When it comes to developing useful android applications that work; a lot of strategic things depends on how you develop the application. Hiring a developer who understands your requirement and offers you useful services matter. Read the article how to hire android developer.

Your Business Requires A Mobile Application. With a whopping 88% users using android as their operating system, it requires no longer an introduction that you should develop an application for android. However, for that, you need to hire skilled android developers who can help design, develop and idealize wonderful applications that work.

With the immense popularity of hand-held devices and popularity of android, you can very well find companies who would claim they offer the best services and have all the defined skills and merits to serve you with top of the mark services. This makes it extremely harder for you to compare, Choose And Hire The Best Android Developer. Before you end up landing with a wrong and unfocused decision, here is a check list that will help you with the coverage of 5 most important factors that you need to consider before opting for an android developer.

1. Experience in Java

An android developer should have extensive experience in Java. Native develop requires the use of Java and when it comes to an android developer, s/he should be proficient with most of the complex Java syntax and its programming structures. The developer should have experience in object-oriented concepts, and a good working idea about variables, loops, lists etc, to name but a few.

2. Expert in SQL

Most of the working time of android developers spends in SQL. Before you get decided an android developer for working with you on your project - in developing an application, please ask him or her how many years of experience does s/he have in SQL and whether the resource is familiar with the working structure of SQL.

3. Expert in XML Coding

While when it comes to core development, your work is done on Java; effective coding is required to give the project a good upper hand. XML is a standard way to code and design defined set of data for internet-based applications.

4. Android software development kit

It is very important to make sure the android developer has Extensive Experience In Android software development kit. The basic understanding of the layout, user inputs, and other strategically important things need to be considered well before deciding on hiring an android developer.

5. Working knowledge of android studio

Android studio makes it easier and simpler and enhances the knowledge of the developer when it comes to developing an application that work. Make sure that your developer has working idea and knowledge of android studio.

Other than the above-mentioned factors; some of the most important things, which you need to consider, includes the following –

Working knowledge of android studio

Willingness to adapt with new knowledge and using new tools

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Findings of a report from Touch Points -

Adults aged 25 plus use their phone about 264 times a day, including texts and calling. For people aged 15-24, the number is 387 times every day. If average sleeping time for this age group is taken 10 hours, this equates to some sort of Smartphone activity every other minute.

Smartphones have literally taken over the world. Almost everyone who knows what is happening in the world owns a smartphones to not just play, connect and collaborate with their near and dear ones, but also to keep connected with what's going on around the world. Smartphones - with its share of merits and demerits - have been in limelight since many years. This article covers some of the key Trends Of Mobile Application Development of the coming year. Learn in advance, what is going to share the mobility world.

AMP is redefining the Web App Landscape

Like this year, the year 2018 will see AMP short for accelerated mobile pages dominating the web app landscape. Other than that, Google has also announced that there will be standalone search index for the mobile web. This is a revolutionary step, which actually changes mobile application trends. Google AMP- supported web apps is expected to load super fast and reduce bounce rates. For publishers, the benefit is that it will help them gain increased visibility.

AR and VR will rule

It is predicted that AR and VR will continue to dominate the market. These are already gaining wide popularity for their increased benefits. They are being used across industries and the popularity they are receiving only suggest that they will keep on dominating the market.

Here is a stat defining how popular and important they are

Artificial intelligence is the new NEW!

Many business houses rightfully predicted that AI or short for artificial intelligence will continuously keep on improving the entire marketing landscape. Gartner found that there will be 300% lift in the investment on artificial intelligence in the year 2016 alone, so in 2018 you can very well predict the number to skyrocket. Businesses are understanding in order to rule the competition, stay smart and evolve; AI is the way out.

Cloud driven mobile applications are on the rise

According to a research globally cloud apps is to drive 90% of total mobile data traffic by 2019. Almost all the businesses that run their products and services seriously know how important it is to have cloud services in today's evolving environment. Mobile applications will continue to be hosted on the cloud and thereby be more secure and improved.

Other important mobile application development trends for the year 2018

• Enterprise and micro apps will keep on advancing


• Enhanced security in application development


• There is an increase in the use of wearable devices


• M-Commerce is becoming extremely popular


• IoT is the talk of the time


• Location-Based Application are on the rise

These are just some of the most important trends that are expected to dominate the application eco system in the year 2018.

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Before you launch an application on android, take a pause. Learn here which the key things are as a developer you need to take into consideration in order to ensure successful launch of your application.

Understand the policies of developer programs - Google wants to make sure that its android is free of spam and that it is a rich source of information and entertainment. That's why you should thoroughly read and understand the Developer Program Policies - the violation of which attracts penalty so read them. If you do not understand properly, ask experts what they mean Prepare your developer account - Make sure you have a valid and authentic developer account and check if the credentials are accurate. If you are selling any products, set up a merchant account.

Localize - You can check out the Localization checklist if you want localized copies of your app launch. Know how to genuinely localize without any issues and challenges.

  

   

Plan for multiple releases - Releasing your app on multiple platforms and devices maximize your promotion. If you are not sure whether you can Launch Your Application Across Platforms, you can always get the contact details of your customers and contact them later.

1. Build a release ready APK
2. Plan the listing of your application
3. You need to know about the pre launch report
4. Also, it is important to set up your app price and know countries of distribution
5. Promote your application
6. These are just some of the most important things that you need to consider before choosing to launch your application.
7. Set strategic goals for the first release
8. Learn the key things to integrate on the day of your app launch
9. Cluster your area of expertise and the countries you want to launch your application
10. Promote your app pre launch with email, SMS
11. Develop an app landing page
12. Determine the budget

The more defined you are, and the strategically defined your steps are, better can you develop a comprehensive marketing strategy to improve your application launch. Your application need to be integrated with expert mechanism and the entire application platform should be evenly designed so that you know how to begin.

Oftentimes, case studies offer expert ideas and understanding as to what it needs to be done in order to quickly but holistically launch your application across segments. Launching An Application On Android is easy, but as a developer you need to pay special attention to the details and make sure that what you develop can easily cater to the standalone segment of audiences, and the marketing efforts should be properly channelized.

Want to know the key things when it comes to designing an application that works, please click here.

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What is most important? Personalization or customization? Read what is vital

In order to create a fully functional, standalone and notably user-friendly UI/UX; which one is more important from the perspective of a developer? Is it personalization or customization? There is contrasting opinion about the same; and people are divided in terms of school of thought as to which one is more apt, relevant and meaningful. This article tries to find the answer, while making the statement bold and fair that both customization and personalization is as important as two sides of a coin.

In order to understand what is the difference and importance of customization and personalization, we have to understand the meaning of them.

Personalization is done by the system. Developers Understand What Users Want To Learn, and want to use in order to contextually leverage on a particular service. For example, when Amazon.com lists out personalized updates and suggestions of products based on browsing trend of a defined user, it is personalization. Systems bring in standalone and defined set of strategic personalization in order to fully leverage on the potential of a product used by a user.

Customization

Customization is done by the user. A system can enable a user to customize or make changes; depending on the immediate requirements. Customization might include moving items around an interface to reflect the priorities of a user.

Personalized can be of two types namely role based and individualized.

When it comes to defining improved and strategically defined set of customization, adequate steps need to be taken in order to understand what customers want. The consumer research and idea generation help in channelizing the efforts of the customization.

Both customization and personalization play a vital role in ensuring improved sense of user interface and user experience across the core channels.

When it comes to customization, most developers are trying to give users a range of benefits and more defined set of improved control. User experience is simplified and uncomplicated when customization is added into the process.

So, in order to bring improved sense of customization and personalization and to Enhance The UI And UX bit, what is most important at the moment is to understand the evolving requirements of audiences and then holistically uncomplicate the entire process.

To speculate why it has been very crucial bringing enhanced user friendliness by bringing improved set of over the edge solutions; please visit the Website.

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Apple's iPhone is considered to be very secured compared to its rivals, but that does not mean the entire platform is fully secured. According to a research, 56 percent of the top paid iOS apps on Apple Store had been hacked and 53 percent of the most popular free iOS apps on Apple Store had been hacked (Source).

So, given the alarming data regarding the evolving risks, it has become very essential for literally anyone who uses iPhone and other Apple devices to be informed about the security concerns and therefore integrate highly sophisticated mechanisms to securely use the devices.

The first and perhaps the most basic yet popular form of protecting your device from security concerns is to update your device with the latest software. It is extremely important to ensure that you are always using the updated iteration of iOS, including smaller 'dot' updates. Hackers often find flaws in the coding system of the operating system and thus put your personal documents at the risks. So, always keeping updated about the latest update safeguard you from potentially any sort of issues.

The next step is to activate Find my iPhone setting' - which enables you to log on to your iPhone remotely and then delete the files so that even if a hacker manages to sneak into your device, he would not find literally anything.

Another good way to protect your iPhone is to use the pass code, although it is extremely hard for literally anyone to guess it on the first go. However; if you are worrying someone could still break in to your device, you can use it and to make the protection even harder; you can even use pass phrase; which is the combo of letters, characters, symbols, case sensitivity - which make your device more secured.

Other measures include auto wipeout iPhone content after incorrect password guesses; do not click on any unknown, suspicious links, turning off Siri; etc.

However, that was all about protecting the device all together. But when it comes to protecting the device from accessing the applications, there are a few important things which you need to understand.

First things first; always install genuine, Highly Authentic Applications.

Make sure that you do not install any third party application that is developed by less known organizations, which is new, or which do not have any reviews or rating.

Use applications, which do not necessarily want full access. If you see any application unnecessarily asking for more right than needed, it a matter of worry.

These are just a few of the many ways you should protect your device and be alert and aware about Using Applications On iPhone. The more detailed and sophisticated you are about the type of use, the quicker and better can you be with the security of your iPhone. If you want to learn more about the security of iPhone applications and other operating systems, please visit the Website.

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A highly organized, fully optimized user experience is essential for improving user experience. An unsatisfied user experience means a lost business - so whenever you plan to design and develop your business; you need to necessarily work on many important things – at the initial state you need to ensure that you have a blazing fast website and a landing page.

Images take up a lot of space and they need to be optimized at the first place in your optimization campaign. There is a variety of important things that you need to work on in order to fully optimize and process.

Compress Images

By compressing all the images within your website; you can reduce your website’s page load time. Compressing an image necessarily means decreasing the size in bytes for the file however without affecting the quality of the image

Set image resolution to 72 dpi

Did you know you can adjust the size of all images on your website to 72dpi to ensure that the page will load faster. Doing this improves the quality or does not affect the quality at all. If an image resolution is larger than 72 dpi, it takes longer for a file to load.

Optimize your website's GIF, PNG, JPG file

Optimizing these file formats can help you quickly load your portal. There are image optimization tools which can help you quickly and easily optimize the tools; without necessarily affecting the data and load speed.

Remove Meta data from JPEGs

Another way to help your website load faster, deleting of meta data from the files before loading them on the page helps. It is also a good idea to remove meta data since it helps you with privacy.

Other measures to holistically improve your website page load

• Link your important thumbnails to large-sized images
• Use adequate image formats
• Save HTTP Requests by Combining Images
• Use Styled Text rather than graphic text
• Do not necessarily scale images
• The fewer you add graphics to your website, better loading speed do you get
• Practice the Use of Value Replication
• Enable Standards Mode by Using a Strict DTD
• Do not use complex tables
• Use name color rather than hex
• It is important that you ensure all of your tags are closed
• It is another important thing to ensure that the page size should be less than 30 K

These are just some of the most important things that can help you define the page load and then optimize the same. The entire focus of webmasters should be to integrate the page loading capacity of the website and then holistically use a range of aligned factors that can help with the loading website.

To learn more about the page load of the website and optimize your website easily; without having to worry about literally anything; you should practically keep updating your website towards maximum potential. If you want to learn more about image optimization and etc; please visit the website.

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The mobile devices are invading the content consumption landscape. They are presumably gaining widespread limelight and because of some favorable factors such as easy availability, low cost, easy integration with virtual technology, low cost Internet etc; almost all leading brands are migrating their desktop-only content strategy to mobile and hand-held devices thereby making it extremely simple for their customers to easily consume important content, and then process the content.

Given the popularity of marketing mobile only consumers has arisen, it is very crucial that developing pinpointed mobile content has become more than important in today's volatile marketplace. So, these are a few tips marketers can take into consideration in order to develop standalone content for mobile users.

Stop. If you are retrofitting the traditional desktop content into hand-held devices, it's time you stop and think out of the box; well literally

Stop idealizing content strategy, which is more focused on desktop to mobile plan. Rather, Choose A Balanced And More Important Content Strategy that begins from mobile to desktop. Having the previous work model often results in more work for the stakeholders. So, think about your mobile audiences and then your desktop customers in the flow of small to big screen size.

Write better headlines

It is very obvious that mobile users are used to get bored easily and they are not serious readers like their desktop loving friends are. It is not their fault but the screen size and mode of content viewing is psychologically as such. That's why in order to get their attention, you should be expert at writing wonderful, very articulated and simplistic yet powerful headlines.

Structure your mobile content uniquely

It is also a fact that mobile users if they find a topic good and worth a read they might read it taking as much time as a desktop reader. The only difference however is that mobile users read the topic differently? So, to ensure that they do read the content on your hand-held devices smartly, it is important to ensure that you structure your mobile content uniquely. A large block of content might not be engaging and could actually defeat the purpose of reading than evenly scattered, easy to read, simple and uncluttered type of content.

Reconsider the definition of mobile friendly content

Always do a research on your audience, how much time do they spend on mobile devices, what they actually want to read, and how their viewing patterns affect your mobile consumption behavior etc. Before working out a god mobile content strategy, research plays a very crucial role.

Learn what the difference and adaptability of long and short form content

When it comes to Choosing Long vs. Short Form Content, always ensure that you choose a balance between the two. A reader might be interested to read a very long form article even on smartphone f its is logically posted whereas someone on desktop might not be interested to read a content at all.

These are some of the most important tips among others for marketers to cleverly integrate a meaningful content strategy into your marketing technique. Should you want to learn more about a comprehensive mobile marketing strategy for marketers, should you want to learn how the mobile content marketing works; please visit the Website.

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Learn how to rock sales online - design-wise!

Don't rush to deadline

One of the most crucial reasons e commerce websites often fail is that the owners fail to understand that launching an e commerce website is not all about design and text. They rush to launch date without clearly building the blocks - paid advertising, content marketing, internet marketing and then all of a sudden after a few years or months of launch; they find themselves in nowhere - extremely pressurized by attributes that could have been ignored had they took some more time before launching the website. That is why, it is perfectly fine to design and develop a website in the background while displaying a coming soon page at the front. Take as much time needed, and never ever think that you will end up never launching if you delay because if you are investing, it is likely you are serious. Therefore, the first point to Design E Commerce Websites in a more efficient way is to wait for the golden time - when all your efforts are logically distributed among all the important parameters that collectively make your website a grand success. Do not ever hurry for doing so can make your time, efforts and money invested in the website into waste.

Understanding and rewarding the end-user

One of the most vital ways to retain the business into profitable track and even experimenting with newer ideas is to understand what your customers want. After the launch, it is factually not easy to evenly understand how to keep their focus to you. That is why you need statistics, graphs, and history of user behavior to tailor design and develop a standalone business plan. However, before that you have to retain your users. Offering your users appropriate discounts, giving free shipping, and making the checkout with simple shopping carts are some of the simple but effective ways to ensure you have a booming business.

Test absolutely everything

Before the launch, test almost everything. Test the integrity of the website, the analytics and etc. Always ensure to believe that customers are the king. The more you test before a website - which is factually all about integrating e commerce functionality and check out processing software and all - the better can you Expect Your E Commerce Website to Work. Research conducted on users' standalone behaviors often suggest that the more detailed and meaningful your research becomes, better is the scope for generating standalone, user-oriented testing attributes which can after all help you with the design and development and best of all marketing of your e commerce website.

BONUS TIPS - ensure a great e commerce website

Employ a dedicated social media manager. Rather than outsourcing the entire task of managing your social media accounts, hire a resource in-house and also become a part of it - to design, define what to integrate and how to go about it.

To help with the conversational funnel, make sure to add social media buttons, product reviews etc. to ensure that your audiences can reach out to you holistically.

Make sure to put special focus on mobile marketing. Your users use smartphone and thus they are likely to reach out to you using a smartphone. So, it is very important that you design your marketing technique around mobile.

Stay on the top of SEO - Make sure to do proper SEO before the launch of the website and once your website is launched, do SEO on a full-fledged level.

Collect information - It is very important to ensure that you encourage your users to give information such as email- which you can later use to retain their interest - such as sending a promotional letter to let them shop from your website.

Continue evolving - In order to maximize your presence and ensure that your products and services are unique and always catering to the standalone needs of your audiences, it is very important that you keep evolving. The better your choices are in terms of design innovation and wonderful implementations of ideas, better can you reach out to your audiences on time.

To design, Develop and Manage Standalone E Commerce Websites and applications, you can simply visit the website of OM SOFTWARE - one of the fastest growing e commerce development company from India with a credible record of offering sophisticated range of services ranging from digital marketing to design and development. The company has helped a number of clients with affordable but functional range of digital marketing, design and development services to help them get noticed. To contact the company for a custom quote, to ask how much it would be to design a trendy and functional app, please contact OM SOFTWARE now.

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Before we talk about the platform - cloud - let us first articulate the core reasons why mobile apps are always far better than developing mobile websites - at least in today's fast changing and evolving world?

Mobile applications always or in the most of cases yield better personalization. Whenever you need to bring in pinpointed customized ideas into a business idea, apps offer greater freedom than the scope the websites offer. Since personalization is extremely critical in developing a winning user experience.

By developing a mobile app, users get higher credibility and enhanced scope to effortlessly target key segments of audiences using push, in-app notifications. Compared to the traditional e-mail alerts, notifications primarily delivered within the boundaries of application, often give greater scope of engagement.

Other than the benefits of designing an application compared to websites mentioned above, here come more on the line -

• Freedom in designing
• Offers a greater, more personalized branding experience
• It has been said that users spend more time in research
• Offers absolutely new stream of conversation
• Develops a greater brand presence
• Applications offer faster reliability and speed.

Now, back to today's discussion - Why use or migrate into cloud platform?

Cloud driven applications are on the rise, and it is a good news that the industry is on the right track. Developers who migrate to cloud platform will be seen as leaders; who are far ahead of the curve. Here are some of the most important reasons why cloud driven mobile apps are on the rise and why these apps are actually the future!

Workflows are moving to the clouds

According to standalone business reports, cloud IP business traffic is likely to grow at a compound rate. The mobile application on the cloud is digitally driving the workflows. The cloud is the enabling glue for the emerging enterprise model therefore designing and Developing Custom Apps on the cloud future proofs the entire work system.

The cloud can reduce costs

The cloud can reduce costs. There are some awesome ways through which you can easily reduce cost by migrating to the cloud; such as virtualization of infrastructure, there is less equipment to maintain on site. In PaaS, there is no need to maintain antivirus software, patches and hardware support.

The cloud can assist in the reduction of development time

Cloud platforms have proven history to dramatically reduce development time. Cloud driven platforms Google, Amazon web services, Microsoft show greater time saving and efficiency. Many developers often find themselves in a state of shock when they discover the metrics.

The cloud platform reduces risk

There are some unique nature that exists within the cloud framework. One of the core ways to understand this is that the cloud has many ways to save a particular or specified data in a specific location or if need be in standalone locations. Compared to traditional hosting, this reduces the risk of losing data.

More comprehensive reasons to opt for cloud when it comes to developing applications

Improved security measures

A common misconception about cloud storage is that they are less secured when compared to offline storage. But in realty the cloud based applications are comprehensively more secured when compared to other means of storage. The cloud-based apps are protected using firewall to prevent intrusion.

• Enhanced speed and reliability
• Storage capabilities and ease of use
• Highly customizable

These are just some of the most notable features that turn cloud -based apps a great source.

However, before you begin with cloud-based service, a few things need to be considered very effectively. Before designing an application, the few important things that you need to ask include -

• How many mobile applications do you want to support?
• Do you have a specialized BYOD which is short for Bring Your Own Device strategy?
• Do you need to use on-device hardware and/or software
• What is the core purpose of the app?
• How to integrate data with the application?
• Now, there are many important things that you need to ask when migrating to cloud platform
• Which platform do you want to choose to test and then deploy your app
• Hoe secure do you think is the cloud storage platform?
• What are the firewall being used to protect the privacy and intrusion?
• How affordable or expensive the cloud is depending on the features it offers?
• Does your cloud have constant support facility?
• How much space could you be able to use on the cloud?
• Does it support quick integration and language support?

So, the next time you decide to hire a cloud based services to host and design and subsequently Develop Your Application, you can check out the services offer by OM SOFTWARE - a well-known IT company.

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Third party app testing is an essential step towards ensuring 100% app performance when it finally hits the markets. It helps developers and clients to spot problems that might be overlooked.

Hiring a third-party app tester means employing a fresh pair of eyes. This allows one to delve into minute details and find problems that were being ignored before.

A third-party tester may consider a wide array of things including:

• Bugs and their fixes


• Review logic and code flow


• Crashing the app to expose weak spots


• Test from user perspective


• Check for logical and technical issues


• Check against standards or guidelines that are not being met

However, before you hire a third part app tester, you should keep certain things in mind:

• Have clear terms of agreement and get the NDA signed to prevent idea theft


• Make sure that if the tester outsources certain parts of the job, then security is maintained. In many cases, the tester checks certain aspects themselves and employ more experts for other issues.


• If they improve the code or logic, make sure they leave note and comments.

The major advantage of third party app testing is that it provides a demo and gives you an idea about end user experience. A person with no bias, who is not invested in your product in any way, is the best person, therefore, to judge and test it. Their judgment will not be clouded by bias, which is normality in the cause of action.

Third party testers give you an insight into how the eventual consumers will react to the technology – if the interface is user-friendly, whether the progression through the product makes sense, and so forth.

At Om Software, we have a separate team dedicated to testing and auditing mobile application and web properties. While numerous organizations and businesses fight for the top number of app downloads, we provide you with insights and tweaks that take your functionality and quality assurance to a whole new level.

In today's landscape, it's not just about having a "cool" application; users are more likely to abandon a program if it has functionality problems, no matter how promising it seems. Even the simplest apps can be lucrative for an organization if they work correctly.

Our testing services include:

• Mobile Application Testing


• Web Application Testing


• Ecommerce Application Testing


• Manual Testing


• Automated Testing


• Hire Dedicated Testing


• Code and Security Audits


• Mobile Application Auditing

Employing our auditing services provides you with key benefits like:

• Identification of issues and requirements in the initial stages of app development like missing or ambiguous code.


• Our check and balance system allow you stay on top of all issues and benefits both the client and the software vendor.


• Automated testing frameworks save money and time by reducing the number of errors coded initially.


• Verification to make sure that the design and functionality are ideally suited according to user expectations.


• Providing you with an objective user-oriented view of app usage. This gives you an idea about the readiness of your product.


• Your workload is reduced, as we are the third-party testers for vendor built applications. We make sure that you don’t get problematic software.


• Reducing the number of defects already released into production.

Testing mobile apps through third parties involves risk of data manipulation, Intellectual property theft and data theft. Therefore, we ensure full privacy through our disclosure agreements. Your ideas are safe with us.

Third party testing is an ideal way to test the marketability and functioning of the app. At the end of each test, one must be sure that:

• All bugs have been fixed


• App performance is at 100%


• User end experience is satisfactory according to expectations


• All standards and guidelines have been adhered to


• There are no issues with logic or code

With Om Software, you get comprehensive test reports outlining key issues so that you can discuss the same with your team and improve future projects. We believe in nurturing long-term relationships aimed at mutual benefit.

Get in touch with us today and make your app the best there is out there!

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Mobile application design for enhanced user experience has been a challenge for developers; given the obvious competition in the market, and increased demand among consumers for better interactivity. On the top of that, designing interactive, attention-grabbing and custom applications for smaller screens and shorter attention spans is another thing developers constantly struggle to overcome.

Today, mobile app design is very much about interaction design. The key approach to making enhanced, affordable and smartly devised interaction design means you need to target your audience using their language; in a simplified manner. Here are a few simple app design tips for enhanced user experience

Ensure that you are designing an app for almost all users

Expert users need no guidance and can move through screen to screen; using tapping gestures whereas beginner users would make frequent mistakes. That's why; developers should design interactive and efficient applications targeting audiences of all age groups. The better defined, approached and holistic the entire targeting campaign is done, better the user experiences!

Counter touch faults

It is extremely important that button size is taken into account when Designing Mobile Apps. Most users feel touching faults hinder their experience with an app. The more easily structured the app is and better the touching grounds are made; the app can enhance the user experience automatically.

Use commonly used icons

Most users are familiar with a set of commonly used icons; since these have been integrated into handset. Therefore, it is important to integrate commonly used icons to better interact with audiences; ensuring they receive high level access and understand the meaning of a message.

Use readable fonts

The designer should use large, reliable and readable fonts and font styles. The designer should keep the fonts as big as it is possible without having to lose the essential balance with aligned screen features.

Other than the above-mentioned attributes; few other things that app developers take into account before designing an app include using high resolution images, researching the compatibility feature of apps, making simple and efficient apps. The essential thing to be noted while designing and developing app is to ensure that the entire framework is made user friendly so that anyone can easily explore the app, and then converse more with it.

Any developer while he designs an app ensures that highly useful and efficient apps should come into existence. The maximum user interaction, high level of sophistication, improved user experience, high level of quality app navigation are some of the very important things that enhance user experience to a new level.

These are some of the core things designers and developers need to understand while designing applications for better enhancing the overall user experience. Mobile apps are many, but those which integrate the user friendliness design and innovate it for further development without having to compromise with the effective interface win.

If you been looking for UX developers for enhanced and interactive apps, the best source is Om Software - the company has onboard expert app developers.

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If you have decided to focus on your core competence and outsource your Mobile App Development tasks, a few things should be on the first page of your consideration list. This article details some of the rewards of choosing a good outsourcing company and how should you choose one. However, before everything else, here are the benefits of choosing an outsourcing company.

WHY COMPANIES OUTSOURCE?

• Get access to skilled expertise and resources
• Focus on your core work
• Better risk management
• Increased in-house efficiency
• Have your business functional round the hour
• Staffing flexibility
• Provision to improvise service and delight customers
• Give your business a great competitive edge
• Save money
• Have your business increased

So, most businesses outsource to save on money, time and effort; while availing expert range of service without having to break their bank. Outsourcing can be done across industry segments. These days, businesses are moving towards outsourcing even their mobile app designing.

When it comes to choosing a mobile app outsourcing company, there are a range of benefits that a business achieve some of which necessarily include -

BENEFITS OF OUTSOURCING MOBILE APPLICATION DEVELOPMENT

• Improved efficiency
• High scalability
• Secure your apps remotely
• Integrates with your data
• Easy to maintain and manage
• Improves customer relationship with a fraction of cost
• Provides real-time project access without having to worry about security

Top checklist to keep into mind before opting for a mobile app development company for outsourcing

Make sure that the company understands your business objectives - Before hiring a trusted mobile application development company for outsourcing projects, you have to be defined about your needs. Most importantly, the company you choose to outsource your projects should understand your business objectives and serve you with trusted variety of affordable services.

Choose a trusted platform - A company should have expertise and resources to compare and choose from the best available platform to start working. Usually, it could be any of Windows, iOS and android. The company should wisely choose an application platform based on information reach, target audience availability, security constraints, cost and utility patterns etc.

Target devices - Business should wisely choose the target device based on the business requirements. A mobile app should be responsive; easily adjusted to screens of all sizes. Based on core data such as target audience, performance efficiency and trend of using devices; the application need to adjusted.

Integrated services - If you are developing a mobile application for E-Commerce Company, payment integration is important. If you are developing a social application, integrating social media into the application is extremely important. So, an app works fine when it integrates aligned services.

Data security - Since almost every app requires users to enter personal information, app developers need to take special attention into security. Data security is extremely pivotal in ensuring security layers of an app.

Other than all these features, other things to take into account before outsourcing an application development should be as follows -

• Should be defined about native or HTML5 approach
• Be defined about the layout and content of the app
• App deployment procedure should be articulated
• Support and maintenance features should be well-implemented
• So, before you think about mobile app outsourcing and consider hiring the best app outsourcing company; consider this article as a brief but pinpointed app outsourcing guide! Hire smart companies that know how to design and develop awesome applications that work!

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We will start with one of the increasingly popular but highly challenging medium to monetize a dating application - Pay to Download.

It refers to downloading an application after paying a certain fee. The best thing about this monetization model is it brings a certain degree of predictable result. If your marketing is done well for social dating app and if your app is targeted at the right customer at the right time; you can easily earn some good amount of money.

But this model is extremely unpredictable in the fact that when 90 percent of applications are freely available on the Internet, why would someone pay to download one? That’s why in order to make such a monetization model popular you should devise a very intelligent marketing strategy.

Next on our list is an effective monetization model - advertisement. This model is all about giving users almost all the benefits of a paid service but in lieu supplying their feed with advertisements. This tactic works when you have a steady base of dedicated audience and they are massive in number.

An advertisement can be of many types; including but not limited to Banner Ads, Interstitials, Video Ads, Text Ads, Native Ads, Offer Wall Ads etc. As we mentioned earlier, the only way to gain momentum from this defined type of monetization model is to have a massive number of subscribers.

Freemium model of monetization refers to rewarding users a trial version of an application before they pay to buy the premium version. It can also be rewarding users to use the premium version for a limited time before they pay to keep on using the complete version. This model is one of the most popular forms of monetization for dating apps and is thoughtfully balanced and genuinely practical in the sense that when a user finds a product or service good and worthwhile; they are tempted to use it for longer.

For social dating apps, one of the useful technique to lure targeted audience is to initiate subscription model.

In simple terms, it means asking subscribers to pay for certain usage of the product for a specific time frame. The subscription could be in monthly, yearly or other time bound model. It is another practical approach to monetize a dating app. It is helpful in the fact that as long as a user finds the app useful, he or she will continue using and then stop using it when it does not mean any value.

To monetize a dating app, you can also use sponsorship monetization. You can tie up with companies that deal in dating and relationship business. They will publish and promote their product on your app and in return offer you certain specific amount of money. This monetization technique is good in the fact that it helps you reach targeted customers easily, and you need not to worry about any retention since advertisers will keep coming in, however only if the app is good enough to have a massive user base. This then again needs a great marketing plan.

Gift and tangible services monetization is yet another technique to start earning some money from your social dating app. You can connect people and at the same time, help them with dating in real life; such as helping them organize gifts and tangible services. 

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Hiring an amateur freelance developer in a jiffy is the easiest mistake you can make to cost your business time, effort and money. Rather, hire dedicated developers on a full-fledged, time-bound and defined milestone model. Rewards? Get genuine liability, increased access to quality manpower, greater productivity and all that without investing more than you can afford. Read more why it always makes a complete sense for businesses of all sizes to hire dedicated developers against solo or other types of resources.

1. Complete control over your investment

When you hire a dedicated developer or a team of developers for meeting specific tasks pertaining to your process, you get complete control over your investment. It is because you can directly monitor the work output, make yourself an integral part of the Development life cycle, voice in your thoughts and suggestions - all of that within professionally defined framework powered by the company that connect you with the developers. When you measure every inch of the result in a defined model, needless to say your efforts and investments are completely secured. In other words, dedicated developers offer you on demand, and custom transparency, security and flexibility.

2. Extension of your existing workforce

One of the greatest advantages of hiring dedicated developer is that you can sit back and relax while assigning a team of thoroughly professional resources do the work for you. All you need to do is to define your requirements, establish the timelines, and monitor the work progress as and when needed. It is like an extended team of your own in house developers with the only difference in geography, although you can always stay connected virtually

3. Cost effective model of work

By Hiring Dedicated Developer, you can save massive amount of money. And this can be accomplished in the way that you can invest your time working for your own business while the developers bear the pain of development stuff. Moreover, when you hire them on a retainer, it helps you save money by not requiring to hire a costly team of in-house developers

4. High productivity

When you hire developers dedicatedly, you can assure high growth, and exceed productivity. The dedicated resources are usually more committed, and highly disciplined.

Other deciding factors to hire dedicated resources

Quicker response rate during an emergency

Flexible work model

Works on different work model

Constant support

Happy results

So, when you hire dedicated developers, you can avail a number of benefits. To hire industry's leading, high-end technical resources ready to hire on a dedicated basis, please visit omsoftware - one of the leading IT and ITES players in the industry that offer smartest and proven IT services.

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Usually associated with bigorganisations, a new breed of CRM systems aims at smaller and mid-sized businesses to improve their productivity with better team collaboration, project management, and business data overview. In an ever-competitive world, there is a growing need to track customers and work with cost-effective methods to increase ROI. An in-house CRM system is what you need.

CRM Features and Benefits

Here are 10 CRM features you certainly need.

1 Remote Access

The CRM should be cloud-based to allow remote access. Based on the business, it should allow all the vested stakeholders to login and input data from any location. If you are into manufacturing, you need a CRM system that will allow users to input manufacturing data, sales data, sales record, financial inflow and outflow, and more. Certainly, you can choose the level of access; the important feature is for the CRM to have remote access capability.

2 Responsive Rendering

Websites need to be responsive and render on all access devices such as desktops, laptops, tablets, and smartphones. Similarly, the CRM system should render on all devices allowing the users to login anytime. A CRM on a handheld device is an ideal solution for sales and marketing teams that needs to keep their work progress updated always. Other factors like accessing sales collateral, schedules, and back office data.

3 Communication Control

It is easy for a business to experience a communication bottleneck where the employees are spending a lot of productive time in answering and tracking emails. A comprehensive CRM system should offer an integrated emailing platforms for the users to launch and track campaigns. Customer service people, marketers, and sales people are the departments that need a cohesive communication control platform. The CRM system will not only enable sending and receiving of emails but also store the communications and manage projects.

4 Social Media Integration

Your team needs to monitor what is happening on the social channels. Activities like customer reviews, queries, negative feedback, and shout-outs need active monitoring and proactive response from the Support staff. Integrating the social media channels in the CRM will give a comprehensive overview of activities across all the vested social channels. The Support staff can monitor and reply to queries or respond to feedback and more. Internally, all the social media shares can be scheduled and tracked for reachability and traction.

5 Sales Pipeline

If nothing else, your business CRM should have a well-developed sales pipeline to track prospects right from lead generation to conversion, analyse the cost of acquisition, expense receipts, repeat orders, and other such categories. A sales pipeline dashboard will track each data point meticulously and display growth charts and revenue stream possibilities.

6 UI/UX Design

The UI/UX Design and navigation should depend on the complexity of the business operations. Your CRM software should simplify navigation; otherwise, time will be spent on training the users to access the in-built modules. The learning curve should not be high. A clever idea is to split the CRM into departments and give access to the users relevant in each department. However, all the departments should cohesively produce business reports to understand the health of the business.

7 Customization Possibilities and Updates

The CRM software should not be a static too. Presently, your CRM will be created keeping in mind certain features. What if the conditions change in future? What if additional features are required? Will it make sense to build a new CRM from scratch or upgrade an existing one? OM Software creates customised CRM systems that are high on quality development, and they have the manpower and experiential capacity to carry out any manner of CRM development tasks. The company offers post-development client service to update software or add new features.

8 Multi-Channel Customer Support

If yours is a full-fledged B2B or B2C business that needs to interact with customersdaily, your CRM system should have a multi-channel customer support feature, enabling Support representatives to connect with customers through push notifications, toll-free numbers, mobile numbers, emails, social media or a Live Chat support. All these options need integrations within the CRM, along with tracking, updates, and storage.

9 Security

The CRM should be protected, always. You will be storing sensitive company information and maintain a record of daily operations. AS such, the software should operate in a maximum secure environment. Om Software employs the right IT security experts to test the strength of the software against hacking attempts and gets the system rid of all bugs. The company follows all security compliances.

10 Regular Maintenance

Your CRM should be a bloat-free software. Creating and deployment of the CRM are not enough. You need to ensure timely maintenance services are employed to keep the software bloat-free, such as deleting redundant data and improving the usability. Maintenance is an essential feature. OM Software remains on the panel of all the CRM’s they create to offer timelymaintenance services.

Keep these features and benefits in mind before choosing to create a CRM software for your company needs.

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The Apple App Store itself hosts around 2.2 million apps (March 2017 update),and the transportation niche has a number of big players such as Uber, Ola, and Lyft. Such services allow people to travel comfortably in personal transport. Technological advancements are improving the scope of the travel industry to bring forward innovative solutions for consumers. If you have a travel or a transportation company, this is the ideal time to think about car rental app development services through which you can scale up the offline business and connect to travellers in other expanding markets. Certainly, you would need to hire a genuine and authentic app development company to create the software. Here is a 5-point checklist to keep in mind.

1.Fare Estimation and Calculation

Your car rental app will function on automation. Unlike the offline business, you do not need to read fare meters or monitor the drivers working under you for fair collection. The car rental app should have automated fare estimation and calculation process to speed up the process. Commuters would not want to wait for calculating fares. The system is auto-built with accurate mapping system to track the distance traveled, cost per mile, and calculate the final fare.

2.Rating and Review

The Internet ecosystem changed the way people perceived businesses. Consumers are aware more than ever the role an active review and feedback system plays for the reputation of the company. Your car rental app should have a visible provision to allow commuters rate the service and the driver. Eventually, you would seek ways to promote the app and improve its installation numbers or expand into a new market. What will help is these feedbacks and reviews collected from previous commuters. Hence, ensure that the car rental app developer embeds the rating and review system. After a ride finishes and the fare is paid, the commuter will rate the service and write a feedback. On the other end, the driver can rate the commuter and this date will help to create a database of customers.

3.Passenger Centric

The car rental app should have the features a passenger would wish to see in a genuine app. There should be a register or login page either through signup or social media integration. The booking UI should be clear and clutter-free, allowing the passenger to enter the commute data and book a car. Your app needs to have a simple procedure to share the contact details of the driver for the passenger to call and explain the accurate pickup location. Regarding payments, you can either have an embedded Wallet system or have other in-app payment integrations with credit cards and PayPal. There should be ride history and push notifications to keep the passenger updated about the progress of the booking and relay other information like car number, car model and the ETA.

4.Driver-Centric

The car rental app should have the provision to create separate profiles for drivers and store relevant information such as the tax number and the license number. You can also add in the feature enabling drivers to adjust and share their availabilities. When a commuter hails a car, the driver should immediately receive a push notification and a prompt to either accept or cancel the ride request. The GPS-embed should guide the driver to the right pickup point and generate an estimate of the ride fare. Lastly, the driver should have access to a Dashboard displaying basic reports like the number of trips taken earnings, and payouts.

5.Admin Panel

The admin panel is where you have the umbrella access to monitor all activities, on both the passenger and the driver’s side. The panel should offer a detailed overview such as revenue management, payroll management, client data collection, and more.

To avail all these features, it is necessary to hire the right car rental App Development Company such as OM Software. OM Software is an ISO9001:2008 certified, NASSCOM member, and a certified Microsoft and Google Partner working in the field of software development since 2004. The company offers native taxi development service for iOS and Android, which includes functionalities like secure authentication, taxi arrival notifications, driver communication, personalised company app creation, GPS integration one tap booking, fare estimation, and fare calculation.

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