This article explores less discovered but highly intuitive topic of discussion about the usefulness of animation and its impact on design. Please read on, and should you feel that you have any ideas to improve the article, please comment.
The entire process of bringing animation into the Landscape Of Web Designing is not relatively new phenomenon. Ever since the idea of web designing became mainstream or started gaining foothold, animations have been prevalent in one form or the other. However, this concept of design was not entirely popularized like that of other sources of design. We have seen UI and UX getting huge changes over the years; and most of the Ingredients That Make Great Design are not actually made of animation. But despite that animation actively played a vital role in improving the effectiveness of advertisement campaigns - both in mainstream advertising industry and in the digital marketing industry.
Animations when developed using state of the art technologies, and using sophisticated tools dedicated for hand-held and other devices and when they bring interactivity to a new level; they are necessarily the rich animations at work. These types of animations enhance user experience, brings life to interfaces and products and when used properly, they multiply the returns.
There are some rules; which need to be monitored while working on the rich animation. First, you need to be entirely defined about the target audience. The rich animations need to be prepared using proper market research, and the type of content your target audience can consume.
Once you are defined about the audience base, you need to define the content publishing system. Rich animations work well, when they have great content and are shared on the platforms where they get maximum visibility. Story telling is one of the core ingredients of a rich animation. The entire content of animation needs to be simple, and smart and interactive - and should be presented in a way that it seems the story is communicating with the audiences.
Intelligent animations enable users to focus on a story, and get feedback. They play a close role to natural interactions and that's why big companies are integrating animations into their design - and across their key product segments. It not just brings the entire life to story; but influences a user's decision. A well animated story deserves appreciation; which everyone knows; but when it gets clicks and gets the action done, which is why it is made; it truly fulfills its existence.
Rich animations have been surfacing in standalone forms and many companies and designers are experimenting with their variations - to come up with nice stories that work and actively informs, entertains and engages audiences towards a greater cause - to buy something or to understand a message.
So, rich animations are here to stay and in the days to come, probably we will find their improved variations, and unique representations. Meanwhile, happy designing and enjoy creativity!
