The internet has definitely changed the way businesses are operated these days. Now, it is possible to get in touch with millions of potential clients in a just a few clicks of a mouse. The widespread use of the internet has created a new business model popularly known today as Electronic Commerce, or simply e-commerce. The term has certainly become a global enterprise system that enables any person to buy a variety of commercial goods without having to physically visit a store. This has further helped business to save on high cost of building retail establishments. 

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To be able to run an e-commerce effectively, an e-business manager must have the right tool to boost productivity and be able to attend to more customer orders. The e-commerce software is positively what a business must have. It is a very useful tool that aids the daily business operations. Now, managers don’t have to deal with all the redundant and tedious works of the trade, they can now focus more on worldwide transactions. The software is surely a big help in common business activities like inventory management, customer orders, automation of order status, processing of credit care and handling of discount and special offers.

The industry of e-commerce software development is fast growing. And it’s good to know that the program has become easier to use, more cost effective and yet more comprehensive. More and more online stores are opening every year, so developers are also on the constant move of finding efficient solutions for e-commerce needs. E-commerce software products come in different forms. Some are specifically designed for a special type of retail. For example, there is e-commerce software that is completely tailored for apparels, shoes and other personal products, while there are also similar program products created for downloadable products such as songs, stock images and video files. There is even the web hosting e-commerce software for companies that offer subscription-based site hosting.

Most e-commerce software packages are built by modules or versions. For example, a software company will produce entry-level e-business software that has the fundamental features of the trade. Then the software company will add more versions to the package as new technologies and program structures are developed to provide solutions that are more robust. Some products also come in blocks, so they can interact smoothly with other existing business software tools such as accounting and database. Plug-ins is also available as add-on features to extend usability of the e-commerce software.

One of the many popular forms of e-commerce software solution is the e-commerce shopping cart software. It’s a platform developed to provide businesses enhanced revenue and cost reduction management. Among its practical functions is its capability to distinguish a customer type. It is also smart enough to facilitate a transaction be it customer-to-customer, business-to-business or business-to-customer.

The shopping cart e-commerce software generally comes with tech support so it is easy for an e-business owner to implement and maintain his e-commerce system. Upgrades to any version of the product are readily available. Some offer minimum charge, although most of the time, upgrades are provided as free. For the purposes of reliability and security for delicate information such as credit card input and personal data, shopping cart programs are coded with highly secure standard encryption.

A decent ecommerce software product is not just all about displaying the goods and services; it will also help your business grow especially in other areas of business. You can use the e-commerce program to calculate tax, implement and measure marketing strategies, design storefront, design web page and ads and process payment. So, if you want make it big in the apparent industry, the best tool you can ever have to hit that bottom line is the software you can use. Make sure not to make any mistake about it.


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OM Software Internet Solutions Private Limited is taking immense pleasure to wish, Merry Christmas” to all.

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 Christmas is a welcome break to routines and dawn of new beginning, each year. As it is a Holiday season owing to peak winter, the slow-falling snow, the snow-clad Christmas trees, and the dreamy weather add to the beauty of the Christmas celebrations. Families get together around sparkling Christmas trees from whose branches hang numerous lovely gifts. It is an occasion of unadulterated happiness, love and triumph. The management wishes more grace, prosperity, brightness, development and growth for its clients.

OM Software Internet Solutions Private Limited is pleased to announce a special discount for its US and UK customers on this Christmas. To add extra zing and value to this day, the company has decided to offer 20% discount on all of its specialized IT enabled services. Customers can avail this offer and save money
 
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The most popular platform for freelancers, Freelancer.com recently featured OM Software Inc., a Bhopal based Indian IT Company as their featured freelancer. The company has its existence on freelancer.com since May 2005 and during their stint they served hundreds of clients from all over the world with focus on client’s budget constraint and timely delivery.

OM Software Inc. is an Indian IT outsourcing company. The company started operations from small scale web development projects and transformed itself as a one-stop solution provider for all IT needs of small and medium enterprises. Today, OM Software is recognized as one of the leaders in providing cutting edge custom web development, mobile app development and digital marketing services.


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Speaking about this recognition by Freelancer.com Mr. Raj Kamal (Founder and CMD of OM Software) said, "It feels good to be identified by a platform which is the hub of freelancing. I started my entrepreneurial journey from Freelancer.com and it helped me scale through new heights. My focus was on providing to-the-point solutions to my clients and Freelancer.com helped me score more with every passing projects. I was glued to the basics of this amazing freelancing industry and it paid well. Today we have hundreds of satisfied customers and our portfolio consists of projects from all IT services genres. We worked on open source CMS integration and customization, custom application development, web design, and online marketing assignments and proved our competency in every segment."

When asked about the journey so far and the factors that helped OM Software reach this place Mr. Raj further added, "We care about our clients and their budget, deliver results on time, and complete tasks according to their needs and their budget. We understand IT, and how important post-deployment support is. We provide clients 24/7 customer support services. Customer support is not our duty, it’s our attitude." He also applauded contribution of the whole OM Software family and skilled resources they have in place at OM Software. Mr. Raj said, "Our resources are our strengths, they are turning two dreams into reality, the dream concepts of my clients and my own dream of being a value addition in Indian IT Industry with focus on cost effective services with optimum quality standards."

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As traditional methods of advertisement become more and more expensive, many small and large businesses are turning to e-marketing. E-marketing refers to using the internet to market your business or brand. This is more often used in your basic website to sending out emails, or in online advertisements but it can branch out to using anything from blogging to social networking among just a few.  The benefits of e-marketing is cost effective – you reach a large demographic of people. So as you start to wade in the pool of E-Marketing and start your business campaign, here are three things to remember about e-marketing so that you can use this amazing tool to improve and make your business a success. 

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First, you must remember what your ultimate goal is – to reach your core demographic and find as many people as possible. Have a good website that is easy to navigate. Make it appealing and informative along with entertaining and interactive. Allow people the option to “like” your page, leave contact information and allow them get to know what you are all about while still not bogging them down with too much information.  To keep your website at a top rating, make sure that your web address is on as many other websites as possible. You can use a web designer for this or hire a company to submit your website to search engines and other websites. But this is easy to do on your own if your budget is small. This is called Search Engine Optimization. You will want to get your website and business name out there in the World Wide Web as much as possible.

Second, you will want to use Social Networks. Social networks are an amazing way to have one – on – one contact with your customers and potential customers. There is caution when using Social Networks though. You have to remember that people can write and interact with whatever you post on your business page. Remember, it is a two way conversation between you and your customer – which everyone else can see. So make sure you are always professional and only post things relevant to your business; it would not be appropriate to post personal information or opinions as it could detract from your true message.  When you set up a business page on a social network, it is important to you must update is regularly.

The third important thing to remember about an e-marketing campaign is to catch the person’s interest right away. No matter if you are sending out an email or doing a You-Tube video, you must draw the person in and not be long and drawn out. Currently a person will lose interest and move on within seconds so you MUST catch their interest immediately. Inform the person right away. Give them a task right away: “click here”, “do this”, “recommend this”, “buy this”. By doing this it forces the person to become interested and actively involved in the process. So in essence, be short and sweet.

So whether you have decided to embark on taking your business into an e-marketing campaign by yourself or whether you will hire a company to so for you these three reminders will serve you well.

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What is the most important factor that can help your business grow? Now that may sound like a silly question. Many would say it is the product or the service you have to offer. However, believe it or not, having a good product or a quality service is just one factor of running a successful business. The other factor involved is marketing your product or services. Yes, major brands today spend millions of dollars a year in marketing their products and services to grow awareness among customers and overthrow any competition they face in the market. While big brands spend liberally on their marketing campaigns, smaller brands may not be able to afford such grand marketing campaigns. Then what are the options available for smaller businesses? Well there are many marketing techniques that could be employed by small businesses that can help them attain a steady growth and increase their brand awareness. In this article, we will particularly discuss about E-Marketing as your marketing tool for increased business growth.

What is E-Marketing?

E-Marketing involves anything that is done through the internet or digital media to sell a product or services. By means of E-Marketing, businesses can form a strategy to dispense the right message about their products or services to their prospective clients. Any activity or process that is strategized with the idea of finding, attracting and retaining customers, and executed with the help of internet or digital media becomes a part of E-Marketing. E-Marketing has a much wider range and options when compared to other conventional marketing methods. E-Marketing not only refers to marketing done via the internet but also involves marketing that is done through e-mail and wireless mediums. E- Marketing involves the use of a website along with other marketing techniques like search engine marketing, social media marketing, viral marketing, affiliate marketing, email marketing and so on.

What are the benefits of E-Marketing?

The popularity of the internet has grown enormously in the past few years. Businesses around the globe have grown to learn the importance of having an online presence and the positive effects it has on sales growth. E-Marketing combines flexibility and cost effective techniques to give small businesses the opportunity to access a global market with a marketing approach that can be strategized, implemented and monitored with ease. Some of the benefits that E-Marketing offers small businesses are as follows:

a. Global Reach: With the internet, reaching millions of people in any part of the world with your product and services is just a matter of clicking away a few keys. The internet enhances your chances of finding new markets and thus offering you the opportunity to go global.

b. Cost Effective: Compared to other traditional marketing methods, E-Marketing can help you gain a wider reach and target your customers with more effectiveness at a very low cost.

c. Round the Clock Marketing: E-Marketing makes it possible for your customers to reach you even after your office hours. Your website becomes your customer interaction tool which can help your customer contact you and know about your products.

d. Measuring effectiveness: An E-Marketing technique when implemented properly, gives you the benefit of being in control always. You can measure the success of your marketing campaign and can build a database of your prospective customers and generated sales lead.

Traditional marketing techniques would need experts to strategize and implement the various aspects of it if desired results are to be achieved. E-Marketing is no different in this aspect; it is always good to have the help and guidance when it comes to strategizing and implementing E-Marketing. If you have an in-house team of experts who can take care of this aspect, you surely can work it out with them. However if you do not have such a team and would like to keep the cost low you may explore the options of outsourcing it to an E-Marketing service provider. These providers have the needed expertise to help you successfully implement your E-Marketing campaign and make your business grow.

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A Content Management System (CMS) is one of the most sought after and powerful web development tools. It is a must-have if you have a website for your own business or you are planning to launch a new e-Commerce website. Selecting a Content Management System can be very tricky especially when you do not have a set of clearly defined requirements. The prevailing trend is that businesses are outsourcing their CMS needs to ensure that they have an easy-to-use and fast built CMS system in place. However, with so many CMS systems available in the market, how can one be sure that he is getting the right one? What are the points that need to be considered while choosing a CMS? In this article, we will try and answer these questions.

Before we start with answering those question let us see what CMS is and what its uses are. CMS is a web application used to create, edit and store web content or HTML content by means of a database. Later with the help of a backend administration, part of the web application content can be created or edited on your website. Sometimes the content may also include contact forms or a user login credentials which needs to be stored in a database.

How to choose the right CMS?

1. Flexibility in Designing

You should ensure that your website is never over governed by technology. Meaning your CMS should never hinder or limit the design of your website. There is a need to cautious about any obstacle that would arise in regards to the design of your website because of the CMS system.

2. Backend Usage

A CMS system should be made with the end user in mind. It should be user friendly and should not require a detailed technical knowhow to be operated. A CMS developed for geeks will limit the usage of the CMS and you may find yourself paying the agency for minor changes to be done on your website. Focus should be so that a non technical guy should also be able to operate the basic backhand process.

3. Page Editor

One of the most used feature of a CMS. It is a tool that is used to create content for your website. This is where you can select the page layout, the font styles and also the sizing and layout of the photos to be seen on your website. Therefore, the CMS you choose should have a page editor that gives you easy access, different style formatting and content layout features. If the page editor is too hard to use then it will be impossible to do so without the help of an expert.

4. SEO Friendly

SEO is an important part of any website and this should also reflect in the CMS you choose. You must ensure that the CMS you use should make it easier for your SEO team to perform various activities like tags, inter-link pages, and tag images and so on.

If you have these points checked before getting a CMS, you will ensure that in the long run you have a system in place which is not only easy to use but one that is extremely beneficial for your business growth.

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Customer Relationship Management (CRM) is a system used by companies to manage the business-customer relationship. Its core purpose is to manage all required communication with the company’s customers in relation to sales or services rendered.


CRM is considered to be a cost effective tool in catering to various aspects of the business like Sales, Customer Service, Marketing and Technical Support. Automation is a primary facet in these models considerably decreasing customer management cost and increasing profitability. CRM can also be looked upon as a business strategy which is designed to retain customers by being able to provide better customer service through an understanding of customer behaviour.

The two foremost types of CRM and their usages are as follows:

Sales and Marketing: CRM enables sales team to manage customer information and feedback with real time ease thereby reducing their time on data management and effectively allowing them to concentrate on Customers and Sales. It also provides them real time data of the leads generated ensuring quick follow up. From a Marketing point of view, it helps keep track of the numbers of leads generated through a marketing campaign. The quality of the leads can then be assessed and the right leads forwarded to the right sales representative. Many CRM tools enable functioning and generation of leads through Social Media. These leads are redirected automatically to the relevant Sales Representatives for further action. A ready access to information about the inventory in hand also allows the Sales teams to better cater to the customers need thus increasing customer satisfaction.

Customer Service & Support: This type of CRM is generally implemented in a Call Centre setup or in a Service Sector setup with the aim of having customer queries and grievances handled. Customer information is maintained in the database and is used to help customers find real time answers to their questions. Customer feedback for the service rendered is vital in order to understand and ensure customer satisfaction. CRM provides automated forms, text messages and other tools which can be implemented without much hassle to the customer ensuring prompt feedback. The response generated is pooled and classified automatically giving Management a glimpse of recurring Customer issues and their resolution.

Easy CRM creates an ease of control and management that is being appreciated globally. Managing existing and prospective clients is becoming much simpler and more effective without digging too deep into your budget. Its simplicity means you spend less time on learning and training your staff on the nuances of CRM.

Easy CRM is more like a guide to your sales force helping them double Sales by making their most complex tasks simple and speedy. At a glance one can view calls for the day, follow up calls and open tasks and messages received. It also provides at your finger tips an instant access to customer details enabling you to make notes on it, send bulk emails and print reports and graphs.

Easy CRM is therefore committed to provide small businesses the most cost effective software to help provide exceptional customer service thus resulting in growth and increased profitability.

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The first website that was built and put online was way back in year 1991. Today after two decades of that milestone, there are more than 649 million websites according to Netcraft’s April 2013 report. This shows that the World Wide Web has grown in leaps and bounds and if predictions are to be believed there are many more milestones yet to come. For a business enterprise, the world of the Internet opens a large door of opportunity in terms of business exposure and widening its sphere of activity. Today, businesses tend to go shoulder to shoulder with technological advancement and the growing popularity of the Internet. However, the basics still remain the same. If you are looking to start a business or take your existing business online you need to have a website and you need to maintain the back hand processes related to it. Though these tasks can be outsourced to experts, it is important that you are acquainted with what is involved. In this article, we will briefly discuss what Web Designing and Web Development is, and how you can get the most out of it.


A personal website is an essential part of your business today. No matter what kind of business you are into, having a website helps you interact with your customers easily. It is the first step to building your brand identity and reputation online. This very need has given rise to the concept of Web Designing and Development. Though both these terms are often used interchangeably, there is quite a difference in meaning.

Web Designing involves designing the part of your website which will be viewed and used by the customers. Web designing mainly involvers aspects like; the look of your website, the functionality, easy navigation and so on. The whole idea is to make the whole website customer centric enabling your customer an ease of interaction with your company.

Web Development is the back-end of your website. This basically takes care of all the programming and interaction required for the effective functioning of the web page. Web Development mainly involves taking care of all the back-end processes involved in the working of your site. It ensures that your site is running effectively and troubleshoots any problem that comes up with regard to the usability or maintenance of the website.

The first thing you will have to do is get a domain name registered for your website. Then, comes the part of designing and developing it. Websites can briefly be categorized into three categories: E-commerce websites, Corporate Websites and Community forums and portals. If you wish to have a website designed for your business, you may first want to decide the type of website you want. Once you know what type of site you want to design, you can move on to how you can design and maintain it. The Web Development aspect addresses this. It basically includes the following steps. It begins with a Requirement Analysis, based on which a prototype is developed. After this, the Site Map is developed to design the navigation and appearance of the website. This is the skeleton of your soon-to-be website. With the help of custom made Templates, Graphic Designing and Image Editing, the look or appearance of your website is fixed. To help you upload and download information to and from your website, a Database is designed and developed. Then comes the final testing, where any minute glitches are rectified and your website is ready to go live.

Looks herculean? Do not worry, there are many professional Web Designing and Development service providers who can help you create and maintain your website from scratch. They can help you in getting a domain name, designing and developing your website and also in its maintenance. When you take the help of these professionals you are in effect opting for a hassle free, all taken care of deal that cannot go wrong. However, it is very important that you are actively involved in the whole process and clearly communicate your goals and expectations. It is your brainchild after all!

Time to get your Website rolling!

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