Developing an app is no more big deal today. And with so many app developers flooding in market it is very tough to keep a close watch on their reputation. However, do you know that it is not very tough to monitor an app reputation?
App’s today are considered as
the most efficient tool of digital marketing. Thus, it is very necessary to keep a close watch on its reputation. What people think and say about your app can be used as an indicator to take an overview of the overall health of your business. So, by keeping a close watch and by monitoring an app’s reputation you can actually improve your market position.
All thanks to the various tools which actually help in monitoring the App reputation. Here, we are listing few of them that help us keep a close watch on app’s reputation.
Take a look:
• Brandseye
As the name itself explains for itself, this application tool is actually an opinion mining company which keep tracks about everything that people say about your app. Giving an accurate insight about your app performance, this app uses various business intelligence strategies along with ML to collect, analyze and track your all online brand mentions. This application gives you an ability to learn from it so as to make your application a better version of what it is now.
• Social Mention
It is one of the most popular free analyzer that let you monitor your app reputation in most holistic way. Being the most trusted one and reliable platform it can actually aggregate almost all content of your app to let you track and measure your social media presence in real time. Also, it not only evaluates your brand positioning but can also enlighten you about improving it.
• Reputology
With it you can easily collect but also analyze your all online feedback and reviews. If used well, this can help you identify and handle any complaints or negative feedbacks in no time thereby helping you build a better online reputation. It can even do sentiment analysis of customers for you. Not only this, it can even help in building reports that can help you make decisions which will do only good to your app.
• Rankur
This is yet another very popular online reputation management tool which is used to monitor online reviews, social networks, blogs and forum conversations. Not only this, it also capable of monitoring your business brand name and even the names of important people of your business which are mentioned any where online. If used well, this application can be used to create detailed analytic reports also.
• Mention
Whenever you brand name is mentioned anywhere on internet, it will make sure to acknowledge you. You can even add your support team and PR professionals with the mention account to properly manage and monitor your reputation via it. Made for both iOS and Android this application is seriously meant for every kind of online conversation. What else you could have asked for?
Apart from the above mentioned tools there are many other tools too which can help you keep a track of your app reputation. But only tracking and monitoring is not enough. You also need to work on the feedback to improve the reputation. So, here we are giving you few tips that can help you earn some extra points on an app’s reputation. Take a look:
Learn to respond smartly on negative feedbacks
• Be polite and humble while dealing with them
Every app has set of positive and negative feedbacks but the good apps are the one that handle their feedbacks in right way. So, if your app too has some negative comments/feedbacks make sure to handle them with great politeness and humble. Your courtesy can make your app stand apart from the crowd.
• Stay positive and respond back quickly
Even though people post some nasty feedbacks make sure to stay positive. Never let their negative approach affect your work. Also, if you are getting any kind of negative feedbacks respond back quickly before it creates any kind of havoc. Your prompt response can minimize the after effects of damage.
• Never ever try to delete them from your App
Yes! Don’t even think of deleting them as it can give people an opportunity to criticize you for covering up the negatives. So, make sure to handle them with care and resolve them as and when they hit your online reputation.
Take an effort to manage your positive responses too
• Always thank for compliments
For all matters of fact, you should always be thankful for any kind of appreciation that you get from others. So, never miss a chance to say thank you. Always be grateful to those who have appreciated you for your efforts. Your small expression of thanks can help you earn some extra miles on good reputation.
• Try to maintain what your app is being appreciated for
It is easy to get what you have but it is tough to maintain it especially when the competition is so tough in the market. Share your positive reviews with your team mates to never lose hold on your positive things.
Also, make sure to learn from every feedback. Be it a negative one or the positive feedback; a good app developer will always keep on working the customer’s feedback to keep the app in best of condition. Remember, by monitoring an app reputation you can actually built a brand for your business. Where earning a good reputation is a step by step procedure, on the other end a bad reputation can happen just in snap. So, make sure to keep a close watch to monitor your app’s reputation.
