Android Vs. Ios Mobile App Development - User Behavior Factors To Keep In Mind

So, you can see both of these have their limitations and advantages while developing applications on android operating system seems to be more beneficial.

ANDROID  iOS
  Android has a clear distinctive advantage because of a larger global platform share   iOS is highly popular across the US and European markets
  Android is popular in developing countries and among people with low income   Popular among high income groups
  Consumers spend money on practical purchases   Users prefer to invest more money and time on apps
  The devices come in multitude of sizes and choices   Limited choices
  Apps can be developed across OS   Apps can be developed on a Mac alone
  Multiple vendors are running the OS   Apple has exclusive license for their OS
  Development time is long   Short development cycle
  Costlier to develop   Cost advantageous

Five User Behavior Factors While Developing Mobile Applications

• Purchasing power and purchasing tendency

iOS app users would be more interested to invest more money than those using android applications. So, the scope of monetization and targeting pinpointing segments of high income group audiences is relatively simple and easy in iOS.

• Preference of quick roll out

Although developing apps on android is more popular and has become more matured to develop on; the development time is usually a little long on android. So, if you want to quickly beta test your applications, launching applications on iOS might be more practical. So, if your audiences are attentive towards quick roll out of their preferred apps, iOS might essentially have some advantage over android  

• Personality

Interestingly, android users are more introverted. iOS users prefer to spend more money and might be interested in leadership roles. In contrast, android users better want to remain as followers and be the contributor of change

So, consumer spend, their buying habit, their time spent on an app, and the tendency of baying pattern etc collectively make the overall scenario leading to the development of an application. The better your entire app development method is channelizing according to the operating system and its significant attributes, quicker and simpler do you receive the yields. 

The golden rule to design and develop a successful application for business across android or iOS 

• Identify the problem area 
• Choose the platform and device
• Narrow down the revenue model 
• Design
• Narrow down the approach 
• Develop a prototype 
• Market 

Need help with first mobile app?

Do you want a mobile application for your business but lack resource launching it? We can help! OMSOFTWARE has the resources and technologies to develop and manage functional business applications that get you new customers and consistent sales. Contacts today for a quote! 

Creating a Successful Mobile App for Your Business

Many companies create mobile apps, but then there are only few who do it remarkably better. Now, you would ask remarkably better means remarkably more investment. You would be surprised to learn you do not need to invest more if you are in the good company.

The core steps to develop a successful mobile application for your business

The core steps to develop a successful mobile application for your business -

Identify the problem area

First, think about an issue the market is having and then subsequently think about the solution you can offer using an application. Always try to begin something new. If you are offering anything already available in a tough competitive marketplace, you might not be at all be visible, let alone winning the niche.

Choose the platform and device

Based on the application needs, choose the platform and devices. Think about the battery life, hardware performance, coverage, support, device support, features etc. while choosing the method to launch your app.

Narrow down the revenue model

The app you want to develop should have its own revenue model. Without a successful revenue model, your app could not necessarily survive in a competitive marketplace. The revenue model could be of many types; including subscription based, in-app purchases, premium, advertising, pay per download etc.

Design

That's when you turn ideas into practice. Keeping special focus on UI design, multi-touch gestures for touch-enabled devices, practical design standards and raising the bar with meaningful additions of features play a key role

Narrow down the approach

Based on the time and budget constraints, you should choose the approach from possible available options including native, hybrid and web. When an app is specifically designed for a platform, it is called native app, if the app can be run on a browser and can be installed on a device like a native app, it is called hybrid app. Now, when it comes to web apps, it could be traditional, responsive and adaptive.

Develop a prototype

Before the final launch, a prototype offers preview of the app with some basic features. It is helpful in attracting investors and preview them the basic ideas.

Now, the rest of the steps include integrating an appropriate analytic tools, get feedback and suggestions from beta testers, deploy the apps.

The other step necessarily includes marketing it.

Need help with first mobile app?

Do you want a mobile application for your business but lack resource launching it? We can help! OMSOFTWARE has the resources and technologies to develop and manage functional business applications that get you new customers and consistent sales. Contacts today for a quote!

Does My Business Need A Mobile App? Yes, You Do And This Is Why!

Popularity for mobile applications is overwhelming. Before we cover the reasons your business might need a mobile app, please orient yourself with a few statistics

  • The total number of mobile app downloads in 2017 – 197 billion (a forecast) (Statista)
  • The total number of iOS app downloads in 2016 – 25+ billion (Source: App Annie)
  • The total number of Android app downloads in 2015Does My Business Need A Mobile App? Yes, You Do And This Is Why! – 50 billions (Source: Benedict Evans)
  • The total number of Android app downloads in 2016 –  90 billion (App Annie)
  • The app category people spend time the most – Social Networking (29% of users) Source: comscore
  • The most popular app, both iOS and Android, by penetration – Facebook (81% of users) (Source: comscore)
Stats compiled from here

Please find below a few graphical representations illustrating how popular and important app has become!

Number of mobile app downloads worldwide, 2016, 2017 and 2021

Number of mobile app downloads worldwide, 2016, 2017 and 2021

So, Here Are The Top Reasons Your Business Needs A Mobile App.

  • Revenue boosting factor
  • Increase visibility
  • Be with the trend - Customers prefer mobile
  • Improve engagement
  • Gain customer behaviors insights
  • Great user experience
  • Push notification factor
  • Globalize your business

The Top Reasons Your Business Needs A Mobile App

Revenue boosting factor

Global businesses looking to expand can leverage on mobile apps to connect and collaborate with their audiences globally.

Increased visibility

A mobile app can increase your business visibility for a brand, thereby lifting their scope to boost revenue.

Be with the trend

More and more businesses are switching to mobile apps. If you do not have one, your competitors have a clear advantage over you.

Improve engagement

An application offers improved engagement and uncomplicated the process of making sales.

Great user experience

Better apps offer better user experience and useful business outcomes. An app that caters to your audiences' demands catches limelight.

Time Spent on IOS and android connected device

Push notification

The push notification factor enables a very simplistic and urgent communication to get attention of audiences.

Globalize your business

Using a push notification, you can reach to audiences located around the world which means more revenue.

World Wide Mobile App Revenues

Need help with first mobile app?

Do you want a mobile application for your business but lack resource launching it? We can help! OMSOFTWARE has the resources and technologies to develop and manage functional business applications that get you new customers and consistent sales. Contacts today for a quote!

Why A Small Business Needs To Have A Business Website?

A business website is like a heart. It keeps working round the hour and in return, it does not complain for the restless job it performs. Rather, it keeps you going. In this highly competitive world, where new technologies are replacing the traditional ones; it comes as a shocker why so many businesses - mostly small businesses - are so indifferent to the development and think twice before launching their own, so-called business website.

Before we impress you with logical reasons you need a business website, please find some statistics that point at multiple alarming and surprising facts about the indifference of some businesses to the importance of having a website.

Did You Know about small business

Did you know?

  • 31% of small businesses prefer to use social media rather than a website
  • 25% of small businesses do not have sufficient technical knowledge
  • 23% of small businesses believe a website is not at all required
  • 22% of small business lack human and/or financial resources
  • 29% of small businesses do not have a website

So, what restrict businesses from developing their own website?

Perhaps a number of factors play a decisive role in this

Perhaps a number of factors play a decisive role in this.
  • Indifference - Not knowing what is happening in the world or not wanting to know
  • Unwillingness - Not wanting for a transition from traditional means of marketing to new ones
  • Budget - Most businesses would lack resources to develop their own website and hence they might seek professional help, but upon knowing about the extent of costing could turn down the idea of a business website. If they make a comprehensive search and prefer to cross check the pricing.
  • Orientation - Some businesses do not know the benefits of having a business website in details.

Counter arguments

Counter arguments

  • Indifference - It can never be an answer for not having a website. If you are in a business, you must be in the know of the development
  • Unwillingness - Not interested is another matter. And not wanting because you cannot is another. No business would want to lose on profit simply because of ignorance
  • Budget - Rather than asking one or two high end service provider who charges more, you can seek for more help by broadening your search and comparing the quotes.
  • Orientation - If you are willing to learn, knowledge is free to consume.

crucial benefits associated with launching and managing your own business website

Well, now let us cover the crucial benefits associated with launching and managing your own business website

  • It provides social proof
  • You control your website
  • It is an affordable way to tell about you
  • It keeps you in competition
  • It is available round the hour

So, when you launch a website; you benefit in a number of ways. The marketing opportunity increases from local audiences to global audiences. The digital sales makes you smart, it offers you cost effective means to reach out to a larger targeted audience. Other than these benefits, a website can help you track user behavior and narrows down on who your pinpointed audiences are. So, it offers increased range of analytics for better business.

Elaborated points

Elaborated points

  • It provides social proof
  • When you launch a website, it provides a number of ways to offer you social proof. It offers you credibility.
  • You control your website
  • You control your website narrative. You can add, delete whatever you can based on your valued needs.
  • It is an affordable way to tell about you
  • You do not need to invest heavily on this. Business websites are affordable when you choose a professional service provider who offers value for money!
  • It keeps you in competition
  • Not having a website puts you literally out of competition. Having a website means you are in the race!
  • It is available round the hour
  • It never sleeps, but keeps working to help you reach more customers and to help you make sales
So, a business website is essential today to connect with audiences and collaborate with them in a holistic manner.

Need help setting up a website for your business?

If you have not yet set up your website, you can still do it now. We at OMSOFTWARE can help you narrow down on your target audience and then based on their needs and market demands, can help you design, develop and manage functional business website that works!


The application development industry is growing at a fast pace, and with so many companies readily available to offer you the solutions, it might become hard for you as a customer to choose a company that can cater to your needs. That is why we are covering this article with reference to some of the companies.

Disclaimer - It is factually not possible to populate one list with all the companies that deserve a mention. Hence, we are adding only a few in this list. The content of the respective companies have been sourced from their websites.


OMSOFTWARE


Omsoftware is one of the fastest growing mobile app development companies in India, with over 9 years of professional experience serving over 500 clients worldwide from 3 global locations. With more than 150 experienced developers who possess experience in delivering over 500 plus mobile solutions, the company is NASSCOM certified, and is rated number one across destinations by App Futura, Clutch, and app Index. A host of benefits make OMSOFT a true choice for companies looking for responsive and affordable mobile app development solutions


SAR Infinity Technology Pvt. Ltd


SAR Infinity Technology Pvt. Ltd. is a fast growing, software development company in India, offering world class services and solutions to customers. Its core competencies are Software Development, Mobile Application Development and Migration, Software Maintenance Services by following the Standard Software Methodologies, Quality Processes and timely deliverables. The company claims to have state-of-the art infrastructure equipped with high speed leased line and all forms of communications to ensure constant connectivity.


I Deliver Solutions


I Deliver Solution is a fastest growing multi solutions providing firm, with a growth model oriented towards providing its customers, a one stop shop for all their needs, so that their wastage of precious time is minimized and it gives them ample space to focus on more value addition activities. While delivering varied solutions under one umbrella, the priority is to give utmost importance to quality and maximum satisfaction to its Customer, as well as to its People.


Anshika Technologies


The company was established in the year 2010 and since then flourishing by offering a range of solutions. Among the solutions offered include web development, web designing, software development, search engine optimization, graphics designing, MLM software, android app development, bulk SMS solutions etc to name a few.


Eulogik


Eulogik, as they put on their website, supports & works on the future defining technologies that keep on growing. The company believes in Innovations & Inventions. Armed with open minded people, team Eulogik exploits Open Source Technologies and provides services in Non Open source ones as per the demand of the client. Core focus areas of Eulogik are new edge web & mobile applications.

The above graph shows the immecable growth the mobile app industry has experienced over consistent years in India. With people turning towards hand-held devices to make informed choices, and shopping for daily requirements, the deamnd for applications is soaring high. Marketers are trying to connect and collaborate with their audiences using applications simplistically! With competition increasing, the demand for good application development companies is also increasing. Please read on about some of the top mobile application development companies in Delhi.


This article is written to include top five Mobile Application Development Companies in Delhi. Please note it is factually impossible to populate a list with all the best service providers and merely a count of ten does not mean everyone is included. So, while the present list is populated with top service providers who deserve a mention, we will update the list with more entries.


OMSOFTWARE


Omsoftware is one of the fastest growing mobile app development companies in India, with over 9 years of professional experience serving over 500 clients worldwide from 3 global locations. Headquartered in Bhopal, the company offers sustainable solutions to clients around the country and internationally! With more than 150 experienced developers who possess experience in delivering over 500 plus mobile solutions, the company is NASSCOM certified, and is rated number one across destinations by App Futura, Clutch, and app Index. A host of benefits make OMSOFT a true choice for companies looking for responsive and affordable mobile app development solutions


Defuzed


Defuzed helps progressive companies and courageous startups make a bigger impact with well designed and innovative technology products and strategies". The company began as a small Web & App Development team in 2011 and in a few years developed itself into one of the fastest growing companies in web and mobile app strategy.


Mobikasa


Mobikasa is a full-service web, tablet and mobile application development company established in 2008, with a wide-ranging set of technology capabilities to deliver business needs. They are headquartered in NYC with different offices in New Delhi and London. Led by a team of certified design and coding experts, the company does not measure themselves by who they are, but by what they have designed, developed and deployed.


TechAhead


TechAhead was started in 2009, and since then they have been learning, discovering, and growing ever since. The company specializes in creating digital form factors that are simply usable, functional and intuitive enough to make life better. Some of the services they offer include Custom Application Development, third-party application integration, legacy application modernization, enterprise mobility applications etc.


Mobulous


Mobulous is an award winning design and development company with over 300 apps successfully designed and delivered. The company develops Native Mobile Apps for Startups and Enterprise clients. The company offers integrated, vibrant and streamlined solutions to businesses all across the globe. They have a terrific record of delivering incredible and innovative apps that have scripted many success stories of brands across the globe.

With a growing number of audiences readily opting for hand-held devices, specifically mobile phones to do their daily activities, including shopping and paying bills, booking tickets, seeing doctors and getting recommendations about preferred medicines; it goes without saying that application development is where the money is. Companies - big and small - are steadily investing money in developing sophisticated applications that solve complex problems of their customers.

While the demand for developing mobile applications increases, the demand for companies that develop top of the mark applications increases. In this list-based article, we cover top five mobile app development companies in Pune.

Disclaimer - It is factually impossible to populate one list with almost all the companies that are changing the industry for good. So, while this article lists only five, there are many others who might be equally good; because of space limitations, we are including only a few in this list. The texts about the respective companies have been sourced from the companies' websites.

OMSOFTWARE

OMSOFTWARE


Omsoftware is one of the fastest growing mobile app development companies in India, with over 9 years of professional experience serving over 500 clients worldwide from 3 global locations. With more than 150 experienced developers who possess experience in delivering over 500 plus mobile solutions, the company is NASSCOM certified, and is rated number one across destinations by App Futura, Clutch, and app Index. A host of benefits make OMSOFTWARE a true choice for companies looking for responsive and affordable mobile app development solutions


Redbytes


With 400,000 plus users and over a million download, they are a team of mobile app development experts, who have been trusted for developing engaging apps since 2009. The company's team members have got years of experience, knowledge and wisdom to tackle every hurdle during app development, from design through deployment.


Quadlogix


They are an IT Consulting & Software Development team delivering end to end IT solutions to Enterprises across the globe. The company's deep expertise in Technology, varied experience across multiple industries and well designed software best practices makes them the preferred IT consultants & development partners for businesses across the globe.


Cuelogic


The company develops software for leading edge startups across the globe as well as with Fortune 500 enterprises looking to compete with unicorns. It has built many scalable products having high traffic challenges on consumer side and complex workflows on enterprise front covering areas including web, cloud, IOT, Big data, mobility, payments in domains covering media, advertising, education, health, travel, finance and others.


Softenger


Softenger is committed to motto “Strive to Excel” and the company considers technology as lifeblood to bring incremental benefits to its customers. It's approach has always been to ensure value creation in every service it provides which has helped it grow with customers.

Mobile and hand-held devices are where the market is. Brands are slowly migrating towards a dedicated application marketing strategy to collaborate and communicate with their audiences holistically.

Please find below five Mobile Application Development Companies in Lebanon. Content about the respective company has been copied from their websites.

OMSOFTWARE


Omsoftware is one of the fastest growing mobile app development companies in India, with over 9 years of professional experience serving over 500 clients worldwide from 3 global locations. With more than 150 experienced developers who possess experience in delivering over 500 plus mobile solutions, the company is NASSCOM certified, and is rated number one across destinations by App Futura, Clutch, and app Index.

EURISKO MOBILITY


With more than 120 clients worldwide, Eurisko Mobility is Lebanon & Middle East’s leading firm. The company has above 8 years of experience in native app design, development, performance & security testing, publishing and Continuous Delivery Automation.

NOVA4


NOVA4 is a web development company in Lebanon. The company has expert designers and developers who strive for innovation in their work. The company has been serving its clients with a good track record and its portfolio speaks about the success it achieves.

IBAROODY


iBaroody a 40+ full time employees Company, originally started in the USA with an American business background, and incorporated history, serving just over 1300 different clients since 2002. In 2010 iBaroody LLC was created as a Lebanese Company entering the Middle Eastern market with our office in Beirut, Lebanon. It offers a good number of solutions with a trusted record.

FOO


Founded in 2009, FOO has emerged as a leading Fintech provider by focusing on Technology, Innovation, Expertise and Quality. Working with leading clients in their industries, FOO has quickly expanded in the MENA region and has set the benchmark for design experience and quality. FOO’s vision is to expand globally and create a positive impact on future technologies

Mobile application development is scaling new heights of popularity. With an increasing number of people readily opting for hand-held devices -specifically smartphones - to make informed decisions, it requires little introduction that brands are looking at app ecosystem as the new market. A good number of marketers are developing mobile only strategy to connect and collaborate with their audiences. But since the market is populated with so many companies, it sometimes becomes hard to choose the best players. With this article, we are covering only a few app development companies. Please note enlisting all good service providers in one list that has only five entries is hard. That's why we are only populating the list with five service providers and will update the list accordingly in the future.

Some of the text - whenever necessary were taken from the website of respective companies - to retain originality.


OMSOFTWARE


Omsoftware is one of the fastest growing mobile app development companies in India, with over 9 years of professional experience serving over 500 clients worldwide from 3 global locations. With more than 150 experienced developers who possess experience in delivering over 500 plus mobile solutions, the company is NASSCOM certified, and is rated number one across destinations by App Futura, Clutch, and app Index.


DEVICEBEE


DeviceBee, as written on their website, is made of an awesome team of engineers, developers, analysts and tech geeks creating even more awesome apps, websites and strategies for businesses in the United Arab Emirates and beyond. The services include android development, Apple iOS development, augmented realty, staff augmentation etc.


APPHITECT


One of the fastest growing companies in mobility segment, they have 8 years of experience so far, and has in credit millions of downloads, 80 plus readymade mobile products, hundreds of developers and designers. They have a great support service and has clients around the world.



APPROXEN


Since the inception, Approxen (a leading Dubai based app development company) has been engaged in providing best interactive mobile application development services. The company is set forth with a vision to provide solutions to enhance your business’s market reputation. Currently the company are focusing on developing mobile applications catering platforms like iOS, Android, Blackberry and Windows including both smart phones & tablets.

In order to make a Chat Application, you need to have a server for storing user information such as password, user name etc. You can host it anywhere such as Amazon EC2, Google app engine etc. You need to register for GCM push notification.

For android, you should register to GCM and then send the GCM registration id to the server to upload. Another important thing that you need to consider is to design user interface to deliver message, send a message through REST APIs to the server. For this, you can choose to use XMPP or MQTT. Now, in order to receive message from the device, you can send a push notification to the device. There are usually two ways to do this -

1) Deliver the message payload with the help of push notification
2) Only send "sync" and on receiving the "sync" notification, receiver's android app can make a call to the server, and get standalone set of messages.

This is a simple way of doing it. To learn more about how to integrate chat eco system on android studio, please feel free to visit the Website.

Benefits of developing mobile application with OMSOFTWARE


• Improved efficiency and highly integrated solution
• Highly secured applications ideal for improved business experience
• Easier maintenance translates to you know when to update
• Integrate with your native applications
• Customizable scalability

We will speak more about developing custom mobile application later in the post. Meanwhile, let us narrow down the technologies required to develop mobile application

First, you need to decide which type of app works for you: Native, hybrid or web app.

Then, you have to choose between the programming languages largely used to develop mobile app.

Let us learn more about -



Native apps - When an application is specifically designed for a platform and is used, it is called native apps. The most important advantage of a native application is that it optimizes the user experience and acts fast because it is specifically designed for that application.


Hybrid apps - if an app can be installed on a device like a native app and can be run via a browser; it is called hybrid app. These apps are built using HTML5.


Web apps - The web apps can be of actually three types - traditional, responsive and adaptive. Traditional web apps include any website, responsive app suit the screen of the device. Unlike responsive where changes its design according to screen, adaptive design adjusts to the different screen size of a mobile device

Now, please fid below some of the top programming languages that are largely used for Mobile Application Development.

• Swift
• C++
• Java
• HTML5
• PHP

These technologies are largely used for native or cross platform mobile application development.

Top tools to build applications


There are tools that can help you design and develop state of the art mobile applications based on your standalone needs. Some of the tools necessarily include -

• PhoneGap
• Appaccelerator
• RhoMobile
• WidgetPad
• MoSync

To learn more about the design and development of mobile applications that work; please feel free to visit the Website Now!