A highly organized, fully optimized user experience is essential for improving user experience. An unsatisfied user experience means a lost business - so whenever you plan to design and develop your business; you need to necessarily work on many important things – at the initial state you need to ensure that you have a blazing fast website and a landing page.

Images take up a lot of space and they need to be optimized at the first place in your optimization campaign. There is a variety of important things that you need to work on in order to fully optimize and process.

Compress Images

By compressing all the images within your website; you can reduce your website’s page load time. Compressing an image necessarily means decreasing the size in bytes for the file however without affecting the quality of the image

Set image resolution to 72 dpi

Did you know you can adjust the size of all images on your website to 72dpi to ensure that the page will load faster. Doing this improves the quality or does not affect the quality at all. If an image resolution is larger than 72 dpi, it takes longer for a file to load.

Optimize your website's GIF, PNG, JPG file

Optimizing these file formats can help you quickly load your portal. There are image optimization tools which can help you quickly and easily optimize the tools; without necessarily affecting the data and load speed.

Remove Meta data from JPEGs

Another way to help your website load faster, deleting of meta data from the files before loading them on the page helps. It is also a good idea to remove meta data since it helps you with privacy.

Other measures to holistically improve your website page load

• Link your important thumbnails to large-sized images
• Use adequate image formats
• Save HTTP Requests by Combining Images
• Use Styled Text rather than graphic text
• Do not necessarily scale images
• The fewer you add graphics to your website, better loading speed do you get
• Practice the Use of Value Replication
• Enable Standards Mode by Using a Strict DTD
• Do not use complex tables
• Use name color rather than hex
• It is important that you ensure all of your tags are closed
• It is another important thing to ensure that the page size should be less than 30 K

These are just some of the most important things that can help you define the page load and then optimize the same. The entire focus of webmasters should be to integrate the page loading capacity of the website and then holistically use a range of aligned factors that can help with the loading website.

To learn more about the page load of the website and optimize your website easily; without having to worry about literally anything; you should practically keep updating your website towards maximum potential. If you want to learn more about image optimization and etc; please visit the website.

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The mobile devices are invading the content consumption landscape. They are presumably gaining widespread limelight and because of some favorable factors such as easy availability, low cost, easy integration with virtual technology, low cost Internet etc; almost all leading brands are migrating their desktop-only content strategy to mobile and hand-held devices thereby making it extremely simple for their customers to easily consume important content, and then process the content.

Given the popularity of marketing mobile only consumers has arisen, it is very crucial that developing pinpointed mobile content has become more than important in today's volatile marketplace. So, these are a few tips marketers can take into consideration in order to develop standalone content for mobile users.

Stop. If you are retrofitting the traditional desktop content into hand-held devices, it's time you stop and think out of the box; well literally

Stop idealizing content strategy, which is more focused on desktop to mobile plan. Rather, Choose A Balanced And More Important Content Strategy that begins from mobile to desktop. Having the previous work model often results in more work for the stakeholders. So, think about your mobile audiences and then your desktop customers in the flow of small to big screen size.

Write better headlines

It is very obvious that mobile users are used to get bored easily and they are not serious readers like their desktop loving friends are. It is not their fault but the screen size and mode of content viewing is psychologically as such. That's why in order to get their attention, you should be expert at writing wonderful, very articulated and simplistic yet powerful headlines.

Structure your mobile content uniquely

It is also a fact that mobile users if they find a topic good and worth a read they might read it taking as much time as a desktop reader. The only difference however is that mobile users read the topic differently? So, to ensure that they do read the content on your hand-held devices smartly, it is important to ensure that you structure your mobile content uniquely. A large block of content might not be engaging and could actually defeat the purpose of reading than evenly scattered, easy to read, simple and uncluttered type of content.

Reconsider the definition of mobile friendly content

Always do a research on your audience, how much time do they spend on mobile devices, what they actually want to read, and how their viewing patterns affect your mobile consumption behavior etc. Before working out a god mobile content strategy, research plays a very crucial role.

Learn what the difference and adaptability of long and short form content

When it comes to Choosing Long vs. Short Form Content, always ensure that you choose a balance between the two. A reader might be interested to read a very long form article even on smartphone f its is logically posted whereas someone on desktop might not be interested to read a content at all.

These are some of the most important tips among others for marketers to cleverly integrate a meaningful content strategy into your marketing technique. Should you want to learn more about a comprehensive mobile marketing strategy for marketers, should you want to learn how the mobile content marketing works; please visit the Website.

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Learn how to rock sales online - design-wise!

Don't rush to deadline

One of the most crucial reasons e commerce websites often fail is that the owners fail to understand that launching an e commerce website is not all about design and text. They rush to launch date without clearly building the blocks - paid advertising, content marketing, internet marketing and then all of a sudden after a few years or months of launch; they find themselves in nowhere - extremely pressurized by attributes that could have been ignored had they took some more time before launching the website. That is why, it is perfectly fine to design and develop a website in the background while displaying a coming soon page at the front. Take as much time needed, and never ever think that you will end up never launching if you delay because if you are investing, it is likely you are serious. Therefore, the first point to Design E Commerce Websites in a more efficient way is to wait for the golden time - when all your efforts are logically distributed among all the important parameters that collectively make your website a grand success. Do not ever hurry for doing so can make your time, efforts and money invested in the website into waste.

Understanding and rewarding the end-user

One of the most vital ways to retain the business into profitable track and even experimenting with newer ideas is to understand what your customers want. After the launch, it is factually not easy to evenly understand how to keep their focus to you. That is why you need statistics, graphs, and history of user behavior to tailor design and develop a standalone business plan. However, before that you have to retain your users. Offering your users appropriate discounts, giving free shipping, and making the checkout with simple shopping carts are some of the simple but effective ways to ensure you have a booming business.

Test absolutely everything

Before the launch, test almost everything. Test the integrity of the website, the analytics and etc. Always ensure to believe that customers are the king. The more you test before a website - which is factually all about integrating e commerce functionality and check out processing software and all - the better can you Expect Your E Commerce Website to Work. Research conducted on users' standalone behaviors often suggest that the more detailed and meaningful your research becomes, better is the scope for generating standalone, user-oriented testing attributes which can after all help you with the design and development and best of all marketing of your e commerce website.

BONUS TIPS - ensure a great e commerce website

Employ a dedicated social media manager. Rather than outsourcing the entire task of managing your social media accounts, hire a resource in-house and also become a part of it - to design, define what to integrate and how to go about it.

To help with the conversational funnel, make sure to add social media buttons, product reviews etc. to ensure that your audiences can reach out to you holistically.

Make sure to put special focus on mobile marketing. Your users use smartphone and thus they are likely to reach out to you using a smartphone. So, it is very important that you design your marketing technique around mobile.

Stay on the top of SEO - Make sure to do proper SEO before the launch of the website and once your website is launched, do SEO on a full-fledged level.

Collect information - It is very important to ensure that you encourage your users to give information such as email- which you can later use to retain their interest - such as sending a promotional letter to let them shop from your website.

Continue evolving - In order to maximize your presence and ensure that your products and services are unique and always catering to the standalone needs of your audiences, it is very important that you keep evolving. The better your choices are in terms of design innovation and wonderful implementations of ideas, better can you reach out to your audiences on time.

To design, Develop and Manage Standalone E Commerce Websites and applications, you can simply visit the website of OM SOFTWARE - one of the fastest growing e commerce development company from India with a credible record of offering sophisticated range of services ranging from digital marketing to design and development. The company has helped a number of clients with affordable but functional range of digital marketing, design and development services to help them get noticed. To contact the company for a custom quote, to ask how much it would be to design a trendy and functional app, please contact OM SOFTWARE now.

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Before we talk about the platform - cloud - let us first articulate the core reasons why mobile apps are always far better than developing mobile websites - at least in today's fast changing and evolving world?

Mobile applications always or in the most of cases yield better personalization. Whenever you need to bring in pinpointed customized ideas into a business idea, apps offer greater freedom than the scope the websites offer. Since personalization is extremely critical in developing a winning user experience.

By developing a mobile app, users get higher credibility and enhanced scope to effortlessly target key segments of audiences using push, in-app notifications. Compared to the traditional e-mail alerts, notifications primarily delivered within the boundaries of application, often give greater scope of engagement.

Other than the benefits of designing an application compared to websites mentioned above, here come more on the line -

• Freedom in designing
• Offers a greater, more personalized branding experience
• It has been said that users spend more time in research
• Offers absolutely new stream of conversation
• Develops a greater brand presence
• Applications offer faster reliability and speed.

Now, back to today's discussion - Why use or migrate into cloud platform?

Cloud driven applications are on the rise, and it is a good news that the industry is on the right track. Developers who migrate to cloud platform will be seen as leaders; who are far ahead of the curve. Here are some of the most important reasons why cloud driven mobile apps are on the rise and why these apps are actually the future!

Workflows are moving to the clouds

According to standalone business reports, cloud IP business traffic is likely to grow at a compound rate. The mobile application on the cloud is digitally driving the workflows. The cloud is the enabling glue for the emerging enterprise model therefore designing and Developing Custom Apps on the cloud future proofs the entire work system.

The cloud can reduce costs

The cloud can reduce costs. There are some awesome ways through which you can easily reduce cost by migrating to the cloud; such as virtualization of infrastructure, there is less equipment to maintain on site. In PaaS, there is no need to maintain antivirus software, patches and hardware support.

The cloud can assist in the reduction of development time

Cloud platforms have proven history to dramatically reduce development time. Cloud driven platforms Google, Amazon web services, Microsoft show greater time saving and efficiency. Many developers often find themselves in a state of shock when they discover the metrics.

The cloud platform reduces risk

There are some unique nature that exists within the cloud framework. One of the core ways to understand this is that the cloud has many ways to save a particular or specified data in a specific location or if need be in standalone locations. Compared to traditional hosting, this reduces the risk of losing data.

More comprehensive reasons to opt for cloud when it comes to developing applications

Improved security measures

A common misconception about cloud storage is that they are less secured when compared to offline storage. But in realty the cloud based applications are comprehensively more secured when compared to other means of storage. The cloud-based apps are protected using firewall to prevent intrusion.

• Enhanced speed and reliability
• Storage capabilities and ease of use
• Highly customizable

These are just some of the most notable features that turn cloud -based apps a great source.

However, before you begin with cloud-based service, a few things need to be considered very effectively. Before designing an application, the few important things that you need to ask include -

• How many mobile applications do you want to support?
• Do you have a specialized BYOD which is short for Bring Your Own Device strategy?
• Do you need to use on-device hardware and/or software
• What is the core purpose of the app?
• How to integrate data with the application?
• Now, there are many important things that you need to ask when migrating to cloud platform
• Which platform do you want to choose to test and then deploy your app
• Hoe secure do you think is the cloud storage platform?
• What are the firewall being used to protect the privacy and intrusion?
• How affordable or expensive the cloud is depending on the features it offers?
• Does your cloud have constant support facility?
• How much space could you be able to use on the cloud?
• Does it support quick integration and language support?

So, the next time you decide to hire a cloud based services to host and design and subsequently Develop Your Application, you can check out the services offer by OM SOFTWARE - a well-known IT company.

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Third party app testing is an essential step towards ensuring 100% app performance when it finally hits the markets. It helps developers and clients to spot problems that might be overlooked.

Hiring a third-party app tester means employing a fresh pair of eyes. This allows one to delve into minute details and find problems that were being ignored before.

A third-party tester may consider a wide array of things including:

• Bugs and their fixes


• Review logic and code flow


• Crashing the app to expose weak spots


• Test from user perspective


• Check for logical and technical issues


• Check against standards or guidelines that are not being met

However, before you hire a third part app tester, you should keep certain things in mind:

• Have clear terms of agreement and get the NDA signed to prevent idea theft


• Make sure that if the tester outsources certain parts of the job, then security is maintained. In many cases, the tester checks certain aspects themselves and employ more experts for other issues.


• If they improve the code or logic, make sure they leave note and comments.

The major advantage of third party app testing is that it provides a demo and gives you an idea about end user experience. A person with no bias, who is not invested in your product in any way, is the best person, therefore, to judge and test it. Their judgment will not be clouded by bias, which is normality in the cause of action.

Third party testers give you an insight into how the eventual consumers will react to the technology – if the interface is user-friendly, whether the progression through the product makes sense, and so forth.

At Om Software, we have a separate team dedicated to testing and auditing mobile application and web properties. While numerous organizations and businesses fight for the top number of app downloads, we provide you with insights and tweaks that take your functionality and quality assurance to a whole new level.

In today's landscape, it's not just about having a "cool" application; users are more likely to abandon a program if it has functionality problems, no matter how promising it seems. Even the simplest apps can be lucrative for an organization if they work correctly.

Our testing services include:

• Mobile Application Testing


• Web Application Testing


• Ecommerce Application Testing


• Manual Testing


• Automated Testing


• Hire Dedicated Testing


• Code and Security Audits


• Mobile Application Auditing

Employing our auditing services provides you with key benefits like:

• Identification of issues and requirements in the initial stages of app development like missing or ambiguous code.


• Our check and balance system allow you stay on top of all issues and benefits both the client and the software vendor.


• Automated testing frameworks save money and time by reducing the number of errors coded initially.


• Verification to make sure that the design and functionality are ideally suited according to user expectations.


• Providing you with an objective user-oriented view of app usage. This gives you an idea about the readiness of your product.


• Your workload is reduced, as we are the third-party testers for vendor built applications. We make sure that you don’t get problematic software.


• Reducing the number of defects already released into production.

Testing mobile apps through third parties involves risk of data manipulation, Intellectual property theft and data theft. Therefore, we ensure full privacy through our disclosure agreements. Your ideas are safe with us.

Third party testing is an ideal way to test the marketability and functioning of the app. At the end of each test, one must be sure that:

• All bugs have been fixed


• App performance is at 100%


• User end experience is satisfactory according to expectations


• All standards and guidelines have been adhered to


• There are no issues with logic or code

With Om Software, you get comprehensive test reports outlining key issues so that you can discuss the same with your team and improve future projects. We believe in nurturing long-term relationships aimed at mutual benefit.

Get in touch with us today and make your app the best there is out there!

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Mobile application design for enhanced user experience has been a challenge for developers; given the obvious competition in the market, and increased demand among consumers for better interactivity. On the top of that, designing interactive, attention-grabbing and custom applications for smaller screens and shorter attention spans is another thing developers constantly struggle to overcome.

Today, mobile app design is very much about interaction design. The key approach to making enhanced, affordable and smartly devised interaction design means you need to target your audience using their language; in a simplified manner. Here are a few simple app design tips for enhanced user experience

Ensure that you are designing an app for almost all users

Expert users need no guidance and can move through screen to screen; using tapping gestures whereas beginner users would make frequent mistakes. That's why; developers should design interactive and efficient applications targeting audiences of all age groups. The better defined, approached and holistic the entire targeting campaign is done, better the user experiences!

Counter touch faults

It is extremely important that button size is taken into account when Designing Mobile Apps. Most users feel touching faults hinder their experience with an app. The more easily structured the app is and better the touching grounds are made; the app can enhance the user experience automatically.

Use commonly used icons

Most users are familiar with a set of commonly used icons; since these have been integrated into handset. Therefore, it is important to integrate commonly used icons to better interact with audiences; ensuring they receive high level access and understand the meaning of a message.

Use readable fonts

The designer should use large, reliable and readable fonts and font styles. The designer should keep the fonts as big as it is possible without having to lose the essential balance with aligned screen features.

Other than the above-mentioned attributes; few other things that app developers take into account before designing an app include using high resolution images, researching the compatibility feature of apps, making simple and efficient apps. The essential thing to be noted while designing and developing app is to ensure that the entire framework is made user friendly so that anyone can easily explore the app, and then converse more with it.

Any developer while he designs an app ensures that highly useful and efficient apps should come into existence. The maximum user interaction, high level of sophistication, improved user experience, high level of quality app navigation are some of the very important things that enhance user experience to a new level.

These are some of the core things designers and developers need to understand while designing applications for better enhancing the overall user experience. Mobile apps are many, but those which integrate the user friendliness design and innovate it for further development without having to compromise with the effective interface win.

If you been looking for UX developers for enhanced and interactive apps, the best source is Om Software - the company has onboard expert app developers.

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If you have decided to focus on your core competence and outsource your Mobile App Development tasks, a few things should be on the first page of your consideration list. This article details some of the rewards of choosing a good outsourcing company and how should you choose one. However, before everything else, here are the benefits of choosing an outsourcing company.

WHY COMPANIES OUTSOURCE?

• Get access to skilled expertise and resources
• Focus on your core work
• Better risk management
• Increased in-house efficiency
• Have your business functional round the hour
• Staffing flexibility
• Provision to improvise service and delight customers
• Give your business a great competitive edge
• Save money
• Have your business increased

So, most businesses outsource to save on money, time and effort; while availing expert range of service without having to break their bank. Outsourcing can be done across industry segments. These days, businesses are moving towards outsourcing even their mobile app designing.

When it comes to choosing a mobile app outsourcing company, there are a range of benefits that a business achieve some of which necessarily include -

BENEFITS OF OUTSOURCING MOBILE APPLICATION DEVELOPMENT

• Improved efficiency
• High scalability
• Secure your apps remotely
• Integrates with your data
• Easy to maintain and manage
• Improves customer relationship with a fraction of cost
• Provides real-time project access without having to worry about security

Top checklist to keep into mind before opting for a mobile app development company for outsourcing

Make sure that the company understands your business objectives - Before hiring a trusted mobile application development company for outsourcing projects, you have to be defined about your needs. Most importantly, the company you choose to outsource your projects should understand your business objectives and serve you with trusted variety of affordable services.

Choose a trusted platform - A company should have expertise and resources to compare and choose from the best available platform to start working. Usually, it could be any of Windows, iOS and android. The company should wisely choose an application platform based on information reach, target audience availability, security constraints, cost and utility patterns etc.

Target devices - Business should wisely choose the target device based on the business requirements. A mobile app should be responsive; easily adjusted to screens of all sizes. Based on core data such as target audience, performance efficiency and trend of using devices; the application need to adjusted.

Integrated services - If you are developing a mobile application for E-Commerce Company, payment integration is important. If you are developing a social application, integrating social media into the application is extremely important. So, an app works fine when it integrates aligned services.

Data security - Since almost every app requires users to enter personal information, app developers need to take special attention into security. Data security is extremely pivotal in ensuring security layers of an app.

Other than all these features, other things to take into account before outsourcing an application development should be as follows -

• Should be defined about native or HTML5 approach
• Be defined about the layout and content of the app
• App deployment procedure should be articulated
• Support and maintenance features should be well-implemented
• So, before you think about mobile app outsourcing and consider hiring the best app outsourcing company; consider this article as a brief but pinpointed app outsourcing guide! Hire smart companies that know how to design and develop awesome applications that work!

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We will start with one of the increasingly popular but highly challenging medium to monetize a dating application - Pay to Download.

It refers to downloading an application after paying a certain fee. The best thing about this monetization model is it brings a certain degree of predictable result. If your marketing is done well for social dating app and if your app is targeted at the right customer at the right time; you can easily earn some good amount of money.

But this model is extremely unpredictable in the fact that when 90 percent of applications are freely available on the Internet, why would someone pay to download one? That’s why in order to make such a monetization model popular you should devise a very intelligent marketing strategy.

Next on our list is an effective monetization model - advertisement. This model is all about giving users almost all the benefits of a paid service but in lieu supplying their feed with advertisements. This tactic works when you have a steady base of dedicated audience and they are massive in number.

An advertisement can be of many types; including but not limited to Banner Ads, Interstitials, Video Ads, Text Ads, Native Ads, Offer Wall Ads etc. As we mentioned earlier, the only way to gain momentum from this defined type of monetization model is to have a massive number of subscribers.

Freemium model of monetization refers to rewarding users a trial version of an application before they pay to buy the premium version. It can also be rewarding users to use the premium version for a limited time before they pay to keep on using the complete version. This model is one of the most popular forms of monetization for dating apps and is thoughtfully balanced and genuinely practical in the sense that when a user finds a product or service good and worthwhile; they are tempted to use it for longer.

For social dating apps, one of the useful technique to lure targeted audience is to initiate subscription model.

In simple terms, it means asking subscribers to pay for certain usage of the product for a specific time frame. The subscription could be in monthly, yearly or other time bound model. It is another practical approach to monetize a dating app. It is helpful in the fact that as long as a user finds the app useful, he or she will continue using and then stop using it when it does not mean any value.

To monetize a dating app, you can also use sponsorship monetization. You can tie up with companies that deal in dating and relationship business. They will publish and promote their product on your app and in return offer you certain specific amount of money. This monetization technique is good in the fact that it helps you reach targeted customers easily, and you need not to worry about any retention since advertisers will keep coming in, however only if the app is good enough to have a massive user base. This then again needs a great marketing plan.

Gift and tangible services monetization is yet another technique to start earning some money from your social dating app. You can connect people and at the same time, help them with dating in real life; such as helping them organize gifts and tangible services. 

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Hiring an amateur freelance developer in a jiffy is the easiest mistake you can make to cost your business time, effort and money. Rather, hire dedicated developers on a full-fledged, time-bound and defined milestone model. Rewards? Get genuine liability, increased access to quality manpower, greater productivity and all that without investing more than you can afford. Read more why it always makes a complete sense for businesses of all sizes to hire dedicated developers against solo or other types of resources.

1. Complete control over your investment

When you hire a dedicated developer or a team of developers for meeting specific tasks pertaining to your process, you get complete control over your investment. It is because you can directly monitor the work output, make yourself an integral part of the Development life cycle, voice in your thoughts and suggestions - all of that within professionally defined framework powered by the company that connect you with the developers. When you measure every inch of the result in a defined model, needless to say your efforts and investments are completely secured. In other words, dedicated developers offer you on demand, and custom transparency, security and flexibility.

2. Extension of your existing workforce

One of the greatest advantages of hiring dedicated developer is that you can sit back and relax while assigning a team of thoroughly professional resources do the work for you. All you need to do is to define your requirements, establish the timelines, and monitor the work progress as and when needed. It is like an extended team of your own in house developers with the only difference in geography, although you can always stay connected virtually

3. Cost effective model of work

By Hiring Dedicated Developer, you can save massive amount of money. And this can be accomplished in the way that you can invest your time working for your own business while the developers bear the pain of development stuff. Moreover, when you hire them on a retainer, it helps you save money by not requiring to hire a costly team of in-house developers

4. High productivity

When you hire developers dedicatedly, you can assure high growth, and exceed productivity. The dedicated resources are usually more committed, and highly disciplined.

Other deciding factors to hire dedicated resources

Quicker response rate during an emergency

Flexible work model

Works on different work model

Constant support

Happy results

So, when you hire dedicated developers, you can avail a number of benefits. To hire industry's leading, high-end technical resources ready to hire on a dedicated basis, please visit omsoftware - one of the leading IT and ITES players in the industry that offer smartest and proven IT services.

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Usually associated with bigorganisations, a new breed of CRM systems aims at smaller and mid-sized businesses to improve their productivity with better team collaboration, project management, and business data overview. In an ever-competitive world, there is a growing need to track customers and work with cost-effective methods to increase ROI. An in-house CRM system is what you need.

CRM Features and Benefits

Here are 10 CRM features you certainly need.

1 Remote Access

The CRM should be cloud-based to allow remote access. Based on the business, it should allow all the vested stakeholders to login and input data from any location. If you are into manufacturing, you need a CRM system that will allow users to input manufacturing data, sales data, sales record, financial inflow and outflow, and more. Certainly, you can choose the level of access; the important feature is for the CRM to have remote access capability.

2 Responsive Rendering

Websites need to be responsive and render on all access devices such as desktops, laptops, tablets, and smartphones. Similarly, the CRM system should render on all devices allowing the users to login anytime. A CRM on a handheld device is an ideal solution for sales and marketing teams that needs to keep their work progress updated always. Other factors like accessing sales collateral, schedules, and back office data.

3 Communication Control

It is easy for a business to experience a communication bottleneck where the employees are spending a lot of productive time in answering and tracking emails. A comprehensive CRM system should offer an integrated emailing platforms for the users to launch and track campaigns. Customer service people, marketers, and sales people are the departments that need a cohesive communication control platform. The CRM system will not only enable sending and receiving of emails but also store the communications and manage projects.

4 Social Media Integration

Your team needs to monitor what is happening on the social channels. Activities like customer reviews, queries, negative feedback, and shout-outs need active monitoring and proactive response from the Support staff. Integrating the social media channels in the CRM will give a comprehensive overview of activities across all the vested social channels. The Support staff can monitor and reply to queries or respond to feedback and more. Internally, all the social media shares can be scheduled and tracked for reachability and traction.

5 Sales Pipeline

If nothing else, your business CRM should have a well-developed sales pipeline to track prospects right from lead generation to conversion, analyse the cost of acquisition, expense receipts, repeat orders, and other such categories. A sales pipeline dashboard will track each data point meticulously and display growth charts and revenue stream possibilities.

6 UI/UX Design

The UI/UX Design and navigation should depend on the complexity of the business operations. Your CRM software should simplify navigation; otherwise, time will be spent on training the users to access the in-built modules. The learning curve should not be high. A clever idea is to split the CRM into departments and give access to the users relevant in each department. However, all the departments should cohesively produce business reports to understand the health of the business.

7 Customization Possibilities and Updates

The CRM software should not be a static too. Presently, your CRM will be created keeping in mind certain features. What if the conditions change in future? What if additional features are required? Will it make sense to build a new CRM from scratch or upgrade an existing one? OM Software creates customised CRM systems that are high on quality development, and they have the manpower and experiential capacity to carry out any manner of CRM development tasks. The company offers post-development client service to update software or add new features.

8 Multi-Channel Customer Support

If yours is a full-fledged B2B or B2C business that needs to interact with customersdaily, your CRM system should have a multi-channel customer support feature, enabling Support representatives to connect with customers through push notifications, toll-free numbers, mobile numbers, emails, social media or a Live Chat support. All these options need integrations within the CRM, along with tracking, updates, and storage.

9 Security

The CRM should be protected, always. You will be storing sensitive company information and maintain a record of daily operations. AS such, the software should operate in a maximum secure environment. Om Software employs the right IT security experts to test the strength of the software against hacking attempts and gets the system rid of all bugs. The company follows all security compliances.

10 Regular Maintenance

Your CRM should be a bloat-free software. Creating and deployment of the CRM are not enough. You need to ensure timely maintenance services are employed to keep the software bloat-free, such as deleting redundant data and improving the usability. Maintenance is an essential feature. OM Software remains on the panel of all the CRM’s they create to offer timelymaintenance services.

Keep these features and benefits in mind before choosing to create a CRM software for your company needs.

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The Apple App Store itself hosts around 2.2 million apps (March 2017 update),and the transportation niche has a number of big players such as Uber, Ola, and Lyft. Such services allow people to travel comfortably in personal transport. Technological advancements are improving the scope of the travel industry to bring forward innovative solutions for consumers. If you have a travel or a transportation company, this is the ideal time to think about car rental app development services through which you can scale up the offline business and connect to travellers in other expanding markets. Certainly, you would need to hire a genuine and authentic app development company to create the software. Here is a 5-point checklist to keep in mind.

1.Fare Estimation and Calculation

Your car rental app will function on automation. Unlike the offline business, you do not need to read fare meters or monitor the drivers working under you for fair collection. The car rental app should have automated fare estimation and calculation process to speed up the process. Commuters would not want to wait for calculating fares. The system is auto-built with accurate mapping system to track the distance traveled, cost per mile, and calculate the final fare.

2.Rating and Review

The Internet ecosystem changed the way people perceived businesses. Consumers are aware more than ever the role an active review and feedback system plays for the reputation of the company. Your car rental app should have a visible provision to allow commuters rate the service and the driver. Eventually, you would seek ways to promote the app and improve its installation numbers or expand into a new market. What will help is these feedbacks and reviews collected from previous commuters. Hence, ensure that the car rental app developer embeds the rating and review system. After a ride finishes and the fare is paid, the commuter will rate the service and write a feedback. On the other end, the driver can rate the commuter and this date will help to create a database of customers.

3.Passenger Centric

The car rental app should have the features a passenger would wish to see in a genuine app. There should be a register or login page either through signup or social media integration. The booking UI should be clear and clutter-free, allowing the passenger to enter the commute data and book a car. Your app needs to have a simple procedure to share the contact details of the driver for the passenger to call and explain the accurate pickup location. Regarding payments, you can either have an embedded Wallet system or have other in-app payment integrations with credit cards and PayPal. There should be ride history and push notifications to keep the passenger updated about the progress of the booking and relay other information like car number, car model and the ETA.

4.Driver-Centric

The car rental app should have the provision to create separate profiles for drivers and store relevant information such as the tax number and the license number. You can also add in the feature enabling drivers to adjust and share their availabilities. When a commuter hails a car, the driver should immediately receive a push notification and a prompt to either accept or cancel the ride request. The GPS-embed should guide the driver to the right pickup point and generate an estimate of the ride fare. Lastly, the driver should have access to a Dashboard displaying basic reports like the number of trips taken earnings, and payouts.

5.Admin Panel

The admin panel is where you have the umbrella access to monitor all activities, on both the passenger and the driver’s side. The panel should offer a detailed overview such as revenue management, payroll management, client data collection, and more.

To avail all these features, it is necessary to hire the right car rental App Development Company such as OM Software. OM Software is an ISO9001:2008 certified, NASSCOM member, and a certified Microsoft and Google Partner working in the field of software development since 2004. The company offers native taxi development service for iOS and Android, which includes functionalities like secure authentication, taxi arrival notifications, driver communication, personalised company app creation, GPS integration one tap booking, fare estimation, and fare calculation.

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If India is the exclusive location that comes to mind when you think of cutting-edge UX (user experience) web design, it is still possible to find someone to work on a web development project in this developing country. India-based website UX design has been a rage for a long time in the worldwide market. India-based UX website design is still a design to be reckoned with. If you need someone for UX web design, it is certainly possible to find someone locally.

Find UX design on a national level

Of course, with the internet’s presence, there are a lot of people who simply deal with other ones from all over the world for projects such as UX web design and SEO services. However, it is sometimes easier to find someone on a national level than to keep your search strictly on India-based website design, there is much to be said for keeping the project within a local range. Not only is it advantageous for the local economy and work performance, it can also be handy for you to work with someone local instead of communicating solely through email.

Finding UX Website Design Specialists using other ways

Finding someone locally can consume a little bit of extra time, but with a few inquiries made to your friends and colleagues or searching on the internet, you will be able to find a local India-based UX website design specialist without much trouble. If you are looking for a UX web design specialist who knows how the market in India works in point of fact, you are in luck. The up-and-coming market of UX Web Design in India has brought about a revolution in the industry. It is also possible to find someone dealing in the web design business who also knows the ins and outs of marketing for the industry you deal in.

If you are looking for a well-established UX designing companies for the first time, it is a good idea to ask around for a handful of good names in the domain of your specialization. For website design in India, you will find many options, thus the need to narrow down to only the ones with a good reputation quickly pops up.

Narrowing Down The Field of Search

Perhaps the best way to narrow your choice is by field of specialization, as in the example aforesaid. Another thing to take into consideration when choosing your UX Web Design Company is their level of experience. Someone with a lot of experience (even if it is not in your field) will be able to translate that previous experience to new web site designs to make your job that much easier. Working with someone with a little experience is for those who have lower budgets; not lower expectations.

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Web app development company overview

Web application development, a vital service that has become the need for every web business owners, is attaining more and more prominence among businesspersons operating large-sized and small-sized business owners. The matter of fact is that every business has the cherished desire to attain next higher level of success and at this critical point, web app development service is the answer once and for all. If you guess that web app development is something you have not heard of so far then its benefits in terms of birds-eye view will be substantial enough to help you to start hiring the services of a professional and well-thought-of web app Development Company.

Here is what a web application development company can do for your business:

Facilitates clients’ interaction

Every shrewd business entrepreneur easily well understands the significance of client interaction very well. After all, it is a must for every ideal businessperson to get in touch with his/her clients and, at this point, web app development processes are among the first-rate ways to interact with clients. You also want your every client to experience as if they are the cardinal part of the campaign, and the right web app, developed and integrated to fit the specific business needs for your company, offers the tools to remain serviceable and connected to your clients.

Furnishes with ease-of-use interface

Clients hold dear an ease-of-use interface and that is the ticket that you can offer by dint of the exact web app development service. Your clients will also hold dear a set of handy tools that are fundamentally designed to input data with the negligible amount of work. A custom web app offers these incredible and invaluable benefits. Business can also automatize prompt, real-time updates and tasks using the right web app that are otherwise recurring and time-consuming. Some trendiest applications of this style include automatic quote systems and internal business management apps.

Avoids scam and software piracy

Scams and software piracy are today no longer strange things to business entrepreneurs. The right app developed with unmatched privacy will act as a catalyst to help you in not only making money but also at the same it will help you to prevent losses. The matter of fact is that no user can get access to or use the app until you grant the permission. Curbing scams and privacy is much easier than ever before.

Saves money

Apart from avoiding scams and piracy are, with the rightly developed app, you can look forward to saving your money. Businesses from a variety of domains are of the view that their custom web applications are the thing to cut down different types of costs. Also, a maximum number of businesspersons witnesses an out-of-this-world increase in the operating competitiveness. For example, listing price rates on the World Wide Web via a web application saves the valuable time of business otherwise they spend business price rates over the phone.

Other great benefits

One of the optimal benefits of Web App Development for business entrepreneurs is the clever and effective way of operating business at the high-tech level. Businesspersons can make the most of rapider updates as well as cut down operating time and costs compared to conventional procedures.

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Overview of Web Development Services

A website featuring even unique and catchy content and design does not make any good sense on a long-term basis in terms of turning around sales and pulling in good volumes of traffic until the website is developed periodically or when required. At this crossroads, an affordable India-based web development services can significantly come into handy for you. Properly website development is a great way indeed to list your website in the top ten search results delivered by every search engine. And it is possible to achieve the goal by combining website development services with proven SEO strategies and tools rightly.

Website development professionally and rightly can help you in giving a boost to your business in terms of better sales and traffic. To ensure web development back to back, you need to:

Generate interest in potential clients

Educate the targeted markets

List your website in the top search engines result pages

Build a host of followers

OM Software: The Leading Web Design Company

We at OM Software are a premier India-based outsourcing firm that have carried out a vast range of CMS and PHP website development projects of our clients as featured below. Whether it is a website design or a web development project, our clients just sing the praises of our virtuoso performance. Even then, if it is hard to digest you what we mention, then you can take a look at the specimen of our website development service on our website to get an idea of our services and if we are a right choice for you.

Our Web Development Features:

Collaboration - Invite your buddies, coworkers, partners etc., assign them roles and collaborate with them on tasks in real time!

Quicker than Email - Just choose any segment of your website and add a comment – it is instant as it happens in almost a wink!

Security - We take the privacy of our customers at the top level. For every such project, we deploy 256-bit SSL encryption and ensure to keep your data safe and sound in the cloud.

User Management - Ensures ease-of-use role management for users assigned for every project. Just add a new user and opt for a role, from journalist to overseer.

How It Works?

Statistics Chart Development The statistics chart covers the data which is instrumental for our team in planning the back-end functionality of the website.

Wireframes Development Wireframes are manually sketched artworks, which ensure where the individual elements of the website pages will be located. Wireframes facilitate our team to develop a working archetype.

Working Prototype Development A working prototype is an original and genuine facsimile of the website stripped to its essential components. Through it, you can see how the web site’s content displays actually and check the functionality too.

Graphic Skin Development and Implementation After surveying the prototype works properly, our graphic experts will create appealing graphics for the website. Once you acknowledge it well, we will implement the appearance to the prototype.

To get more pull of information about our web development services, you can visit our website www.omsoftware.net. You can also contact us on info@omsoftware.net or +91- 9713107866.

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OM Software has been at the cutting-edge of developing mobile applications for Smartphones and Tablets while these devices turned up in the market. These may be advanced HTML5 web apps or native apps for Android or iOS.

Benefits of Native Apps

That it is also usable with no internet access.

With Internet access, native apps work many times faster than a web page.

Functionalities of several additional devices to enable accessibility from your app. These could apps include integrations based on location-for example, augmented reality through the camera, social sharing, Facebook account and address book integration.

Cloud-enabled

Through a Mobile Cloud Backend as a Service (BaaS) strategy, we can enable your app cloud at very competitive rates. Being a cloud-backend provider too, we can integrate the following functionalities into your app services as follows:

Push notifications, GCM and APNs

Chat functionality

Login and Account Management

Upload and share photos

Location-based services

Facebook, Twitter API links

Why OM Software?

A decade of experience and expertise in iOS, Window, Tablet and Android operating systems.

We take care of both techniques and designs your app

Quality is our top priority not only in mobile app development service but also in every other service, we offer.

Please visit our website www.omsoftware.net to learn more about our Mobile App Development services.

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Not to mention, mobility is universally ubiquitous and is the wave of existing communication. Therefore, as a sensible business entrepreneur, you most probably be planning to create a mobile presence for your brand. With that said, among the different consideration that you will take, the first one that you want to take fundamentally will be ensure like whether you want to build/develop a mobile app for users for downloading or perhaps a mobile website. In the preliminary stages, you will not be able to find any difference in the two; however, when it comes to resolving exactly which of them will fit your needs will largely be based on a variety of factors. These factors comprise your financial means, targeted audiences, intended features, and the purport.

A mobile Website Vs. a mobile application

Whichever alternative you opt for in the long run of your consideration it is nevertheless essential for you to become cognizant of the cardinal differences between a mobile website and a mobile app. In terms of comparison, they both can be accessed on a handheld device, for example, a mobile tablet or a Smartphone.

Concerning a mobile website, it is virtually the same as a regular website rendered with a browser and HTML pages coupled together; a mobile website can be gained access via the Internet. How a mobile website differs from a regular one is the fact that it is intended for the small-sized handheld display including those with touch-screen interfaces. A mobile website easily displays all descriptions of content such as text, images, data, and video. Additionally, the website can give access to several mobile-oriented features, for example, click-to-call or location-oriented mapping.

Mobile Applications, alternatively, are the specific software programs that are basically designed for users to download and install on your mobile device instead of just being viewed on a browser. They are also furnished with the lineament to pull out content and data from the Internet, so you can get access to it even in the lack of the internet connection.

Which is more well?

If you are on the fence as if whether to build a mobile website or a native app, the answer is to consider you end goals thoroughly. An app is a bang-up choice if you have the intention to develop an interactive game. However, if you have the intention to offer mobile-friendly content to a mass of users, a mobile website is unquestionably the best way to choose. You may also bump into certain types of instances where you may experience the need to invest in both.

Finishing up

Professional mobile app developers lay emphasis on the factor that extra consideration should be given to launch a mobile website when you contrive to develop a world-class mobile web presence. Alternatively, a mobile app is just the thing for developing an app for a specific purpose, which a web browser, at the crossroads, will cut a poor figure in meeting the need.

For more information in this regard, please visit our website www.omsoftware.net.

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Ecommerce overview

E-commerce is today a mainstream way of conducting business online and a maximum number of businesspersons are already doing it. Any brick and mortar business can have its analogue on the Internet and make the most of e-commerce. This trendiest business type is unquestionably the most cost effective way of marketing your business, which generally results in bringing out mammoth profits and delivering first-rate services to your customers.

Why Choose OM Software for Ecommerce website development?

At OM Software, we specialize in B2B and B2C e-commerce web development services and deliver solutions accordingly that typically fit or exceed the expectations of customers. We are armed with a team of prolific ecommerce web developers that are well versed in delivering the most fertile results by creating the structure, systems, tools, content, and persuasive interface design that are required to authorize customers to deal with transactions straightforwardly and confidently. We can deal with all the aspects of E-commerce website development strategy in a guaranteed and most effective fashion. Our technicians will carefully examine a company's systems; give recommendations on the hardware and software systems that are required for delivering brilliant customized solutions.

We have the best internet payment solutions for all your online business transactions. Now you can easily sell the products through your website and accept payments online through credit cards and other means of payment collection. We offer a complete package of services to enable e-commerce on your website. You can turn around your sales by selling products online, expand your customers’ base and improve the overall efficiency of your business by accepting credit cards online.

No special software or expertise is required and the ecommerce link can be easily integrated into your website at your end. What’s more, you can manage your products from your own web-based control panel. Whatever be the size /requirement of your business, we can assist you and help your business benefit from e-commerce solution.

Our standard E-commerce package includes the following features:

Specification.

• Complete Website design.
• Product database.
• Customers' section inclusive of registration, product info & search and order processing (a shopping cart or sequence).
• Administrator's section with ease access, order and product management, file upload, discount algorithms along with exclusive offers, shipping and sales tax settings.
• Credit card processing and SSL integration

Don't be confused with all the argots around, for example IIS, ASP, SQL, Apache, Java, CGI, PHP, Perl, HTTPS, VB, SSL, WAP etc. By choosing OM Software, you will be able to find out to your full satisfaction how easy, flexible and reasonable your E-commerce website development can be. Whether it is a complex online system or a straightforward programming script to mechanize one small process, OM Software is the perfect answer to both.

Please contact us if you want to know more about our E-commerce website development services, or to get the price quotes for the service.

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