Mobile app success is not meant to be successful only by the user acquisition. It can be said successful by engaging users. Downloading an app on your mobile and not using it means nothing. Some app developers also pay users to use the app. After acquiring users it is also crucial to retain them.

Engagement of mobile app and its retention are two genuine and important aspects of mobile app success. Low user engagement and retention is the sign of app failure but high users of the mobile app and great user retention rate is a symbol of victory.

Two Main Aspects Of Mobile App Success

User Engagement:

The most important thing to avoid mobile app abandonment is adding its users. High user engagement is said when each user performs at least ten sessions per month. 

User Retention:

According to industry's standard it is said that successful app retention is likely to be said when a user is likely to return within three months of its first use. App retention rate also depends on the nature of the app. So, it is important to note that each brand has its own definition of retention.

Five Great Tips To Avoid Mobile App Abandonment

Some important steps help you determine how to engage and retain users to the rate of mobile app abandonment. It is beneficial to consider these tips before you launch your app.

Assure a high-quality app with decent functionality

The first and foremost step is to create a high-quality app to boost the engagement and retention rates. There is less possibility that an app has no or minor mistakes at the time of launch. It is crucial to test it for any bug to avoid the trouble of imperfect launch.

Demonstrate the benefit in the app store listing

It is beneficial to demonstrate your app benefits beautifully at the app store to attract more and more users.

Easy On boarding

Your app should be easily accessed by the users. Make account creations and logins easy. Describe a step by step process of your app's features.

Use Push Notifications

Push notifications have their own crucial features. First of all, they remind the users that the app is successfully installed. Also, they keep reminding users of the app's daily usage.

Encourage two-way communication

Engage users by asking the feedbacks that give them the means of engagement.

Keep your app updated and give your users experience of personalized content and new features to retain their interest.

To learn more about five great tips to avoid mobile app abandonment, please visit the website

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With so many marketing platforms it is really very tough to set strong marketing strategies that can maximize your sales and overall business growth. From print media to digital media, broadcasting media to many more marketing and promoting options; there are vast options to choose from to promote and market your business. And among the so many choices, it is the mobile marketing ideas that are trending these days. No matter what kind of business you own, the mobile marketing practices are the best way to reach directly to your target audience that too at very reasonable prices. Be it Bulk SMS marketing strategy or business mobile app; each and every mobile marketing segment is being still explored to tap new opportunities.

But while using these practices it is also very important to track its success rate. The right and proper tracking ensure that all your creative planning and execution stages are on the right track.

So, here we are listing down 5 ways that can help you track the success of your mobile business app. Take a look:

They should be able survive for long among customer’s phone

A good business mobile app will stay for longer in consumer’s phone space. Rather than getting happy on enjoying high performance era, the companies should focus on ways that can help in work towards longevity and not just high performance.

Users should have appropriate session length while using your business app

Length of user’s per session of usage is another vital parameter that can help in determining the success of business mobile app. And to get an accurate estimate you can even determine their purpose of visit, types of users etc.

It should have quick installing and loading time

In today world when time has become an essence of life it is very important to have fraction-less installing and loading time. Slow speed and low buffering can Detroit the mobile app performance.

It should be able to generate average revenue per user

This is yet another very obvious parameter to calculate the success rate of mobile business app. The average revenue per user statistic can help a lot to calculate the success rate of the application.

The application should have high usage rate

Last but not the least; more the users, more successful your application is. It is an important user engagement parameter which can be used reasonably to determine the success of any business mobile app.

To learn more about Track Your Business Mobile App’s Success, please visit the website

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Mobile apps are where all the happening is! Given the tremendous popularity of smartphones, cheap data accessibility and increased digital literacy; it requires no introduction that mobile is the new medium for aligning a company with its business imperatives.

Brands want to connect with their customers and these customers are spending most of their time on smartphones so brands know if they can invade smartphone and attract their audiences' attention with an aim to influence their purchasing decision, their objective is served. But how to reach out to their audiences?

Traditional medium of communication does not necessarily have a mobile space, use of the advanced technologies such as machine learning, AI, natural language processing etc require high-end skills while personalized communication techniques cannot always guarantee mobile outreach. That's when brands can leverage on the unlimited potential of applications.

A smartphone is populated with Mobile apps. There's an app to greet you good morning, there's an app to predict driving direction, there's an app to suggest you of great shopping discounts at your nearest store and then there's an app that can relieve you of excess work load by allowing you vent your anger on your boss using games.

So, although smartphones are propelling today's consumer behavior; the content inside them i.e., apps are the real game makers. That's why brands are spending more money and effort into developing Mobile application. to connect and collaborate with their targeted audience. Apps work, and they are the face of new marketing norms.

But, how secured are the apps that we all use every day without casting any doubt on their authenticity?

Here are a few stats to alarm of you the grim danger unsecured app ecosystem poses -

• All of the top 100 paid Android apps on Google Play Store had been hacked

• 73 percent of the most popular free apps on Google Play Store had been hacked

• 56 percent of the top paid iOS apps on Apple Store had been hacked

• 53 percent of the most popular free iOS apps on Apple Store had been hacked

Did you know?

• Hackers could inject malware into apps to access sophisticated data, store keystrokes, and steal screen lock passcodes

• Tamper with your app to develop a spoof app malware

• Steal user data for identity theft

• Compromise your backend network using your IP

So, as a company, you need to protect your branding and make sure that the application that you develop work according to your context and that you have layered it with utmost security protection. A weak application invites hackers and bad hackers spoil your business.

Here's what you can do in order to keep your application secured

• Stay updated about the common application attack

The first and foremost thing that you need to do in order to enhance your mobile application security is to stay updated about the kind of attacks that can damage your data. The mobile security landscape today has various research papers and articles that keep you updated the most vulnerable areas of mobile application security. Make sure to keep on learning about them.

• Make sure to keep your data encrypted

The next very important thing that you need to do I order to protect your data from any kind of cyber attack is keep it encrypted. There are many robust tools available in market that can help in securing your data by encrypting it in safe codes. Securing your data through encryption ensures that your private data cannot be attacked by any malicious attacks.

• Keep a check on application security certification

Before you install any application in your mobile make sure that it has all the necessary and the latest security certification to promise you an authentic security for all your data. By reading all the terms and conditions carefully you can actually decrease the chances of getting your data crashed. It also ensures best of mobile integrity.

• Always ensure to use updated versions of the mobile applications

Last but obviously not the least; keep your application updated to have best level of security protection for all your data. Also, make sure that all your mobile application compiles with the latest updates. And remember, even your mobile operating system releases regular application updates from time to time to give your mobile data best ever security and protection.

Other than these, there are many other things, which you should practically think and work on in order to avoid issues with the security of your application.

• Secure the code

• Secure the device by identifying compromised and Vulnerable Run-Time Environment

• Review Case Studies from Large Organizations

• Check and test security training

Today, the small screen of mobiles bring along lot of many features rather than just texting and calling. With so many mobile applications that help us in our daily routine works it is very important to keep our private data safe and secure. Moreover, for this the above-mentioned ways can be used by anyone to safeguard our all crucial data.

Conclusion

In order to design, develop and maintain a good app, you need to pay very attentive consideration and for that you should almost always choose the services of a good application development company. With years of experience, and helping clients solve crucial business challenges with state of the art applications, OMSOFTWARE is counted as one of the top IT services company with a significant presence in the app development domain.

Sources : Technofaq

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When you develop a mobile app, what do you imagine at the end of the game? A functional application with a lot of downloads and some media coverage leading to increased popularity of you as a developer, and your efforts, as new standards? Well, that sounds so cool; but do you think it takes a lot of gut and efforts to actually design a valued application, let alone maintaining it, sustaining its popularity and creating standards using it.

With This Article, We Will Focus On Some Of The Common Myths About Application Development.

• Introduction: Why mobile application development myths are generating?

• Is there any strength in these myths?

Myths

• Introduction: Why mobile application development myths are generating?

Quite often, the lack of people's understanding about the kind of job app developers do leads them to form misconception. Usually, an app looks finished in its initial avatars, and because of quick roll-outs and simple effortless design; it is natural for anyone to think anyone can design an app. Add to this, some common human tendency makes the app design eco system look not a great deal.

• Is there any strength in these myths?

There is absolutely zero strength in these myths. Myths are formed on the basis of ignorance, hatred, or biasness. As far as myths related to mobile app development is concerned, they are formed because people are not aware of the challenges, hardship, and comprehensive process that go while designing and developing the app. While these myths are formed, a good number of them are busted as people become aware of their genuineness.

Developing Enterprise Apps is a Tricky and Long Process

Developing enterprise apps becomes simple with the introduction of cross platform app development. The new technologically advanced app development platform decreases the learning time thereby fostering the entire development effort while quickening the roll out of the prototype and subsequently the functional version. Latest integration tools, and technologies and the availability of cloud based solutions have apparently made the entire process of application development simple, quick and most importantly more meaningful.

The more the features, the better

If you want you to populate your application with all the features, you would end up making it unresponsive, bloated with a lot of memory hogs and seemingly unending number of functional issues. That's why stop thinking your mobile application is the mini version of your enterprise website. The enterprise website is entirely different from an application. So, work wisely and rather than populating the app with all the features that are hardly required; just focus on the most important features that matter. Your goal while designing an application is to make it simple and easy for users and thereby improve on its popularity. Giving all the features would end up making users deviate from the actual requirement they installed your application and your app unimpressive.

Mobile app development is only about coding

People who presumably have no or little understanding of app designing often think mobile app development is all about writing code. Well, while it is actually about writing code, it is a lot more that. Simply writing code does not make great apps. It requires many stakeholders including developers, project managers, content developers, graphics developers, business managers, user experience designer, user interface analyst, in-house IT representatives, and others to actually develop the application in its entirely.

App users are your customers

Not all app users are your customers. A lot of people (in fact most) delete an application they install after a few days. So, your core goal in designing an application that works is to design and develop highly functional app that get the limelight. So, while designing an application for commercial purposes; put specific focus on those applications that has the credibility to attract attention of audiences and then convert users into customers.

A great app will sell itself

A great app works, and it attracts the attention, but in order to channelize your efforts, and make sure that it gets the limelight; only the greatness cannot do everything. Like sometimes good people need some publicity, a great app also requires some marketing and promotional boost in order to prove its effectiveness. So, make sure to design and develop sophisticated applications that work using marketing mediums.

When app is done, job is over too

That is the dumbest of the myths formed. An application is never a job done, but it's a task in progress. You cannot necessarily expect to roll out the final version on ots (On this side) initial launch. It keeps on progressing, as you keep on working on its development. An app gives pinpointed insights into how you can improve it using stats.

Eye-candy beats content value

Although what shows sells, but in an application, everything does not necessarily boils down to graphics, and eye catching animation and designs. A lot of - in fact majority of the value actually and still reside in how you present your application. So, try to add superior value in terms of contextual content.

Trusting your gut is better than trusting a team of experts

Experts often give you good ideas but it is not necessarily important for you to always count on their feedback and ideas. Always trust your instincts, do good development and design and never spoil your efforts using cheap efforts. And then ask for genuine and solid reviews from people you trust, who would give you helpful insights rather than simple gyaan.

Pay-to-download apps are the deal-breaker

Did you know the deal breakers are free applications?

Mobile users do not necessarily pay for their app downloads, they would rather be happy with a free application forever and that where the marketing is. Rather than asking users to pay for the app, you can generate good amount of money using monetization models.

These are just some of the myths that we have busted today with respect to the mobile application development eco system. Do you want to develop sophisticated mobile applications that work - designed by highly skilled resources; who contain years of experience in mobile application development? Contact us now!

To learn more about Mobile app development, please Contact us or visit the website.

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So, you can see both of these have their limitations and advantages while developing applications on android operating system seems to be more beneficial.

ANDROID	iOS
Android has a clear distinctive advantage because of a larger global platform share	iOS is highly popular across the US and European markets
Android is popular in developing countries and among people with low income	Popular among high income groups
Consumers spend money on practical purchases	Users prefer to invest more money and time on apps
The devices come in multitude of sizes and choices	Limited choices
Apps can be developed across OS	Apps can be developed on a Mac alone
Multiple vendors are running the OS	Apple has exclusive license for their OS
Development time is long	Short development cycle
Costlier to develop	Cost advantageous

Five User Behavior Factors While Developing Mobile Applications

• Purchasing power and purchasing tendency

iOS app users would be more interested to invest more money than those using android applications. So, the scope of monetization and targeting pinpointing segments of high income group audiences is relatively simple and easy in iOS.

• Preference of quick roll out

Although developing apps on android is more popular and has become more matured to develop on; the development time is usually a little long on android. So, if you want to quickly beta test your applications, launching applications on iOS might be more practical. So, if your audiences are attentive towards quick roll out of their preferred apps, iOS might essentially have some advantage over android  

• Personality

Interestingly, android users are more introverted. iOS users prefer to spend more money and might be interested in leadership roles. In contrast, android users better want to remain as followers and be the contributor of change

So, consumer spend, their buying habit, their time spent on an app, and the tendency of baying pattern etc collectively make the overall scenario leading to the development of an application. The better your entire app development method is channelizing according to the operating system and its significant attributes, quicker and simpler do you receive the yields. 

The golden rule to design and develop a successful application for business across android or iOS 

• Identify the problem area 
• Choose the platform and device
• Narrow down the revenue model 
• Design
• Narrow down the approach 
• Develop a prototype 
• Market 

Need help with first mobile app?

Do you want a mobile application for your business but lack resource launching it? We can help! OMSOFTWARE has the resources and technologies to develop and manage functional business applications that get you new customers and consistent sales. Contacts today for a quote! 

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Many companies create mobile apps, but then there are only few who do it remarkably better. Now, you would ask remarkably better means remarkably more investment. You would be surprised to learn you do not need to invest more if you are in the good company.

The core steps to develop a successful mobile application for your business -

Identify the problem area

First, think about an issue the market is having and then subsequently think about the solution you can offer using an application. Always try to begin something new. If you are offering anything already available in a tough competitive marketplace, you might not be at all be visible, let alone winning the niche.

Choose the platform and device

Based on the application needs, choose the platform and devices. Think about the battery life, hardware performance, coverage, support, device support, features etc. while choosing the method to launch your app.

Narrow down the revenue model

The app you want to develop should have its own revenue model. Without a successful revenue model, your app could not necessarily survive in a competitive marketplace. The revenue model could be of many types; including subscription based, in-app purchases, premium, advertising, pay per download etc.

Design

That's when you turn ideas into practice. Keeping special focus on UI design, multi-touch gestures for touch-enabled devices, practical design standards and raising the bar with meaningful additions of features play a key role

Narrow down the approach

Based on the time and budget constraints, you should choose the approach from possible available options including native, hybrid and web. When an app is specifically designed for a platform, it is called native app, if the app can be run on a browser and can be installed on a device like a native app, it is called hybrid app. Now, when it comes to web apps, it could be traditional, responsive and adaptive.

Develop a prototype

Before the final launch, a prototype offers preview of the app with some basic features. It is helpful in attracting investors and preview them the basic ideas.

Now, the rest of the steps include integrating an appropriate analytic tools, get feedback and suggestions from beta testers, deploy the apps.

The other step necessarily includes marketing it.

Need help with first mobile app?

Do you want a mobile application for your business but lack resource launching it? We can help! OMSOFTWARE has the resources and technologies to develop and manage functional business applications that get you new customers and consistent sales. Contacts today for a quote!

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Popularity for mobile applications is overwhelming. Before we cover the reasons your business might need a mobile app, please orient yourself with a few statistics

• The total number of mobile app downloads in 2017 – 197 billion (a forecast) (Statista)
• The total number of iOS app downloads in 2016 – 25+ billion (Source: App Annie)
• The total number of Android app downloads in 2015Does My Business Need A Mobile App? Yes, You Do And This Is Why! – 50 billions (Source: Benedict Evans)
• The total number of Android app downloads in 2016 –  90 billion (App Annie)
• The app category people spend time the most – Social Networking (29% of users) Source: comscore
• The most popular app, both iOS and Android, by penetration – Facebook (81% of users) (Source: comscore)

Stats compiled from here

Please find below a few graphical representations illustrating how popular and important app has become!

Number of mobile app downloads worldwide, 2016, 2017 and 2021

So, Here Are The Top Reasons Your Business Needs A Mobile App.

• Revenue boosting factor
• Increase visibility
• Be with the trend - Customers prefer mobile
• Improve engagement
• Gain customer behaviors insights
• Great user experience
• Push notification factor
• Globalize your business

Revenue boosting factor

Global businesses looking to expand can leverage on mobile apps to connect and collaborate with their audiences globally.

Increased visibility

A mobile app can increase your business visibility for a brand, thereby lifting their scope to boost revenue.

Be with the trend

More and more businesses are switching to mobile apps. If you do not have one, your competitors have a clear advantage over you.

Improve engagement

An application offers improved engagement and uncomplicated the process of making sales.

Great user experience

Better apps offer better user experience and useful business outcomes. An app that caters to your audiences' demands catches limelight.

Push notification

The push notification factor enables a very simplistic and urgent communication to get attention of audiences.

Globalize your business

Using a push notification, you can reach to audiences located around the world which means more revenue.

Need help with first mobile app?

Do you want a mobile application for your business but lack resource launching it? We can help! OMSOFTWARE has the resources and technologies to develop and manage functional business applications that get you new customers and consistent sales. Contacts today for a quote!

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A business website is like a heart. It keeps working round the hour and in return, it does not complain for the restless job it performs. Rather, it keeps you going. In this highly competitive world, where new technologies are replacing the traditional ones; it comes as a shocker why so many businesses - mostly small businesses - are so indifferent to the development and think twice before launching their own, so-called business website.

Before we impress you with logical reasons you need a business website, please find some statistics that point at multiple alarming and surprising facts about the indifference of some businesses to the importance of having a website.

Did you know?

• 31% of small businesses prefer to use social media rather than a website
• 25% of small businesses do not have sufficient technical knowledge
• 23% of small businesses believe a website is not at all required
• 22% of small business lack human and/or financial resources
• 29% of small businesses do not have a website

So, what restrict businesses from developing their own website?

Perhaps a number of factors play a decisive role in this.

• Indifference - Not knowing what is happening in the world or not wanting to know
• Unwillingness - Not wanting for a transition from traditional means of marketing to new ones
• Budget - Most businesses would lack resources to develop their own website and hence they might seek professional help, but upon knowing about the extent of costing could turn down the idea of a business website. If they make a comprehensive search and prefer to cross check the pricing.
• Orientation - Some businesses do not know the benefits of having a business website in details.

Counter arguments

• Indifference - It can never be an answer for not having a website. If you are in a business, you must be in the know of the development
• Unwillingness - Not interested is another matter. And not wanting because you cannot is another. No business would want to lose on profit simply because of ignorance
• Budget - Rather than asking one or two high end service provider who charges more, you can seek for more help by broadening your search and comparing the quotes.
• Orientation - If you are willing to learn, knowledge is free to consume.

Well, now let us cover the crucial benefits associated with launching and managing your own business website

• It provides social proof
• You control your website
• It is an affordable way to tell about you
• It keeps you in competition
• It is available round the hour

So, when you launch a website; you benefit in a number of ways. The marketing opportunity increases from local audiences to global audiences. The digital sales makes you smart, it offers you cost effective means to reach out to a larger targeted audience. Other than these benefits, a website can help you track user behavior and narrows down on who your pinpointed audiences are. So, it offers increased range of analytics for better business.

Elaborated points

• It provides social proof
When you launch a website, it provides a number of ways to offer you social proof. It offers you credibility.
• You control your website
You control your website narrative. You can add, delete whatever you can based on your valued needs.
• It is an affordable way to tell about you
You do not need to invest heavily on this. Business websites are affordable when you choose a professional service provider who offers value for money!
• It keeps you in competition
Not having a website puts you literally out of competition. Having a website means you are in the race!
• It is available round the hour
It never sleeps, but keeps working to help you reach more customers and to help you make sales

So, a business website is essential today to connect with audiences and collaborate with them in a holistic manner.

Need help setting up a website for your business?

If you have not yet set up your website, you can still do it now. We at OMSOFTWARE can help you narrow down on your target audience and then based on their needs and market demands, can help you design, develop and manage functional business website that works!

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