A great deal of time of developers is invested finding a valuable server, where they can host their application, where they can expect their apps to interface with various Internet services, which offer them stability, integrity and most importantly peace of mind.

The demand and change

Over the years, we have seen a notable surge in the number of mobile usage. People are shunning away the traditional way to shop, make decisions and seek entertainment. Today, they are turning to hand-held devices rather than physical stores or desktop or laptop to compare, choose and buy their products and services online. They are using social networks to keep connected with friends using smartphones, they are making decisions and forming political, and apolitical views looking on their hand-held devices. Given the increased demand of mobile devices, hosting service providers have also responded with a variety of cloud hosting plans Application Developer can look out to in order to start their development.

Why host your application on the cloud and which yield do you receive hosting it there?

Cloud hosting services are strategically designed and priced depending on the increased and evolving requirements of development. They offer trusted services, at a good pace and speed; minimizes time to market product and offer unmatched solutions; most of which are almost unattainable if opted using traditional hosting solutions.

Other benefits of hosting your application on the cloud include operational efficiency, reduced costs, reliability, security and scalability. The security and flexibility to update and improve programs in real-time make the entire service spectrum functional.

Now, let us cover some of the most popular and beneficial cloud server provider Company For Your Next Mobile Application.

Google app Engine

It is part of Google's suite of Google's cloud hosting tools, which helps you to effortlessly deploy and host applications; which are developed using any of the languages such as - Java, Python, PHP and Golang. The entire cloud suite is cool in terms of usability; the pricing indeed is competitive and genuine. It offers developers a host of features and complete management facilities; which ultimately make development a breeze. The backing of Google's infrastructure further makes the entire eco system of development much simpler and trusted.

AWS

Amazon offers an AWS SDK for android and AWS SDK for iOS. It provides developers with a good number of tools, testing features and measurement systems. The easy to use feature, usability, scalability, and pay as you go nature of the cloud service gives developers a lot of reason to trust as their preferred cloud storage for the design and development of apps.

Digital Ocean

When it comes to gaining good service at a great and affordably balanced cost; Digital Ocean is the clear winner. They have a support system which you can reliably count, They are easy to start, easy to manage and deploy servers, their interface is easy to use, they have a good uptime. Considering all the facts, Digital Ocean is a good choice when it comes to a good cloud hosting provider.

Rackspace

When it comes to offering state of the art solutions to developers, a reliability of security, and host of features, which can assist the development cycle to run easily; you can trust the expertise of Rack space. The managed system has a lot of distinguished features. Their technology, and support services are good and if you are looking for a reliable and fast hosting service, they should not disappoint you

Cube Hosting

One of the formidable names when you get to host your website, apps and other online resources at a damn cheap price. The service is usually good, and they have a good customer service. The host of features and availability of a good service make Cube Hosting one of the best hosting services.

Om Software is happy to have all the services evenly offered by it. It leverages on its expertise, team of professional developers, and all the latest technologies and tools to manage any type of cloud server. The company supports all the hosting services and can manage your applications on the cloud as effectively as you wanted it to be. To know more, please contact OM SOFTWARE today and request a free quote!

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When it comes to developing a new age, highly useful chat applications; which are the key things that you keep in mind? Is it the conversation feature or the security aspects or do you focus specifically on an improved user experience? A great application is usually made up of a variety of decisive factors; including its effortless navigational system, its user friendliness, its state of the art working mechanisms etc. The more you work on them, better can you expect to develop a top of the mark, highly valued application. But if you were to develop an application today, which are the key features that you would essentially want to add in your application? This brief article takes a closer look into some of the most decisive factors.

The most important features that you need to add in your application in order to make it more feature-enriched include the following –

Calling

This is the most basic but perhaps the most importantly vital and highly crucial factor and feature that you need add. What is crucially vital in today's highly evolving times of global competition is to Design And Develop Chatting Apps that have highly advanced calling feature enabled. The call quality should be excellent and the entire aspect of calling need to be user oriented.

Video Calling

This is yet another highly important feature that you need to add in your application. Video calling feature should be simple to initiate and easy to maintain. Like the basic voice calling, the entire call quality for the video should be highly good so that your users do not turn to competitors for the alternative options.

Audio conferencing

It is the art of conducting of an audio conference between two or more people in different locations using a series of devices that allow sounds to be sent and received to facilitate a smooth, highly efficient audio communication system. BirdsBeep is one such application offers audio conferencing system to improvise and allow users easily connect and collaborate with each other, other than the standard communication channels.

Privacy and encryption

When it comes to developing highly useful, and fully featured application; all you need to do is look after is to ensure that it has robust security system enabled. Privacy and encryption is vitally important in order to ensure the security of your users and making sure that their communication with you is fully private

Great UI/UX experience

When it comes to developing highly useful chatting application, perhaps the most important thing other than some default features is to ensure that the application is easy to use and it has some great navigation and usefulness.

If you want to leverage on the Benefits Of A Professional User Application, which is used to carry out a simple, effortless communication in chat eco system, you can trust the experience and expertise of Om Software - a great way to communicate and collaborate!

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When someone asks what the future of mobile app development is, it is awesome to answer the question. The entire world is changing; the technologies that define how things work are changing, the behaviour and attitude of people are changing, and most notably the buying trends of consumers are changing. Therefore, it is very common to confirm that the existing process of mobile application is also changing and the future has a lot to define.

How the world is changing in terms of mobile app development

• Wearable devices are leading the race.
• Internet of Things and mobile connected devices will shape the trend.
• M-commerce and consumers are increasingly using mobile and hand-held devices to chop and purchase.
• Motion and location sensing technologies will continue to rule the mobility.
• Innovative UI And UX Design will keep inventing and reinventing.
• Location based apps will keep on developing.
• Cloud computing apps continue.

These are just some of the most important trends that are doing the rounds. Now, let us pinpoint these topics –

Wearable devices

Wearable devices are gaining wide popularity because of a wide range of strategic ways. They are simply an uncomplicated device to real time keep connected with the things around, they also help channelize the a range of activities. Because of being simple, and trendy, they keep evolving and in the future; we can expect these devices to actually rule the domain.

IoT

The driverless car and other examples of how technology evolves is a great hint How The Mobile Application Development Will Be In The Future. The IoT enabled mobile devices and applications literally uncomplicate the way we work and they are going to rule the entire technology domains tomorrow.

Mcommerce

Mobile consumers are using mobile as wallet. The Mcommerce landscape. The developers are developing over the edge and highly sophisticated Applications That Can Help Consumers Easily use the mobile landscape to carry out e commerce

Motion and location sensing technology

When it comes to developing top of the mark solutions and services; motion and sensing technologies are leading the race. Developers are using motion and sensing technology to uncomplicate the entire environment and making sure that people can easily access high end solutions

Innovative UI and UX

When it comes to over the mark applications and affordable services, one thing that absolutely do the magic is the UI and UX. The better usage of a sophisticated and developed UI and UX make way for a comprehensively simple and effective user interface which developers need to think about

Location based apps

When it comes to location based applications, developers need to be highly advanced and take into account the flow of the message conveyed. The location based application are changing the entire landscape of mobile development

Cloud based application

Because of a number of reasons; such as increased use of highly sophisticated application using the state of the art cloud system are helping the entire industry grow.

These are some of the trends that are doing the rounds and are helping the industry and changing how things work.

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A web development framework or short for WF, is a specialized type of software framework which is designed to assist the development of web applications, including web services, applications, APIs and web resources etc. These frameworks automate the overhead associated with the most common and general activities of web development. The overall task of web framework revolve around the most useful and simplistic forms.

As the scope of web is developing and everyday almost a new form of vital and necessarily fact of solutions about holistic and overall channelization has become extremely important; the pinpointed framework that Make The Development Of Application Simple and extremely effective has become very important. You can compare and choose from a variety of updated, useful web development framework which can help your organization scale newer heights. Having said that, the load of changing with the demanding times and making your presence felt have become very crucial. Here is a curated list of four-web development framework you can count on this year.

Angularjs

If you already know or have some Substantial Ideas About Web Development framework and technologies, you already of Angularjs. It is a JavaScript open-source framework which was initially designed for single-page web applications using MVC architectural pattern. Although it is not a full-stack, but it a front-end framework dealing with specifically web pages.

Laravel

When we speak about backend web development framework, Laravel gets the focus. It is a free PHP web framework designed for developing state of the art and fully functional web applications using MVC architectural pattern.

React.js

React.js is a JavaScript library generally maintained by Facebook and backed by a good number of people's community. This library is used for developing user interface. The library was built with the aim to keep changing with large applications again and again over the time.

Ruby on Rails

Short for ROR, Ruby on Rails, it is by far one of the most used frameworks used for designing high end and useful forms of web application. Some of the popular websites such as Airbnb, BaseCamp developed their websites using Ruby on Rails.

Other popular forms framework

Symfony

ASP.NET

Meteorjs

CakePHP

Vue.js

These are some of the most popular and highly growing types of web frameworks highly regarded among the developers' fraternity. The entire goal of web framework is to help developers get a launch pad and holistic solutions where they can practically explore their ideas and come up with extremely valuable solutions.

To keep latest about the top web framework, and news about the latest in the domain of technology; we recommend you visit the Website.

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When it comes to developing useful android applications that work; a lot of strategic things depends on how you develop the application. Hiring a developer who understands your requirement and offers you useful services matter. Read the article how to hire android developer.

Your Business Requires A Mobile Application. With a whopping 88% users using android as their operating system, it requires no longer an introduction that you should develop an application for android. However, for that, you need to hire skilled android developers who can help design, develop and idealize wonderful applications that work.

With the immense popularity of hand-held devices and popularity of android, you can very well find companies who would claim they offer the best services and have all the defined skills and merits to serve you with top of the mark services. This makes it extremely harder for you to compare, Choose And Hire The Best Android Developer. Before you end up landing with a wrong and unfocused decision, here is a check list that will help you with the coverage of 5 most important factors that you need to consider before opting for an android developer.

1. Experience in Java

An android developer should have extensive experience in Java. Native develop requires the use of Java and when it comes to an android developer, s/he should be proficient with most of the complex Java syntax and its programming structures. The developer should have experience in object-oriented concepts, and a good working idea about variables, loops, lists etc, to name but a few.

2. Expert in SQL

Most of the working time of android developers spends in SQL. Before you get decided an android developer for working with you on your project - in developing an application, please ask him or her how many years of experience does s/he have in SQL and whether the resource is familiar with the working structure of SQL.

3. Expert in XML Coding

While when it comes to core development, your work is done on Java; effective coding is required to give the project a good upper hand. XML is a standard way to code and design defined set of data for internet-based applications.

4. Android software development kit

It is very important to make sure the android developer has Extensive Experience In Android software development kit. The basic understanding of the layout, user inputs, and other strategically important things need to be considered well before deciding on hiring an android developer.

5. Working knowledge of android studio

Android studio makes it easier and simpler and enhances the knowledge of the developer when it comes to developing an application that work. Make sure that your developer has working idea and knowledge of android studio.

Other than the above-mentioned factors; some of the most important things, which you need to consider, includes the following –

Working knowledge of android studio

Willingness to adapt with new knowledge and using new tools

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Findings of a report from Touch Points -

Adults aged 25 plus use their phone about 264 times a day, including texts and calling. For people aged 15-24, the number is 387 times every day. If average sleeping time for this age group is taken 10 hours, this equates to some sort of Smartphone activity every other minute.

Smartphones have literally taken over the world. Almost everyone who knows what is happening in the world owns a smartphones to not just play, connect and collaborate with their near and dear ones, but also to keep connected with what's going on around the world. Smartphones - with its share of merits and demerits - have been in limelight since many years. This article covers some of the key Trends Of Mobile Application Development of the coming year. Learn in advance, what is going to share the mobility world.

AMP is redefining the Web App Landscape

Like this year, the year 2018 will see AMP short for accelerated mobile pages dominating the web app landscape. Other than that, Google has also announced that there will be standalone search index for the mobile web. This is a revolutionary step, which actually changes mobile application trends. Google AMP- supported web apps is expected to load super fast and reduce bounce rates. For publishers, the benefit is that it will help them gain increased visibility.

AR and VR will rule

It is predicted that AR and VR will continue to dominate the market. These are already gaining wide popularity for their increased benefits. They are being used across industries and the popularity they are receiving only suggest that they will keep on dominating the market.

Here is a stat defining how popular and important they are

Artificial intelligence is the new NEW!

Many business houses rightfully predicted that AI or short for artificial intelligence will continuously keep on improving the entire marketing landscape. Gartner found that there will be 300% lift in the investment on artificial intelligence in the year 2016 alone, so in 2018 you can very well predict the number to skyrocket. Businesses are understanding in order to rule the competition, stay smart and evolve; AI is the way out.

Cloud driven mobile applications are on the rise

According to a research globally cloud apps is to drive 90% of total mobile data traffic by 2019. Almost all the businesses that run their products and services seriously know how important it is to have cloud services in today's evolving environment. Mobile applications will continue to be hosted on the cloud and thereby be more secure and improved.

Other important mobile application development trends for the year 2018

• Enterprise and micro apps will keep on advancing


• Enhanced security in application development


• There is an increase in the use of wearable devices


• M-Commerce is becoming extremely popular


• IoT is the talk of the time


• Location-Based Application are on the rise

These are just some of the most important trends that are expected to dominate the application eco system in the year 2018.

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Before you launch an application on android, take a pause. Learn here which the key things are as a developer you need to take into consideration in order to ensure successful launch of your application.

Understand the policies of developer programs - Google wants to make sure that its android is free of spam and that it is a rich source of information and entertainment. That's why you should thoroughly read and understand the Developer Program Policies - the violation of which attracts penalty so read them. If you do not understand properly, ask experts what they mean Prepare your developer account - Make sure you have a valid and authentic developer account and check if the credentials are accurate. If you are selling any products, set up a merchant account.

Localize - You can check out the Localization checklist if you want localized copies of your app launch. Know how to genuinely localize without any issues and challenges.

  

   

Plan for multiple releases - Releasing your app on multiple platforms and devices maximize your promotion. If you are not sure whether you can Launch Your Application Across Platforms, you can always get the contact details of your customers and contact them later.

1. Build a release ready APK
2. Plan the listing of your application
3. You need to know about the pre launch report
4. Also, it is important to set up your app price and know countries of distribution
5. Promote your application
6. These are just some of the most important things that you need to consider before choosing to launch your application.
7. Set strategic goals for the first release
8. Learn the key things to integrate on the day of your app launch
9. Cluster your area of expertise and the countries you want to launch your application
10. Promote your app pre launch with email, SMS
11. Develop an app landing page
12. Determine the budget

The more defined you are, and the strategically defined your steps are, better can you develop a comprehensive marketing strategy to improve your application launch. Your application need to be integrated with expert mechanism and the entire application platform should be evenly designed so that you know how to begin.

Oftentimes, case studies offer expert ideas and understanding as to what it needs to be done in order to quickly but holistically launch your application across segments. Launching An Application On Android is easy, but as a developer you need to pay special attention to the details and make sure that what you develop can easily cater to the standalone segment of audiences, and the marketing efforts should be properly channelized.

Want to know the key things when it comes to designing an application that works, please click here.

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What is most important? Personalization or customization? Read what is vital

In order to create a fully functional, standalone and notably user-friendly UI/UX; which one is more important from the perspective of a developer? Is it personalization or customization? There is contrasting opinion about the same; and people are divided in terms of school of thought as to which one is more apt, relevant and meaningful. This article tries to find the answer, while making the statement bold and fair that both customization and personalization is as important as two sides of a coin.

In order to understand what is the difference and importance of customization and personalization, we have to understand the meaning of them.

Personalization is done by the system. Developers Understand What Users Want To Learn, and want to use in order to contextually leverage on a particular service. For example, when Amazon.com lists out personalized updates and suggestions of products based on browsing trend of a defined user, it is personalization. Systems bring in standalone and defined set of strategic personalization in order to fully leverage on the potential of a product used by a user.

Customization

Customization is done by the user. A system can enable a user to customize or make changes; depending on the immediate requirements. Customization might include moving items around an interface to reflect the priorities of a user.

Personalized can be of two types namely role based and individualized.

When it comes to defining improved and strategically defined set of customization, adequate steps need to be taken in order to understand what customers want. The consumer research and idea generation help in channelizing the efforts of the customization.

Both customization and personalization play a vital role in ensuring improved sense of user interface and user experience across the core channels.

When it comes to customization, most developers are trying to give users a range of benefits and more defined set of improved control. User experience is simplified and uncomplicated when customization is added into the process.

So, in order to bring improved sense of customization and personalization and to Enhance The UI And UX bit, what is most important at the moment is to understand the evolving requirements of audiences and then holistically uncomplicate the entire process.

To speculate why it has been very crucial bringing enhanced user friendliness by bringing improved set of over the edge solutions; please visit the Website.

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Apple's iPhone is considered to be very secured compared to its rivals, but that does not mean the entire platform is fully secured. According to a research, 56 percent of the top paid iOS apps on Apple Store had been hacked and 53 percent of the most popular free iOS apps on Apple Store had been hacked (Source).

So, given the alarming data regarding the evolving risks, it has become very essential for literally anyone who uses iPhone and other Apple devices to be informed about the security concerns and therefore integrate highly sophisticated mechanisms to securely use the devices.

The first and perhaps the most basic yet popular form of protecting your device from security concerns is to update your device with the latest software. It is extremely important to ensure that you are always using the updated iteration of iOS, including smaller 'dot' updates. Hackers often find flaws in the coding system of the operating system and thus put your personal documents at the risks. So, always keeping updated about the latest update safeguard you from potentially any sort of issues.

The next step is to activate Find my iPhone setting' - which enables you to log on to your iPhone remotely and then delete the files so that even if a hacker manages to sneak into your device, he would not find literally anything.

Another good way to protect your iPhone is to use the pass code, although it is extremely hard for literally anyone to guess it on the first go. However; if you are worrying someone could still break in to your device, you can use it and to make the protection even harder; you can even use pass phrase; which is the combo of letters, characters, symbols, case sensitivity - which make your device more secured.

Other measures include auto wipeout iPhone content after incorrect password guesses; do not click on any unknown, suspicious links, turning off Siri; etc.

However, that was all about protecting the device all together. But when it comes to protecting the device from accessing the applications, there are a few important things which you need to understand.

First things first; always install genuine, Highly Authentic Applications.

Make sure that you do not install any third party application that is developed by less known organizations, which is new, or which do not have any reviews or rating.

Use applications, which do not necessarily want full access. If you see any application unnecessarily asking for more right than needed, it a matter of worry.

These are just a few of the many ways you should protect your device and be alert and aware about Using Applications On iPhone. The more detailed and sophisticated you are about the type of use, the quicker and better can you be with the security of your iPhone. If you want to learn more about the security of iPhone applications and other operating systems, please visit the Website.

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A highly organized, fully optimized user experience is essential for improving user experience. An unsatisfied user experience means a lost business - so whenever you plan to design and develop your business; you need to necessarily work on many important things – at the initial state you need to ensure that you have a blazing fast website and a landing page.

Images take up a lot of space and they need to be optimized at the first place in your optimization campaign. There is a variety of important things that you need to work on in order to fully optimize and process.

Compress Images

By compressing all the images within your website; you can reduce your website’s page load time. Compressing an image necessarily means decreasing the size in bytes for the file however without affecting the quality of the image

Set image resolution to 72 dpi

Did you know you can adjust the size of all images on your website to 72dpi to ensure that the page will load faster. Doing this improves the quality or does not affect the quality at all. If an image resolution is larger than 72 dpi, it takes longer for a file to load.

Optimize your website's GIF, PNG, JPG file

Optimizing these file formats can help you quickly load your portal. There are image optimization tools which can help you quickly and easily optimize the tools; without necessarily affecting the data and load speed.

Remove Meta data from JPEGs

Another way to help your website load faster, deleting of meta data from the files before loading them on the page helps. It is also a good idea to remove meta data since it helps you with privacy.

Other measures to holistically improve your website page load

• Link your important thumbnails to large-sized images
• Use adequate image formats
• Save HTTP Requests by Combining Images
• Use Styled Text rather than graphic text
• Do not necessarily scale images
• The fewer you add graphics to your website, better loading speed do you get
• Practice the Use of Value Replication
• Enable Standards Mode by Using a Strict DTD
• Do not use complex tables
• Use name color rather than hex
• It is important that you ensure all of your tags are closed
• It is another important thing to ensure that the page size should be less than 30 K

These are just some of the most important things that can help you define the page load and then optimize the same. The entire focus of webmasters should be to integrate the page loading capacity of the website and then holistically use a range of aligned factors that can help with the loading website.

To learn more about the page load of the website and optimize your website easily; without having to worry about literally anything; you should practically keep updating your website towards maximum potential. If you want to learn more about image optimization and etc; please visit the website.

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The mobile devices are invading the content consumption landscape. They are presumably gaining widespread limelight and because of some favorable factors such as easy availability, low cost, easy integration with virtual technology, low cost Internet etc; almost all leading brands are migrating their desktop-only content strategy to mobile and hand-held devices thereby making it extremely simple for their customers to easily consume important content, and then process the content.

Given the popularity of marketing mobile only consumers has arisen, it is very crucial that developing pinpointed mobile content has become more than important in today's volatile marketplace. So, these are a few tips marketers can take into consideration in order to develop standalone content for mobile users.

Stop. If you are retrofitting the traditional desktop content into hand-held devices, it's time you stop and think out of the box; well literally

Stop idealizing content strategy, which is more focused on desktop to mobile plan. Rather, Choose A Balanced And More Important Content Strategy that begins from mobile to desktop. Having the previous work model often results in more work for the stakeholders. So, think about your mobile audiences and then your desktop customers in the flow of small to big screen size.

Write better headlines

It is very obvious that mobile users are used to get bored easily and they are not serious readers like their desktop loving friends are. It is not their fault but the screen size and mode of content viewing is psychologically as such. That's why in order to get their attention, you should be expert at writing wonderful, very articulated and simplistic yet powerful headlines.

Structure your mobile content uniquely

It is also a fact that mobile users if they find a topic good and worth a read they might read it taking as much time as a desktop reader. The only difference however is that mobile users read the topic differently? So, to ensure that they do read the content on your hand-held devices smartly, it is important to ensure that you structure your mobile content uniquely. A large block of content might not be engaging and could actually defeat the purpose of reading than evenly scattered, easy to read, simple and uncluttered type of content.

Reconsider the definition of mobile friendly content

Always do a research on your audience, how much time do they spend on mobile devices, what they actually want to read, and how their viewing patterns affect your mobile consumption behavior etc. Before working out a god mobile content strategy, research plays a very crucial role.

Learn what the difference and adaptability of long and short form content

When it comes to Choosing Long vs. Short Form Content, always ensure that you choose a balance between the two. A reader might be interested to read a very long form article even on smartphone f its is logically posted whereas someone on desktop might not be interested to read a content at all.

These are some of the most important tips among others for marketers to cleverly integrate a meaningful content strategy into your marketing technique. Should you want to learn more about a comprehensive mobile marketing strategy for marketers, should you want to learn how the mobile content marketing works; please visit the Website.

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Learn how to rock sales online - design-wise!

Don't rush to deadline

One of the most crucial reasons e commerce websites often fail is that the owners fail to understand that launching an e commerce website is not all about design and text. They rush to launch date without clearly building the blocks - paid advertising, content marketing, internet marketing and then all of a sudden after a few years or months of launch; they find themselves in nowhere - extremely pressurized by attributes that could have been ignored had they took some more time before launching the website. That is why, it is perfectly fine to design and develop a website in the background while displaying a coming soon page at the front. Take as much time needed, and never ever think that you will end up never launching if you delay because if you are investing, it is likely you are serious. Therefore, the first point to Design E Commerce Websites in a more efficient way is to wait for the golden time - when all your efforts are logically distributed among all the important parameters that collectively make your website a grand success. Do not ever hurry for doing so can make your time, efforts and money invested in the website into waste.

Understanding and rewarding the end-user

One of the most vital ways to retain the business into profitable track and even experimenting with newer ideas is to understand what your customers want. After the launch, it is factually not easy to evenly understand how to keep their focus to you. That is why you need statistics, graphs, and history of user behavior to tailor design and develop a standalone business plan. However, before that you have to retain your users. Offering your users appropriate discounts, giving free shipping, and making the checkout with simple shopping carts are some of the simple but effective ways to ensure you have a booming business.

Test absolutely everything

Before the launch, test almost everything. Test the integrity of the website, the analytics and etc. Always ensure to believe that customers are the king. The more you test before a website - which is factually all about integrating e commerce functionality and check out processing software and all - the better can you Expect Your E Commerce Website to Work. Research conducted on users' standalone behaviors often suggest that the more detailed and meaningful your research becomes, better is the scope for generating standalone, user-oriented testing attributes which can after all help you with the design and development and best of all marketing of your e commerce website.

BONUS TIPS - ensure a great e commerce website

Employ a dedicated social media manager. Rather than outsourcing the entire task of managing your social media accounts, hire a resource in-house and also become a part of it - to design, define what to integrate and how to go about it.

To help with the conversational funnel, make sure to add social media buttons, product reviews etc. to ensure that your audiences can reach out to you holistically.

Make sure to put special focus on mobile marketing. Your users use smartphone and thus they are likely to reach out to you using a smartphone. So, it is very important that you design your marketing technique around mobile.

Stay on the top of SEO - Make sure to do proper SEO before the launch of the website and once your website is launched, do SEO on a full-fledged level.

Collect information - It is very important to ensure that you encourage your users to give information such as email- which you can later use to retain their interest - such as sending a promotional letter to let them shop from your website.

Continue evolving - In order to maximize your presence and ensure that your products and services are unique and always catering to the standalone needs of your audiences, it is very important that you keep evolving. The better your choices are in terms of design innovation and wonderful implementations of ideas, better can you reach out to your audiences on time.

To design, Develop and Manage Standalone E Commerce Websites and applications, you can simply visit the website of OM SOFTWARE - one of the fastest growing e commerce development company from India with a credible record of offering sophisticated range of services ranging from digital marketing to design and development. The company has helped a number of clients with affordable but functional range of digital marketing, design and development services to help them get noticed. To contact the company for a custom quote, to ask how much it would be to design a trendy and functional app, please contact OM SOFTWARE now.

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Before we talk about the platform - cloud - let us first articulate the core reasons why mobile apps are always far better than developing mobile websites - at least in today's fast changing and evolving world?

Mobile applications always or in the most of cases yield better personalization. Whenever you need to bring in pinpointed customized ideas into a business idea, apps offer greater freedom than the scope the websites offer. Since personalization is extremely critical in developing a winning user experience.

By developing a mobile app, users get higher credibility and enhanced scope to effortlessly target key segments of audiences using push, in-app notifications. Compared to the traditional e-mail alerts, notifications primarily delivered within the boundaries of application, often give greater scope of engagement.

Other than the benefits of designing an application compared to websites mentioned above, here come more on the line -

• Freedom in designing
• Offers a greater, more personalized branding experience
• It has been said that users spend more time in research
• Offers absolutely new stream of conversation
• Develops a greater brand presence
• Applications offer faster reliability and speed.

Now, back to today's discussion - Why use or migrate into cloud platform?

Cloud driven applications are on the rise, and it is a good news that the industry is on the right track. Developers who migrate to cloud platform will be seen as leaders; who are far ahead of the curve. Here are some of the most important reasons why cloud driven mobile apps are on the rise and why these apps are actually the future!

Workflows are moving to the clouds

According to standalone business reports, cloud IP business traffic is likely to grow at a compound rate. The mobile application on the cloud is digitally driving the workflows. The cloud is the enabling glue for the emerging enterprise model therefore designing and Developing Custom Apps on the cloud future proofs the entire work system.

The cloud can reduce costs

The cloud can reduce costs. There are some awesome ways through which you can easily reduce cost by migrating to the cloud; such as virtualization of infrastructure, there is less equipment to maintain on site. In PaaS, there is no need to maintain antivirus software, patches and hardware support.

The cloud can assist in the reduction of development time

Cloud platforms have proven history to dramatically reduce development time. Cloud driven platforms Google, Amazon web services, Microsoft show greater time saving and efficiency. Many developers often find themselves in a state of shock when they discover the metrics.

The cloud platform reduces risk

There are some unique nature that exists within the cloud framework. One of the core ways to understand this is that the cloud has many ways to save a particular or specified data in a specific location or if need be in standalone locations. Compared to traditional hosting, this reduces the risk of losing data.

More comprehensive reasons to opt for cloud when it comes to developing applications

Improved security measures

A common misconception about cloud storage is that they are less secured when compared to offline storage. But in realty the cloud based applications are comprehensively more secured when compared to other means of storage. The cloud-based apps are protected using firewall to prevent intrusion.

• Enhanced speed and reliability
• Storage capabilities and ease of use
• Highly customizable

These are just some of the most notable features that turn cloud -based apps a great source.

However, before you begin with cloud-based service, a few things need to be considered very effectively. Before designing an application, the few important things that you need to ask include -

• How many mobile applications do you want to support?
• Do you have a specialized BYOD which is short for Bring Your Own Device strategy?
• Do you need to use on-device hardware and/or software
• What is the core purpose of the app?
• How to integrate data with the application?
• Now, there are many important things that you need to ask when migrating to cloud platform
• Which platform do you want to choose to test and then deploy your app
• Hoe secure do you think is the cloud storage platform?
• What are the firewall being used to protect the privacy and intrusion?
• How affordable or expensive the cloud is depending on the features it offers?
• Does your cloud have constant support facility?
• How much space could you be able to use on the cloud?
• Does it support quick integration and language support?

So, the next time you decide to hire a cloud based services to host and design and subsequently Develop Your Application, you can check out the services offer by OM SOFTWARE - a well-known IT company.

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Third party app testing is an essential step towards ensuring 100% app performance when it finally hits the markets. It helps developers and clients to spot problems that might be overlooked.

Hiring a third-party app tester means employing a fresh pair of eyes. This allows one to delve into minute details and find problems that were being ignored before.

A third-party tester may consider a wide array of things including:

• Bugs and their fixes


• Review logic and code flow


• Crashing the app to expose weak spots


• Test from user perspective


• Check for logical and technical issues


• Check against standards or guidelines that are not being met

However, before you hire a third part app tester, you should keep certain things in mind:

• Have clear terms of agreement and get the NDA signed to prevent idea theft


• Make sure that if the tester outsources certain parts of the job, then security is maintained. In many cases, the tester checks certain aspects themselves and employ more experts for other issues.


• If they improve the code or logic, make sure they leave note and comments.

The major advantage of third party app testing is that it provides a demo and gives you an idea about end user experience. A person with no bias, who is not invested in your product in any way, is the best person, therefore, to judge and test it. Their judgment will not be clouded by bias, which is normality in the cause of action.

Third party testers give you an insight into how the eventual consumers will react to the technology – if the interface is user-friendly, whether the progression through the product makes sense, and so forth.

At Om Software, we have a separate team dedicated to testing and auditing mobile application and web properties. While numerous organizations and businesses fight for the top number of app downloads, we provide you with insights and tweaks that take your functionality and quality assurance to a whole new level.

In today's landscape, it's not just about having a "cool" application; users are more likely to abandon a program if it has functionality problems, no matter how promising it seems. Even the simplest apps can be lucrative for an organization if they work correctly.

Our testing services include:

• Mobile Application Testing


• Web Application Testing


• Ecommerce Application Testing


• Manual Testing


• Automated Testing


• Hire Dedicated Testing


• Code and Security Audits


• Mobile Application Auditing

Employing our auditing services provides you with key benefits like:

• Identification of issues and requirements in the initial stages of app development like missing or ambiguous code.


• Our check and balance system allow you stay on top of all issues and benefits both the client and the software vendor.


• Automated testing frameworks save money and time by reducing the number of errors coded initially.


• Verification to make sure that the design and functionality are ideally suited according to user expectations.


• Providing you with an objective user-oriented view of app usage. This gives you an idea about the readiness of your product.


• Your workload is reduced, as we are the third-party testers for vendor built applications. We make sure that you don’t get problematic software.


• Reducing the number of defects already released into production.

Testing mobile apps through third parties involves risk of data manipulation, Intellectual property theft and data theft. Therefore, we ensure full privacy through our disclosure agreements. Your ideas are safe with us.

Third party testing is an ideal way to test the marketability and functioning of the app. At the end of each test, one must be sure that:

• All bugs have been fixed


• App performance is at 100%


• User end experience is satisfactory according to expectations


• All standards and guidelines have been adhered to


• There are no issues with logic or code

With Om Software, you get comprehensive test reports outlining key issues so that you can discuss the same with your team and improve future projects. We believe in nurturing long-term relationships aimed at mutual benefit.

Get in touch with us today and make your app the best there is out there!

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