To stand in the emerging competition it is crucial for every business to propose new strategies for development. Many small and big businesses use mobile apps to increase their business profit by reaching a large number of people. The most important part is to find a reliable app development provider to attain your goals.

What to look while choosing a mobile app development company?

The development of a full-fledged mobile app is a complex process. The better idea to do this is to choose an efficient mobile app development service provider. It is very difficult to choose a service provider from a vast range of quality, cost and reliability. Here are a few tips that help you know how to choose a mobile app development service provider.

Know your app requirement

The first thing is to know your own app essentials. A clear vision of your requirements is going to help you in a better way. Absolutely it depends on your type of business and the products or services it offers. The clear idea of functionality and accessing the similar apps can help you in getting a well-developed application.

Experience

It is important to look for the related experience of the company. It would be beneficial to choose the company that has experience in making related apps.

Look across the globe

You can hire the company from anywhere across the globe required that the company is fulfilling all your specified requirements.

Quality against cost

Cost does matter but not against quality. Never compromise the quality while choosing the service provider at low cost. Quality compromise will not let you stand in the near future.

The technical efficiency of the developer

Developing a mobile app is absolutely different from the development of the website. It is crucial to check the developer's efficiency before going for the decision.

Consult on how to make the app profitable

It is better to consult in advance with the service provider about the profitable ideas. This helps in getting an outlook of the whole app development.

To get more information about how to choose a mobile app development service provider, please visit the website

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Developing an app is no more big deal today. And with so many app developers flooding in market it is very tough to keep a close watch on their reputation. However, do you know that it is not very tough to monitor an app reputation?

App’s today are considered as the most efficient tool of digital marketing. Thus, it is very necessary to keep a close watch on its reputation. What people think and say about your app can be used as an indicator to take an overview of the overall health of your business. So, by keeping a close watch and by monitoring an app’s reputation you can actually improve your market position.

All thanks to the various tools which actually help in monitoring the App reputation. Here, we are listing few of them that help us keep a close watch on app’s reputation.

Take a look:

• Brandseye

As the name itself explains for itself, this application tool is actually an opinion mining company which keep tracks about everything that people say about your app. Giving an accurate insight about your app performance, this app uses various business intelligence strategies along with ML to collect, analyze and track your all online brand mentions. This application gives you an ability to learn from it so as to make your application a better version of what it is now.

• Social Mention

It is one of the most popular free analyzer that let you monitor your app reputation in most holistic way. Being the most trusted one and reliable platform it can actually aggregate almost all content of your app to let you track and measure your social media presence in real time. Also, it not only evaluates your brand positioning but can also enlighten you about improving it.

• Reputology

With it you can easily collect but also analyze your all online feedback and reviews. If used well, this can help you identify and handle any complaints or negative feedbacks in no time thereby helping you build a better online reputation. It can even do sentiment analysis of customers for you. Not only this, it can even help in building reports that can help you make decisions which will do only good to your app.

• Rankur

This is yet another very popular online reputation management tool which is used to monitor online reviews, social networks, blogs and forum conversations. Not only this, it also capable of monitoring your business brand name and even the names of important people of your business which are mentioned any where online. If used well, this application can be used to create detailed analytic reports also.

• Mention

Whenever you brand name is mentioned anywhere on internet, it will make sure to acknowledge you. You can even add your support team and PR professionals with the mention account to properly manage and monitor your reputation via it. Made for both iOS and Android this application is seriously meant for every kind of online conversation. What else you could have asked for?

Apart from the above mentioned tools there are many other tools too which can help you keep a track of your app reputation. But only tracking and monitoring is not enough. You also need to work on the feedback to improve the reputation. So, here we are giving you few tips that can help you earn some extra points on an app’s reputation. Take a look:

Learn to respond smartly on negative feedbacks

• Be polite and humble while dealing with them

Every app has set of positive and negative feedbacks but the good apps are the one that handle their feedbacks in right way. So, if your app too has some negative comments/feedbacks make sure to handle them with great politeness and humble. Your courtesy can make your app stand apart from the crowd.

• Stay positive and respond back quickly

Even though people post some nasty feedbacks make sure to stay positive. Never let their negative approach affect your work. Also, if you are getting any kind of negative feedbacks respond back quickly before it creates any kind of havoc. Your prompt response can minimize the after effects of damage.

• Never ever try to delete them from your App

Yes! Don’t even think of deleting them as it can give people an opportunity to criticize you for covering up the negatives. So, make sure to handle them with care and resolve them as and when they hit your online reputation.

Take an effort to manage your positive responses too

• Always thank for compliments

For all matters of fact, you should always be thankful for any kind of appreciation that you get from others. So, never miss a chance to say thank you. Always be grateful to those who have appreciated you for your efforts. Your small expression of thanks can help you earn some extra miles on good reputation.

• Try to maintain what your app is being appreciated for

It is easy to get what you have but it is tough to maintain it especially when the competition is so tough in the market. Share your positive reviews with your team mates to never lose hold on your positive things.

Also, make sure to learn from every feedback. Be it a negative one or the positive feedback; a good app developer will always keep on working the customer’s feedback to keep the app in best of condition. Remember, by monitoring an app reputation you can actually built a brand for your business. Where earning a good reputation is a step by step procedure, on the other end a bad reputation can happen just in snap. So, make sure to keep a close watch to monitor your app’s reputation.

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Key steps to consider

• Know your requirements
• Set your budget
• Learn which kind of service provider do you want in the first place
• Compare app development companies to narrow down the best
• Be sure of the quality
• Ask for key differentiator

Know your requirements

When it comes to choosing a mobile app development company, the most important thing that should influence your decision is that you know what you require. When it comes to defining your requirements, you need to consider the following things

• Learn the exact things you need in an app
• Prioritize the time line by which you want the app to be developed
• Define the objective, goal, feature, business model of the app
  
• How the app will communicate with other software

If you do not necessarily have answers to these questions, seek answers from an expert. A good mobile app development company will not only brief a client with all the proposed solutions and implementation process, but would also help understand what you need. If you lack technical understanding, the company would even help you learn the basic and thus assist you formulate your priorities and budget accordingly.

Set your budget

When you know the purpose and functionality of your application, you need to decide how much money you require to achieve the goal of your app. Because there is no clear and simple ways to define and prioritize the charges for developing an application; the best way to set a budget is to directly ask mobile app development company about it.

If you make an online search, you can easily get an estimate about the price it requires to design and develop an application. Usually; a simple and easy to manage app that does not require heavy coding costs less while an app that is high-end, multi-platform with a significant backend would naturally costs more. So, more the features; more you need to invest.

Learn which kind of service provider you want in the first place

It is very important to narrow down on your expectations when it comes to choosing which kind of service provider you want. While it entirely depends on budget range; there are a number of options to choose from.

A small agency can be good if you are on a budget but if it lacks necessary manpower and domain knowledge; it might not at all be a good idea. Whereas; if you choose a mid-sized company that is ready to work at a fair price, you can definitely try the services. Usually a mid-sized or big agency has all it requires to design and develop highly sophisticated application.

They have all the domain know-how, and process expertise to bring a balance between expectations and budget. With all the tools and technologies, processes and differentiators; such a company can be a true choice for literally any sort of business that seeks to hire a professional mobile app development company.

Compare app development companies to narrow down the best

Once you are defined about your needs, and have prepared a list of service providers; it's time you narrow down the list and then categorically compare and choose the company you want for your project.

Prepare a list of service providers based on your research. Before choosing or should we say before hiring the company that ideally suit your need and fit your budget; it is critical that you compare the ability and skill of the companies. Ask a few questions and post receiving answers; compare the quality of answers with their experience and testimonial. The companies that you think is worth a try can be chosen for a trial. We will talk about it a little later. However, before that, please find below a few questions that should constitute your priorities.

• How much time development will take
• How much effort in man-hours a project would usually take?
• What should be the approximate cost of the development?
• Will the company offer help when need arises
• Which kind of service and assistance are offered under the services
• How the app will communicate with other software

Takeaway

These are a few of the many questions that you need to ask to yourself before choosing a mobile app development company. You might want to add or edit some questions depending on the nature of your needs.

Be sure of the quality

You can narrow down on some companies and then test their quality either by asking them about the previous work they did, the testimonials they have, and the nature of service they can undertake by asking them to work on a project.

Ask for key differentiator

When it comes to key differentiators, please ask the company how it can be a cut above the rest. This means making sure the company is truly a great service provider. A good company would have a number of things to speak on its behalf in order to prove that it is professional, and has a number of things above the competition. If the company is using latest app development tools, if it has a well-placed functional model to serve the clients, if it has a proven track record of working on timely manner or before the expected timeline; the company might be good.

These are just a few of the many things you as a business owner are decided about before choosing a mobile app development company.

Established in 2004, OM Software is a development firm specializing in eBusiness optimization solutions for companies across the globe. OM Software offers a complete range of web-based and mobile application and IT services including strategic consulting, prototype development, site architecture planning, creative graphic design and photo imagery, eCommerce solutions, content management systems, content migration services, lead generation tools, advanced programming capabilities, multimedia production, SEO and site globalization services.

To learn more about How To Choose A Mobile App Development Company, please visit the Website

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After setting up the new trend in 2017, Artificial Intelligence is all ready to set up new benchmark in 2018 also. And one sector that is getting benefit of it is the “mobile development". Around the world, various sectors including mobile companies, network technology and mobile applications world are making best use of AI to come up with new user experience strategies thereby raising the standards of consumers. Everyday new applications are being introduced which are more intelligent and intuitive then the prevailing versions.

For sure AI will take the mobile application development to next level. So, here we are penning down few predications AI is expected to do in mobile application world.

Take a look:

Personalization will become the most important factor of consideration

Being the latest technology innovation which featured loads of benefits; AI today has hold on variety of business industries. Many businesses have already proved their success with it. Today, it is being considered as a powerful tool which can be used to take insight of user’s information. This information can then help businesses in forecasting future buying trends of customers. So, the every mobile app that has been built with an AI promises to give unique experience as per an individual preference by offering some personal recommendations. Isn’t it cool and easy way to stay ahead in business? These apps closely watch consumer buying behavior, the AI based mobile applications can now predict what consumers are looking out for and can then serve them accordingly.

There will be more opportunities to explore codes in creative way

AI has changed the complete scenario of app development in many ways. And with its increasing need and demand, it has become very important for the app developers to understand it in more comprehensive way. Higher the knowledge and creativity better will be the opportunities to explore. Additional insights can promise rich contextual and personalized experience to users thereby helping users to complete their daily personal and professional tasks in effortless way. Undoubtedly, AI integrated mobile apps has made this world a better place to live and enjoy life.

Even the businesses will change their way of operating

With undeniable impact of AI on technology, no business can even think of ignoring it. Today no business can think of running without an intelligent mobile app. AI is being used today by the business to build a better and stronger bond with customers directly. From expanding new markets for existing businesses to helping new businesses in retaining their customer base; AI based applications can do a lot for any business. AI integrated mobile apps can even help in collecting, monitoring and analyzing big data which can further be used by companies to take strategic decisions.

AI will become an integral part of our lives

The use of Ai is surely not limited to just smart phones. All thanks to the new way of smart living which has transformed even our homes into smart homes. From smart TV to smart AC and intelligent temperature sensors to sensitive lightning systems; now almost everything around us can be connected to our smart phones for better living experience. Whether it is on professional grounds or on personal grounds; AI is surely making our lives better. With constant improvements and advancements, it can appease modern customers and young generation and it is going to stay for long.

The above predications ensure that soon there will be a wide range of AI based mobile application development which will unfold in 2018. But it has not emerged suddenly as even it has its own story of evolution and development. From ensuring good health to completing important professional tasks; consumers from all around the world are now highly dependent on mobile applications. And from here we will come across a major change in our lives.

But today, the easily availability and the kind of advancements that it is bringing to our lives has surely brought along incredible changes. Most of the good companies have already started exploiting benefits of it to offer and refine the customer experience in all good way. And it is for all this reason only that AI today has become very influential element of app development. There is still tremendous potential left which is yet to be explored and used.

However, AI all alone cannot work so fantastically. Apart from just AI, the mobile application development companies also need to consider following things to make best use of AI. Like:

Plunge in data lake

To let AI work efficiently for you it is very important to have fast indexing and cataloging of data lake system. Remember to incorporate data security, data governance and meta-data management along with the AI to get best results. Make the whole data ecosystem active by equipping it with constant data access, management and delivery.

Consider data as a service

Many mobile applications work as a data service application thus it becomes mandatory for them to provide seamless data discovery service. Besides, just offering data provisioning, monitoring and tracking services at fast mode it is also necessary to put right safety and security measures. And when all this join hands with AI it can deliver unexpected results.

Ensure analytics as an integral part of application development

To get decisive and intelligent moves, every business needs to incorporate AI with enterprise analytics in their creative app development process to remain open for future scopes. AI based applications with high scale enterprise functionalities can actually help business to reap benefits in long run.

Believe it or not, AI can take our lives to next level of sophistication. Mobile now will have more of AI and machine learning driven apps. AI with new technologies is surely opening new doors of opportunities thereby empowering new possibilities in the world of mobile application.

To learn more about How AI Will Change Mobile Application Development in 2018 , please visit our website

Reference - OMSOFTWARE

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Which are the core things that you think are slowing down the performance of your mobile phone? This article takes a close look !

In the era of 4G mobile networks, it feels so disappointing when our mobile app open and work on slow pace. But it is not always because of poor mobile networks, some mobile apps itself can be the culprit. And if it is really because of app only then the developers of the app need to work on it as soon as possible.

With some lightning speed applications in market, today end users do not have patience to wait for long. So, if your mobile app is also slow make sure to get rid of it as soon as possible. Here we are writing down few reasons that can cause an app run or load slowly.

Along With The Problem We Have Also Tried To Give Up A Solution To Fix It Up.Take A Look:

The sluggish server

One of the most common reason that is contributing in slow performance of your mobile app can be the poor server speed. And this could be because of overloading or overwork of the server. So, make sure to keep a check on what your server is doing? One server at a time can do number of tasks which commonly include accessing the files from the disks, interacting with users, processing of requests, application code running etc and sometimes all this can result in running out of memory too. All this together can make server overloaded and overworked which further sluggish the server speed.

Solution: - However, to cope up with such situation it is always recommended to add a reverse proxy server which can help in offloading some of the tasks from the main server thereby making the main server work more efficiently. Other than this you can also imply Application Dependency mapping (ADM) to identify and manage interaction between various components of the application itself.

Excessive useless data

Unlike other issues the problem of data overcrowding is not a big problem but if occurred can cause some serious issues thereby affecting the overall performance of the mobile application. Also, this problem can be easily identified and resolved too. This issue is surely not a rocket science. So, always remember that if your app is holding excessive of data than it can slow down the performance of your app. But while working on chunking off the excessive data make sure to not compromise with the data that decrease the excusive features of your app.

Solution: - One of the most effective ways of managing the data is by compressing it. This way you will neither mess with the features and functionality of app now will you compromise with your data. There are two ways through which you can do this – One is a lossless method and another one is lossy compression.

Outdated application versions

Another very obvious reason of the poor performance of an application could be the older versions of software and framework on which your application is running. Remember, older versions cannot support the new application capabilities which in turn to make your mobile app run slowly and sluggishly. A drop in performance over a period of time is because you have not upgraded either the software or the application itself to the latest versions.

Solution: - Update your application after every certain period of time. Always make sure to let your application work on the latest versions of operating system. Upgraded and latest versions ensure enhanced capabilities and higher compatibilities with superior stability and performance.

Un-optimized encrypted connections

During an app development it is very important to set up encrypted connections (SSL/TLS) so as to provide secure transit of data. And it is also very important to after these connections from time to time because if not dealt on time even they can affect the overall performance of an application.

Solution: - One of the easiest ways to keep it on right track is by making these encrypted connections optimized from time to time. Use of session tickets, Open SSL and session caching can also be done to overcome this problem.

Use of faulty software development kit

Last but not the least; sometimes use of faulty software development kits and libraries can also adversely affect the overall performance of an app. Even though a developer wants to create an application that performs best in class sometimes there could be problem with the library and SDK which has been provided to them by the vendor which further creates a problem with application performance. Always remember, even SDKs and libraries are an integral part of an app development process.

Solution: - Review the code of application to trace out presence of any kind of bugs and errors. And always use SDKs and libraries that have best reputation, stability and security.

Besides above mentioned reasons, there could be many other reasons too but make sure to fix it as soon as possible. Identify the exact problem before actually addressing the issue. And if in case you need help of a reliable and experienced app development company then use it also. The only idea is to accelerate application speed anyhow.

Today, mobile applications are considered as great marketing and promotional tool by various industries. From banking sector to spa and salons, cafes and restaurants to fashion labels and almost every other business is using it to reach out their target audience in an easiest way. Thus, it is very important to own a mobile application that work instantaneously on click of fingertips. Remember, for every extra second that a mobile application takes to load or open, the conversion rates drop by nearly 7%. It is obvious also because today everyone is running on express pace; be it the mobile apps or cooking methods. Thus, to retain your customers it is very important to give them quality and fastest services. So, as an app developer you always need to be on tip of your toes to remain ahead of your competitors.

To learn about why your mobile app is slow and how to fix it, please visit the website.

Reference : OmSoftware

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How do you experience the usability of an application? How do you know if the application you developed is catering up to your expectations? There are a number of ways to determine how an app is doing. Please find below pinpointed ways to learn the ways to track the success of an application.

Introduction

• The importance of an application in this constantly changing environment

• Ways to track the success of an application

• Conclusion

The importance of an application in this constantly changing environment

With the growing demand of applications in this constantly changing world of information, it has become extremely important for businesses to design highly functional and useful applications that work according to the demands of the market. An application offers a solid footing in this digital ecosystem for a business.

A business application can channelize your branding

• It enhances your branding

• It improves accessibility

• It helps augment online sales

• It improves exposure across devices

• It helps you connect and collaborate with changing audience demands

• It helps design and develop a direct form of marketing channel

Ways to track the success of an application

The ways to track the success of a mobile application is constantly changing depending on the need of the market. The tools used to understand the success vary based on a number of factors.

Usually, by analyzing the usage stat, retention strength, app's load time, average revenue per year per user etc are some of the top of the mark deciders to learn the usability of an application. Read on!

With so many marketing platforms, it is really very tough to set strong marketing strategies that can maximize your sales and overall business growth. From print media to digital media, broadcasting media to many more marketing and promoting options; there are vast options to choose from to promote and market your business. And among the so many choices, it is the mobile marketing ideas that are trending these days. No matter what kind of business you own, the mobile marketing practices are the best way to reach directly to your target audience that too at very reasonable prices. Be it bulk SMS marketing strategy or business mobile app; each and every mobile marketing segment is being still explored to tap new opportunities.

But while using these practices it is also very important to track its success rate. The right and proper tracking ensure that all your creative planning and execution stages are on the right track.

So, here we are listing down 5 ways that can help you track the success of your mobile business app. Take a look:

• They should be able survive for long among customer’s phone

A good business mobile app will stay for longer in consumer’s phone space. Rather than getting happy on enjoying high performance era, the companies should focus on ways that can help in work towards longevity and not just high performance.

• Users should have appropriate session length while using your business app

Length of user’s per session of usage is another vital parameter that can help in determining the success of business mobile app. And to get an accurate estimate you can even determine their purpose of visit, types of users etc.

• It should have quick installing and loading time

In today world when time has become an essence of life it is very important to have fraction-less installing and loading time. Slow speed and low buffering can Detroit the mobile app performance.

• It should be able to generate average revenue per user

This is yet another very obvious parameter to calculate the success rate of mobile business app. The average revenue per user statistic can help a lot to calculate the success rate of the application.

• The application should have high usage rate

Last but not the least; more the users, more successful your application is. It is an important user engagement parameter which can be used reasonably to determine the success of any business mobile app.

Conclusion

These are just some of the most important ways to track the success of a mobile application. With the demands of the market is constantly evolving and the audiences are redefining the purchasing decision and their interactivity with applications, the ways to track the success of an application is also changing.

To learn more about mobile application development , and how you can help you design and channelize an application using state of the art tools and processes, please feel free to visit the website of OmSoftware. The company has been developing a range of useful applications and has served a number of clients with affordable yet high quality development solutions. Contact for a quote.

Established in 2004, OmSoftware is a development firm specializing in eBusiness optimization solutions for companies across the globe. OmSoftware offers a complete range of web-based and mobile application and IT services including strategic consulting, prototype development, site architecture planning, creative graphic design and photo imagery, eCommerce solutions, content management systems, content migration services, lead generation tools, advanced programming capabilities, multimedia production, SEO and site globalization services.

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Mobile app success is not meant to be successful only by the user acquisition. It can be said successful by engaging users. Downloading an app on your mobile and not using it means nothing. Some app developers also pay users to use the app. After acquiring users it is also crucial to retain them.

Engagement of mobile app and its retention are two genuine and important aspects of mobile app success. Low user engagement and retention is the sign of app failure but high users of the mobile app and great user retention rate is a symbol of victory.

Two Main Aspects Of Mobile App Success

User Engagement:

The most important thing to avoid mobile app abandonment is adding its users. High user engagement is said when each user performs at least ten sessions per month. 

User Retention:

According to industry's standard it is said that successful app retention is likely to be said when a user is likely to return within three months of its first use. App retention rate also depends on the nature of the app. So, it is important to note that each brand has its own definition of retention.

Five Great Tips To Avoid Mobile App Abandonment

Some important steps help you determine how to engage and retain users to the rate of mobile app abandonment. It is beneficial to consider these tips before you launch your app.

Assure a high-quality app with decent functionality

The first and foremost step is to create a high-quality app to boost the engagement and retention rates. There is less possibility that an app has no or minor mistakes at the time of launch. It is crucial to test it for any bug to avoid the trouble of imperfect launch.

Demonstrate the benefit in the app store listing

It is beneficial to demonstrate your app benefits beautifully at the app store to attract more and more users.

Easy On boarding

Your app should be easily accessed by the users. Make account creations and logins easy. Describe a step by step process of your app's features.

Use Push Notifications

Push notifications have their own crucial features. First of all, they remind the users that the app is successfully installed. Also, they keep reminding users of the app's daily usage.

Encourage two-way communication

Engage users by asking the feedbacks that give them the means of engagement.

Keep your app updated and give your users experience of personalized content and new features to retain their interest.

To learn more about five great tips to avoid mobile app abandonment, please visit the website

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With so many marketing platforms it is really very tough to set strong marketing strategies that can maximize your sales and overall business growth. From print media to digital media, broadcasting media to many more marketing and promoting options; there are vast options to choose from to promote and market your business. And among the so many choices, it is the mobile marketing ideas that are trending these days. No matter what kind of business you own, the mobile marketing practices are the best way to reach directly to your target audience that too at very reasonable prices. Be it Bulk SMS marketing strategy or business mobile app; each and every mobile marketing segment is being still explored to tap new opportunities.

But while using these practices it is also very important to track its success rate. The right and proper tracking ensure that all your creative planning and execution stages are on the right track.

So, here we are listing down 5 ways that can help you track the success of your mobile business app. Take a look:

They should be able survive for long among customer’s phone

A good business mobile app will stay for longer in consumer’s phone space. Rather than getting happy on enjoying high performance era, the companies should focus on ways that can help in work towards longevity and not just high performance.

Users should have appropriate session length while using your business app

Length of user’s per session of usage is another vital parameter that can help in determining the success of business mobile app. And to get an accurate estimate you can even determine their purpose of visit, types of users etc.

It should have quick installing and loading time

In today world when time has become an essence of life it is very important to have fraction-less installing and loading time. Slow speed and low buffering can Detroit the mobile app performance.

It should be able to generate average revenue per user

This is yet another very obvious parameter to calculate the success rate of mobile business app. The average revenue per user statistic can help a lot to calculate the success rate of the application.

The application should have high usage rate

Last but not the least; more the users, more successful your application is. It is an important user engagement parameter which can be used reasonably to determine the success of any business mobile app.

To learn more about Track Your Business Mobile App’s Success, please visit the website

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Mobile apps are where all the happening is! Given the tremendous popularity of smartphones, cheap data accessibility and increased digital literacy; it requires no introduction that mobile is the new medium for aligning a company with its business imperatives.

Brands want to connect with their customers and these customers are spending most of their time on smartphones so brands know if they can invade smartphone and attract their audiences' attention with an aim to influence their purchasing decision, their objective is served. But how to reach out to their audiences?

Traditional medium of communication does not necessarily have a mobile space, use of the advanced technologies such as machine learning, AI, natural language processing etc require high-end skills while personalized communication techniques cannot always guarantee mobile outreach. That's when brands can leverage on the unlimited potential of applications.

A smartphone is populated with Mobile apps. There's an app to greet you good morning, there's an app to predict driving direction, there's an app to suggest you of great shopping discounts at your nearest store and then there's an app that can relieve you of excess work load by allowing you vent your anger on your boss using games.

So, although smartphones are propelling today's consumer behavior; the content inside them i.e., apps are the real game makers. That's why brands are spending more money and effort into developing Mobile application. to connect and collaborate with their targeted audience. Apps work, and they are the face of new marketing norms.

But, how secured are the apps that we all use every day without casting any doubt on their authenticity?

Here are a few stats to alarm of you the grim danger unsecured app ecosystem poses -

• All of the top 100 paid Android apps on Google Play Store had been hacked

• 73 percent of the most popular free apps on Google Play Store had been hacked

• 56 percent of the top paid iOS apps on Apple Store had been hacked

• 53 percent of the most popular free iOS apps on Apple Store had been hacked

Did you know?

• Hackers could inject malware into apps to access sophisticated data, store keystrokes, and steal screen lock passcodes

• Tamper with your app to develop a spoof app malware

• Steal user data for identity theft

• Compromise your backend network using your IP

So, as a company, you need to protect your branding and make sure that the application that you develop work according to your context and that you have layered it with utmost security protection. A weak application invites hackers and bad hackers spoil your business.

Here's what you can do in order to keep your application secured

• Stay updated about the common application attack

The first and foremost thing that you need to do in order to enhance your mobile application security is to stay updated about the kind of attacks that can damage your data. The mobile security landscape today has various research papers and articles that keep you updated the most vulnerable areas of mobile application security. Make sure to keep on learning about them.

• Make sure to keep your data encrypted

The next very important thing that you need to do I order to protect your data from any kind of cyber attack is keep it encrypted. There are many robust tools available in market that can help in securing your data by encrypting it in safe codes. Securing your data through encryption ensures that your private data cannot be attacked by any malicious attacks.

• Keep a check on application security certification

Before you install any application in your mobile make sure that it has all the necessary and the latest security certification to promise you an authentic security for all your data. By reading all the terms and conditions carefully you can actually decrease the chances of getting your data crashed. It also ensures best of mobile integrity.

• Always ensure to use updated versions of the mobile applications

Last but obviously not the least; keep your application updated to have best level of security protection for all your data. Also, make sure that all your mobile application compiles with the latest updates. And remember, even your mobile operating system releases regular application updates from time to time to give your mobile data best ever security and protection.

Other than these, there are many other things, which you should practically think and work on in order to avoid issues with the security of your application.

• Secure the code

• Secure the device by identifying compromised and Vulnerable Run-Time Environment

• Review Case Studies from Large Organizations

• Check and test security training

Today, the small screen of mobiles bring along lot of many features rather than just texting and calling. With so many mobile applications that help us in our daily routine works it is very important to keep our private data safe and secure. Moreover, for this the above-mentioned ways can be used by anyone to safeguard our all crucial data.

Conclusion

In order to design, develop and maintain a good app, you need to pay very attentive consideration and for that you should almost always choose the services of a good application development company. With years of experience, and helping clients solve crucial business challenges with state of the art applications, OMSOFTWARE is counted as one of the top IT services company with a significant presence in the app development domain.

Sources : Technofaq

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When you develop a mobile app, what do you imagine at the end of the game? A functional application with a lot of downloads and some media coverage leading to increased popularity of you as a developer, and your efforts, as new standards? Well, that sounds so cool; but do you think it takes a lot of gut and efforts to actually design a valued application, let alone maintaining it, sustaining its popularity and creating standards using it.

With This Article, We Will Focus On Some Of The Common Myths About Application Development.

• Introduction: Why mobile application development myths are generating?

• Is there any strength in these myths?

Myths

• Introduction: Why mobile application development myths are generating?

Quite often, the lack of people's understanding about the kind of job app developers do leads them to form misconception. Usually, an app looks finished in its initial avatars, and because of quick roll-outs and simple effortless design; it is natural for anyone to think anyone can design an app. Add to this, some common human tendency makes the app design eco system look not a great deal.

• Is there any strength in these myths?

There is absolutely zero strength in these myths. Myths are formed on the basis of ignorance, hatred, or biasness. As far as myths related to mobile app development is concerned, they are formed because people are not aware of the challenges, hardship, and comprehensive process that go while designing and developing the app. While these myths are formed, a good number of them are busted as people become aware of their genuineness.

Developing Enterprise Apps is a Tricky and Long Process

Developing enterprise apps becomes simple with the introduction of cross platform app development. The new technologically advanced app development platform decreases the learning time thereby fostering the entire development effort while quickening the roll out of the prototype and subsequently the functional version. Latest integration tools, and technologies and the availability of cloud based solutions have apparently made the entire process of application development simple, quick and most importantly more meaningful.

The more the features, the better

If you want you to populate your application with all the features, you would end up making it unresponsive, bloated with a lot of memory hogs and seemingly unending number of functional issues. That's why stop thinking your mobile application is the mini version of your enterprise website. The enterprise website is entirely different from an application. So, work wisely and rather than populating the app with all the features that are hardly required; just focus on the most important features that matter. Your goal while designing an application is to make it simple and easy for users and thereby improve on its popularity. Giving all the features would end up making users deviate from the actual requirement they installed your application and your app unimpressive.

Mobile app development is only about coding

People who presumably have no or little understanding of app designing often think mobile app development is all about writing code. Well, while it is actually about writing code, it is a lot more that. Simply writing code does not make great apps. It requires many stakeholders including developers, project managers, content developers, graphics developers, business managers, user experience designer, user interface analyst, in-house IT representatives, and others to actually develop the application in its entirely.

App users are your customers

Not all app users are your customers. A lot of people (in fact most) delete an application they install after a few days. So, your core goal in designing an application that works is to design and develop highly functional app that get the limelight. So, while designing an application for commercial purposes; put specific focus on those applications that has the credibility to attract attention of audiences and then convert users into customers.

A great app will sell itself

A great app works, and it attracts the attention, but in order to channelize your efforts, and make sure that it gets the limelight; only the greatness cannot do everything. Like sometimes good people need some publicity, a great app also requires some marketing and promotional boost in order to prove its effectiveness. So, make sure to design and develop sophisticated applications that work using marketing mediums.

When app is done, job is over too

That is the dumbest of the myths formed. An application is never a job done, but it's a task in progress. You cannot necessarily expect to roll out the final version on ots (On this side) initial launch. It keeps on progressing, as you keep on working on its development. An app gives pinpointed insights into how you can improve it using stats.

Eye-candy beats content value

Although what shows sells, but in an application, everything does not necessarily boils down to graphics, and eye catching animation and designs. A lot of - in fact majority of the value actually and still reside in how you present your application. So, try to add superior value in terms of contextual content.

Trusting your gut is better than trusting a team of experts

Experts often give you good ideas but it is not necessarily important for you to always count on their feedback and ideas. Always trust your instincts, do good development and design and never spoil your efforts using cheap efforts. And then ask for genuine and solid reviews from people you trust, who would give you helpful insights rather than simple gyaan.

Pay-to-download apps are the deal-breaker

Did you know the deal breakers are free applications?

Mobile users do not necessarily pay for their app downloads, they would rather be happy with a free application forever and that where the marketing is. Rather than asking users to pay for the app, you can generate good amount of money using monetization models.

These are just some of the myths that we have busted today with respect to the mobile application development eco system. Do you want to develop sophisticated mobile applications that work - designed by highly skilled resources; who contain years of experience in mobile application development? Contact us now!

To learn more about Mobile app development, please Contact us or visit the website.

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So, you can see both of these have their limitations and advantages while developing applications on android operating system seems to be more beneficial.

ANDROID	iOS
Android has a clear distinctive advantage because of a larger global platform share	iOS is highly popular across the US and European markets
Android is popular in developing countries and among people with low income	Popular among high income groups
Consumers spend money on practical purchases	Users prefer to invest more money and time on apps
The devices come in multitude of sizes and choices	Limited choices
Apps can be developed across OS	Apps can be developed on a Mac alone
Multiple vendors are running the OS	Apple has exclusive license for their OS
Development time is long	Short development cycle
Costlier to develop	Cost advantageous

Five User Behavior Factors While Developing Mobile Applications

• Purchasing power and purchasing tendency

iOS app users would be more interested to invest more money than those using android applications. So, the scope of monetization and targeting pinpointing segments of high income group audiences is relatively simple and easy in iOS.

• Preference of quick roll out

Although developing apps on android is more popular and has become more matured to develop on; the development time is usually a little long on android. So, if you want to quickly beta test your applications, launching applications on iOS might be more practical. So, if your audiences are attentive towards quick roll out of their preferred apps, iOS might essentially have some advantage over android  

• Personality

Interestingly, android users are more introverted. iOS users prefer to spend more money and might be interested in leadership roles. In contrast, android users better want to remain as followers and be the contributor of change

So, consumer spend, their buying habit, their time spent on an app, and the tendency of baying pattern etc collectively make the overall scenario leading to the development of an application. The better your entire app development method is channelizing according to the operating system and its significant attributes, quicker and simpler do you receive the yields. 

The golden rule to design and develop a successful application for business across android or iOS 

• Identify the problem area 
• Choose the platform and device
• Narrow down the revenue model 
• Design
• Narrow down the approach 
• Develop a prototype 
• Market 

Need help with first mobile app?

Do you want a mobile application for your business but lack resource launching it? We can help! OMSOFTWARE has the resources and technologies to develop and manage functional business applications that get you new customers and consistent sales. Contacts today for a quote! 

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Many companies create mobile apps, but then there are only few who do it remarkably better. Now, you would ask remarkably better means remarkably more investment. You would be surprised to learn you do not need to invest more if you are in the good company.

The core steps to develop a successful mobile application for your business -

Identify the problem area

First, think about an issue the market is having and then subsequently think about the solution you can offer using an application. Always try to begin something new. If you are offering anything already available in a tough competitive marketplace, you might not be at all be visible, let alone winning the niche.

Choose the platform and device

Based on the application needs, choose the platform and devices. Think about the battery life, hardware performance, coverage, support, device support, features etc. while choosing the method to launch your app.

Narrow down the revenue model

The app you want to develop should have its own revenue model. Without a successful revenue model, your app could not necessarily survive in a competitive marketplace. The revenue model could be of many types; including subscription based, in-app purchases, premium, advertising, pay per download etc.

Design

That's when you turn ideas into practice. Keeping special focus on UI design, multi-touch gestures for touch-enabled devices, practical design standards and raising the bar with meaningful additions of features play a key role

Narrow down the approach

Based on the time and budget constraints, you should choose the approach from possible available options including native, hybrid and web. When an app is specifically designed for a platform, it is called native app, if the app can be run on a browser and can be installed on a device like a native app, it is called hybrid app. Now, when it comes to web apps, it could be traditional, responsive and adaptive.

Develop a prototype

Before the final launch, a prototype offers preview of the app with some basic features. It is helpful in attracting investors and preview them the basic ideas.

Now, the rest of the steps include integrating an appropriate analytic tools, get feedback and suggestions from beta testers, deploy the apps.

The other step necessarily includes marketing it.

Need help with first mobile app?

Do you want a mobile application for your business but lack resource launching it? We can help! OMSOFTWARE has the resources and technologies to develop and manage functional business applications that get you new customers and consistent sales. Contacts today for a quote!

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Popularity for mobile applications is overwhelming. Before we cover the reasons your business might need a mobile app, please orient yourself with a few statistics

• The total number of mobile app downloads in 2017 – 197 billion (a forecast) (Statista)
• The total number of iOS app downloads in 2016 – 25+ billion (Source: App Annie)
• The total number of Android app downloads in 2015Does My Business Need A Mobile App? Yes, You Do And This Is Why! – 50 billions (Source: Benedict Evans)
• The total number of Android app downloads in 2016 –  90 billion (App Annie)
• The app category people spend time the most – Social Networking (29% of users) Source: comscore
• The most popular app, both iOS and Android, by penetration – Facebook (81% of users) (Source: comscore)

Stats compiled from here

Please find below a few graphical representations illustrating how popular and important app has become!

Number of mobile app downloads worldwide, 2016, 2017 and 2021

So, Here Are The Top Reasons Your Business Needs A Mobile App.

• Revenue boosting factor
• Increase visibility
• Be with the trend - Customers prefer mobile
• Improve engagement
• Gain customer behaviors insights
• Great user experience
• Push notification factor
• Globalize your business

Revenue boosting factor

Global businesses looking to expand can leverage on mobile apps to connect and collaborate with their audiences globally.

Increased visibility

A mobile app can increase your business visibility for a brand, thereby lifting their scope to boost revenue.

Be with the trend

More and more businesses are switching to mobile apps. If you do not have one, your competitors have a clear advantage over you.

Improve engagement

An application offers improved engagement and uncomplicated the process of making sales.

Great user experience

Better apps offer better user experience and useful business outcomes. An app that caters to your audiences' demands catches limelight.

Push notification

The push notification factor enables a very simplistic and urgent communication to get attention of audiences.

Globalize your business

Using a push notification, you can reach to audiences located around the world which means more revenue.

Need help with first mobile app?

Do you want a mobile application for your business but lack resource launching it? We can help! OMSOFTWARE has the resources and technologies to develop and manage functional business applications that get you new customers and consistent sales. Contacts today for a quote!

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