We will start with one of the increasingly popular but highly challenging medium to monetize a dating application - Pay to Download.

It refers to downloading an application after paying a certain fee. The best thing about this monetization model is it brings a certain degree of predictable result. If your marketing is done well for social dating app and if your app is targeted at the right customer at the right time; you can easily earn some good amount of money.

But this model is extremely unpredictable in the fact that when 90 percent of applications are freely available on the Internet, why would someone pay to download one? That’s why in order to make such a monetization model popular you should devise a very intelligent marketing strategy.

Next on our list is an effective monetization model - advertisement. This model is all about giving users almost all the benefits of a paid service but in lieu supplying their feed with advertisements. This tactic works when you have a steady base of dedicated audience and they are massive in number.

An advertisement can be of many types; including but not limited to Banner Ads, Interstitials, Video Ads, Text Ads, Native Ads, Offer Wall Ads etc. As we mentioned earlier, the only way to gain momentum from this defined type of monetization model is to have a massive number of subscribers.

Freemium model of monetization refers to rewarding users a trial version of an application before they pay to buy the premium version. It can also be rewarding users to use the premium version for a limited time before they pay to keep on using the complete version. This model is one of the most popular forms of monetization for dating apps and is thoughtfully balanced and genuinely practical in the sense that when a user finds a product or service good and worthwhile; they are tempted to use it for longer.

For social dating apps, one of the useful technique to lure targeted audience is to initiate subscription model.

In simple terms, it means asking subscribers to pay for certain usage of the product for a specific time frame. The subscription could be in monthly, yearly or other time bound model. It is another practical approach to monetize a dating app. It is helpful in the fact that as long as a user finds the app useful, he or she will continue using and then stop using it when it does not mean any value.

To monetize a dating app, you can also use sponsorship monetization. You can tie up with companies that deal in dating and relationship business. They will publish and promote their product on your app and in return offer you certain specific amount of money. This monetization technique is good in the fact that it helps you reach targeted customers easily, and you need not to worry about any retention since advertisers will keep coming in, however only if the app is good enough to have a massive user base. This then again needs a great marketing plan.

Gift and tangible services monetization is yet another technique to start earning some money from your social dating app. You can connect people and at the same time, help them with dating in real life; such as helping them organize gifts and tangible services. 

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Hiring an amateur freelance developer in a jiffy is the easiest mistake you can make to cost your business time, effort and money. Rather, hire dedicated developers on a full-fledged, time-bound and defined milestone model. Rewards? Get genuine liability, increased access to quality manpower, greater productivity and all that without investing more than you can afford. Read more why it always makes a complete sense for businesses of all sizes to hire dedicated developers against solo or other types of resources.

1. Complete control over your investment

When you hire a dedicated developer or a team of developers for meeting specific tasks pertaining to your process, you get complete control over your investment. It is because you can directly monitor the work output, make yourself an integral part of the Development life cycle, voice in your thoughts and suggestions - all of that within professionally defined framework powered by the company that connect you with the developers. When you measure every inch of the result in a defined model, needless to say your efforts and investments are completely secured. In other words, dedicated developers offer you on demand, and custom transparency, security and flexibility.

2. Extension of your existing workforce

One of the greatest advantages of hiring dedicated developer is that you can sit back and relax while assigning a team of thoroughly professional resources do the work for you. All you need to do is to define your requirements, establish the timelines, and monitor the work progress as and when needed. It is like an extended team of your own in house developers with the only difference in geography, although you can always stay connected virtually

3. Cost effective model of work

By Hiring Dedicated Developer, you can save massive amount of money. And this can be accomplished in the way that you can invest your time working for your own business while the developers bear the pain of development stuff. Moreover, when you hire them on a retainer, it helps you save money by not requiring to hire a costly team of in-house developers

4. High productivity

When you hire developers dedicatedly, you can assure high growth, and exceed productivity. The dedicated resources are usually more committed, and highly disciplined.

Other deciding factors to hire dedicated resources

Quicker response rate during an emergency

Flexible work model

Works on different work model

Constant support

Happy results

So, when you hire dedicated developers, you can avail a number of benefits. To hire industry's leading, high-end technical resources ready to hire on a dedicated basis, please visit omsoftware - one of the leading IT and ITES players in the industry that offer smartest and proven IT services.

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Usually associated with bigorganisations, a new breed of CRM systems aims at smaller and mid-sized businesses to improve their productivity with better team collaboration, project management, and business data overview. In an ever-competitive world, there is a growing need to track customers and work with cost-effective methods to increase ROI. An in-house CRM system is what you need.

CRM Features and Benefits

Here are 10 CRM features you certainly need.

1 Remote Access

The CRM should be cloud-based to allow remote access. Based on the business, it should allow all the vested stakeholders to login and input data from any location. If you are into manufacturing, you need a CRM system that will allow users to input manufacturing data, sales data, sales record, financial inflow and outflow, and more. Certainly, you can choose the level of access; the important feature is for the CRM to have remote access capability.

2 Responsive Rendering

Websites need to be responsive and render on all access devices such as desktops, laptops, tablets, and smartphones. Similarly, the CRM system should render on all devices allowing the users to login anytime. A CRM on a handheld device is an ideal solution for sales and marketing teams that needs to keep their work progress updated always. Other factors like accessing sales collateral, schedules, and back office data.

3 Communication Control

It is easy for a business to experience a communication bottleneck where the employees are spending a lot of productive time in answering and tracking emails. A comprehensive CRM system should offer an integrated emailing platforms for the users to launch and track campaigns. Customer service people, marketers, and sales people are the departments that need a cohesive communication control platform. The CRM system will not only enable sending and receiving of emails but also store the communications and manage projects.

4 Social Media Integration

Your team needs to monitor what is happening on the social channels. Activities like customer reviews, queries, negative feedback, and shout-outs need active monitoring and proactive response from the Support staff. Integrating the social media channels in the CRM will give a comprehensive overview of activities across all the vested social channels. The Support staff can monitor and reply to queries or respond to feedback and more. Internally, all the social media shares can be scheduled and tracked for reachability and traction.

5 Sales Pipeline

If nothing else, your business CRM should have a well-developed sales pipeline to track prospects right from lead generation to conversion, analyse the cost of acquisition, expense receipts, repeat orders, and other such categories. A sales pipeline dashboard will track each data point meticulously and display growth charts and revenue stream possibilities.

6 UI/UX Design

The UI/UX Design and navigation should depend on the complexity of the business operations. Your CRM software should simplify navigation; otherwise, time will be spent on training the users to access the in-built modules. The learning curve should not be high. A clever idea is to split the CRM into departments and give access to the users relevant in each department. However, all the departments should cohesively produce business reports to understand the health of the business.

7 Customization Possibilities and Updates

The CRM software should not be a static too. Presently, your CRM will be created keeping in mind certain features. What if the conditions change in future? What if additional features are required? Will it make sense to build a new CRM from scratch or upgrade an existing one? OM Software creates customised CRM systems that are high on quality development, and they have the manpower and experiential capacity to carry out any manner of CRM development tasks. The company offers post-development client service to update software or add new features.

8 Multi-Channel Customer Support

If yours is a full-fledged B2B or B2C business that needs to interact with customersdaily, your CRM system should have a multi-channel customer support feature, enabling Support representatives to connect with customers through push notifications, toll-free numbers, mobile numbers, emails, social media or a Live Chat support. All these options need integrations within the CRM, along with tracking, updates, and storage.

9 Security

The CRM should be protected, always. You will be storing sensitive company information and maintain a record of daily operations. AS such, the software should operate in a maximum secure environment. Om Software employs the right IT security experts to test the strength of the software against hacking attempts and gets the system rid of all bugs. The company follows all security compliances.

10 Regular Maintenance

Your CRM should be a bloat-free software. Creating and deployment of the CRM are not enough. You need to ensure timely maintenance services are employed to keep the software bloat-free, such as deleting redundant data and improving the usability. Maintenance is an essential feature. OM Software remains on the panel of all the CRM’s they create to offer timelymaintenance services.

Keep these features and benefits in mind before choosing to create a CRM software for your company needs.

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The Apple App Store itself hosts around 2.2 million apps (March 2017 update),and the transportation niche has a number of big players such as Uber, Ola, and Lyft. Such services allow people to travel comfortably in personal transport. Technological advancements are improving the scope of the travel industry to bring forward innovative solutions for consumers. If you have a travel or a transportation company, this is the ideal time to think about car rental app development services through which you can scale up the offline business and connect to travellers in other expanding markets. Certainly, you would need to hire a genuine and authentic app development company to create the software. Here is a 5-point checklist to keep in mind.

1.Fare Estimation and Calculation

Your car rental app will function on automation. Unlike the offline business, you do not need to read fare meters or monitor the drivers working under you for fair collection. The car rental app should have automated fare estimation and calculation process to speed up the process. Commuters would not want to wait for calculating fares. The system is auto-built with accurate mapping system to track the distance traveled, cost per mile, and calculate the final fare.

2.Rating and Review

The Internet ecosystem changed the way people perceived businesses. Consumers are aware more than ever the role an active review and feedback system plays for the reputation of the company. Your car rental app should have a visible provision to allow commuters rate the service and the driver. Eventually, you would seek ways to promote the app and improve its installation numbers or expand into a new market. What will help is these feedbacks and reviews collected from previous commuters. Hence, ensure that the car rental app developer embeds the rating and review system. After a ride finishes and the fare is paid, the commuter will rate the service and write a feedback. On the other end, the driver can rate the commuter and this date will help to create a database of customers.

3.Passenger Centric

The car rental app should have the features a passenger would wish to see in a genuine app. There should be a register or login page either through signup or social media integration. The booking UI should be clear and clutter-free, allowing the passenger to enter the commute data and book a car. Your app needs to have a simple procedure to share the contact details of the driver for the passenger to call and explain the accurate pickup location. Regarding payments, you can either have an embedded Wallet system or have other in-app payment integrations with credit cards and PayPal. There should be ride history and push notifications to keep the passenger updated about the progress of the booking and relay other information like car number, car model and the ETA.

4.Driver-Centric

The car rental app should have the provision to create separate profiles for drivers and store relevant information such as the tax number and the license number. You can also add in the feature enabling drivers to adjust and share their availabilities. When a commuter hails a car, the driver should immediately receive a push notification and a prompt to either accept or cancel the ride request. The GPS-embed should guide the driver to the right pickup point and generate an estimate of the ride fare. Lastly, the driver should have access to a Dashboard displaying basic reports like the number of trips taken earnings, and payouts.

5.Admin Panel

The admin panel is where you have the umbrella access to monitor all activities, on both the passenger and the driver’s side. The panel should offer a detailed overview such as revenue management, payroll management, client data collection, and more.

To avail all these features, it is necessary to hire the right car rental App Development Company such as OM Software. OM Software is an ISO9001:2008 certified, NASSCOM member, and a certified Microsoft and Google Partner working in the field of software development since 2004. The company offers native taxi development service for iOS and Android, which includes functionalities like secure authentication, taxi arrival notifications, driver communication, personalised company app creation, GPS integration one tap booking, fare estimation, and fare calculation.

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