valuable customer loyalty

With an application, any business owner can seamlessly and easily connect and collaborate with their target audience.

Extended brand visibility

Most of your customers who are modern and catering to the changing demands of time own a smartphone, which means building an application offers extended brand visibility.

Extended customer base

Most mobile applications are available for all platforms thereby it assures extended scope of marketing by helping pinpoint greater set of audience.

Connect with your customers on the go

Developing an application can fruitfully connect you with customers on the go. Because a mobile stays with the audience, where they go, a mobile goes with them. So, it is a mobile marketing channel as well which promotes itself everywhere.

For a user, the important of mobile application development is of great importance. Portability and ease of use make the usability of mobile applications extremely simple for audience with gradually less learning curve.

Mobile applications send information to their customers using notification. Therefore, when there is a new launch, a new feature added, or rewards and discounts can be discussed and informed to audiences.

Mobile devices are scaling new heights in terms of demands. With the emergence of super speed data connection at a considerably low tariffs and the availability of smartphone with important features make these a very vital ingredient for continued business revenue generation.

So, if you are a business owner looking to improve revenue, designing apps that work is very important.

To learn more about mobile applications or to hire mobile application developers at a great price; please visit the website.

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To stand in the emerging competition it is crucial for every business to propose new strategies for development. Many small and big businesses use mobile apps to increase their business profit by reaching a large number of people. The most important part is to find a reliable app development provider to attain your goals.

What to look while choosing a mobile app development company?

The development of a full-fledged mobile app is a complex process. The better idea to do this is to choose an efficient mobile app development service provider. It is very difficult to choose a service provider from a vast range of quality, cost and reliability. Here are a few tips that help you know how to choose a mobile app development service provider.

Know your app requirement

The first thing is to know your own app essentials. A clear vision of your requirements is going to help you in a better way. Absolutely it depends on your type of business and the products or services it offers. The clear idea of functionality and accessing the similar apps can help you in getting a well-developed application.

Experience

It is important to look for the related experience of the company. It would be beneficial to choose the company that has experience in making related apps.

Look across the globe

You can hire the company from anywhere across the globe required that the company is fulfilling all your specified requirements.

Quality against cost

Cost does matter but not against quality. Never compromise the quality while choosing the service provider at low cost. Quality compromise will not let you stand in the near future.

The technical efficiency of the developer

Developing a mobile app is absolutely different from the development of the website. It is crucial to check the developer's efficiency before going for the decision.

Consult on how to make the app profitable

It is better to consult in advance with the service provider about the profitable ideas. This helps in getting an outlook of the whole app development.

To get more information about how to choose a mobile app development service provider, please visit the website

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Developing an app is no more big deal today. And with so many app developers flooding in market it is very tough to keep a close watch on their reputation. However, do you know that it is not very tough to monitor an app reputation?

App’s today are considered as the most efficient tool of digital marketing. Thus, it is very necessary to keep a close watch on its reputation. What people think and say about your app can be used as an indicator to take an overview of the overall health of your business. So, by keeping a close watch and by monitoring an app’s reputation you can actually improve your market position.

All thanks to the various tools which actually help in monitoring the App reputation. Here, we are listing few of them that help us keep a close watch on app’s reputation.

Take a look:

• Brandseye

As the name itself explains for itself, this application tool is actually an opinion mining company which keep tracks about everything that people say about your app. Giving an accurate insight about your app performance, this app uses various business intelligence strategies along with ML to collect, analyze and track your all online brand mentions. This application gives you an ability to learn from it so as to make your application a better version of what it is now.

• Social Mention

It is one of the most popular free analyzer that let you monitor your app reputation in most holistic way. Being the most trusted one and reliable platform it can actually aggregate almost all content of your app to let you track and measure your social media presence in real time. Also, it not only evaluates your brand positioning but can also enlighten you about improving it.

• Reputology

With it you can easily collect but also analyze your all online feedback and reviews. If used well, this can help you identify and handle any complaints or negative feedbacks in no time thereby helping you build a better online reputation. It can even do sentiment analysis of customers for you. Not only this, it can even help in building reports that can help you make decisions which will do only good to your app.

• Rankur

This is yet another very popular online reputation management tool which is used to monitor online reviews, social networks, blogs and forum conversations. Not only this, it also capable of monitoring your business brand name and even the names of important people of your business which are mentioned any where online. If used well, this application can be used to create detailed analytic reports also.

• Mention

Whenever you brand name is mentioned anywhere on internet, it will make sure to acknowledge you. You can even add your support team and PR professionals with the mention account to properly manage and monitor your reputation via it. Made for both iOS and Android this application is seriously meant for every kind of online conversation. What else you could have asked for?

Apart from the above mentioned tools there are many other tools too which can help you keep a track of your app reputation. But only tracking and monitoring is not enough. You also need to work on the feedback to improve the reputation. So, here we are giving you few tips that can help you earn some extra points on an app’s reputation. Take a look:

Learn to respond smartly on negative feedbacks

• Be polite and humble while dealing with them

Every app has set of positive and negative feedbacks but the good apps are the one that handle their feedbacks in right way. So, if your app too has some negative comments/feedbacks make sure to handle them with great politeness and humble. Your courtesy can make your app stand apart from the crowd.

• Stay positive and respond back quickly

Even though people post some nasty feedbacks make sure to stay positive. Never let their negative approach affect your work. Also, if you are getting any kind of negative feedbacks respond back quickly before it creates any kind of havoc. Your prompt response can minimize the after effects of damage.

• Never ever try to delete them from your App

Yes! Don’t even think of deleting them as it can give people an opportunity to criticize you for covering up the negatives. So, make sure to handle them with care and resolve them as and when they hit your online reputation.

Take an effort to manage your positive responses too

• Always thank for compliments

For all matters of fact, you should always be thankful for any kind of appreciation that you get from others. So, never miss a chance to say thank you. Always be grateful to those who have appreciated you for your efforts. Your small expression of thanks can help you earn some extra miles on good reputation.

• Try to maintain what your app is being appreciated for

It is easy to get what you have but it is tough to maintain it especially when the competition is so tough in the market. Share your positive reviews with your team mates to never lose hold on your positive things.

Also, make sure to learn from every feedback. Be it a negative one or the positive feedback; a good app developer will always keep on working the customer’s feedback to keep the app in best of condition. Remember, by monitoring an app reputation you can actually built a brand for your business. Where earning a good reputation is a step by step procedure, on the other end a bad reputation can happen just in snap. So, make sure to keep a close watch to monitor your app’s reputation.

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Key steps to consider

• Know your requirements
• Set your budget
• Learn which kind of service provider do you want in the first place
• Compare app development companies to narrow down the best
• Be sure of the quality
• Ask for key differentiator

Know your requirements

When it comes to choosing a mobile app development company, the most important thing that should influence your decision is that you know what you require. When it comes to defining your requirements, you need to consider the following things

• Learn the exact things you need in an app
• Prioritize the time line by which you want the app to be developed
• Define the objective, goal, feature, business model of the app
  
• How the app will communicate with other software

If you do not necessarily have answers to these questions, seek answers from an expert. A good mobile app development company will not only brief a client with all the proposed solutions and implementation process, but would also help understand what you need. If you lack technical understanding, the company would even help you learn the basic and thus assist you formulate your priorities and budget accordingly.

Set your budget

When you know the purpose and functionality of your application, you need to decide how much money you require to achieve the goal of your app. Because there is no clear and simple ways to define and prioritize the charges for developing an application; the best way to set a budget is to directly ask mobile app development company about it.

If you make an online search, you can easily get an estimate about the price it requires to design and develop an application. Usually; a simple and easy to manage app that does not require heavy coding costs less while an app that is high-end, multi-platform with a significant backend would naturally costs more. So, more the features; more you need to invest.

Learn which kind of service provider you want in the first place

It is very important to narrow down on your expectations when it comes to choosing which kind of service provider you want. While it entirely depends on budget range; there are a number of options to choose from.

A small agency can be good if you are on a budget but if it lacks necessary manpower and domain knowledge; it might not at all be a good idea. Whereas; if you choose a mid-sized company that is ready to work at a fair price, you can definitely try the services. Usually a mid-sized or big agency has all it requires to design and develop highly sophisticated application.

They have all the domain know-how, and process expertise to bring a balance between expectations and budget. With all the tools and technologies, processes and differentiators; such a company can be a true choice for literally any sort of business that seeks to hire a professional mobile app development company.

Compare app development companies to narrow down the best

Once you are defined about your needs, and have prepared a list of service providers; it's time you narrow down the list and then categorically compare and choose the company you want for your project.

Prepare a list of service providers based on your research. Before choosing or should we say before hiring the company that ideally suit your need and fit your budget; it is critical that you compare the ability and skill of the companies. Ask a few questions and post receiving answers; compare the quality of answers with their experience and testimonial. The companies that you think is worth a try can be chosen for a trial. We will talk about it a little later. However, before that, please find below a few questions that should constitute your priorities.

• How much time development will take
• How much effort in man-hours a project would usually take?
• What should be the approximate cost of the development?
• Will the company offer help when need arises
• Which kind of service and assistance are offered under the services
• How the app will communicate with other software

Takeaway

These are a few of the many questions that you need to ask to yourself before choosing a mobile app development company. You might want to add or edit some questions depending on the nature of your needs.

Be sure of the quality

You can narrow down on some companies and then test their quality either by asking them about the previous work they did, the testimonials they have, and the nature of service they can undertake by asking them to work on a project.

Ask for key differentiator

When it comes to key differentiators, please ask the company how it can be a cut above the rest. This means making sure the company is truly a great service provider. A good company would have a number of things to speak on its behalf in order to prove that it is professional, and has a number of things above the competition. If the company is using latest app development tools, if it has a well-placed functional model to serve the clients, if it has a proven track record of working on timely manner or before the expected timeline; the company might be good.

These are just a few of the many things you as a business owner are decided about before choosing a mobile app development company.

Established in 2004, OM Software is a development firm specializing in eBusiness optimization solutions for companies across the globe. OM Software offers a complete range of web-based and mobile application and IT services including strategic consulting, prototype development, site architecture planning, creative graphic design and photo imagery, eCommerce solutions, content management systems, content migration services, lead generation tools, advanced programming capabilities, multimedia production, SEO and site globalization services.

To learn more about How To Choose A Mobile App Development Company, please visit the Website

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After setting up the new trend in 2017, Artificial Intelligence is all ready to set up new benchmark in 2018 also. And one sector that is getting benefit of it is the “mobile development". Around the world, various sectors including mobile companies, network technology and mobile applications world are making best use of AI to come up with new user experience strategies thereby raising the standards of consumers. Everyday new applications are being introduced which are more intelligent and intuitive then the prevailing versions.

For sure AI will take the mobile application development to next level. So, here we are penning down few predications AI is expected to do in mobile application world.

Take a look:

Personalization will become the most important factor of consideration

Being the latest technology innovation which featured loads of benefits; AI today has hold on variety of business industries. Many businesses have already proved their success with it. Today, it is being considered as a powerful tool which can be used to take insight of user’s information. This information can then help businesses in forecasting future buying trends of customers. So, the every mobile app that has been built with an AI promises to give unique experience as per an individual preference by offering some personal recommendations. Isn’t it cool and easy way to stay ahead in business? These apps closely watch consumer buying behavior, the AI based mobile applications can now predict what consumers are looking out for and can then serve them accordingly.

There will be more opportunities to explore codes in creative way

AI has changed the complete scenario of app development in many ways. And with its increasing need and demand, it has become very important for the app developers to understand it in more comprehensive way. Higher the knowledge and creativity better will be the opportunities to explore. Additional insights can promise rich contextual and personalized experience to users thereby helping users to complete their daily personal and professional tasks in effortless way. Undoubtedly, AI integrated mobile apps has made this world a better place to live and enjoy life.

Even the businesses will change their way of operating

With undeniable impact of AI on technology, no business can even think of ignoring it. Today no business can think of running without an intelligent mobile app. AI is being used today by the business to build a better and stronger bond with customers directly. From expanding new markets for existing businesses to helping new businesses in retaining their customer base; AI based applications can do a lot for any business. AI integrated mobile apps can even help in collecting, monitoring and analyzing big data which can further be used by companies to take strategic decisions.

AI will become an integral part of our lives

The use of Ai is surely not limited to just smart phones. All thanks to the new way of smart living which has transformed even our homes into smart homes. From smart TV to smart AC and intelligent temperature sensors to sensitive lightning systems; now almost everything around us can be connected to our smart phones for better living experience. Whether it is on professional grounds or on personal grounds; AI is surely making our lives better. With constant improvements and advancements, it can appease modern customers and young generation and it is going to stay for long.

The above predications ensure that soon there will be a wide range of AI based mobile application development which will unfold in 2018. But it has not emerged suddenly as even it has its own story of evolution and development. From ensuring good health to completing important professional tasks; consumers from all around the world are now highly dependent on mobile applications. And from here we will come across a major change in our lives.

But today, the easily availability and the kind of advancements that it is bringing to our lives has surely brought along incredible changes. Most of the good companies have already started exploiting benefits of it to offer and refine the customer experience in all good way. And it is for all this reason only that AI today has become very influential element of app development. There is still tremendous potential left which is yet to be explored and used.

However, AI all alone cannot work so fantastically. Apart from just AI, the mobile application development companies also need to consider following things to make best use of AI. Like:

Plunge in data lake

To let AI work efficiently for you it is very important to have fast indexing and cataloging of data lake system. Remember to incorporate data security, data governance and meta-data management along with the AI to get best results. Make the whole data ecosystem active by equipping it with constant data access, management and delivery.

Consider data as a service

Many mobile applications work as a data service application thus it becomes mandatory for them to provide seamless data discovery service. Besides, just offering data provisioning, monitoring and tracking services at fast mode it is also necessary to put right safety and security measures. And when all this join hands with AI it can deliver unexpected results.

Ensure analytics as an integral part of application development

To get decisive and intelligent moves, every business needs to incorporate AI with enterprise analytics in their creative app development process to remain open for future scopes. AI based applications with high scale enterprise functionalities can actually help business to reap benefits in long run.

Believe it or not, AI can take our lives to next level of sophistication. Mobile now will have more of AI and machine learning driven apps. AI with new technologies is surely opening new doors of opportunities thereby empowering new possibilities in the world of mobile application.

To learn more about How AI Will Change Mobile Application Development in 2018 , please visit our website

Reference - OMSOFTWARE

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