As traditional methods of advertisement become more and more expensive, many small and large businesses are turning to e-marketing. E-marketing refers to using the internet to market your business or brand. This is more often used in your basic website to sending out emails, or in online advertisements but it can branch out to using anything from blogging to social networking among just a few.  The benefits of e-marketing is cost effective – you reach a large demographic of people. So as you start to wade in the pool of E-Marketing and start your business campaign, here are three things to remember about e-marketing so that you can use this amazing tool to improve and make your business a success. 

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First, you must remember what your ultimate goal is – to reach your core demographic and find as many people as possible. Have a good website that is easy to navigate. Make it appealing and informative along with entertaining and interactive. Allow people the option to “like” your page, leave contact information and allow them get to know what you are all about while still not bogging them down with too much information.  To keep your website at a top rating, make sure that your web address is on as many other websites as possible. You can use a web designer for this or hire a company to submit your website to search engines and other websites. But this is easy to do on your own if your budget is small. This is called Search Engine Optimization. You will want to get your website and business name out there in the World Wide Web as much as possible.

Second, you will want to use Social Networks. Social networks are an amazing way to have one – on – one contact with your customers and potential customers. There is caution when using Social Networks though. You have to remember that people can write and interact with whatever you post on your business page. Remember, it is a two way conversation between you and your customer – which everyone else can see. So make sure you are always professional and only post things relevant to your business; it would not be appropriate to post personal information or opinions as it could detract from your true message.  When you set up a business page on a social network, it is important to you must update is regularly.

The third important thing to remember about an e-marketing campaign is to catch the person’s interest right away. No matter if you are sending out an email or doing a You-Tube video, you must draw the person in and not be long and drawn out. Currently a person will lose interest and move on within seconds so you MUST catch their interest immediately. Inform the person right away. Give them a task right away: “click here”, “do this”, “recommend this”, “buy this”. By doing this it forces the person to become interested and actively involved in the process. So in essence, be short and sweet.

So whether you have decided to embark on taking your business into an e-marketing campaign by yourself or whether you will hire a company to so for you these three reminders will serve you well.

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What is the most important factor that can help your business grow? Now that may sound like a silly question. Many would say it is the product or the service you have to offer. However, believe it or not, having a good product or a quality service is just one factor of running a successful business. The other factor involved is marketing your product or services. Yes, major brands today spend millions of dollars a year in marketing their products and services to grow awareness among customers and overthrow any competition they face in the market. While big brands spend liberally on their marketing campaigns, smaller brands may not be able to afford such grand marketing campaigns. Then what are the options available for smaller businesses? Well there are many marketing techniques that could be employed by small businesses that can help them attain a steady growth and increase their brand awareness. In this article, we will particularly discuss about E-Marketing as your marketing tool for increased business growth.

What is E-Marketing?

E-Marketing involves anything that is done through the internet or digital media to sell a product or services. By means of E-Marketing, businesses can form a strategy to dispense the right message about their products or services to their prospective clients. Any activity or process that is strategized with the idea of finding, attracting and retaining customers, and executed with the help of internet or digital media becomes a part of E-Marketing. E-Marketing has a much wider range and options when compared to other conventional marketing methods. E-Marketing not only refers to marketing done via the internet but also involves marketing that is done through e-mail and wireless mediums. E- Marketing involves the use of a website along with other marketing techniques like search engine marketing, social media marketing, viral marketing, affiliate marketing, email marketing and so on.

What are the benefits of E-Marketing?

The popularity of the internet has grown enormously in the past few years. Businesses around the globe have grown to learn the importance of having an online presence and the positive effects it has on sales growth. E-Marketing combines flexibility and cost effective techniques to give small businesses the opportunity to access a global market with a marketing approach that can be strategized, implemented and monitored with ease. Some of the benefits that E-Marketing offers small businesses are as follows:

a. Global Reach: With the internet, reaching millions of people in any part of the world with your product and services is just a matter of clicking away a few keys. The internet enhances your chances of finding new markets and thus offering you the opportunity to go global.

b. Cost Effective: Compared to other traditional marketing methods, E-Marketing can help you gain a wider reach and target your customers with more effectiveness at a very low cost.

c. Round the Clock Marketing: E-Marketing makes it possible for your customers to reach you even after your office hours. Your website becomes your customer interaction tool which can help your customer contact you and know about your products.

d. Measuring effectiveness: An E-Marketing technique when implemented properly, gives you the benefit of being in control always. You can measure the success of your marketing campaign and can build a database of your prospective customers and generated sales lead.

Traditional marketing techniques would need experts to strategize and implement the various aspects of it if desired results are to be achieved. E-Marketing is no different in this aspect; it is always good to have the help and guidance when it comes to strategizing and implementing E-Marketing. If you have an in-house team of experts who can take care of this aspect, you surely can work it out with them. However if you do not have such a team and would like to keep the cost low you may explore the options of outsourcing it to an E-Marketing service provider. These providers have the needed expertise to help you successfully implement your E-Marketing campaign and make your business grow.

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A Content Management System (CMS) is one of the most sought after and powerful web development tools. It is a must-have if you have a website for your own business or you are planning to launch a new e-Commerce website. Selecting a Content Management System can be very tricky especially when you do not have a set of clearly defined requirements. The prevailing trend is that businesses are outsourcing their CMS needs to ensure that they have an easy-to-use and fast built CMS system in place. However, with so many CMS systems available in the market, how can one be sure that he is getting the right one? What are the points that need to be considered while choosing a CMS? In this article, we will try and answer these questions.

Before we start with answering those question let us see what CMS is and what its uses are. CMS is a web application used to create, edit and store web content or HTML content by means of a database. Later with the help of a backend administration, part of the web application content can be created or edited on your website. Sometimes the content may also include contact forms or a user login credentials which needs to be stored in a database.

How to choose the right CMS?

1. Flexibility in Designing

You should ensure that your website is never over governed by technology. Meaning your CMS should never hinder or limit the design of your website. There is a need to cautious about any obstacle that would arise in regards to the design of your website because of the CMS system.

2. Backend Usage

A CMS system should be made with the end user in mind. It should be user friendly and should not require a detailed technical knowhow to be operated. A CMS developed for geeks will limit the usage of the CMS and you may find yourself paying the agency for minor changes to be done on your website. Focus should be so that a non technical guy should also be able to operate the basic backhand process.

3. Page Editor

One of the most used feature of a CMS. It is a tool that is used to create content for your website. This is where you can select the page layout, the font styles and also the sizing and layout of the photos to be seen on your website. Therefore, the CMS you choose should have a page editor that gives you easy access, different style formatting and content layout features. If the page editor is too hard to use then it will be impossible to do so without the help of an expert.

4. SEO Friendly

SEO is an important part of any website and this should also reflect in the CMS you choose. You must ensure that the CMS you use should make it easier for your SEO team to perform various activities like tags, inter-link pages, and tag images and so on.

If you have these points checked before getting a CMS, you will ensure that in the long run you have a system in place which is not only easy to use but one that is extremely beneficial for your business growth.

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Customer Relationship Management (CRM) is a system used by companies to manage the business-customer relationship. Its core purpose is to manage all required communication with the company’s customers in relation to sales or services rendered.


CRM is considered to be a cost effective tool in catering to various aspects of the business like Sales, Customer Service, Marketing and Technical Support. Automation is a primary facet in these models considerably decreasing customer management cost and increasing profitability. CRM can also be looked upon as a business strategy which is designed to retain customers by being able to provide better customer service through an understanding of customer behaviour.

The two foremost types of CRM and their usages are as follows:

Sales and Marketing: CRM enables sales team to manage customer information and feedback with real time ease thereby reducing their time on data management and effectively allowing them to concentrate on Customers and Sales. It also provides them real time data of the leads generated ensuring quick follow up. From a Marketing point of view, it helps keep track of the numbers of leads generated through a marketing campaign. The quality of the leads can then be assessed and the right leads forwarded to the right sales representative. Many CRM tools enable functioning and generation of leads through Social Media. These leads are redirected automatically to the relevant Sales Representatives for further action. A ready access to information about the inventory in hand also allows the Sales teams to better cater to the customers need thus increasing customer satisfaction.

Customer Service & Support: This type of CRM is generally implemented in a Call Centre setup or in a Service Sector setup with the aim of having customer queries and grievances handled. Customer information is maintained in the database and is used to help customers find real time answers to their questions. Customer feedback for the service rendered is vital in order to understand and ensure customer satisfaction. CRM provides automated forms, text messages and other tools which can be implemented without much hassle to the customer ensuring prompt feedback. The response generated is pooled and classified automatically giving Management a glimpse of recurring Customer issues and their resolution.

Easy CRM creates an ease of control and management that is being appreciated globally. Managing existing and prospective clients is becoming much simpler and more effective without digging too deep into your budget. Its simplicity means you spend less time on learning and training your staff on the nuances of CRM.

Easy CRM is more like a guide to your sales force helping them double Sales by making their most complex tasks simple and speedy. At a glance one can view calls for the day, follow up calls and open tasks and messages received. It also provides at your finger tips an instant access to customer details enabling you to make notes on it, send bulk emails and print reports and graphs.

Easy CRM is therefore committed to provide small businesses the most cost effective software to help provide exceptional customer service thus resulting in growth and increased profitability.

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The first website that was built and put online was way back in year 1991. Today after two decades of that milestone, there are more than 649 million websites according to Netcraft’s April 2013 report. This shows that the World Wide Web has grown in leaps and bounds and if predictions are to be believed there are many more milestones yet to come. For a business enterprise, the world of the Internet opens a large door of opportunity in terms of business exposure and widening its sphere of activity. Today, businesses tend to go shoulder to shoulder with technological advancement and the growing popularity of the Internet. However, the basics still remain the same. If you are looking to start a business or take your existing business online you need to have a website and you need to maintain the back hand processes related to it. Though these tasks can be outsourced to experts, it is important that you are acquainted with what is involved. In this article, we will briefly discuss what Web Designing and Web Development is, and how you can get the most out of it.


A personal website is an essential part of your business today. No matter what kind of business you are into, having a website helps you interact with your customers easily. It is the first step to building your brand identity and reputation online. This very need has given rise to the concept of Web Designing and Development. Though both these terms are often used interchangeably, there is quite a difference in meaning.

Web Designing involves designing the part of your website which will be viewed and used by the customers. Web designing mainly involvers aspects like; the look of your website, the functionality, easy navigation and so on. The whole idea is to make the whole website customer centric enabling your customer an ease of interaction with your company.

Web Development is the back-end of your website. This basically takes care of all the programming and interaction required for the effective functioning of the web page. Web Development mainly involves taking care of all the back-end processes involved in the working of your site. It ensures that your site is running effectively and troubleshoots any problem that comes up with regard to the usability or maintenance of the website.

The first thing you will have to do is get a domain name registered for your website. Then, comes the part of designing and developing it. Websites can briefly be categorized into three categories: E-commerce websites, Corporate Websites and Community forums and portals. If you wish to have a website designed for your business, you may first want to decide the type of website you want. Once you know what type of site you want to design, you can move on to how you can design and maintain it. The Web Development aspect addresses this. It basically includes the following steps. It begins with a Requirement Analysis, based on which a prototype is developed. After this, the Site Map is developed to design the navigation and appearance of the website. This is the skeleton of your soon-to-be website. With the help of custom made Templates, Graphic Designing and Image Editing, the look or appearance of your website is fixed. To help you upload and download information to and from your website, a Database is designed and developed. Then comes the final testing, where any minute glitches are rectified and your website is ready to go live.

Looks herculean? Do not worry, there are many professional Web Designing and Development service providers who can help you create and maintain your website from scratch. They can help you in getting a domain name, designing and developing your website and also in its maintenance. When you take the help of these professionals you are in effect opting for a hassle free, all taken care of deal that cannot go wrong. However, it is very important that you are actively involved in the whole process and clearly communicate your goals and expectations. It is your brainchild after all!

Time to get your Website rolling!

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In the global economic market today, survival of the fittest is not enough. Changing times, modernization and innovative business practices demand the survival of the smartest. The current market trends show a major shift from in-sourcing to outsourcing. Many businesses today look at outsourcing some of the aspects of their business which may include accounting, marketing, human resource and even Information Technology. In prevailing business practices, outsourcing is no longer considered just a business tactic. It’s a strategic tool to remain competitive in the world stage. Outsourcing is no longer a cost cutting practice, but as many firms believe, is both crucial and essential for growth strategies. Outsourcing not only increases the productivity of your business but ensures that the resources on hand are put to best use thus staying ahead of growing global competition.



If you are a business owner or going to start a business of your own, you may have already thought about which aspects of your business are to be outsourced. In this article, we will consider the ABC’s of outsourcing: Aspects involved, Benefits and Challenges, particularly associated with information technology (IT).

Aspects Involved: As a business owner, the first and the foremost thing you need to know are the aspects involved in outsourcing your IT infrastructure setup. IT infrastructure can normally be divided into two categories; Hardware and Software and Web Development. The prevailing trend is to use a multi-vendor approach when it comes to these aspects of IT outsourcing.

Hardware: When looking for a vendor to outsource your IT hardware set-up, you may want to consider vendors with good foresight and business acumen. Vendors who have a good experience of working on servers, data centres, computers, switches, hubs and routers for start-ups or established firms and with a good client base are a preferred choice.

Software and Web Development: The most critical part of a company’s IT infrastructure. When selecting a vendor to take care of the Software and Web Development of your firm, just a many number of years of experience is not enough. You need to look at vendors who can provide a range of services which are compatible to your business and which are developed keeping your business module in mind. The vendor should be able to comprehend your business requirements and should be able to deliver intended results with the right combination of tools like business application development, web content management, ecommerce website designing, software development, business technology, mobile app development and many more. The success of your business heavily relies on getting your vendor right. So cut no corners with this. And you don’t have to, with affordable, reliable vendors available today.

Benefits: The rapid growth and development in hardware and software technologies poses a unique challenge. Keeping up to date with these ever changing trends seems almost a herculean task for your IT guy to do by himself. Outsourcing your IT infrastructure to a professional vendor, will not only help you increase the core competency of your company but will ensure sound up to date advice. By reducing costs on IT purchasing and maintenance, this brings definite financial gain. Outsourcing also accords Flexibility by making multiple resources available to you, which may not be possible with an internal staff and the limited resources and capabilities available to them. High Quality Staff is the lifeblood of a good IT outsourcing company. Top qualifications and certifications come hand in hand with these companies giving you the benefit of experts working for you without the hassle of hiring and managing them.

Challenges: The biggest challenge as discussed is getting the right vendor to outsource your IT function. IT has an overall effect on your entire business operation. Mundane tasks done by your employees to complicated automated aspects depend on having the right vendor who can take complete onus and care of your needs - big or small. Some believe that outsourcing IT can lose effectiveness as you have people working under different management and there is always the risk of data confidentiality and disaster recovery. One of the other challenges that can be faced is when proper documentation regarding the work done on your network and system is lacking from the vendor. In addition, most outsourcing vendors require you to sign a yearly contract with them which reduces your flexibility.

Now that we have considered some of the most important points to consider before outsourcing the IT function of your business, there is a lot to think about. Most of these challenges can be overcome by openly communicating, asking the right questions, having a clear vision regarding your objectives and goals and conveying it.

As you look to grow we hope that you continue to do what you do best and be wise and outsource the rest.

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What is the secret of running a successful business? What are the leading businesses doing? What should you be doing?

There are many books written, expert opinion given and a measure of success achieved. The most current elixir of success though is the effective use of the organization’s IT capabilities. Many organizations build in-house teams to develop and maintain their IT services. Many others have chosen to outsource their IT services to the experts. So what out of these should you be doing? If your core business is IT related, then it makes perfect sense for you to keep it in-house. Otherwise, we say, leave it to the experts. As the prevailing trends show that from an organizational development point of view, it is important that you get this aspect of your business right. The correlation between a solid IT capability and business profitability cannot be ignored. The intricacies involved in IT service development demand the attention of experts.



What are the IT services that experts can help you with?

Business application development is an integral part of an IT structure. It includes Enterprise Resource Planning (ERP) Systems and Customer Relationship Management (CRM) among others. You need to be able to develop these systems so that it can help you achieve your overall goals and objectives. These software affect everything your employees do on a regular basis, be it accounts, human resource, sales or marketing.

E-Business is another aspect where expert help is required. The advent of the internet world means your presence online cannot be substituted. However, a lot more is involved in e-Business than just having a web presence. Experts can help you by providing effective e-Business solutions like Web Site Designing, Web Site Content Management, E-Commerce Web Site Development and the use of effective e-marketing techniques like Emails, Social Networking, Online Advertising, Search Engine Optimization Etc.

Mobile application development and iPhone app development is soon becoming a must-have IT services segment for most businesses. The rapid increase in the sale of hand held devices definitely speaks volumes about this need. The app market is relatively young and has much potential. This being said, it is always advisable to consider the following questions; does my business module require a mobile application? If yes, then what would be the purpose of that application? Moreover, what platform would I like to launch it on? Today you have iOS operating systems that works with iPhones and Android operating system that is used by most smart phones available in the market. Once you have answered these questions, have your mobile application developed by a reputable application developer. This will ensure that your application is made accurately with minimal glitches.

In this article, so far we have considered just three aspects of IT services that can be outsourced to experts to increase business profitability while keeping a check on your budget. However, it is important that you get the right vendor to get your job done and communicate clearly your objectives and business requirements. There are many IT outsourcing vendors out there who can meet your requirements with their years of experience and expertise in serving different businesses. Choose the best and you don’t have to worry about the rest.

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When it comes to delivering high-quality business applications, iphone apps, and ebusiness solutions, there are many opportunities out there in the market. There are many business application development companies that know how to get the right solution for you. They create better business applications and mobile apps to bring innumerable opportunities to businesses. However, from the business perspective, taking advantage of these opportunities is the best and most proactive approach.


Business applications and high-end mobile apps not only extend business reach, but also put business in significantly high positions. In this fast-paced technology environment, it is essential for a firm to have its apps to please its customers.

The app development challenges are complex as well as diverse and based on business’s operational framework; however, an app development expert can understand the objectives and create a customized solution for the business owners. They develop highly functional and optimized apps that can fulfill all the expectations for performance and scalability. Today, business applications and services are widely distributed as well as interwoven, which makes it even more complex to develop a simple framework. It requires IT specialization and experience to understand service protocols and infrastructure. App developers not only develop great apps, but also deploy, administer, and maintain them. They develop cost-effective and business-based apps to provide convenience to the users.

Nevertheless, business application development experts bring exceptional business values through their services in order to bridge the existing gaps. Unquestionably, such apps extensively enable revenue streams as well as cost efficiencies within the organization. With judicious evaluation, experts develop performance-oriented apps and solutions to bring dramatic changes in overall business performance. Business owners can track end-to-end performance of the apps and can redefine their objectives for better controlling. In this way, businesses can achieve excellence in their operations as well as executions through unique and evolutionary apps.

Leading edge IT services companies having cross-functional expertise provide exceptional solutions for business resiliency and revenue growth.

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OM Software has recently organized (MASTI UNLIMITED 2013) a full week highly thrilling and adventurous trip to Shimla, Kullu Manali, and Rohtang Pass for all its Employees.


Time cannot be bent or transmuted, and when it comes to work, people curiously delve into time to enjoy and spend some time with nature and its endowments to please their senses. However, for OMS, it is not a hard rule of dynamics. They know how to twist time and make the best use of it to rejuvenate its employees with fresh splash of fun and adventurous activities every year. This time, they have arranged a special weeklong adventurous trip to the world‘s finest stopovers, where people experience the real charm and extravaganza of Nature. The trip to Shimla, Kullu Manali, and Rohtang Pass was the latest tour of the company with its top management professionals and employees.

The weeklong adventurous trip was a spectacular example of luxury and comfort in some of the best hotels of Shimla, and Kullu Manali. Employees discovered the ultimate elevation of mountains, flora, fauna, and the charming beauty of these hill stations nestled in the gorgeous mountains.

In addition to exploring the rivers, forests, lush green and icy mountains, and wild habitats, employees also got a chance to face the raging water running along the highways. They enjoyed ever so wondering water rafting, skiing, mountain biking, boating, sightseeing, hiking, horse riding, and some of the most celebrated activities in an explicit manner. It was an amazing and pleasurable experience for all the group members.

The MD and CEO of OMS, Raj Kamal said, "We know the importance of team management, project management, time management, continuous motivation, communication skills, employee creativity, and healthy work environment, this is the reason we always provide an opportunity to our team to relax and enjoy few days out of their cubicles and learn the dynamics of nature." "MASTI UNLIMITED was thought to give our team a chance to feel the unlimited thrill and slipstream of the beautiful valleys and altitudes of Shimla, Kullu Manali, and Rohtang Pass. It will enable them to think creatively, work without pressure, and hone their intrinsic skills to work full heartedly and enthusiastically."

OM Software is an ISO 9001-2008 certified IT Outsourcing Company. The company has been offering customized e-Business solutions, IT consulting, software and web application design and development services to cater the growing needs of small and medium scale companies across the globe.

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The time has arrived when there is no need of expensive, aimless, and inefficient software solutions to run a company, because companies are using coherent, agile, secure, and reliable applications to align their operations. They are using high-class, fast, and robust software applications in order to dominate the market and remain at the forefront of the era. This has resulted in better growth, fueling advancements, and better understanding of the customer’s needs.


Today, data scientists and development experts are coining newer development methodologies and strategies to fuel an era of relevancy and operational excellence. Businesses are also realizing its countless benefits in its operational constituency with the help of expansive IT consulting services.

It is true that businesses need specific applications to align their operations. They need result-based and need-centric solutions to address their critical points. Business technology consultants are consistently fostering the business initiatives. They are simply eradicating the success barriers and providing agility to the business operations. No doubt, software solutions and business applications are gaining traction in the market, offering complete assistance to the business owners.

Today, entrepreneurs are demanding high-end software solutions for CRM, ERP, business process management, security, networking, data management, and business intelligence. Software developers are taking these challenges, & developing the robust and business-focused solutions to simply the business complexity. This has pumped aggression and consistently bringing sustainability to the organizations.

Packaged business applications are ballooning and creating visible bridges between customers companies. This ongoing integration and constant flux of business applications are kicking a new wave of advancement in the marketplace, defending the old monolithic organizational parameters.

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Enterprise software applications are rising at staggering rate. More and more companies are looking for agile solutions to streamline their operations to expand their global footprint. Software development and business technology consulting companies are busy in developing and designing enterprise-centric, coherent solutions to improve enterprises’ abilities. Enterprises also seek strong yet flexible applications to stay ahead and carve their own niche in the business stratosphere. Software development and consulting companies focus on a wider spectrum of innovative technologies to create an ideally helpful software solutions or applications that can enhance company’s image and fulfill the clients’ needs.


Highly adroit, experienced application developers and programmers provide their help in business application development, ebusiness solutions, iphone app development, ecommerce website design, and complete IT consulting services. They extend their unwavering help to fulfill the particular needs of the companies. Their intuitive technology software solutions are advanced enough to focus on your pain points and provide a suitable and research-based solution. Developers and programmers use specialized tools, resources, frameworks, and platforms to strengthen your business structure.

Some of the most important services offered by technology consulting firms are as follows:

Custom Software Solutions

Experienced developers and programmers analyze the needs of your company and draw a model to propose you a viable system that is specific, coherent, and budget-friendly. Upon your accent, developers and business analysts kick start the project in a professional manner. They utilize several high-end platforms (e.g. iOS, Android, Windows Phone, etc.), to develop the basic framework of the software solution.

Application Development

Software developers and programmers develop suitable business solutions, mobile apps to streamline the decentralized business processes. This enables competitive advantage for your company and allows it to expand its broad scale operations. They develop powerful, robust, flexible, secure, reliable, and fully featured applications that empower business objectives. These applications will simplify business complexities and offer end-to-end facilities in an amazing fashion.

The best advantage is that business application development experts develop low-cost yet smart solutions that will bring quality in the executions. Software consulting firms also provide custom-fit managed IT services to better cater the needs of the growing businesses. Businesses also need an IT consulting firm to address their growing challenges, concerns and develop a perfectly versatile, innovative, aligned, and creative solution that will improve collaboration, automation process, business operations, and overall workflow. The promising solutions not only improve capabilities, but also remove bottlenecks.

Today, software and IT consulting firms also recommend holistic & advanced enterprise applications and software solutions over traditional, because advanced solutions are measurable and allow companies to make critical business decisions quickly by using real-time information. No doubt, business applications provide truly competitive advantage to the businesses.

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OM Software, a leading provider of IT solutions and technology solutions, has successfully launched its Android and iOS App, "Currency2Currency" for currency conversion.

OM Software is renowned to provide high-end software solutions for small, medium and large-scale enterprises. The company works with organizations in different sectors to develop the IT capabilities required to outperform the competition. Recently, it has launched its Android and iOS App, "Currency2Currency" for currency conversion for the convenience of global traders and entrepreneurs. The application is fully featured and will change the way of business transactions.

The functionalities and features of Currency2Currency are as follows:

Description:

Convert global currency on the revolutionary "Currency2Currency" app! The app has simple yet powerful features - live exchange rates, currency mode, real-time currency rates, and much more. Its interface is intuitive and designed for real-time currency conversion. The app is smart and intelligent enough to convert any given currency in no time! No need to scroll down the exhaustive lists – just set-up your personal currency list and have all essential currencies at first sight!

Features:

- 180+ world currencies.
- Real-time currency rates.
- you can personalize specific set of currencies for conversion.
- Converts currencies at the same time.
- Stores last search item for convenient and fast access.
- Country flags for world over currencies (no download).
- Live rates by Yahoo.com.


The company is committed to deliver high-end web development services for different types of applications. They provide a comprehensive suite of web development and business application development services to stay competitive in the environment.

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In today's competitive marketplace, business owners are looking to automate their business applications to gain innovative advantage over its toughest competitors. They understand that it is essential to retain customers through varied set of services and customer-specific, formulated solutions. However, most business owners are still neglecting it because it demands thoughtful process of developing IT service infrastructure and business process modeling. Nevertheless, it will degrade company’s performance in real-time and may pose threats to its identity. This is why it should be the top priority of the enterprises to automate and align their business resources through business application development.

It will significantly lower the cost of acquisition, improve service delivery & business productivity, and minimize hassles. Top brands are successfully implementing it with the help of software development firms. IT consultants discuss the advantages of business automation, business intelligence, content management, enterprise architecture development, cloud computing, and integrated engineering solutions with the enterprises and suggest the best solution. Moreover, they discuss and prioritize the development & monitoring of web portals, data mining, and media content distribution, and ecommerce development, last but not the least, content distribution. Unquestionably, all these aspects are high performing and maximize long-term revenues for your business.

Fortunately, IT service firms are helping companies as well as ambitious startups to tactfully handle, devise strategic plans, and respond to market challenges in a smart way. They help in building and improving online services to improve overall productivity. IT consultants and web evangelists streamline business processes by providing blueprints of business applications. It will dramatically amplify collaboration, which helps in strategically facilitating customers.

IT firms develop business-centric applications that have the ability to manage IT and improve business productivity. IT consultants also provide specific intelligence solutions to handle big data that eventually helps in operational efficiency. Concisely, if you want grab the market opportunities, and then you need to adopt business application development.

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IT organizations are continuously facing great number of challenges in the industrial landscape. They are consistently facing service level challenges, ineffectiveness of resources, and operational inefficiencies. These aspects results in low value business, sparse growth, shallow productivity, and less aligned strategies. This is why IT companies are looking for more insightful approaches and holistic techniques to streamline corporate strategies. IT service companies are gaining excellent prominence these days, as they can understand the need of growing businesses and deliver IT solutions as per their requirements. They not only foster the business objectives, but also accelerate their growth rate.

IT service companies develop and design websites, manage them, monitoring their performance, and improve their overall productivity. They develop exclusive and customized solutions to improve your business’s service delivery quality and minimize overall IT costs of ownership. They suggest strategic and tactical initiatives to give strength to your managerial efforts and transform your organization. They utilize the modern concepts of business analytics and intelligence, evolving mobile technologies, cloud computing, IT management, and much more to improve operational results. They can develop highly effective CRM, Virtualizations, and online security solutions for different industries.

To improve business performance, IT service firms apply advanced techniques and out-of-box technologies, which enable business owners to utilize their resources optimally. These advances assist business owners to focus on their IT infrastructure and attract as well as retain customers. If you intent to develop your business website, then you will get comprehensive assistance from web development experts of these IT service companies. They develop a strategic blueprint before initiating your project. They use paradigm-shifting and business-centric approaches to develop software or business applications. Developers design websites that are intuitive, easy-to-use, and meet customers’ demands. They develop robust security mechanisms to protect your applications and prevent them from hacking.

To unlock business values, software architects focus on the high-end platforms, data security features, frameworks, data connectivity features, and technologies to develop exceptional applications that can amplify business performance and dominate market. Through insightful, unified, and innovative approaches, software developers and designers bring products that can bring real change in the market and highest return on investment for businesses. Moreover, you can expect desktop, storage, mobile, and backup applications also.

Companies can significantly reduce their expenditures and synergize their tactics in a better way through better IT products and applications. So, if you want to develop solutions for your pain points, then you need to consult with IT professionals. They will come up with the best combination of cost and capabilities to address your needs.

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There are varied requirements for each business when it comes to website development. Some business owners need websites that can represent their business, some wants to have an e-commerce website for direct sales and revenue growth, while some want to have a website that can serve as an online catalogue for their customers. It depends upon the business and industry requirements, which a website development and designing company understands. These companies specialize in developing high-quality websites that can attract traffic.

Website Development

Modern website development and designing companies add value to your business by developing exceptional websites designs and layouts. High-quality websites not only pleases customers, but also improve their online experience. It certainly adds value to your business by driving high-value traffic. Website designers and developers analyze your competitors and evaluate the marketing trends before developing your website. They utilize high-end platforms and languages to give amazing attributes to your site. They make good use of their experience and expertise to come up with highly functional and pragmatic website.

E-Commerce Website Development

They can easily develop e-commerce websites so that you can earn revenues through it. They provide complete designing, development, hosting as well as maintenance services. They integrate customer-friendly payment solutions in the website for hassle-free and safe online transaction. Their customized e-commerce solutions will help to enhance your web traffic and you will be able to sell more products in a timely and professional manner. You can effectively boost your productivity and improve your return on investments through your e-commerce website.

Ecommerce website development companies focus on providing websites that will eventually improve your enterprise growth, minimize enterprise cost, increase efficiency, generate sales, and above all retain customers. In pursuit of the same, they develop intuitive, interactive, fully featured websites or e-commerce solutions, which allow you to add value to your business. Business-centric and product specific website significantly leads to more satisfied customers and improved business performance.

Application Development

Today, businesses are also looking for business application development in order to improve their business performance. Application development companies provide comprehensive suits of application development services as per the emerging requirements. They hire industry experts and programmers that can use cutting-edge tools and platforms to develop customized web applications. They not only develop applications, but also test them so that they can serve you longer for optimum satisfaction. Irrespective of your business size or industry type, web developers and programming experts are able to deliver exceptional solutions for your varied needs.

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Critical-thinking companies realize that they need to concentrate on sustainable approaches to collaboration, IT management, unified communication, and custom application development for revenue growth. This is why they are approaching towards increasingly simplified trends of technology embracement. This will help them in transforming their image and optimize their existing applications. It will also help them in assessing vulnerability trends. Today, most of the forward-thinking business owners are partnering with IT service providers to gain competitive edge in collaboration, IT management, IT architecture alignment, and custom application development.


These IT service providers apply innovative approaches to transform your service offerings and automate your procedures for productivity improvement. Their agile approaches help companies to achieve long-term business value and their objectives. They will also help you in reconfiguring business processes so that your businesses can meet and exceed the industry benchmarks. Businesses analysts and IT professionals deeply analyze and compartmentalize each process in order to develop completely independent, but interconnected custom applications.

Their competitive approaches and models enable you to achieve a solid competitive edge without embracing intricate IT processes. Businesses analysts, IT consultants, and IT professionals help you in:

1. coordinating interactions across systems;
2. configuring and analyzing processes;
3. gaining business insight.

Using high-end, consistent technologies (.Net, Java) and latest development solutions (software framework,) IT service providers develop applications to renew your platform. They use various proven agile models and standardized approaches, such as waterfall models for the development processes. They ensure project success with the help of their sensible, directional efforts. IT consultants also bring together all the systems and tools to create a customized solution for your company. They curb upcoming challenges by significantly upgrading existing technologies. They also suggest migrating to newer platforms for optimum productivity.

IT consultants carry out in-depth analysis of your business objectives and then plan their versatile approaches. They identify current faults, required service levels, mobile accessibility requirements, and more before initiating an application development project. They also measure outcomes through a proper testing phase, which helps in revealing project faults. Through their quality measuring tools, they ensure maximum productivity and zero error while processing.

Most of the modern IT service providers provide risk management strategies to manage the business applications at the widest possible platforms. They make a powerful information system that can coordinate with all the existing systems and exhibits its functionalities in different working environment. In essence, IT service providers help you in business transformation.

For more details please visit: http://www.omsoftware.net/
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IT infrastructure, data, assets and employees covers one of the most invaluable aspects of any business. And, managing, streamlining, syndicating and aligning all these factors are the top most concerns of the companies. They look to create a valuable presence by simply managing all these versatile and expensive resources from every perspective. However, not every company can gain success by achieving streamlined resources & their execution. It is very difficult to significantly manage all the existing resources in the competitive environment. Company need to take necessary steps and consult with ebusiness solution providers to align multi-functional distributed company resources.

E-business solution providers not only ensures smooth functioning of the assets and resources in an authoritative and trustworthy manner, but also enable your company to foster their business consulting, virtual office operations and other online marketing & promotional efforts. These companies help to handle huge data and other service solutions to ensure business success in its key strategic initiatives.

Business Consulting

These ebusiness solution providers also acts as a business consulting companies, offering a vast array of IT services and solutions for company’s well-being and significance. Some companies struggle to provide unique and value-added services to their clients, hence, they move to these business consulting firms. These consulting firms provide full cycle support for IT management, which often includes IT Infrastructure management, substantial revenue generation through website promotion, e-commerce solutions and other vital solutions.

Website Design and Development

From consulting services to website design and development, these companies extend their help in every direction. They develop highly scalable and business-centric websites to enhance productivity and sales ratio. They use high-end technological platforms and languages to provide better and hassle-free online promotion solutions that assist business infrastructure and makes it ever so versatile, gross productive and absolutely dramatic.

Technology Consulting Services

Moreover, you can also expect technology consulting services from these firms. Their experts will to handle the task of technology platforms & helps in resource allocation, data management, data security, e-commerce solutions, and other online transaction techniques, at the lowest possible costs.

In essence, E-business solution providers significantly empower line-of-business, CIOs, and business analysts to syndicate in addressing enterprise compliances. By making the business more independent, superlative, & self-sufficient and IT productive, these people help in exerting enterprise-wide focus, which eventually minimizes dependence on expensive IT resources. Those business owners that want to drive better business outcomes, while business expansion & collaboration often rely on the competitive business solutions providers.

For more details please visit: http://www.omsoftware.net/
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